Quicklearn App: Detailed Business Plan for UK Education Sector

This assignment presents a detailed business plan for the Quicklearn app, an online education platform targeting the UK market. The plan begins with a business overview, outlining the app's core service of providing online tuition to students, its aims for expansion, and the required seed capital. It then delves into the management structure, defining the roles and responsibilities of team members and identifying skill gaps. The plan also includes a comprehensive market analysis, describing the target market profile, competitive advantages, and marketing strategies, including a SWOT analysis of competitors like Edmodo and Nearpod. The marketing section details a 7Ps strategy, including product, place, price, promotion, physical evidence, process, and people. The operations and logistics section covers premises, equipment, legal requirements, and cost analysis. Finally, the plan includes a pricing strategy, a cash flow forecast, and financial projections for the first three years, demonstrating the potential for growth and profitability within the UK education sector.

Business plan

Table of Contents
Section One...............................................................................................................................................3
Section Two..............................................................................................................................................4
Section Three............................................................................................................................................5
Section Four..............................................................................................................................................6
Section Five..............................................................................................................................................9
Section Six..............................................................................................................................................10
Section Seven.........................................................................................................................................11
References/Bibliography........................................................................................................................14

Section One
Business Overview
1.1 Business summary:Please write business outline. (who,what,where, When
and how)
A business idea is been planned to provide tuition to student, individuals,
etc. who are studying in schools, university, etc. in UK. Here, through an App
tuitions classes will be given to them. the app name will be Quicklearn. In
this all professors and teachers those who want to teach students personally
will be registered and they can give tuition to students easily. Besides that,
student will also have to enrol in App to get tuition classes from professors
(Anderson, 2017).
1.2 Describe your core product or service:
Here, the main service offered by Quicklearn App is online education and
teaching services to student and all those who are preparing for different types
of examination. Thus, core service in educational services.
1.3 Yourimmediate and future business aims:
The immediate aim is to launch app so that students who are not able to go
to tuition classes or learn can use this. So, at present app will be launched in
major cities of UK such as London, Liverpool, Manchester. Then, in future it will
be launched in UK and other countries of Europe.
1.4 Please state the amount of seed capital required: (Up to a maximum
of £40,000)
In order to launch or start a new business it is required capital amount.
Without capital business can not be started. The capital gives insight that how
much money is required. Also, seed capital refers to funding required in this start
up. Thus, here £35,000 is needed at initial level

Section Two
Management structure.
2.1 Professional team skills: (Outline individual team members transferrable and
professional skills).
There is requirement of team members who will be part of this start up. Also,
there is need of a management structure which define roles and responsibilities
of team members. So, here as well there are some members whose skills are
defined as
CEO- the professional skills required are decision making, problem solving, time
management, team working, etc. (Whitmore, 2018)
IT expert- skills required are analysis, problem solving, technical skills,
communication,
Operational manager- communication, team working, time management,
analysis, etc.
Sales executive - communication, presentation skills, problem solving, and
other skills.
Customer service executive - communication, listening, team working, etc.
Thus, these all are relevant individual team members required and also
skills that possessed by them.
2.2 Each team member’s roles and responsibilities:
There is need to define role off each team member so that he or she
knows what is expected from them and what role are performed. Thus, on basis
of above they are defined as below
CEO-
To take major decisions regarding start up funding, expansion, etc
To communicate with stakeholder and identify their needs
To monitor and control all operational functions of business.
To develop strategies and formulate goals and objectives
Operational manager
To execute strategies developed by CEO
To take decisions by working with team and performing tasks.
The managing and handling of all operations of business (Erstad, Mann, and
Weber, 2016).
IT expert
To do proper maintenance of all IT tools and equipments.
Solving and handling of all IT issues
By setting a network and ensuring security of all systems and server

Sales executive
Selling and promoting of company products
Generating leads and converting them
Interacting with potential clients and briefing product to them
Attaining of sales target by working in team
Customer service executive
Solving and handling of customer grievances and problems.
Taking feedback from them.
2.3. Identify your company’s skill gaps, then chose one role and create
an advert with the skills required and their roles and responsibilities.
The skill gap is that skills needed for sales executive must also include
interpersonal, negotiation, listening, etc. so, it must be possessed in individual.
thus, job advert is as
Job advert
Job Specification
Required an experienced sales executive
Job title- sales executive
Qualification-
MBA in marketing with aggregate 70%
Experience – 2-3 years experience as executive in sales
Age- between 25- 40 years
Job role
To conduct meeting with members and communicate goals
To sell and promote products by generating leads
Attaining of sales target by working in team
Candidate may e mail their resume to HR
[e-mail]

Section Three
The market/customer profile.
3.1 Describe your target market profile and whereare your proposed
customers based:
In UK there are many students who are studying in universities and schools.
Also, there are many who are giving preparing for examination as well. so, the
target market profile for Quicklearn will be students of age 12- 24 who goes to
college, schools. Therefore, they are based on entire UK and other countries as
well (Grit,, 2019).
3.2 Describe your perceived competitive advantage/USP:
It is important to describe USP of start up so that customers are attracted
and it also help in differentiating service from competitors. So, USP will be low
price by which it will differentiate from rivals. This will help in attracting more
students.

