BUS300: Hospitality Industry Analysis of Queen Park Hotel, London

This report provides an analysis of the hospitality industry, using the Queen Park Hotel in London as a case study. The report begins with an introduction to the hospitality business, defining its core services and customer satisfaction goals. It then assesses external factors impacting the hotel, utilizing a PESTEL analysis to examine political, economic, social, technological, environmental, and legal influences. A SWOT analysis evaluates the hotel's strengths, weaknesses, opportunities, and threats. The report also explores current and potential trends, such as safety, hygiene, and contactless payments, and their impact on the hotel's operations. The conclusion summarizes the key findings, emphasizing the industry's growth and focus on customer satisfaction. References to relevant academic sources are included to support the analysis.

Understanding hospitality
industry

 Introduction
 Assess of external factors
 SWOT analysis
 Current and potential trends
 Conclusion
 References
Table of content

Hospitality business can be explain as all the services and products of hotels
that provide the better satisfaction level to the customers and increase the
customer base of the organization. In this report The Queen Park Hotel of
London is selected the hotel provide luxury product and services to the
customers.
Introduction

To understand the various macro environment factors that has impact on the
hospitality business. Below is detailed explanation of various factors of
PESTEL analysis in the context the Queen Park Hotel.
 Political factors: This refers to the political and government impact on the
particular business operation. this factors influence the growth and success
of the business. In the context of The Queen Park Hotel, the government of
UK have extensive power over the hospitality industry that can impact the
business of respective hotel.
Assess of external factors

 Economic factors: These factors refer to the change in economic cycle
and currency of the destination country, income status of customers. In the
context of The Queen Park Hotel, economic changes in UK have huge
impact on business of respective hotel.
 Social factors: This factors refers to the different culture and believes of
the people in the country that have an impact on business and its growth.
In the context of The Queen Park Hotel in UK there are different culture
and subculture Groups that can impact the business of respective hotel.
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 Technological factors this factors refers to the technology changes and
innovation in product and services. That influence buying decision making
of customers.
 Environmental factors: These refers to the rules and regulations of
government in order to protect environment of the country.
 Legal factors: These factors refer to the all law and regulations of the
government for specific business. In the context of The Queen Park Hotel
in UK government has set the rules and regulation for tourism industry and
in turn the hotel industry.
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The SWOT analysis hospitality industry refers to the analysis of whether the
hotel is working towards achievement goals or not. Below is SOWT
analysis of respective hotel in UK.
 Strength: The biggest strength of The Queen Park Hotel is they provide
best services to their customers that help them to increase the profit and
loyal customer base.
SWOT analysis

 Weakness: The tax and government regulation could be a weakness for
The Queen Park Hotel, there are various taxation that have an impact on
the business of the hospitality.
 Opportunity: There are many opportunity of the hospitality business
because of increase level interest of customers in the hotels and travel.
 Threats: The main threat for the hospitality business is high level of
competition in the market.
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There are various treads occurring in the hospitality business that can
influence the decision making process of the customers. This trends helps
the hotel business to increase more customers by attracting them by the
current and future trends in the company.
Current and potential trends

Below are some current trends that have an impact on The Queen Park Hotel.
 Safety and Hygiene: There is number of hospitality business that is
following the hygiene and safety trend in the business.
 Contactless payments: This trend becomes an part of the hospitality
business they use various application by which the customers can pay from
the mobiles without cash payments
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From the following information it can be conclude that hospitality business is
one of most growing industry. They provide better services and products to
the customers to increase their satisfaction level and give them best
experience from the hotels services.
Conclusion

 Afsar, B., Shahjehan, A. and Shah, S.I., 2018. Frontline employees’ high-
performance work practices, trust in supervisor, job-embeddedness and
turnover intentions in hospitality industry. International Journal of
Contemporary Hospitality Management.
 Boella, M.J. and Goss-Turner, S., 2019. Human resource management in
the hospitality industry: A guide to best practice. Routledge.
 Bowen, J. and Morosan, C., 2018. Beware hospitality industry: the robots
are coming. Worldwide Hospitality and Tourism Themes.
References