MSc Professional Accountancy Report: RaisinAble Business Analysis

This report provides a comprehensive analysis of RaisinAble, a company in the dried fruit, edible nuts, and seeds industry in the UK. The analysis begins with an introduction outlining the report's objectives, followed by an industry and market analysis using Porter's Five Forces to assess the competitive landscape. Secondary research is conducted to identify strategic alternatives and opportunities, considering trends in product consumption, inflation rates, and retail prices. The report then identifies key performance indicators (KPIs) and justifies key strategies, focusing on strategic decisions and marketing efforts. A financial plan and projections are presented, along with an evaluation of shareholder value and risk assessment. Recommendations and conclusions are provided, followed by a reflective account of an activity using Gibbs' Reflective Cycle. The report emphasizes the importance of adapting to changing market conditions and implementing effective strategies to ensure the company's success.

Running head: MSC PROFESSIONAL ACCOUNTANCY
MSc Professional Accountancy
Name of the Student:
Name of the University:
Authors Note:

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Table of Contents
Section 1:....................................................................................................................................2
Introduction:...............................................................................................................................2
Background industry/market analysis using relevant framework tools:....................................3
Conducting any kind of secondary research, this helps in identifying and exploring the
strategic alternatives/ opportunities:..........................................................................................6
Identification of overall objectives relevant KPIs selection, and justification of key strategies:
....................................................................................................................................................9
Financial plan/projections:.......................................................................................................12
Shareholders value for the company:.......................................................................................14
Risk assessment:.......................................................................................................................16
Recommendation and Conclusion:..........................................................................................20
Section 2:..................................................................................................................................21
1. Using Gibbs’ Reflective Cycle providing a reflective account of your Icarus activity:......21
Reference and Bibliography:....................................................................................................26

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Section 1:
Introduction:
The assessment aims in analysing the industry, market and business environment, of
the proposed plan, which can adequately help in improving the business plan proposed by the
management. The analysis would eventually use secondary research to determine the
loopholes in the current business plan, which can be changed for improving the projected
profits of the company. In addition, the relevant justification of the shareholders’ value for
chosen case study has been conducted to determine the level of income that can be generated
for improving the value of the shareholders. Furthermore, the adequate strategies
recommended with relevant justification, which can adequately improve the level of income
of the organisations and reduce any kind of loopholes in the business plan. The company
KPIs is also evaluated to determine the level of income, which can be generated by the
company to improve the current operations, while reducing the risk attributes. The overall
financial plan is also provided, which can be used by the organisation to improve their current
operations, while reducing the level of risk attributes of the business. Lastly, the key risk
associated with the proposed plan is mainly conducted to determine the significance and
loopholes in the current proposed business plan.

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Background industry/market analysis using relevant framework tools:
Figure 1: Porters five forces for dried fruit, edible nuts and seeds (FNS) Industry
(Source: E. Dobbs 2014)
The background of the industry or market analysis is mainly conducted with the help
of relevant framework, which can be conducted with the help of Porter’s Five Force.
RaisinAble mainly falls under the dried fruit, edible nuts and seeds industry, which is
currently operating in UK. The above figure directly depicts the Porter’s Five Force action,
which can be used for detecting current trend of the industry and determine the level of
improvements, which can be tapped into by the company to improve their current operations
and profit capability. The operations of dried fruit, edible nuts and seeds industry has
relevantly increased in UK, which can eventually help in improving the level of income from
investment. The industry or market analysis can be conducted using relevant framework tools
Competitive
Rivalry
Threat of
New Entry
Buyer
Bargaining
Power
Threat of
Substitution
Supplier
Bargaining
power

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such as Porters five forces, which can eventually help in detecting the possible condition of
the industry and how businesses can flourish in the competitive environment (Bryce 2017).
Porter’s five forces:
Threat from New Entry:
The current operations of the new business mainly, indicate the level of changes in the
operations that can be conducted by the company over the period. There is no specific ruling
for the industry of dried fruit, edible nuts and seeds (FNS) industry, which directly raises the
concern for new entry, as the industry is not closed, while a company can be formed with the
steady level of supplier. Therefore, the threat of new entry is relevantly high in case of
RaisinAble Limited, as the company itself is considered to be mid-sized and one of the major
contributors in the industry. Hence, it can be understood that there is relevant threat of new
entry for RaisinAble Limited, as it might have negative impact on performance of the
company with the rising competitiveness in the market. Hence, the organisation needs to
conduct relevant competitive edge to ensure their continuity in the industry (Gliedt and
Hoicka 2015).
Buyer Bargaining Power:
The buying power of the consumer is a relatively higher, as there is high competition
in the industry which increases the chance of bargaining power of the buyers. The height of
new entry is relatively increasing the level of competition in the market, which allows the
buyers to bargain for competitive pricing of the relevant products. This directly raises the
concern for RaisinAble Limited, might hamper their current and future conditions to acquire
higher revenues from selling their products. High competition level in the dried fruit, edible
nuts and seeds (FNS) industry will directly have negative impact on Revenues of the

