Detailed Report on the Contemporary Hospitality Industry and Radisson

This report provides a comprehensive analysis of the contemporary hospitality industry, with a specific focus on Radisson Hotel Group. It begins with an introduction to the hospitality sector, defining its core functions and the importance of customer satisfaction. The report then delves into the different types of businesses within the industry, such as hotels, resorts, and restaurants, highlighting Radisson Hotel Group as a prominent hotel chain. It examines the operational and functional departments within a hotel, including housekeeping, food production, marketing, and HR, and their interrelationships. The report further explores the hospitality sector's contribution to the economy at local, national, and international levels. It then discusses the use of franchising and licensing agreements for expansion, particularly focusing on Radisson's strategies. An analysis of the impact of global growth, franchising, and licensing developments is provided, along with an investigation of various operational roles within a hotel. The report concludes by addressing the skills required for roles in the hospitality industry and current skill shortages, such as teamwork and time management. This report is available on Desklib, a platform offering AI-based study tools and resources for students.

The
Contemporary
Hospitality
Industry

INTRODUCTION
Hospitality refers to the services which are provided to the guests in return of a particular
fee so as to meet out their particular needs and requirements and to ensure that they can be
satisfied which will help a lot in ensuring that they provide a positive review about the
organization which is providing such services (Bavik, 2020). Thus this industry is able to make
sure that the various types of customers in the market are satisfied in a proper manner effectively
and efficiently. It is a growing sector in the economy as it provides a wide range of services to
the different types of customers which are quite helpful in ensuring that they can be satisfied.
This report will focus on Radisson Hotel Group. It is an American-Swedish-listed hotel group
company which has various hotels in the different countries all around the world. In this
assignment, there will be specific focus on understanding the nature of this industry so as to
assess the way it is able to function and the way in which it provides its specific services to the
customers in the market.
MAIN BODY
Businesses in the hospitality industry-
There are various types of Businesses in the hospitality industry and therefore it is quite
important that a specific focus is put on these particular Businesses so that the customers are
provided the best services quite effectively and efficiently (Bhat and Sharma, 2021). The
Businesses which are present in this industry are-
 Hotels- They provides the services related with lodging to the guests and therefore
provide them these services according to their Star Rating. The guests can make sure that
they are able to avail these particular services according to the Budget which they have
set.
 Resorts- They also provides the services related with lodging and offer different services
according to their packages which are available in different rates. Therefore, in this way
the guests can make sure that they avail these services according to their needs and
requirements.
 Restaurants- They provides services related to providing of food products to the
customers according to their needs and requirements. Thus, in this way they make sure
that the satisfaction level of the customers is enhanced.
Radisson Hotel Group is a hospitality organization which comes under the category of
Hotels. This is so because it provides a wide range of services related with lodging to the
guests.
Operational and Functional Departments-

Operational Departments-
 Housekeeping Department- This department is able to make sure that the premises of
the hotel are kept neat and clean so that the hotel is able to ensure a higher-level of
satisfaction of the guests in a proper manner (Dashper, 2020).
 Food Production Department- This department provides food to the customers
according to their needs and requirements and therefore ensures their higher-level of
satisfaction quite effectively and efficiently.
 Food and Beverage Service Department- This department makes sure that the food
which has been prepared in the Kitchen is served to the customers who will help in
enhancing their overall satisfaction level in a proper manner quite effectively and
efficiently.
 Front Office Department- This department makes sure that the management of the work
is done in the right manner and therefore the activities of the hotel can be managed
appropriately.
Functional Departments-
 Marketing Department- This department has to make sure that the marketing of the
services which are provided by the hotel can be done in a proper manner which will be
quite useful in ensuring that the satisfaction level of the customers can be enhanced in a
proper manner in the future (El-Gohary, 2020).
 HR Department- This department has to ensure that the identification of the needs and
requirements of the staff members can be done and therefore the fulfillment of these
particular needs and requirements is done so that the overall satisfaction level of the
customers can be enhanced in a right manner.
 Accounting & Finance Department- This department makes sure that the details which
are related with Accounting & Finance are used properly and therefore the financial
information can be interpreted quite effectively and efficiently in a right manner.
 Purchase Department- This department is required to make sure that the purchases
which are made by the hotel are identified and therefore a proper record of these
purchases is maintained.
Radisson Hotel Group has all of these departments which help it in ensuring that it is able
to provide its services to the customers in the right way and thus helps in enhancing their
overall level of satisfaction quite properly.
Contribution of the Hospitality Sector to the economy-
There is a big contribution which is made by the Hospitality Sector to the economy. It is
required to be identified because it can be quite helpful in ensuring that the assessment of this
type of contribution can be made in the right manner quite effectively and efficiently (Gebbels,
Pantelidis and Goss-Turner, 2020). The contribution can be assessed in the following way-

