HM601 Consultancy Project Proposal: Radisson Hotel Management Analysis

This report is a consultancy project proposal submitted by a student to the Director of Radisson Hotel London, addressing internal management problems. The proposal identifies issues such as lack of staff training, poor employee morale due to unfair treatment and lack of feedback, and inconsistent work contracts and rotas. The project aims to improve recruitment and selection, implement staff training, design a new reward system, and create clear contracts. The report outlines the effects of managerial challenges, including high competition, poor customer satisfaction, and inexperienced managers. It also incorporates relevant management theories like Contingency Theory and System Theory, and proposes a strategic plan with steps like writing vision and mission statements, gap analysis, SMART goals, and progress monitoring, referencing key academic sources. This proposal aims to provide effective services, increase profitability, and address key challenges in the hospitality industry.

CONSULTANCY
PROJECT
PROPOSAL

Introduction
As there is competition in hotel industry so firms
should provide plans in order to provide effective
services to all their customers so they will
increase their profitability ratios

Objectives
• Recruitment and selection of new staff;
• Training to the existing and new staff;
• Design a new reward system;
• Make new contracts which include clear
roles, responsibilities, hours of work and pay.

Effects of managerial challenges
• High Competition
• Improper marketing efforts
• Energy management difficulties
• Poor customers satisfaction
• Lack of productive chefs and managers
• High service rates
• Cleanliness issues

Management Theories
• Contingency Theory
• System Theory
• Chaos Theory
• Theory X and Y

Issues and problems that are faced
management of organization
• Growth in sector
• Finding and keeping valued customers
• Hiring the best staff
• The cost of operating
• Inexperienced managers:

Strategic Plan
There are 5 steps involved for structuring a strategic plan:
• Writing a vision Statement
• Writing a Mission Statement:
• Gap Analysis Performance
• Writing SMART Goals:
• Progress Monitoring:

References
• Bryson, J.M., 2011. Strategic planning for public
and nonprofit organizations: A guide to
strengthening and sustaining organizational
achievement (Vol. 1). John Wiley & Sons.
• Goodson, I. F. and Lindblad, S. eds., 2011.
Professional knowledge and educational
restructuring in Europe (Vol. 4). Springer Science
& Business Media.

Thank You