This document presents a completed assignment for the BSBMKG502 unit, focusing on establishing and adjusting the marketing mix. The assignment includes a cover page, student declaration, and assessment summary. It addresses the 4 Ps of marketing (Product, Price, Place, and Promotion) and their relationship to the 7 Ps in the modern business environment. The assignment also defines product characteristics, using Sanitarium’s Weetbix as an example, and highlights its differentiation from competitors. The response details the importance of each element, the relevance of the marketing mix, and how they contribute to a company's overall marketing strategy. The assignment also covers the importance of processes and physical evidence in enhancing customer satisfaction.
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