Queens Hotel Scenario 2: Hospitality Industry Report Analysis

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on the Queens Hotel as a case study. It begins with an introduction to the industry's transformation and competitive determinants. The report includes a PESTLE analysis, evaluating political, social, and technological factors impacting the industry, particularly in the Asian market. A SWOT analysis is also presented, assessing the hotel's strengths and weaknesses. The report further evaluates the impacts of external factors on development, implications of current and potential trends, and future abilities within the hospitality sector. External factors such as economic situations, currency levels, and the growing demand for online services are discussed. The report concludes with a summary of the internal and external factors affecting the hospitality industry and references relevant academic sources.

• Unit 1 - The Contemporary Hospitality Industry
• Scenario 2

TABLE OF CONTENT
Scenario 2
INTRODUCTION
Pestle analysis
SWOT analysis
Evaluation of the impacts of external factors on the development
Implications of current and potential trends in hospitality industry
Evaluation of future abilities
Evaluation of external factors impacting on current and potential trends and development
CONCLUSION
REFRENCES

Scenario 2
INTRODUCTION
• Internal and external factors have wide
impact on the hospitality industry paradigms which
are vastly going under huge transformation, for
connecting onto new competitive determinants.
• The presentation explains relation to the current issues
faced by the hospitality industry where Queens hotel
wants to build on wider competent place and further
report discusses the current and wider potential trends
within future scenario for gaining onto wider space
for reaching high end profitable services and stronger
goodwill among consumers

Pestle analysis
• External factors have wide impact on
business functionality and stronger working paradigms
where higher influence will be done onto Asian market
and changing parameters of hospitality industry may
have high functional ability to work on huge
advancement factors to pertain on changing business
scenario:
• Political factors: Asian countries have high political
stability factors which will enable Queens hotel to
build strong impactful position into wider audience
where the brand can successfully develop new wide
segments to keenly promote new technical
advancement among hospitality industry.

CONT….
• Social factors: Asian countries also have wide social factors which are working onto new rational goals to bring
on diversified culture and wide hospitality factors within industries. Queens hotel will be able to develop strong
position within Asian continent where customers are keenly looking upon experiencing wide new developed
synergy of advancement.
• Technology factors: Technology factors are vastly changing within Asia where Queens hotel can use the vivid
opportunity for using innovative technology standards which holds wide opportunity to explore within
hospitality industry to keenly bring on new marketing paradigms.

CONT…
• These external factors give us detailed analysis onto wide range of external opportunities where Queens hotel
can effectively program onto wide factors which further build on the various opportunities to develop strong
place within international market and globally also where hospitality industry holds wide opportunities.

SWOT analysis
• Strengths: Queens hotel have strong capital funds
and goodwill which will help to build wider
scope and rational new developed synergy of
innovation and advancement, which will further
enable to gain higher profitability factors for
technical advancement.
• Weaknesses: There is high extensive competition
within hospital industry globally where it may
feel wide fluctuations to develop its position into
market share.

Evaluation of the impacts of external factors on the development
• External factors have wide impact on the
development of company business functionality
and profitability paradigm pertaining onto
competitive synergy within hospitality industry
which is dynamically going under huge
transformation of productive development.

Implications of current and potential trends in hospitality industry
• Implications of current and potential trends
in hospitality industry where Queens hotel,
Chester plans to bring on new advanced
resources and faster changing dynamics
through which innovation is explored onto
higher levels.

Evaluation of future abilities
• There lies wide future abilities within hospitality
industry which is vastly evolving with higher
functionality and new digital space with use of
social media and online web marketing where
customers from round the world can
fundamentally directly connect with hotel
services.

Evaluation of external factors impacting on current and potential
trends and development
• External factors impacting the hospitality company on current factors are that there is wide demand
coming up among global travelers for best online product services where they can book their stay in
within hotel with use of digital media.
• External factors such as varying economic situations and currency levels have wide connectivity on the
various parameters where best rational goals ae targeted to bring on new synergy of advancement.
Technology and promotional factors are also highly correlated to bring on new synergy of advancement
where Queens hotel, Cambridge has wide functional opportunities to spread into international paradigms.

CONCLUSION
• Presentation concludes various
external and internal factors which are
impacting hospitality industry where Queens
hotel, Chester aims to bring on new services and
factors for programming its future expansion
into Asian market.