 Contribution to the local economy- It is very important that the contribution the local
economy can be assessed. Radisson Hotel Group makes a contribution the local economy
and therefore ensures that it is able to attain the overall goals and objectives in a proper
manner.
 Contribution the national economy- The contribution of the hospitality organizations is
also important for the national economy. Radisson Hotel Group therefore makes sure that
the assessment of this contribution is done so that the national economy can progress in
the right way.
 Contribution to the international economy- The contribution of the hospitality
organizations is also important for the international economy. In the context of Radisson
Hotel Group it is quite crucial that the assessment of this contribution is made so that the
steps can be taken to enhance the Brand Image and Goodwill of the group.
Interrelationships of the Operational and Functional units-
In hospitality organization there is an interrelationship which is shared between the
Operational and Functional Units. Therefore, in this way it can be said that the development of
such type of interrelationships is quite crucial in order to make sure that the right progress is
made by the Hotel in a proper manner (Linge and et.al., 2020). The discussion about the
importance of these interrelationships in Radisson Hotel Group is as follows-
 Enhances Cooperation and Coordination- It is quite important that the enhancement in
the overall cooperation and coordination between these units is maintained in Radisson
Hotel Group so that it is able to manage the activities in a proper manner and therefore
can enhance the satisfaction level of the customers (McGinley and et.al., 2021).
 Helpful in proper management of the hotel- It is very crucial that the proper
management of the hotel can be done through setting up of these interrelationships which
can be useful in ensuring that the management of the work can be done in a proper
manner. Thus, in Radisson Hotel Group this is quite important and has to be done
(Mooney, 2020).
Therefore, in this way it can be said that in Radisson Hotel these type of
interrelationships are required so that the Hotel is able to attain the future goals and
objectives quite properly and therefore in this way the Hotel will be able to make sure
that the overall satisfaction level of the customers can be enhanced in a proper manner.
Therefore, it becomes quite important that the Hotel can manage out its particular needs
and requirements appropriately.
Use of Franchising and Licensing Agreements-

The use of Franchising and Licensing Agreements is quite important because this will be
quite helpful in ensuring that the use of these agreements can be done for the purpose of
expanding into more International Locations. Therefore their use can be made in the following
manner in Radisson Hotel Group-
 Expansion to International locations- When Radisson Hotel Group wants to expand to
International locations where the enhancement in the overall level of profits can be
carried out this can be quite useful for it because this will lead towards ensuring that the
Business is able to attain its goals and objectives.
 Maintaining greater control on the level of operations- Radisson Hotel Group can
make sure that the a greater control on the level of operations can be maintained by it
through the use of such agreements as the activities of the organization to which the
responsibility has been given for managing the business can be tracked and therefore
improvements can be suggested if they are necessary.
Analysis of contribution of global growth, franchising and licensing developments-
 International expansion- The contribution has helped in ensuring that the
International expansion can be carried out in quite an appropriate manner. This will
thus be quite useful in ensuring that the management of the international operations
can be carried quite in a proper way effectively and efficiently (Su and Chen, 2020).
 Targeting new customers- The contribution has also helped the hospitality
organizations to be able to ensure that the targeting of the new customers can be done
in a proper manner which will be quite useful for the organizations in ensuring that
the development in the future can be ensured quite effectively and efficiently.
Therefore, it is quite important that the Radisson Hotel Group is able to ensure that it is able to
make the use of these particular developments in the right manner so that it can make relevant
progress in the future and thus this will lead towards ensuring a higher-level of development.
Investigation of operational roles-
There are different types of operational roles within a Hotel. It is quite important that the
assessment of these roles can be carried out in a proper manner (Temizkan and Yabanci, 2020).
Some of the departments where the operational roles are required in Radisson Hotel Group are as
follows-
Housekeeping Department- This department is quite important because it has the
responsibility of ensuring the cleanliness of the hotel premises quite effectively and efficiently in
the right manner. Here there are various operational roles which are required to be assessed so
that the right progress can be made quite effectively and efficiently in a proper manner.

