Sponsorship Report: Queensland Rural Youth Foundation Gala

This report analyzes the concept of sponsorship within the context of the Queensland Rural Youth Foundation Gala, a fundraising event supporting youth in sports. It defines a sponsor as an entity providing resources to enhance event value, highlighting the critical role sponsors play in attracting attendees and providing financial support. The report details the mutual benefits of sponsorship, including brand visibility, financial backing, and potential for future collaborations. It emphasizes the importance of creating value for sponsors and outlines various sponsorship levels (Platinum, Host, Gold, Silver, Bronze, Contributor). The report also explores additional fundraising activities, such as merchandise sales and celebrity interactions, to maximize revenue generation. References are included to support the analysis of sponsorship strategies and their impact on event success.

Running head: SPONSORSHIP
Sponsorship
Name:
Academic Institution:
Date:

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Who is a sponsor? A sponsor is an individual or organization that offers something for
free (services, money and products) to improve the value of the event. Therefore, are important
to an event since they add incentives that bring people to the event (Boronczyk, 2018, p. 23).
This sponsorship event is organized by the Queensland Rural Youth Foundation Gala supporting
youths in the sporting activities.
This sponsorship is one of the ways to ways raise for the cause as mentioned above while
maintaining the operating costs at a reduced rate. That is the point that event sponsorship plays
an essential role. There are various advantages for both the sponsor and the party in need of
support. Some of these include exclusivity to logo and brand visibility and financial support. The
benefits involved in this situation encourages both parties to integrate in the next special event
should there be any one. Even though planning and organizing a gala for fundraising event may
appear easy and cheap to some people, there is a tremendous amount of work that goes into the
planning exercise (LACEY et al., 2017, p. 43). Keeping a look on the bottom line, the organizers
of this event must stay focused on creating the value for sponsors, which countersigns an
important part of event expenditures and funds raised.
In this sponsorship event, there are several sponsorship and fundraising activities that will
be involved. Some of these include Rabel Sport, Gatorade Drink, and Gold Coast Council among
many others. These sponsors, as explained in the above paragraph are important to this
fundraising event due to the financial support they pump towards sponsoring the talents. On the
other hand, the companies also get value for their money by getting publicity and a way of
marketing the business. In this event, several companies ranging from restaurants to transport
businesses are expected to attend. It is great partnerships that will see the youths get support in

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order to grow their talent and excel at greater heights as far as sporting activities are concerned.
Since this is a fundraising event and not a normal sponsorship deal being sealed, the organization
can do some extra activities to ensure that they get the targeted amount that will see the youths
meet the requirements for the sporting activities (Grohs, 2016, p.12). In this case, there will be
sale of food stuffs, organization’s merchandize, all at a higher fee for the purpose of raising
money.
Different Levels of Sponsorship
The events normally attracts audiences such security executives from the involved
companies or manufacturers and law enforcement agencies. The benefits of an event must
always be customized to suit both the organization being sponsored and the sponsors. Some
other levels of sponsorship include Platinum, Host, Gold, Silver, Bronze, and Contributor
sponsors (Ko et al., 2017). In every, each sponsorship has its well articulated purpose and
function. As mentioned earlier, there are other several activities that can be used in this event to
generate more cash for the youths. These include taking photos with the invited celebrities for a
certain set fee; the youth showcase their skills and also provide space for creative arts as well as
selling the artwork.
List of References

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CLOSE SCHEINBAUM, A., LACEY, R., & MING-CHING, L. (2017). Communicating
Corporate Responsibility To Fit Consumer Perceptions: How Sincerity Drives Event and
Sponsor Outcomes. Journal Of Advertising Research, 57(4), 410-421. doi:10.2501/JAR-
2017-049
Boronczyk, F., Rumpf, C., & Breuer, C. (2018). Determinants of viewer attention in concurrent
event sponsorship. International Journal Of Sports Marketing & Sponsorship, 19(1), 11-
24.
Grohs, R. (2016). Drivers of brand image improvement in sports-event
sponsorship. International Journal Of Advertising, 35(3), 391-420.
doi:10.1080/02650487.2015.1083070
Ko, Y. J., Chang, Y., Park, C., & Herbst, F. (2017). Determinants of consumer attitude toward
corporate sponsors: A comparison between a profit and nonprofit sport event
sponsorship. Journal Of Consumer Behaviour, 16(2), 176-186. doi:10.1002/cb.1622