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organization, as the need to increase their competitiveness by reducing the prices and
attracting more customers. Hence, the companies need to provide credit sales for attracting
higher customer and increasing their current revenue generation capability. Thus, RaisinAble
limited for maintaining high level of income from operations need to provide credit to their
customers.
Threat of Substitution:
There is no relevant substitution for dried fruits, edible nuts and seeds, as it are one of
the consumable goods that are demanded by consumers. There is no significant substitution
for the identified products which a relatively increases the level of opportunity for the
Companies listed in the industry. The demand for such product is relatively high among high
grade customers as this can be considered as one of the luxury items which are consumed by
individual. Hence, the chance of low possibility of substitution will eventually raise an
opportunity for RaisinAble limited, as there will be no possible customer diversification,
which can hamper their current operations. Dry fruits do not have any kind of Substitute as it
is considered to be one of the luxury products that are consumed by people. Therefore,
companies in the industry can adequately sustain customers.
Supplier Bargaining Power:
The suppliers of dried fruits, edible nuts and seeds are relevantly low in comparison to
demand of the product. This relatively increases the bargaining power of the supplier, which
eventually increases the concern for companies operating in dried fruits, edible nuts and seeds
industry. Moreover, the low suppliers in the industry directly reduced the competitive pricing
which can hamper the profitability conditions of the company. Therefore, RaisinAble limited
can directly have problematic conditions, due to the low level of suppliers to replenish their
inventory. Moreover, there will no credit provided by the suppliers, as the demand for the
products is relevantly high, while the supply is limited. Hence, companies within the dried

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fruits, edible nuts and seeds industry needs to comply with the suppliers demand (Meyers et
al. 2016).
Conducting any kind of secondary research, this helps in identifying and exploring the
strategic alternatives/ opportunities:
There is significant secondary research that has been conducted to understand the
level of improvements, which can allow the company to detect the accurate level of income
that can be generated in future. The relevant secondary research has been conducted in dried
fruits, edible nuts and seeds industry, which can help in detecting the alternative Strategies
and opportunities that allow the organisation to benefit from the changing trends. The
analysis of the business plan relatively indicated significant alterations that need to be
conducted by the company in improving the current operations, where certain changes need
to be conducted in the budget.
Trends in Product consumption:
Figure 2: Trend of Dried fruits, edible nuts and seeds consumption in UK
(Source: Statista.com 2018)
The above figure relatively helps in depicting the overall trend in product
consumption in United Kingdom of dried fruits, edible nuts and seeds. This trend in product

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consumption is relatively depicting the changes that need to be conducted in the business plan
to alter the future needs of the customer. The scale relatively indicates over of importers that
import dry fruits from exporting countries. The above figure directly depicts the level of
demand that is needed in United Kingdom regarding the dried fruits edible nuts and seeds.
Hence, relevant changes need to be conducted in the business plan of RaisinAble limited, as
the predicted changes in trend of product consumption is not depicted in the plan. Therefore,
the alteration would eventually help in determining the accurate level of revenues that can be
generated by the organization in future terms. This would eventually allow the business plan
to be more realistic in nature, while allowing the organization to detect possible opportunities
in future (Kral, Bannon and Moorr 2016).
General inflation:
Figure 3: Inflation rate of United Kingdom
(Source: Statista.com 2018)
The above figure relatively indicates the overall inflation rate of United Kingdom
from 2012-2022. This inflation rate is a relatively projected on an average to determine the
level of inflation that might income within the country in future years. The general inflation
rate that was taken in the business plan was not adequate and was relatively higher in