Maintenance Department- This department is quite important because it has to maintain
the rooms of the hotel. Here, there is a requirement of the Operational roles because this can be
quite helpful in ensuring that the work of the hotel can be managed in the right manner.
Skills required for roles in the hospitality industry and the current skill shortages-
 Communication skills- Communication skills are very important to be considered for
the hospitality organizations as through making the use of these skills these organizations
can make sure that they are able to attain their future goals and objectives (Wood, Eid
and Agag, 2021). Thus, in Radisson Hotel Group it is crucial that the use of these
particular skills can be made by the staff members so that the customers can be served in
a better manner.
 Analysis and Interpretation skills- Analysis and Interpretation skills are also quite
crucial because through making their use the staff members of the hotel are able to
identify the wide range of problems and issues which are related with the guests so that
they can be solved through making the use of appropriate methods and techniques. Thus,
these skills are required in the staff members of the Radisson Hotel.
The current skill shortages can be witnessed in the following areas-
 Shortage of teamwork skills- The teamwork skills are present in very few people which
is therefore creating a particular level of impact on the management of the organization.
This skill shortage is impacting the management in the hotel because here good
teamwork is required for the purpose of ensuring that the team goals and objectives in the
future can be attained in the right manner.
 Shortage of Time Management skills- The Time Management Skills are also present in
very few people and therefore due to this reason a shortage of these skills is being
witnessed. This skill shortage is creating an impact on the management of the hotel
because the right management of time is required here.
Review of skill gaps in the hospitality industry-
 Negotiation and persuasion- These skills are present in very few people in the
hospitality industry nowadays. Therefore, it is quite important that the right training is
provided to the people in Radisson Hotel Group so that the customers can be attracted in
the right manner effectively and efficiently which will be quite helpful for the hotel in the
future.
 Leadership- These skills are also lacking in many people in the hospitality industry
(Yang and Han, 2021). Thus, in this way it can be said that in Radisson Hotel Group it is
quite important that the development of these skills is done so that the managers of the
hotel are able to motivate the staff members to perform better and contribute with their
best ability to the organization.

Analysis of impact of skill gaps-
 Lack of customer satisfaction- Due to the creation of skill gaps, the overall customer
satisfaction level in the organizations is being impacted which is affecting the
organizations a lot. In the context of Radisson Hotel Group, it is therefore quite crucial
that the customer satisfaction level is enhanced which will be quite helpful for the hotel
to make progress in the future.
 Problem in management- Due to the impact of creation of skill gaps, there can be a
problem in management within the organizations. Therefore, this can affect the
operations of the hospitality business like Radisson Hotel Group which will therefore
affect the organization quite badly.
 Lack of proper teamwork- Due to the skill gaps, there can be a problem related with the
teamwork in the organizations. In the context of Radisson Hotel Group, this can therefore
create a particular impact and can therefore impact the overall operations of the hotel.
 Problem in managing the issues of the customers- Due to the impact of the skill gaps,
there can be a problem in managing the issues of the customers and therefore this can
affect the organization. For Radisson Hotel Group, this can create an impact as the
different types of issues of the customers will be pending due to this particular reason and
thus this will impact the way in which the hotel has to be managed. The satisfaction level
of the customers will be affected as a result and this will reflect in the reviews of the hotel
and therefore in this manner this will impact the hotel.
CONCLUSION
From the above report, it can be concluded that Hospitality refers to the wide range of
services which are provided by the organizations to the customers which can help in enhancing
their satisfaction level by meeting out their particular needs and requirements quite properly.
Thus, in this way it can be said that Hospitality services are required to be provided to the people
so that they can provide positive reviews. Also, this sector generates a lot of employment and is
able to make a sound contribution to the overall growth of the economy in the right manner.

REFERENCES
Books and Journals: