Questionnaire Design for Manufacturing Firm's London Expansion

This report provides a detailed analysis of questionnaire design as a data collection method for a small manufacturing firm planning to expand its operations from Newcastle to London. It assesses the suitability of questionnaires for gathering necessary data, considering factors such as business birth and death rates. The report includes a designed questionnaire with justified questions aimed at collecting relevant information about income, spending habits, and market demand in London. It distinguishes between primary and secondary data collection methods, emphasizing the effectiveness of questionnaires in evaluating attitudes, choices, and behaviors. The conclusion highlights the importance of questionnaire design in ensuring that collected data is generalizable and interpretable, ultimately aiding the firm in making informed decisions about its expansion strategy. Desklib provides access to similar solved assignments and study resources for students.

PROJECT 1 –QUESTIONNAIRE DESIGN

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
a. Based on your knowledge, discuss the suitability of questionnaire as method of data
collection for this project. Suggest, with justification, what data they need to collect...............1
b. Design a questionnaire that can be used to collect the required data providing justification
for the questions you have asked.................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Questionnaire design is considered as the multi stage procedures which needs attention for
various details at once. Moreover, question is much convenient manner of accumulating the
information from huge number of individuals into specified time duration. Additionally, the
designing of questionnaires is of utmost effectiveness to assure the relevant information is
gathered so that the outcomes are generalisable as well as interpretable. In addition to this, it is
effective as this is an appropriate means of evaluating the attitudes, choices, perceptions,
intention, opinions and behaviours of relatively huge number of subjects in much cheaper and
quickly in comparison to other methods. The aim of this report is to describe the appropriate data
collection method. So, for instance some points are discussed that is suitability of questionnaires
as data collection method along with justification. Apart from this, questions are also designed in
this report.
MAIN BODY
a. Based on your knowledge, discuss the suitability of questionnaire as method of data collection
for this project. Suggest, with justification, what data they need to collect.
As per the given case, a small manufacturing firm that have their only branches into
Newcastle which is planning for opening other branch in South (mainly London). Meanwhile
from the report published by Office for National statistics (ONS) represents that the birth as well
as death rate of business within United Kingdom in year 2018 and 2019. So, teh information are
have been highlighted that London have higher birth and death rate of 15.7 as well as 13.1%
correspondingly. Additionally, for ensuring that they does not fall in failed business category
into London, it have decided to accumulate few information related to these and other factors.
So, in order to collect the data it is important to opt the particular option.
Furthermore, data collection is described as the process to accumulate, evaluates and
analyse relevant insights for study utilising standard validated techniques. In addition to this,
investigator may determine its hypothesis upon the basis of gathered information. Into most of
the case, this is essentially the primary as well as much essential phase for investigation,
irrespective of particular topic. The data collection approach is distinct for different investigation
based upon the specified data. It is essential of two forms primary and secondary. Primary
method is undertaken as the initial hand information accumulated through individuals by itself
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by assistance of some method that are interviews, surveys, experiments, mainly designed for
acknowledging as well as resolving research issues. While secondary data is regarded as the
information which is already gathered or formed through others with aids of journals, websites,
internal records, government publications and many more. So, for instance survey primary
method is used with assistance of formulating questionnaires. As Questionnaire design is
considered as the multi stage procedures which need attention for various details at once.
Moreover, question is much convenient manner of accumulating the information from huge
number of individuals into specified time duration. Additionally, the designing of questionnaires
is of utmost effectiveness to assure the relevant information is gathered so that the outcomes are
generalisable as well as interpretable. In addition to this, it is effective as this is an appropriate
means of evaluating the attitudes, choices, perceptions, intention, opinions and behaviours of
relatively huge number of subjects in much cheaper and quickly in comparison to other methods.
b. Design a questionnaire that can be used to collect the required data providing justification for
the questions you have asked.
Questionnaire is undertaken as the research instrument that includes a series of questions
for intent of accumulating data from participants. Additionally, this may be effectual means of
evaluating the participants behaviour, conceptions and others.
Q1. What is your age?
a) 18-25
b) 26-35
c) 40-55
d) Others
Q2. What is your currently income??
a) 15K- 25K
b) 30K- 40K
c) 40K-50K
d) Others
Q3. What is average wages level of people in London?
a) 15K- 25K
b) 30K- 40K
c) 40K-50K
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d) Others
Q4. What is average spending of individuals in London?
a) 15K- 25K
b) 30K- 40K
c) 40K-50K
d) Others
Q5. Does demand of manufacturing there in London?
a) Yes
b) NO
CONCLUSION
As per the above report, it has been concluded that questionnaires design is very vital for
any individuals to collect the information or data in effective and efficient way. As the designing
of questionnaires is of utmost effectiveness to assure the relevant information is gathered so that
the outcomes are generalisable as well as interpretable. In addition to this, it is effective as this is
an appropriate means of evaluating the attitudes, choices, perceptions, intention, opinions and
behaviours of relatively huge number of subjects in much cheaper and quickly in comparison to
other methods. Apart from this, it is essential of two forms primary and secondary. Primary
method is undertaken as the initial hand information accumulated through individuals by itself
by assistance of some method that are interviews, surveys, experiments, mainly designed for
acknowledging as well as resolving research issues. While secondary data is regarded as the
information which is already gathered or formed through others with aids of journals, websites,
internal records, government publications and many more.
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REFERENCES
Books and Journal
Beatty, P.C., Collins, D., Kaye, L., Padilla, J.L., Willis, G.B. and Wilmot, A. eds.,
2019. Advances in questionnaire design, development, evaluation and testing. John Wiley
& Sons.
Brosnan, K., Grün, B. and Dolnicar, S., 2021. Cognitive load reduction strategies in
questionnaire design. International Journal of Market Research, 63(2), pp.125-133.
Lau, C.Q., Sanders, H. and Lombaard, A., 2019. Questionnaire design in short message service
(SMS) surveys. Field Methods, 31(3), pp.214-229.
Taherdoost, H., 2019. What is the best response scale for survey and questionnaire design;
review of different lengths of rating scale/attitude scale/Likert scale. Hamed Taherdoost,
pp.1-10.
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