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comparison to the current inflation rate that is taken into consideration. This inflation rate has
been determined with the help of an adequate average method which allows the future
projections in the inflation rate, which can be used in the business plan. Thus, alteration in the
business plan needs to be conducted to identify the viable increment in expenses that might
be incurred in future years (Vigano Zabot and Martinez 2017). Hence, this would eventually
improve the level of projections that can be generated from the business plan and allow the
organization to smoothly conduct its operation during the next 5 fiscal years.
Trend in retail prices:
Figure 4: Demand of products in UK
(Source: Cbi.eu 2018)
The above figure relatively indicates the level of improvement in the demand of dry
fruits other products in UK from 2014 to 2025. Demand of dried fruits nuts and seeds are
relatively indicated to increase over the period of time in UK which will raise the level of
retail prices. Therefore, relevant average of the previous trend in retail prices can be taken
into consideration to forecast future prices which were previously not conducted in the
business plan. This would eventually help in providing viable information to the organization,
which can take adequate steps to improve the profitability in future. The continuous rise in

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demand would eventually motivate organizations to increase the level of prices, which can
allow them to generate higher revenue from operations. Therefore, altering the overall
Business plan would eventually allow RaisinAble limited to understand the changes in
demand frequently price their products in future years.
Identification of overall objectives relevant KPIs selection, and justification of key
strategies:
RaisinAble limited has relevant key performance indicators that allow the
organisation to compete in the industry, while generating higher revenues. This key
performance indicators has a relatively allowed the organisation to improve their operational
capability and maintain the level of higher revenues over the previous fiscal years.
Companies without the adequate key performance indicators are not able to survive in the
current competitive environment, which directly hampers their operational feasibility. The
key performance indicators of RaisinAble Limited are mainly depicted as follows.
Strategy:
The major key indicator of the organisation is the strategy that is being used by the
organisation for improving the operational capability. The organisation has been relatively
improving their strategically decisions to increase their revenue generation capability while
reducing the level of expenses that is required in operations (Nyambe-Silavwe and
Williamson 2016). The alternative marketing and advertisement measures are relatively
used by the organisation to increase their brand awareness in the industry, while generating
higher revenue from operations. The preparation of business plan relatively indicates the
different measures and strategies which are intended by the organisation to obtain for
increasing the current revenue streams while reducing the level of expenses that was entered
in acquiring the supplies. The company has been implementing different strategies in their

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operations to support the level of productivity that can be generated over the period of time.
Therefore, it could be understood that the organisation has a relatively adapted to the
changing business environment, where they are continuously altering the strategies support
their revenue generation capability.
Performance:
Performance of the organisation is considered to be the second key performance
indicator, which relatively depict the reason behind the organisation been one of the industry
leaders in UK. The company has been adequately improving their current operational
capability and raising the performance level by generating higher revenues and using
different alternatives of advertisement to attract more customers. The company has been
adequately performing which can be seen from the previous financial year’s transactions.
Therefore, it could be understood that the organisation has been taking adequate measures to
increase the competitive edge in the industry, while obtaining sustainable growth. The
company has been adopting adequate production process and implementing adequate strategy
to increase the performance against its peers, which can be considered an adequate key
performance indicator which has motivated the management (Kehlbacher et al. 2016).
Production process:
Company relatively has an adequate production process that allows them to smoothly
conduct the operations while maintaining the level of inventory required sustaining demand
from customers. The production process of RaisinAble Limited is relatively adequate, which
allows the organisation to reduce the level of expenses that might incur while completing the
operations. Moreover, the employees that is used by the organisation is highly qualified, who
are relatively increasing the level of operations, while reducing the excessive cost that might
incur from the operations. The company relatively follows a low cost production process,
which allows them to reduce the level of expenses that is included in cost of production while

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maintaining adequate revenue from operations. The production process is considered to be
one of the key factors in an organisation which allows the management to make relevant
decisions that can improve their current operational capability generate higher profits from
sales. Hence, the operational capability of RaisinAble Limited is considered to be a key
performance indicator which has allowed the organisation to improve their current feasibility
in increasing their competitiveness in the market.
Optimization:
The last key performance indicator of the organisation is there Optimisation process,
which is relatively allowed the organisation to nullify the operations that does not support
their revenue generation capability. The company has been adequately altering their current
operations by optimising the level of activities which contribute to the production process.
This optimisation has a relatively allowed the management to nullify certain limitations in
their production process while increase the level of improvements that can Support their
profitability (Soto-Silva et al. 2016).
The key performance indicators that has been discussed relatively indicates the
overall measures that is been used by the organisation to increase profitability while raising
their production process. Therefore, it will be assumed that with the key performance
indicators the organisation can increase the competitiveness in the market, which will
eventually generate higher revenues in future. The adequate Optimisation process, Production
process and strategies directly allow the organisation to improve their performance in future
and aim for sustainable growth. Hence, the performance of the organisation is linked to the
key performance indicators, which relatively aims in improving the level of operations while
reducing the cost incurred in the production process.