Research Methodology in Business: Boutique Restaurant Study

This assignment delves into research methodology within the business context, specifically examining customer behavior in boutique restaurants. The student focuses on designing a questionnaire to explore factors influencing customer behavioral intentions in Melbourne-based establishments. The assignment outlines various questions designed to gather relevant data, encompassing both open-ended and closed-ended formats to facilitate a comprehensive understanding of customer perceptions. It details the steps involved in questionnaire design, from establishing a study protocol and analysis plan to refining questions and conducting pilot studies. The structure of the questionnaire is explained, emphasizing the importance of ethical considerations and the organization of questions to ensure clarity and relevance. The assignment concludes with a list of cited references, providing a foundation for the research and analysis presented.

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Dealing with Research Methodology in Business
By (Name)
Name of the Course
Name of the Instructor
Institutional Affiliation
City and Date
The final date of Submission

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Introduction
Quite a number of research questionnaires have been used over the past to come up with
very important findings in this modern society (Corr 2016). This questionnaire therefore aims
towards exploring quite a number of factors that are capable of influencing customer future
behavioral intention in quite a number of boutique restaurants that are situated within the
boundaries of Melbourne. This therefore aims towards bringing a broad understanding of the
relationship that exists between the factors and the customers who are known to be having
different interests in terms of the products and services that are being delivered to them. In
addition, different scenarios have been perfectly explained within the questionnaire thus
distinguishing quite a number of situations and making it much easier to understand what is
taking place (Roberts et al. 2015). Finally, this questionnaire also aims towards shading light
across various restaurants and individuals within the boutique restaurants on how customer
future behavioral intentions can be greatly influenced by quite a number of factors.
Questions
The following are different types of questions that aim towards gathering an appropriate
and reliable set of data with an intention of addressing the entire management problem without
leading to the emergence of any complications that are likely to cause unnecessary confusion to
various targeted groups of individuals. At the same time these questions consisted of both the
open and closed end questions that were well organized to enable an easy understanding among
all the target groups.

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(1) To what extent does service scape influences the level of customer behavioral intentions
within boutique restaurants?
(2) How does the perception of an individual’s authenticity capable of driving capable of
driving the involvement of various customers within a restaurant?
(3) What is your future perception regarding the dining experience in relation to the
influence of customer behavior within the restaurants?
(4) What difference exists between authenticity perception and empathy when it comes to the
influence of behavioral intention in relation to different types of boutique restaurants?
(5) To what extent do you think that the future behavioral intention of a customer is capable
of being influenced by these major factors within the boundaries of the boutique
restaurants situated in Melbourne?
(6) Do you think that these factors are capable of influencing customer behavior?
(7) Do you agree that the perception of an individual in terms of his or her authenticity is
capable of driving their involvement within a particular restaurant?
(8) Do you agree that these factors are capable of affecting the future performance of the
boutique restaurants?
(9) Is it wrong to implement strategies on how to deal with the factors?
(10) Do you agree that an individual should be able to implement a positive perception
of authenticity in order to in order to drive the involvement of a customer within a
particular restaurant?

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Explanation of different steps to be implemented within the questionnaire design
Writing a reliable study protocol- This is one of the major steps that were carried out within the
questionnaire design. It involved getting equipped with the relevant subject thereby being able to
define the main information that was required to test the entire hypothesis.
Drawing of an analysis plan- This clearly defined how the information given in the initial step
should always be analyzed under various circumstances. The analysis plan was drawn according
to various ethical rules in order to ensure that everything is carried out in relation to all the rules
and regulations.
Coming up with a required list of information- There was the need to draw the list of information
that is required from all the targeted participants. This was mainly carried out to eradicate any
form of confusion that is capable of taking place in the near future after several steps have been
covered (Fernández-Zabala, Rodríguez-Fernández and Goni 2016).
Writing down all the questions- Having explored the education together with different
occupation levels of the entire study population, there was the need to come up with a more
reasonable questionnaire that were capable of defining the whole population.
Making a decision of the order of all the asked questions- There was the need to start from the
easy questions to the general ones and to some extent it was of much importance of much
importance to carefully consider where to place some of the most sensitive questions.
Completion of the whole questionnaire- At this point, there was the need to add quite a number
of instructions for various targeted interviewers together with the definitions of certain important

