Developing Academic Skills: Radisson Blu Marketing Strategies Report

This report provides a comprehensive analysis of Radisson Blu's marketing campaigns, focusing on objectives, strategies, and their implementation within the hospitality sector. It begins with an overview of marketing communication and its importance for businesses like Radisson Blu, which operates in the hotel industry. The report conducts a situational analysis using SWOT to identify internal and external factors affecting the business. It explores the marketing mix, including public relations, sponsorships, sales promotion, personal selling, and social media, and explains how these tools are used to create consumer awareness. The report then outlines SMART objectives, and time management techniques, such as planning ahead, prioritizing tasks, and delegating work, are discussed to enhance efficiency. Personal skills, including teamwork, multitasking, flexibility, time management, and communication, are highlighted as critical for success in the hospitality industry. The report concludes by emphasizing the importance of SMART objectives, effective time management, and personal skills in achieving marketing goals.

Developing Academic
Skills for Business
Module

Table of Contents
Overview of task..............................................................................................................................3
Theoretical concepts........................................................................................................................3
SMART Objectives..........................................................................................................................4
REFERENCES................................................................................................................................7

Overview of task
Marketing communication is defined as channels and tool that is used by organisation for
communicating message to desired market, people, business regarding their products and
services in appropriate manner (Abdullah, Hanafiah and Hashim, 2013). The given organisation
is based on Radisson Blu which is hospitality sector operating in hotel industry. The main idea of
given task is to analyse various marketing campaigns for creating awareness among consumers
regarding goods, brands, services, products and so on. It is very important for organisation to use
proper marketing campaigns for their business so that maximum number of consumers are
reached to accomplish goal and objectives. The respective organisation provide high quality
services of hotels to their consumers in appropriate manner. For situational analysis, SWOT has
conducted to know about internal and external strong and weak point of business. It has
segmented economic status people and targeted upper as well as middle section of population for
positive outcomes.
For marketing campaigns, it has used various types of tools such as public relations,
sponsorships, sales promotion, personal selling, social media, direct marketing and so on (Chang
and Rieple, 2013). In order to do marketing campaigns, they have set objectives and work
accordingly. With help of provided marketing campaigns, the respective organisation can
accomplish goal and objectives in best possible manner for positive outcomes. It is essential for
business to do innovation along with using effective channels of communication to create
awareness among consumers and people to avail services and products. Therefore, the main aim
of given task is to identify proper marketing campaign for Radisson Blu so that there is rise in
customer base. This file has made on basis of previous one which has covered various types of
marketing campaigns, objectives, time management and personal skill set.
Theoretical concepts
As per given information in report, Radisson Blu has used various types of marketing
campaigns for creating awareness among consumers in an effective and efficient manner. Some
of them are as follows:
Public Relations- This is the most easiest marketing campaigns which can be used by
Radisson Blu to spread information among individual or organisation and public. It assist
business as well as individual to create positive reputation of organisation at marketplace with

help of paid or unpaid communication media including social media, traditional media and so on.
This helps in maintaining long term relation with their people regarding organisation in effective
and efficient manner.
Sponsorship- It is the marketing campaigns in which company commits resources or
money to non profit program in exchange of promotional benefits (Chiang, Goes and Stohr,
2012). The respective organisation uses such campaign tool in order to create awareness among
consumers with help of sponsorship through reputed personality. The famous and renowned
person greatly attracts large number of consumers regarding brand, products and organisation.
With their provided advertisement, consumer will try to buy product and avail services.
Sales Promotion- It is defined as procedure of persuading potential consumer in order to
buy products. This is regarded as short term tactics for boosting sales that also leads to build long
term customer loyalty. Radisson Blu can use such campaign in order to increase sales through
promotion in appropriate manner. As they are taking help of internet media regarding offers,
discounts that helps in creating awareness among consumers.
Personal Selling- This occurs whenever sales representatives meets their potential client
with purpose of transacting sale. In this marketing campaign, face to face selling is performed.
For example, if consumers comes to Radisson Blu then they have direct interaction with
receptionist and if they can influence easily for availing facilities and services of hotel then it is
called personal selling. This is easiest way to do marketing campaign to attract large number of
consumers in an appropriate manner.
Social Media- It is the marketing campaign which is used by large number of
organisation as well as business to enhance their products and services at marketplace (Gold and
et. al., 2013). The social media helps to attract people to buy goods and avail service. It includes
Facebook, twitter, Instagram and other as more people are active at social media to know about
what is happening in world and life of people. Radisson Blu can promote their business in social
media in attractive and unique way.
SMART Objectives
Smart Objectives and actions
The marketing objectives of Radisson Blu are:
 To implement marketing campaign strategy within 1 year in order to enhance market
share of hotels by 7.5% increase.

