Quick Bites Business Plan Project - Sydney, Australia

This project presents a comprehensive business plan for 'Quick Bites,' a vending machine startup. The plan focuses on providing healthy snack options to the Australian market, specifically targeting the Sydney Central Business District. The document outlines the target audience, marketing strategies (including social media campaigns and partnerships), and financial considerations. It emphasizes the unique selling proposition of offering healthy, convenient food choices and highlights the importance of sustainable practices, including a 'Food for Good Campaign' to support the underprivileged. The plan also addresses the entrepreneur traits necessary for success and references relevant academic sources.

Name of the Student
Name of the University:
BUSINESS PLAN

Any big business idea begins from a small
scratch.
Here the business idea revolves around starting
a Road side Snack and Beverage Vending
machine Corner Named “Quick Bites”.
The main aim is to provide quick solutions to
hunger for pedestrians twenty four seven
around the clock.
Introduction to Business Idea

 Target Audience- All the Pedestrians who need a
quick, healthy and pocket friendly solution to
satiate their hunger
 Unique Selling Proposition(USP)- Quick bites
is meant to serve healthy snacking alternative for
customers whereas it is very lucrative for the
marketers as Vending machine business is very
flexible and involves lower capital investments
 Cultural Context of the business- Australian
market has a very high demand of junk foods
specially in the crowded streets of Australian
Market
Brief Overview of the Project:

 High market demand for Fast food in Australia
(Thornton, Lamb and Ball, 2016)
 Very attractive to Restaurants and Cafes' who can
partner with the vending machine stall to sell their
eatables.
 Cost of one burger in a cafe is approximately 17AUD
while the same would be made available in Quick
bites at 8 AUD
 Selected venue for business operation- Opposite to Pit
street Mall, in the Sydney central business district
Marketing and Resource Consideration

Primary target audience been the teenage
crowd most suitable form of promotion is
through Social Media:
 Cost effective
 Wide reach
 Interactive Facebook and Instagram
campaigns
 Exclusive partnership with shopping malls
during any food fest or mass event (Tuten and
Solomon, 2017)
Promotional Aspect of the Start -up

Strong market analytical skills
Effective market communication skills
Strong team coordination
Good sense of understanding the future
prospects and challenges of the business
Proper investment and revenue generation
plans
Assessing the overall sustainability of the
business idea
Entrepreneur traits of the Group

Undoubtedly a healthy snacking option: low on
cholesterol and sugar with items like: baked
chips, Nuts, sugar free cookies, fruit juices with
no preservative. Going organic is the main motto.
Quick Bites is not only meant to cater to the
general mass as their favourite snacking zone but
will substantially donate a section of their food to
the orphans and poor who starve in the nooks and
corner of the street.
We intend to initiate a campaign: “Food for Good
Campaign”, where one third of the earned
revenue would be donated to feed the less
fortunate ones.
Sustainable Value of the Business plan

Thornton, L.E., Lamb, K.E. and Ball, K., 2016.
Fast food restaurant locations according to
socioeconomic disadvantage, urban–regional
locality, and schools within Victoria,
Australia. SSM-population health, 2, pp.1-9.
Tuten, T.L. and Solomon, M.R., 2017. Social
media marketing. Sage.
References