Analysis of Contemporary Hospitality Industry: Radisson Blu Report

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on the global hotel chain Radisson Blu. It begins with an introduction to the business environment and the importance of understanding market dynamics. The report then applies a PESTLE analysis to Radisson Blu, examining political, economic, social, technological, environmental, and legal factors influencing its operations. A SWOT analysis is conducted to evaluate the company's strengths, weaknesses, opportunities, and threats. The implications of current trends, such as online media and social media engagement, and potential trends, like the utilization of artificial intelligence, are explored. The report critically evaluates Radisson Blu's ability to adapt to these trends and develop products and services that meet evolving customer demands. Furthermore, it assesses how external factors impact current and potential trends, with a focus on technology and social media. The report concludes by summarizing the key findings and providing references to supporting literature.

CONTEMPORAR
Y HOSPITALITY
INDUSTRY

TABLE OF CONTENT
 INTRODUCTION
 PESTLE Analysis factors of Radisson blu
 SWOT analysis for a hospitality business
implications of current and potential trends
 evaluation of ability of chosen hospitality business
 Evaluation of how external factors impact on current and potential
trends
 Conclusion
 References

INTRODUCTION
Businesses are more widely spread, comprising
various types of organizations: small, medium,
and large ventures. The main aim of this report
is to understand the importance of the modern
business environment in the hospitality industry.
Radisson Blu is a worldwide chain of hotels
which is managed by Radisson Hotels. With
attaches tracing all the way back to the 1960s,
the brand name appeared in 2009 with a
rebranding from Radisson SAS.

CONTINUE..

RADISSON BLU

PESTLE ANALYSIS FACTORS OF RADISSON BLU
 It is fundamentally significant for lodging industry to direct outside
investigation based on which it gets simpler for them to settle on choices with
their business. In this way, Pestle structure is additionally clarified as follows-
 PESTEL Analysis
 Political factor-It is the principal component of system in which it centers
around factors like ecological law, work Law and some more. In setting of
chosen lodging, they are influenced by political on the grounds that because
of effect of brexit it is getting hard for them to extend their tasks.
 Economic factors-It comprises of components, for example, exchange
arrangements swelling and emptying rate and so forth Because of this on-
going pandemic circumstance of Coronavirus there is a high adaptable rates
charge measure of a UK economy which is straightforwardly sway upon their
business.

PESTEL FRAMEWORK

CONTINUE..
 Social factor-Social component comprises of elements
like conduct mentality taste and inclination. In
connection of picked inn, it is determined that
requirements and requests of clients are changing
because of progress of social patterns.
 Technogical factors- Technology is a part where it
centers around utilization of cutting edge programming
and apparatuses, man-made reasoning and so forth In
reference of given lodging, they have been carried out an
extraordinary administration framework which is utilized
for securing data of visitor and clients.

SOCIAL AND TECHNOLOGICAL FACTOR

CONTINUE..
 Environmental factor This comprises of components like
waste administration utilization of assets, green plan and
some more. This inn is centers around utilization of
assets at ideal level and decreasing misuse of food and
drinks
 Legal factor- This basically focuses on rules guidelines
and enactments which are utilized and essential for
business. As the chose Hotel offer types of assistance
and refreshments items they follow every one of the
enactments which are administered by government

DISCUSS SWOT ANALYSIS FOR A HOSPITALITY
BUSINESS
 Strength-Main strength of Radisson is that they have a
worldwide presence in market which makes it simple for
them to work and increase their demand in the
marketplace
 Weakness-Weakness of Hotel is that because of this on-
going pandemic circumstance of Corona virus it is hard
for them to draw in with clients and increment their
business proportion.

SWOT ANALYSIS