Section Four
Marketing
4.1 Explain your market research with references, Using primary and secondary
research.
Provide a questionnaire with 5 suitable questions and state the objective of said
questions.
In order to analyse people need and understand market it is necessary to
do market research. This is because it enable in gathering relevant data and
info from market. Thus, then data is interpreted and outcomes are obtained. It
enable in developing marketing strategy and finding out who competitors are.
Likewise, for preset start up as well research was done and data was obtained by
secondary and primary method.
As said by Li, 2020 in UK there are large number of students going to college and
university. Besides that, teachers and professors are also there who teaches
them. but it has been found that in spite of having several online education
Apps there is no such concept where student can get personalise teaching.
Basically, student require to go tuition classes. Hence, if they are able to do so
than it helps in getting more grades. Moreover, many of them are preparing for
exams as well and require separate teaching for it. even though there are online
apps but they charge huge yearly fees. So, due to that some parents are not able
to afford it. Online teaching will rapidly grow in future as student will prefer to
adopt this way.
Furthermore, many new trends are emerging in education sector. This will
transform it and allow student to learn in effective way.
For primary research, questions asked are as
Q-1 Which app are you using for online education?
Edmodo
Nearpod
Other
Q-2 Is all type of content easily available on apps used by you?
Yes
No
Sometimes
Q-3 Do you think you like to be taught in personalised way?
Yes
No
Q-4 Does you get enough time to revise your lecture and prepare notes?
Yes
No

Q-5 Which feature do you like most of online education app?
Accessibility
User interface
Display
All of above
4.2 Competitor analysis

(Based on your market research, analysetwo key competitors and
explain how your business will compete with them) (You may consider a
SWOT here)
It is necessary to analyse competitors in market so that on basis of that
strategy is developed. Besides that, insight is gained about what are its product
features, target audience, price, etc. so, here Quicklearn competitors are
Edmodo and nearpod
Moreover, SWOT analysis is done in order to compete with rivals. It is as follows
Strengths
A unique concept that include personal teaching as well for students
The annual membership fees charges is low as compared to other apps
Variety of options for students to select teacher and learn from them (McKenzie,
and Sansone, 2019).
Weakness
No large presence in UK market.
There are already many apps in UK for online education
Opportunity
To expand in other cities and countries
To integrated with university and college as well to increase customer base
Threats
Tough competition from other apps as well that can enter in market.

4.3 Marketing strategy
(In support of your business social media casmpaign, describe your
marketing and branding strategy, with reference to researched
materials. Identify the most appropriate strategies, (You may consider
a 4 or 7ps etc. )
Every business requires an effective marketing strategy so that it can target
audience in proper way. Besides that, it gives insight on what marketing activities
is to be done, when and how. Similarly, for this start up as well there will be 7
P’s which will be developed. It is explained as
Product- this is P which describe the product or services offered by business. So,
here educational service is product that is been offered by Quicklearn.
Place- the P refers to place where product is available or location of company in
market. It must be suitable enough for customer to buy it. thus, here services
will be offered online. It will be available through Quicklearn app (Moro Visconti,
2019).
Price- This P is important as it state pricing strategy followed by business.
Hence, Quicklearn will follow low pricing strategy. They will take 1 year
membership fees from students at low cost. The fees will be £1000 per year
Promotion- it is necessary to do promotion so that awareness is generated in
market about product and customers can be attracted. Therefore, here
promotion will be done through social media by using platform such as Facebook,
Instagram, you tube etc. so, digital marketing will be used in it.
Physical evidence- it means existence of company in the market. So, Quicklearn
existence is its app, professors, logo, etc.
Process - the P means process through which product is delivered to customers.
In this student just have to download App and services will be delivered online
directly B2C.
People – This P refer to people of company. Hence, here Quicklearn people are
its staff, professors, etc who are using the App (Stubić, 2017).
4.3b. How and where will you launch your product or service.
The App will be launched by organising a launch event. It will be released on
social media, and live streaming will be done. in launch event only 20-30 people
will be invited.

