Questionnaire Design: Gym Customer Satisfaction and Preferences

This assignment focuses on the design and application of a questionnaire to assess customer satisfaction within a gym setting. It begins by highlighting the importance of questionnaires as a standardized, comparable, and cost-effective data collection tool, emphasizing their ability to provide actionable insights from a large number of respondents. The assignment then identifies key data points that should be collected, including factors driving gym membership, considerations in gym selection, preferences regarding facilities and equipment, pricing sensitivities, and membership options. The core of the assignment is a detailed questionnaire designed to gather information on these topics, accompanied by a justification for each question. The questionnaire covers aspects such as motivations for joining a gym, the impact of price, equipment, and trainers, preferred gym timings and subscription periods, and the most effective advertising channels. The assignment concludes by emphasizing how the collected data can be used to improve customer satisfaction and inform strategic decisions. The work provides a comprehensive overview of questionnaire design principles and practical application in a real-world business scenario.

QUESTIONNAIRE DESIGN

Table of Contents
MAIN BODY...................................................................................................................................2
Importance of having Questionnaire...........................................................................................2
Data they need to collect.............................................................................................................3
Questionnaire and justification...................................................................................................4
REFERENCES................................................................................................................................7

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MAIN BODY
Importance of having Questionnaire
Standardized: This is the biggest benefit which is enjoyed by the company when using
questionnaire as a data collection tool in market, to collect data. As in questionnaire all the
respondent are asked the same question and in the same sequence, this enhancing level of
questionnaire reliability in the market. Also this used to synchronized different collection of the
data in a way that it help researcher in finding out the outcome more efficiently.
Comparability: Questionnaire also used to prove crucial for the scholar in comparing
the data collected from different respondent and measure the change accordingly in an
organization. This helps solar in understanding the need and expectation of the respondent more
efficiently in organization (Schnall, Wolkin and Nakata, 2018).
Actionable data: Questionnaire used to provide more actionable data as compare to the
other data collection tool. As data collected with help of questionnaire used to show a clear
painting of the questionnaire question. This data help the organization in creating and formatting
variety of the new strategy and taking different decision on the basis of the data collected.
Inexpensive: Questionnaire are the most affordable way to gather quantitative data. As
in this technique organization do not has to hire different surveyor or huge amount of the human
resource to collect the data (Sloan, 2018). This help firm in saving good sort of extra cost related
to conducting a survey in the firm.
Quicker way: Questionnaire is a quick way to get different data, As this data collection
method does not ask that amount of the efforts to evaluate the different data which has been
collected by the primary data collection method. This eventually used to give the different result
very quickly in the organization. Reason behind the same is that the data provided by the
respondent can be easily converted in the quantitative data in the organization.
Larger number of respondent: Questionnaire form of data collection tool help firm in
gathering information from a large number of audience in the market (Udedi and et.al., 2019).
As questionnaire can be easily distribute to any where in the nation or internationally with the
help of different communication tool and collect the answer of the respondent with the help of
the same.
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Data they need to collect
There are some specific element of customer satisfaction which need to be consider by the
organization while making questionnaire to collect. Some of the data which need to be collected
by the firm are as follow:
Driving factor: Gym owner need to have a proper idea about the different factor which
used to drive the consumer to have a gym. This are the factor which are consider by the
respondent before deciding to have a gym (Rukonic, Fastrez and Kieffer, 2019). After knowing
the same organization have to use the same data in different promotional activity of the gym.
Factor consider at time of selecting gym: It is another important information which
need to be gather by the organization. Gym owner must have the information regarding what are
the factor which is looked by the respondent in comparing the gym with the competitor and on
the basis of the same used to make the decision about selecting the best gym.
Facility and Equipment: This is the another important element for which it is necessary
