The Impact of 'Racism Stops With Me' on Social Media

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Assessment Task 1: Portfolio
Topic: “Racism Stops with me”
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Table of Contents
Introduction.................................................................................................................................................3
Background.................................................................................................................................................4
Analyse “Racism Stops with me’”...............................................................................................................6
Critical Analysis..........................................................................................................................................8
Conclusion...................................................................................................................................................9
References.................................................................................................................................................10
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Introduction
This portfolio will discuss an initiative “Racism Stops with me”. It is a campaign in which
people come together to achieve a common motive that is racism. This campaign will help to
give support and consider those people who face racism. Now a day, over this issue people starts
bullying and harassment. Communities must take strict against it and initiate to stop racism in the
communities. This portfolio will be addressed those social media review which was discussed
regarding this topic. Nowadays, social media becomes a supportive part of promoting any social
campaign. Through this channel, the number of people communicates or interacts with each
other. Social issues require collecting view, suggestion and new idea which helps to contribute to
the issue. Many organization and communities are come together to support and prevent racism
in their own culture. Because due to this human relationship are more effective and nation
performance is continuously falling.
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Background
It is a kind of discrimination or prejudice which is against someone of different skin colour.
People believe that race possesses abilities, qualities and characteristic of someone. An
individual starts pre-judging to each other according to colour, national origin or ethnicity. Due
to racism people act of harassment or abuse. There is an initiative of “Racism. It stops with me”
it is a campaign which supports that racism should be unacceptable in any community. These
campaigns coordinate or encourage those people who were already put their efforts towards
stopping racism (Armenta, 2017). This campaign aims to give empower to those individuals or
communities who are working in favour of preventing racism in society. It provides various tools
and resource which helps in taking strict action against racist. The main motive of this initiative
is racism must be unacceptable in the community. In this campaign, people develop anti-racism
strategies and conduct events. Most of the people take part in the campaign and support the
campaign motive (Jakubowicz, 2017).
In this campaign, people are advising and assisting in implementing racism activities. Partners
and support create a supportive connection which completely not accepts the racism. The
campaign promotes anti-racism activities and builds on good practice over it (Nelson, 2014).
These initiatives surely create a new culture in the environment which will identify the racism
activity and increases confidence and technique which act occur properly (Alegria, 2014).
The campaign takes help from social media because it is the only platform which increases the
contribution of people. By this people are more aware of this issue, and it shows how this is
challenging to face those people who regularly face racism. Spreads among people ensure them
they may be met strict action over that. Representation and socialize by this kind that it will
change the mind of people and racism will be not acceptable in the community (Locascio, 2014).
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Analyse “Racism Stops with me’”
Racism comes in different forms, and it happens in many places. Most people ignore it very
often which encourages Racism not just in Australia but all over the world. It turns into a
significant social issue nowadays. It Stops with me is a national campaign of Australian's
human rights commission which invites people to take the initiative against Racism in the
country. This campaign got a huge success. Not only many people but also many corporate came
and joined this campaign and made it successful, but it still needs a long road to go (It stops with
me, 2017).
Racism stops with me campaign is available on all social media or digital platforms. It got
massive support from all of these social media platforms. This campaign has its pages on each
social media platforms such as Facebook, Twitter and others. Social media platforms increased
their reach to people worldwide and helped to get support from all over the world. It encourages
Facebook people to not only participate but also helps them to understand the depth of this topic.
Many people post about their racism experiences on campaign’s page on each social media
platforms daily which make it understandable that it should stop now because it affected people's
life profoundly and for a long time in their lives (Jakubowicz, 2017). The online platform
represents this profound and intense topic on a significant level with good making people more
human and encourages them to treat with more humanity. It got support from many other
government social media pages which were available on Facebook already. Social media and
online platforms help this campaign to generate and increased its popularity in such a short
period. Many bloggers and bloggers made their blogs for addressing the subject as well
(Sustainable development goals, 2018).
Australian human right commission explained this campaign helped others to become more
social with others. It encourages people to stop mistreating others or less than them based on
their races (Mumbrella, 2017). This campaign allows people to understand the suffering situation
and their mindsets of others at a time of facing any racism experiences in their life. It is aware
people to make an effort to stop it. Online digital platforms help them to create and develop a
kind of evolution for this necessary change. It empowers the campaign and other individuals or
organisation to make the policies to stop it. It helps to create a partnership with many other
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corporations to support it and stop Racism at any level in their organisation (Human rights,
2015).