Section Five
Operations and logistics
5.1 Premises:
There will be premises which is required to set up a registered office. So, it
will be taken via rent or on lease.
5.2 Equipment& Set up Costs:
Product Amount Cost.
App development £5000 £5000
Computer system £500 £1500
Server £2000 £2000
IT infrastructure £2500 £5000
Office rent £1000 £1000
5.3 Transport needs:
There will be no transport required in this business as services are delivered online
5.4 Legal requirements:
There are certain legal requirement which is needed in it.
Business registration- here, business needs to be registered under government law.
It states that start up is legal to operate in UK.
Patent registration- the app need to registered under patent so that no other
business can copy same concept or idea.
Partnership Agreement – there is need to do partnership agreement with investor
so that it defines future agreement in business in regard of buying stake in it. thus,
as per agreement stake can be purchased in it (Volker. and Phillips, 2018).
5.7 Fixed monthly Costs as per cash flow:
Items Costs
Salary and wages £1500
Rent £1000
Promotion £750

Section Six
Costs and pricing strategy
Product/service name ( Select a single unit) Quicklearn App
Cost to your business per unit £700
Price you charge per unit £1000
Profit margin (£) £300
Profit margin (%)
(Profit / Price x 100 = Profit margin)
30%
Mark up (%)
(Profit / Cost x 100 = Mark Up) 42.85%
6.b Your Pricing Strategy:
Thus, low pricing strategy will be followed in it. This will be easy to attract more students to use app
and take membership.

Section Seven
Cash Flow forecasts
7.1 Realistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s
you’ve requested. (Please edit to suit your need)
Januar
y
Februa
ry
March April May June July Augus
t
Sept Oct Nov Dec Total
Sales 1: £300 £500 £600 £200 £150 £350 £500 £600 £750 £100
0
£120
0
£150
0
Loan £2000 £2000 £2000 £2000 £2000 £2000 £2000 £7000 £5000 £800
0
£300
0
£300
0
£400
00
Investment. £2000 £2000 £2000 0 0 0 £2000 £2000 £2000 £200
0
£200
0
£200
0
Total Sales: £300 £500 £600 £200 £150 £350 £500 £600 £750 £100
0
£120
0
£150
0
SET UP COSTS
TOTAL
£1500 £750 £200 £500 £600 £500 £500 £400 £400 £400 £300 £200
Direct Costs: £1500 £1500 £1500 £1500 £1500 £1500 £1500 £1500 £1500 £150
0
£150
0
£150
0
TOTAL Direct
Costs:
£3000 £2250 £1700 £2000 £2100 £2000 £2000 £1900 £1900 £190
0
£180
0
£170
0
Fixed Costs:
Salaries 1 £1500 £1500 £1500 £1500 £1500 £1500 £1500 £1500 £1500 £150
0
£150
0
£150
0
Rent. £1000 £1000 £1000 £1000 £1000 £1000 £1000 £1000 £1000 £100
0
£100
0
£100
0

Staff Wages. £200 £200 £200 £200 £200 £200 £200 £200 £200 £200 £200 £200
Utilities/Gas/Elec £200 £200 £200 £200 £200 £200 £200 £200 £200 £200 £200 £200
Phones. £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50
Promotion & Ad. £750 £750 £750 £750 £750 £750 £750 £750 £750 £750 £750 £750
Website. £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100
Legal £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50
Maintenance £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100
Loan repayment. £1000 £1000 £1000 £1000 £1000 £1000 £1000 £1000 £1000 £100
0
£100
0
£100
0
Interest on loan. £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50
TOTAL:
Sub Total: Fix +
Direct Costs.
Net Profit: Sales –
Sub total
7.1: Three-year projections, annual proposed sales and Net profit only
2021 2022 2023
Annual
projected sales
£35000 £50000 £70000
Net profit £10000 £25000 £35000
Conclusion:
It can be concluded that a stat up of providing online tuition classes idea is started. It will allow students to take
online lectures from personal tutors or teachers. So, for this it require funding of £40000 which is taken as loan from UK
government. Here, in this there will be limited people working in it that are CEO, sales executive, etc. thus, they need

professional skills that are decision making, problem solving, etc. the pricing strategy followed will be low price and
promotion will be done via social media, digital marketing. The competitors of Quicklearn competitors are Edmodo and
nearpod

References/Bibliography
Anderson, P.J., 2017. Grandma's candy shoppe business plan (Doctoral dissertation).
Erstad, B.L., Mann, H.J. and Weber, R.J., 2016. Developing a business plan for critical care
pharmacy services. Hospital pharmacy, 51(10), pp.856-862.
Grit, R., 2019. Making a business plan. Routledge.
Li, Y., 2020. Business Plan for Autonomous Delivery Robot. Intelligent Control and
Automation, 11(02), p.33.
McKenzie, D. and Sansone, D., 2019. Predicting entrepreneurial success is hard: Evidence
from a business plan competition in Nigeria. Journal of Development Economics, 141,
p.102369.
Moro Visconti, R., 2019. How to prepare a business plan with excel. Available at SSRN
2039748.
Stubić, J., 2017. Assesment of Investments by the Use of Software Application for Development
of the Business Plan in Agriculture. Економика-Часопис за економску теорију и праксу
и друштвена питања, (2), pp.1-15.
Volker, J. and Phillips, M., 2018. Six Points: A Plan for Success. Journal of Management Policy
and Practice, 19(1).
Whitmore, C.L., 2018. BUSINESS PLAN FOR CLUBHUB101. COM LLC (Doctoral dissertation,
Kent State University).

Appendix