 To enhance the business profits of 15% within 6 months by implementing different
marketing strategies.
This can be achieved through adopting time management techniques and personal skill
set in an effective and efficient manner.
Time Management Technique
Time management is defined as procedure of exercising and planning conscious of time
spent on particular activities in order to increase efficiency, productivity and effectiveness
(McKinney and Sen, 2012). It is very important for individual as well as organisation to have
good time management in order to accomplish goal and objectives in shorter time period. This
also leads to make career success, helps to focus on objectives and so on. In order to manage,
time, various techniques are used by Radisson Blu to gain positive outcomes. Some of them are
as follows:
Plan the Day Night Before- It is very important for Radisson Blu to plan their activities
and work a night before (23 Time Management Techniques of Insanely Busy People, 2018). This
help them to avoid problems or issues that may arise out while carrying out task. For example, if
consumer has booked respective organisation for party, then one night before, they have to see
all arrangements so that future problems would not arise.
Prioritize Task- It is the important time management techniques where project, work
whether small or large should be priorities. When activities are priorities then it can be
performed in best possible manner to achieve positive results. The respective organisation has to
categories each and every task so that set objectives can be attained in positive manner.
Delegating or Outsourcing Tasks- It is the technique of time management in which
work should be delegated for managing time in most appropriate manner (Shrestha and Coffin,
2012). While delegating or outsourcing work, right person should be found, providing clear
instruction in best manner and defining success. Radisson Blu has to clearly define task to
performer so that they can perform in appropriate manner.
Personal Skill Set
It is defined as soft skills that are not easy to teach. This is also as interpersonal skills
which are required within individual to work in an organisation. Some of the personal skill set
are adaptability, problem solving, analytical skills, motivation, communication, leadership and so
on. In context of hotel industry, personal skills are very important as they helps to accomplish

goal and objectives in an effective and efficient manner. Some of personal skill set are as
follows:
Teamwork- The hospitality industry requires teamwork for work performance (Taylor
and Hooley, 2014). For accomplishment of organisation goal and objectives, it is very important
to work in team as there are many departments in it. Radisson Blu requires teamwork with each
and every members to complete assigned work within stipulated time period.
Multi-Tasking- The employees working in hotel industry should be multi-tasking as they
have to perform various types of work for positive outcomes. It is very important for Radisson
Blu to have such employees who can do more than one work at a time to achieve set objectives.
Flexibility- In context of Hotel industry, staff has to work long, possess difficulties shifts
and present during holidays (Top 10 skills all hospitality employees have, 2019). During time of
new year, Christmas and other festival the employees has to work more than usual hours. The
employees of respective organisation has to remain flexible with personal plans so that they can
provide high quality services to guest and visitors. This skill help them to achieve objectives set
by business in best possible manner.
Time Management- It is the most important personal skills which should be possessed
by individual so that each and every work are managed timely and properly for better results.
Radisson Blu requires such skilled employees in their organisation so that consumers does not
has to wait more. If each and every work are managed timely then better objectives can be
attained.
Communication- It is most required skill in every industry as individual has to do
communication with large number of people. Radisson Blu is dealing in hotel industry where
large number of people comes on daily basis where employees has to do effective
communication with them so that positive outcomes are achieved.
Therefore, in order to accomplish assigned project work, it is very important to make
SMART objectives so that goal and objectives can be attained. For completing work on timely, it
is important to adopt time management techniques in best possible manner along with personal
skill set to apply those in business to get positive results.

REFERENCES
Books and Journals
Abdullah, N. L., Hanafiah, M. H. and Hashim, N. A., 2013. Developing Creative Teaching
Module: Business Simulation in Teaching Strategic Management. International
Education Studies. 6(6). pp.95-107.
Chang, J. and Rieple, A., 2013. Assessing students' entrepreneurial skills development in live
projects. Journal of Small Business and Enterprise Development. 20(1). pp.225-241.
Chiang, R. H., Goes, P. and Stohr, E. A., 2012. Business intelligence and analytics education,
and program development: A unique opportunity for the information systems
discipline. ACM Transactions on Management Information Systems (TMIS). 3(3). p.12.
Gold, J. and et. al., 2013. Human resource development: Theory and practice. Macmillan
International Higher Education.
McKinney, P. and Sen, B. A., 2012. Reflection for learning: understanding the value of reflective
writing for information literacy development. Journal of Information Literacy, 6(2),
pp.110-129.
Shrestha, P. and Coffin, C., 2012. Dynamic assessment, tutor mediation and academic writing
development. Assessing writing. 17(1). pp.55-70.
Taylor, A. R. and Hooley, T., 2014. Evaluating the impact of career management skills module
and internship programme within a university business school. British Journal of
Guidance & Counselling. 42(5). pp.487-499.
Online
23 Time Management Techniques of Insanely Busy People. 2018. [Online]. Available through:
<https://www.dansilvestre.com/time-management-techniques/>.
Top 10 skills all hospitality employees have. 2019. [Online]. Available through:
<https://www.detail2recruitment.com/news/article/293>.

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