for the gym owner to have information regarding the same. Organization should have knowledge
about the facility or the equipment which is desired by all the consumer in the gym, on the basis
of the same organization has to make sure that they used to provide the same facility and
equipment to the consumer (Krosnick, 2018). This will enhance the consumer satisfaction more
efficiently in the organization.
Price: This is another important element for the consumer in their satisfaction. As all the
employee always look to have a good sort of value from the amount invested by them. So it is
very necessary for all the organization to have a good sort of knowledge about the amount of the
money, which consumer are happy to spend to avail different services of the gym (Patten, 2016).
Membership: There is mixed sort of preference about having a membership subscription
or not in the market. So it is very much important for the organization to have a opinion about
the same from the selected respondent. Membership is the type of the discount which is given to
the member on their annual or half yearly subscription of the service (Brace, 2018).
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Questionnaire and justification
QUESTIONNAIRE
Name:
Age:
1. What are the factor which used to drive you to join gym?
 Fitness
 Body shape
 Profession
 All of above
2. Is price element used to play a important role in driving the interest level of the consumer
toward the gym?
 Yes
 No
3. Factor you have consider at the time of joining the gym?
 Price
 Equipment
 Ventilation
 Others
4. What are the secondary factor which is consider the most at the tome of selecting the gym
 Ventilation
 Timing of gym
 Trainer
 All of above
5. Is trainer in the gym used to play a crucial role in improving the level of satisfaction at the
gym ?
 Yes
 No
6. What time will be suitable for you to have a gym?
 Morning
 Afternoon
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 Evening
 Anytime
7. What period of subscription you will love to have of a gym?
 Monthly
 quarterly
 Half yearly
 Annual
8. Would you prefer to have a membership of any gym?
 Yes
 No
9. What are the most convenient way through which you used to see the different sort of
advertisement of different organization product?
 Social Media
 TV or radio advertisement
 Newspaper advertisement
 Sloucher and hooding
10. Is improved quality of equipment in the gym used to drive your interest toward selection of
the gym in the market?
 Yes
 No
11. What are the different recommendation you will love to make for the gym, which can be
incorporated by the gym ..............................
 First question is developed to understand the thing which used to drive the consumer to
have the gym, result of the same can be used in the promotion to attract the new
customer toward the gym.
 Second question is drafters to understand the role of price in improving the customer
satisfaction of the gym.
 Third question is drafted to understand the different expectation o f the customer, on the
basis of the same organization has to improve the same factor.
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 Fourth question is drafted to understand the secondary factor which are consider by the
consumer. Organization has to make sure that they used to provide the same to improve
customer satisfaction.
 Fifth question is plan to analysis the importance of trainer in the gym.
 Sixth question is drafted to drive the operation of the business in a way that it is
comfortable for the consumer to avail different facility of the business.
 Seventh question is included in the questionnaire to plan different pricing structure of an
organization.
 Eight question used to look at the preference of the customer related to the membership
of gym
 Ninth question is drafted to understand the best promotional platform through which
organization can touch different consumer in the market.
 Tenth question is drafted to understand the viability of having upgraded equipment in the
organization in context to satisfy customer in the gym.
 Last question is included to understand expectation of the respondent toward their dream
gym
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REFERENCES
Books and Journals
Schnabel, A. H., Wolkin, A. and Nakata, N., 2018. Methods: Questionnaire development and
interviewing techniques. In Disaster Epidemiology (pp. 101-108). Academic Press.
Sloan, M. M., 2018. The Work Experiences Questionnaire: Using Mail Survey Research to
Collect Data From a Large Sample of Workers. SAGE Publications Ltd.
Udedi, M and et.al., 2019. The validity of the patient health Questionnaire-9 to screen for
depression in patients with type-2 diabetes mellitus in non-communicable diseases clinics
in Malawi. BMC psychiatry. 19(1). p.81.
Rukonic, L., Fastrez, P. and Kieffer, S., 2019. A Questionnaire for Collecting Data Relevant to
UX Experimental Design. In 3rd International Conference of Computer-Human
Interaction Research and Applications (CHIRA 2019).
Krosnick, J. A., 2018. Questionnaire design. In The Palgrave handbook of survey research (pp.
439-455). Palgrave Macmillan, Cham.
Patten, M. L., 2016. Questionnaire research: A practical guide. Routledge.
Brace, I., 2018. Questionnaire design: How to plan, structure and write survey material for
effective market research. Kogan Page Publishers.
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