Marketing Report: Brochure and Prospectus for University Programs

This report details the development and distribution strategy for a brochure and prospectus designed to promote the launch of new undergraduate programs at Queensland Technical University Centre. The report outlines the target audience, which includes prospective students and their parents, and specifies the goals of the marketing materials, which is to reach a wide audience and attract applicants. The report explains the rationale for using a brochure as a communication tool, highlighting its cost-effectiveness and ability to provide detailed information. It also provides a distribution and promotional plan, including using blogs, advertisements, social media, and email newsletters. The report further describes the process of identifying the target audience and the steps involved in the development, approval, and production of the brochure and prospectus. The prospectus section provides information on the university's vision, mission, course structure, and job opportunities for graduates. It also includes details about the courses offered, entry requirements, tuition fees, and duration of programs at the diploma, degree, and postgraduate levels. The report concludes with contact information and references.

New Undergraduate Program 1
Launch of a new undergraduate program
By Student’s Name
Code+ course name
Professor’s name
University name
City, State
Date

New Undergraduate Program 2
BROCHURE
This is a communication tool used for product or business promotion. It is useful and important
for small organizations.
Target audience
This brochure is meant to targets 10000 people including both students and parents who have
completed their secondary education and are willing to further their studies. Among them, the
school is targeting 2000 applicants every intake.
Purpose
The school aims to launch new programs in the school and therefore this brochure will market
and distribute products and services to reach wider coverage of the interested parties.
Name
The college name is Queensland Technical University Centre
Rationale for brochure
As far as communication is concerned, appropriate tools need to employ so that the college is
able to distribute and market its products and services. The brochure is one of the tools employed
this is because it will help the college to reach a wider coverage within a short period. It is
convenient for my institution since it is in the remote areas and also it is cost effective. In
addition, brochures offer more information about the university (James, 2010,p. 45).

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Distribution and promotional method
Marketing the institution involves getting information to the audience. There is need to identify
and know who our audience is, where to get and how to influence them. You can use any of the
following strategies to distribute and promote products and services (McKee, 2015, p. 65).
Using my blog
This an ideal place to distribute information over the web. Publishing information on my blog
allows me to connect with the ideal audience and potential clients.
Advertisement
Advertise your information in the TVs and radios to reach wide coverage within a short period.
This reaches the intended audience since most people listen or view the TVs any time (Wray,
2013, p. 39).
Social media
Communicate information to my followers on social platforms like Twitter, Facebook, LinkedIn,
Pinterest accounts and Google plus (Zinsser, 2010, p. 23).These platforms allow direct
engagement with customers
E-mail Newsletter
Use email to distribute information because you have already known the audience.
Identification of people and resources
In order to get the right audience consider:

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 Identify customers’ needs first. Do a customer research on age, gender, occupation, and
income to know what the clients want (Goleman, 2012, p. 47).
 Understand how customers carry out their activities. If it online or which platforms they
use most to guide you on resources to use.
 Understand what other competitors do. This will help you to be different and be more
competitive (Judy, 2013, p. 44).
Development, approval and production process
For the effective development of a brochure, consider:
 The purpose of the brochure, analyze whom the audience is when needed and what it is
meant for.
 Decide on the elements of information you want to pass
 Create an important content including images to enhance ideas and make it simple to
understand (Goleman, 2012, p. 51).
 Plan the brochure by assembling the right materials to use, consider the cost of each
material. Here choose the type of material to print.
 Sent the budget for approval
 Print the document and then distribute to the right audience (Czarnecki, 2012, p. 61).

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PROSPECTUS
Queensland Training UNIVERSITY Centre entrance
PRE-AMBLE
Queensland Technical University Centre is one of the largest day and boarding college known
for its ability to offer training in teacher education, ICT, social sciences and business courses. It
QUEENSLAND
CENTRE FOR
QUEENSLAND TRAINING UNIVERSITY
CENTRE
EXCELLENCE

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is a public institution in the US. The institution is an accredited examination Centre and fully
registered in the US.
VISION:
To be a world class Premier College in technical and social training Centre.
MOTTO
‘A Centre of excellence’
College computer room
COURSE STRUCTURE
The job market today requires entrepreneurial knowledge and ICT skills to enable meet the
market needs. We, therefore, offer business and computer skills. We also have a well-designed
computer laboratory for students to learn and equip themselves.
FURTHER TRAINING
The institution has built links with other universities in this country and overseas. Arrangements
are made for those who want to further their studies upon completion of the course with us.
JOB OPPORTUNITIES
After completion of the course, we attach our learners to different organizations in the country
for practice. We make efforts to help learners secure jobs in the different organization.
PUBLIC FINANCE

