Radio vs. Online Music Streaming: A Customer Preference Study

This report analyzes customer preferences between radio and online music streaming platforms, focusing on the impact of Spotify. The research aims to understand the needs and preferences of music listeners through a descriptive research design. The methodology involves quantitative data collection using questionnaires and surveys, and qualitative data collection through one-on-one interviews. The study will analyze existing literature, develop survey questionnaires and interview guides, collect and analyze data to identify patterns and preferences, and determine the preferred method of music consumption. The research considers the advantages of Spotify's personalized music recommendations and the limitations of paid services and network requirements, providing valuable insights into the evolving music industry and consumer behavior. The report also includes references to relevant research materials.

Radio vs Online music streaming ( Spotify)
Purpose of the study
After coming of Spotify, the music mogul, the tendencies and preferences among music
lovers have changed. They may be partial to either radio music or online streaming
sites. However, one advantage of using Spotify is that the involved algorithm is able to
curate songs of one’s liking. However, radios are more preferred among certain groups
as Spotify involves paid services and require a network connection (Snickars, 2017).
Research problem
The aim of this research is to guide an assessment of customer responses towards
online music streaming over radio streaming and their associated needs.
Research objectives
● To assess the preference of the customers between radio and online music
streaming portals.
● To identify the nature of requirements for ease of listening
● To plan a strategy to satisfy the need
Research design
Descriptive design was chosen as it is most fittings. The research aims to describe the
present situation among music listeners and their habits.
Research methodology
A primary quantitative data collection method will be chosen in which questionnaires
and surveys will be used. The respondents would be chosen from focus groups either
on an online platform or near a music record store (Hill and Alexander, 2017). A one to
one interview will also be performed with the respondents to assess the problems they
face when listening to music either on the radio or through online portals.
Procedures involved
● Relevant literature will be collected and analyzed in order to guide the research
and be aware of the patterns associated in the music industry.
● Discuss and plan a methodology for the research. Primary qualitative and
quantitative analysis will be done through surveys, questionnaires and structured
interviews.
● Make a survey questionnaire and structured interview guide. Make sure to ask
questions that delineate the preferences and requirements.
● Analyze the data collected and arrange preferences and requirements in groups.
Identify the one which is chosen by the majority.
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References
Hill, N. and Alexander, J., (2017). The handbook of customer satisfaction and loyalty
measurement. Abingdon: Routledge.
Snickars, P., (2017). More of the Same–On Spotify Radio. Culture Unbound: Journal of
Current Cultural Research, 9(2), pp.184-211.
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