Critical Analysis
According to Locascio, (2014), social media represents this campaign on a deep level which
helps this campaign to become favourites day by day. It helps to aware people about it. There are
plenty of images and videos are available on social media and online digital platforms which not
only make an impact on the viewer's mindset, but it also helps to understand them deeply the
concept and requirement of this campaign. It increased people's reach to find out what they think
or assume about one of the critical topics of society. People share their stories and experiences
on social media which helps to understand other the impact of Racism on people's life (It stops
with me, 2017).
As per the views of Nelson, (2014), social media has a massive capacity of reaching out to
people and making things or concepts trending. The campaign was started to address one of the
social issues of the world. This topic required a lot of attention from all over the world, and only
social media can do that for the campaign. Social media helps them to understand the central
prime concept of the campaign and reach people all over the world. It helps to know that the
massive success of 'Racism stops with me’ in such a short amount of time (Provine, 2013).
Everyone knows this campaign started in 2012 in Australia, but it gets support from all over the
world. The stories, posts and videos made a huge impact on the viewer's mind and made it
successful. Social media and online platforms play a significantly important role in the success
and popularity of the campaign “Racism stops with me”.
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Conclusion
This portfolio discussed “Racism Stops with me”, this initiative brings change in the community.
It supports and encourages those individuals who already raised voice against this issue.
Organization and communities come together and support by giving equal opportunities without
discrimination over skin colour because it is not a good means pre-judgment of an individual.
Social media support this initiative and help to collect those individuals who want to contribute
towards anti-racism activities. Strategies and tools were discussed which helps to prevent racism
in the communities. In social media sites, people used the hash tags, write comments; post
various blogs to represents this initiative. The members of communities create strategies and
provide tools to support the effort. Higher authorities taking strict action against racist and give
punishment which ensures that harassment and bullying over racism, it includes crime.
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References
 Alegria, S., (2014). Constructing racial difference through group talk: an analysis of
white focus groups' discussion of racial profiling. Ethnic and Racial Studies.
37(2).pp.241–260.
 Armenta, A., (2017). Racializing Crimmigration: Structural Racism, Colorblindness, and
the Institutional Production of Immigrant Criminality. Sociology of Race and
Ethnicity.3(1).pp.82–95.
 Hage, G., (2016). Recalling anti-racism. Ethnic and Racial Studies. 39(1). pp.123–133.
 Human rights., (2015). National Anti-Racism strategy and racism It stops with me
summary evaluation and future direction. [Online] Human rights. Available at:
https://www.humanrights.gov.au/our-work/race-discrimination/publications/national-
anti-racism-strategy-and-racism-it-stops-me [Accessed on May 3, 2019]
 Ieaa., (2013). Racism It Stops With Me. [Online] Ieaa. Available at:
https://www.ieaa.org.au/charters/racism-it-stops-with-me [Accessed on May 3, 2019]
 It ends with me, (2017). Evaluation. [Online] It stays with me. Available at:
https://itstopswithme.humanrights.gov.au/campaign/evaluation [Accessed on May 3,
2019]
 It stops with me., (2017). About Racism [Online]. It stops with me. Available at
https://itstopswithme.humanrights.gov.au/about-racism [Accessed on May 3, 2019]
 Jakubowicz, A.H., (2017). Alt_Right White Lite: Trolling, Hate Speech and Cyber
Racism on Social Media. Cosmopolitan Civil Societies: An Interdisciplinary
Journal.9(3).pp.41–60.
 Locascio, J.J. & Anderson, Norman B., (2014). The Reality of Racism Based on the
Illusion of “Race.” 69(3).pp.310–311.
 Mumbrella., (2017). Campaign Review: The verdict on Virgin’s Uptimists and the B-
grade actors of HRC’s racism ad. [Online] Mumbrella. Available at:
https://mumbrella.com.au/campaign-review-the-verdict-on-virgin-australia-human-rights-
commission-mcguigan-wine-and-city-australia-479739 [Accessed on May 3, 2019]
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 Nelson, J.K., (2014). ‘Speaking’ racism and anti-racism: perspectives of local anti-racism
actors. Ethnic and Racial Studies. 38(2), pp.1–17.
 Olushola, J.O., (2015). Sport, Racism, and Social Media. International Journal of Sport
Communication. 8(2). pp.257–261.
 Provine, D.M., (2013). Institutional Racism in Enforcing Immigration
Law.Norteamérica.8(S). pp.31–53.
 Sustainable development goals., (2018). Anti-Racism: It stops with me campaign.
[Online] Sustainable development goals. Available at https://sdgs.org.au/project/national-
anti-racism-partnership-and-strategy-and-racism-it-stops-with-me-campaign/ [Accessed
on May 3, 2019]
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