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This is the section of public funds and expenditure. The government provides protective,
administrative, social and development services to its citizens. Public finance is divided into
public expenditure, revenue, borrowing, and budget. Government expenditure plays a role of
increasing production of services and goods, maintain security, peace, and economic stability of
the country.
GAMES
The institution provides students with an opportunity to play. Sporting facilities are made
available for football, badminton, table tennis and volleyball. Students take part in inter-
university sports within and outside the region.
Football player’s college hostels
Clean up at Queensland Avenue College administration block

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Course Offered
Diploma Programs
COURSE TITLE ENTRY REQUIREMENT TUITION
FEE PER
SEMESTER
DURATION
Computer
secretarial
High diploma with GPA 3.0+Min 384USD 3 years
ICT SAT 1290+ 387 USD 3 years
Stores and supplies Min of SAT 1800+ and min of 620+ in
maths
385 USD 3 years
Business
management
Min of SAT 1800+ and min of 620+ in
math
384 USD 3 years
accountancy Min of SAT 1800+ and min of 620+ in
math or physics
367 USD 3 years
entrepreneurship Min of SAT 1800+ and min of 620+ in
maths
354 USD 3 years
Teacher education Min SAT 1800+ 363USD 3 years
Library study Min of SAT 1800+ 374 USD 3 years
catering Min of SAT 1800+ 364 USD 3 years
DEGREE
PROGRAMMES
Computer
secretarial
Holder of UAD (undergraduate
associated degree) at two-year College
in the USA
484 USD 4years
ICT Holder of UAD (undergraduate
associated degree) at two-year College
in the USA
684 USD 4years
Stores and supplies Holder of UAD (undergraduate
associated degree) at two-year College
in the USA
463USD 4years
Business
management
Holder of UAD (undergraduate
associated degree) at two-year College
in the USA
488USD 4years
accountancy Holder of UAD (undergraduate
associated degree) at two-year College
494USD 4years

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in the USA
entrepreneurship Holder of UAD (undergraduate
associated degree) at two-year College
in the USA
484 USD 4years
Teacher education Holder of UAD (undergraduate
associated degree) at two-year College
in the USA
484USD 4years
POSTGRADUATE
PROGRAMMES
accountancy Holder of GMAT or GRE
undergraduate 4year bachelor degree
with high grades in individual subjects
675USD 2years
entrepreneurship Holder of undergraduate 4year
bachelor degree with high grades in
individual subjects
675USD 2years
ICT Holder of undergraduate 4year
bachelor degree with high grades in
individual subjects
775 USD 2years
Stores and supplies Holder of undergraduate 4year
bachelor degree with high grades in
individual subjects
677USD 2years
Business
management
Holder of undergraduate 4year
bachelor degree with high grades in
individual subjects
678USD 2years
Teacher education Holder of undergraduate 4year
bachelor degree with high grades in
individual subjects
645USD 2years
catering Holder of undergraduate 4year
bachelor degree with high grades in
individual subjects
605 USD 2years
Part-time programs available at 1pm-2pm, 5pm-7pm, Saturday, and Sunday
Contact
The Registrar Queensland Training University Centre,
P. O. Box 600 – 30200, Sheffield
Email: [e-mail]

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Website: http://www.qtc.ac.uk
Applications are made through the common application.
Account number-12020202-western bank
Facebook: Queensland Training University Centre

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References List
Czarnecki, A., 2012. Crisis Communication: A Primer for Teams. 2nd ed. NY: Kindle Direct Publishing.
Daniel, G., 2012. Working With Emotional Intelligence. NY: Bantam Books.
Donald, M., 2015. Writing on your readers: Notes on Writer's Craft From the Boston Globe. Chester: CT.
James, E., 2010. Excellence in Public Relations and Communication management. NJ: Lawrence
Associates.
Judy, M., 2013. Magazines Editors Talk to Writers. New York: John Willy & Sons.
McKee, R., 2015. SUbstance,Structure,Style and Principles of Screenwriting. New York: Harper Collins.
Nick, S., 2015. The Social Media Management Handbook. NJ: John Will & Sons.
Philip, G., 2015. Witing Creative Nonfiction. Story Press: F&W publisher.
Wray, W., 2013. Public Relations and Marketing Communications. Canada: Edmonton.
Zinsser, W., 2010. ON Writting Well. New York: Herper & Row.