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words for all the participants. This was to make sure that no point is left out thus providing one
of the easiest times during evaluation processes.
Verification of the whole content together with the style of each and every question- This
involved carrying out a perfect verification to show that each and every question is capable of
giving a perfect answer to one of the objectives where all the objectives should be totally covered
by each and every question that is asked (McCrae and Costa 2016).
Conducting a pilot study- There was the need to carry out a pilot study among the targeted
population before staring the actual study.
Refining of the entire questionnaire- This is the last step that fully depended on all the results
that are obtained from the pilot study thus there will be the need to carry out an amendment on
the questionnaire before starting the main survey process.
Checking the questionnaire length- This majorly aimed towards making sure that the
questionnaire was able to conform to the required standards and within the maximum word limit
to ensure that various issues that are likely to be associated with confusion are eradicated as
much as possible (Gu et al. 2016).
Pre-test of the questionnaire- A pretest of the whole questionnaire was carried out to determine
the level of its relevance where a good percentage of the team members were able to play a role
in the pre-test stage thus giving them a humble opportunity to clearly understand what is required
at this stage in order to come up with the actual results. At this stage of pre testing the
questionnaire, highlighting some of the loopholes that are likely to occur within the questionnaire
itself thus providing an ample time to come up with some of the most appropriate and reliable set
of recommendations (Riva, Teruzzi and Anolli 2013).

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Explanation of the entire questionnaire structure
It is of much importance to come up with a reasonable and reliable questionnaire structure that
can be easily understood by everyone. This type of questionnaire structure can only be attained
by following appropriate and reliable rules and regulations without making any assumptions. In
relation to how the questionnaire was started, it all begun by making sure that each and every
question to be asked is totally relevant to the topic of study thus avoiding any levels of confusion
that are likely to take place. Moreover, it also started by making sure that quite a number of
ethical considerations are given the first priority thus putting everything in order by making sure
that the boundaries of the target population are not crossed at all (Atmatzidou and Demetriadis
2016). The questions within the questionnaire were perfectly groups into two different areas
which mainly involved both the open end questions together with the closed end questions.
These sections majorly targeted the use of different questions thus different responses from
various targeted groups of individuals.
The questionnaire started by asking quite a number of open ended questions in order to
carry out a deep and reliable analysis regarding various situations that are related to all the
factors capable of influencing future customer behavior. These open need questions were able to
clearly indicate the relationships that exist between the customers and the boutique restaurants
through various factors. The second set of questions that were used were the closed ended
questions which only required the targeted groups of individuals to give their responses based on
a yes or no answer (MacKillop et al. 2016). In other words they are simple questions which can
easily be understood and responded to by target groups without experiencing any controversies
at all. The questionnaire finally ended by thanking all the participants and assuring them that the
information they had provided will not be shared elsewhere without their consent and as a result,

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they are to be placed intact and can only be accessed by permitted personalities for either
reference or analysis purposes. On the other hand, the questionnaire ended by gathering an
appropriate and reliable set of information that were obtained from all the questions relevant to
the area of focus.

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References
Atmatzidou, S. and Demetriadis, S. (2016). Advancing students’ computational thinking skills
through educational robotics: A study on age and gender relevant differences. New York: Peter
John 75, pp.661-670.
Corr, P. (2016). Reinforcement sensitivity theory of personality questionnaires: Structural survey
with recommendations. Personality and Individual Differences. New York: Ferdinand James 89,
pp.60-64.
Fernández-Zabala, A., Rodríguez-Fernández, A. and Goni, A. (2016). The structure of the Social
Self-concept (SSC) Questionnaire. New York: Kendrick James 32(1), pp.199-205.
Gu, J., Strauss, C., Crane, C., Barnhofer, T., Karl, A., Cavanagh, K. and Kuyken, W. (2016).
Examining the factor structure of the 39-item and 15-item versions of the Five Facet Mindfulness
Questionnaire before and after mindfulness-based cognitive therapy for people with recurrent
depression. Beijing: Jones Reagan 28(7), p.791.
MacKillop, J., Weafer, J., Gray, J., Oshri, A., Palmer, A. and de Wit, H. (2016). The latent
structure of impulsivity: impulsive choice, impulsive action, and impulsive personality traits.
New York: Ray Spice 233(18), pp.3361-3370.
McCrae, R. and Costa Jr, P. (2016). Personality trait structure as a human universal. New York:
Reginald Albert 52(5), p.509.
Riva, G., Teruzzi, T. and Anolli, L. (2013). The use of the internet in psychological research:
Comparison of online and offline questionnaires. New York: Peterson Barry 6(1), pp.73-80.

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Roberts, B., Chernyshenko, O., Stark, S. and Goldberg, L. (2015). The structure of
conscientiousness: An empirical investigation based on seven major personality questionnaires.
New York: Peter Blake 58(1), pp.103-139.