Questionnaire Design for Gym Expansion: BSS004-1 Assignment 1

This assignment focuses on designing a questionnaire to gather data for a gym's expansion and renovation project. The student explains the rationale for using a questionnaire as the primary data collection method, emphasizing its cost-effectiveness, wide reach, and ability to collect specific customer preferences. The assignment outlines the type of data needed, including customer service preferences, equipment choices, and willingness to pay. The core of the assignment is a detailed questionnaire, including questions about gym usage frequency, preferred times, service preferences (massage, personal training), pricing, membership interest, facility preferences (gender-specific, coed), and equipment usage. The student justifies each question's relevance in understanding customer needs and preferences, ultimately aiding the gym owners in making informed decisions about facility improvements and service offerings. The document concludes with a list of cited references.

Questionnaire Design

Table of Contents
Explaining the reason behind how the questionnaire seems as the best technique for collecting
data with regards to the project...................................................................................................3
Suggesting the data that is required to be collected or gathered for a project.............................4
Designing questionnaire that could be used for obtaining data with appropriate justification of
question framed...........................................................................................................................4
REFERENCES................................................................................................................................7

Explaining the reason behind how the questionnaire seems as the best technique for collecting
data with regards to the project
Data collection is referred as the process of gathering an information in relation to a
particular topic or problem. Accurate and appropriate collection of the data is found as crucial for
the purpose of formulating scientific research. Data could be obtained mainly by using two major
methods or sources that is primary and the secondary sources. Primary sources involves
structuring questionnaire, conducting survey, interview etc. However secondary sources are
books, articles and the journals (Peytchev and Peytcheva, 2017). In respect of this case, primary
sources is been used in form of preparing the questionnaire for attaining response of the
customers in context of their preferences regarding the gym facilities.
Questionnaire means an instrument that comprises of series of the questions and the other
prompts with an objective of collecting an information from the participants. It is considered as
the best method for accumulating an information because it is seen as economical for sender as
well as for respondent in respect of the cost, efforts and the time. It permits for a wide coverage
in comparison to other techniques of collecting the data (Waidi, 2016). It also contains rapidity
as the replies from the respondents is been received on a quick basis and it does not require for
visiting the participant personally and continuing study for the long term.
It assist in getting out special kind of the responses that is about some personal and secret
matters that could be obtained in a best way through this method of collecting data. As when
compared t other techniques such as interview, schedule, observation etc. it is been regarded as
the most useful and the cheapest method because it involves collection of repetitive information
at regular interval of time. It is counted as an easiest technique for planning, administering and
constructing. It does not need much of technical knowledge and the skill while making the study.
It puts up very less pressure on respondents fro getting immediate responses unlike interview
demands for the particular fixation of the situation and the time. Questionnaire enables in
emphasizing an attention of the respondents on all the significant items and is used as the
preliminary tool in conducting a detailed study (Brace, 2018). With respect to validity of an
information, under this method responses given by subject are been available in its own language
and the version. It also ensure anonymity towards participants as they would have a greater level

of confidence that they would not be identified by anyone for giving a specific opinion or the
view. Thus, it is considered as the most flexible method in accumulating qualitative as well as
quantitative data.
Suggesting the data that is required to be collected or gathered for a project
The data is needed to be collected mainly with reference to services, equipments and the
extra facilities that are been preferred by the customers. Prices related information must also be
gathered in order to understand the readiness or willingness of the customers in paying for
availing the gym services (Raguseo, 2018). Moreover, demand and trend of the gym or fitness
market must also be assessed so that accordingly the services and the facilities could be provided
which in turn leads to higher amount of returns.
Designing questionnaire that could be used for obtaining data with appropriate justification of
question framed
Questionnaire
Demographic profile
Name :
Age:
Gender :
1. Do you prefer for going to the gym ?
Yes ()
No ()
2. Why do you go for gym ?
Lifestyle ()
Weight loss ()
Strength training ()
Improvement of health ()
Rehabilitation ()
Social improvement ()
3. How often would you go for gym ?
1 days per week ()
3 days a week ()

5 days a week ()
Everyday ()
4. At What time would you normally prefer to go or attend gym ?
Morning ()
Afternoon ()
Evening ()
Night ()
5. Among the following which is the service that you would prefer to use in case it is
available in gym ?
Massage ()
Personal training ()
Membership of Gym ()
6. In what manner you will be liking gym services to be sold ?
Individual ()
Custom packages ()
Pre-packaged ()
7. What would be the monthly fee that you are ready to pay for gym services in case it is
sold in form of package ?
Pound 10-20 ()
Pound 20-30 ()
Pound 30-40 ()
More than Pound 40 ()
8. How interested would you be in becoming as member of availing gym facilities ?
Very ()
Not very ()
Somewhat ()
Not interested at all ()
9. What type of the facility do you prefer ?
Facility relating to Gender specific ()
Areas in relation to gender specific ()
Coed facility ()

10. From the following what facilities you would use the most in gym ?
Always Usually Sometimes Rarely Never
Free
weights
Cardio
Equipment
Machines
Swimming
Group
classes that
involves
Yoga,
Zumba,
Aerobics,
Pilates and
Spinning
Thus, by framing these question the owners could be able analyse the responses of the
participants or customers and in turn helps in knowing their preferences and needs with regards
to the gym fitness concerns. It would helps in understanding the motive of customers in going to
gym and in understanding the time span they are been ready for giving to their fitness and life. It
enables in analysing the other facilities in which the customers is interested and expects to be in
the gym so that in accordance to this the owners will be planning for providing other major
facilities to customers when they come to gym (Griffin and Kehoe, 2018). Hence, the above
questions assist an owners in finding out the facilities that is mostly or often preferred by
customer in the gym.

REFERENCES
Books and Journals
Brace, I., 2018. Questionnaire design: How to plan, structure and write survey material for
effective market research. Kogan Page Publishers.
Griffin, N. and Kehoe, M., 2018. A questionnaire study to explore the views of people with
multiple sclerosis of using smartphone technology for health care purposes. Disability
and rehabilitation. 40(12). pp.1434-1442.
Peytchev, A. and Peytcheva, E., 2017, December. Reduction of measurement error due to survey
length: Evaluation of the split questionnaire design approach. In Survey Research
Methods (Vol. 11, No. 4, pp. 361-368).
Raguseo, E., 2018. Big data technologies: An empirical investigation on their adoption, benefits
and risks for companies. International Journal of Information Management. 38(1).
pp.187-195.
Waidi, A. A., 2016. Employment of questionnaire as tool for effective business research
outcome: Problems and challenges.