Raising Awareness for Nonprofits: Strategies & Management Principles

This report analyzes strategies for raising awareness for a local nonprofit organization, focusing on the Australian Cancer Research Foundation (ACRF). It identifies key stakeholders and their roles, potential threats and opportunities, and the economic, legal, and ethical responsibilities of ACRF. The report discusses potential conflicts of interest and relevant nonprofit management principles, including the organization's role in society, planning, governance, and fundraising. Recommendations include creating a compelling message, using information cards, and developing an online cancer awareness program. The report concludes by emphasizing the importance of sound management principles and conflict avoidance in achieving organizational goals.

Running head: RAISING AWARENESS FOR A LOCAL NONPROFIT 1
Raising Awareness for a Local Nonprofit Through Groupon, Fundraising and Grant Writing
Name
Institutional Affiliation

RAISING AWARENESS FOR A LOCAL NONPROFIT 2
Table of Content
Introduction....................................................................................................................................3
Discussion.......................................................................................................................................3
Stakeholders and their roles.........................................................................................................4
Threats, Opportunities or Challenges Posed to the organization.................................................4
Economic, Legal, and Ethical Responsibilities of ACRF Concerning Cancer Awareness.........4
Tensions or conflicts of interest that could arise in ACRF Regarding Cancer Awareness.........5
Non-profit management principles or concepts..........................................................................5
Role in the society.......................................................................................................................5
Planning.......................................................................................................................................6
Governance..................................................................................................................................6
Fundraising..................................................................................................................................6
Recommendations..........................................................................................................................6
Creating a compelling message that calls for action...................................................................6
Use of information or wallet cards..............................................................................................6
Developing an online cancer awareness program.......................................................................7
Learning outcomes.........................................................................................................................7
Conclusion......................................................................................................................................7
References.......................................................................................................................................9

RAISING AWARENESS FOR A LOCAL NONPROFIT 3
Introduction
Raising awareness is a form of enlightening the community on certain alarming matters.
In most nations, public cognizance focuses mainly on diseases that are known to be a menace
among individuals. HIV/AIDS and cancers like breast cancer, prostrate among others
consciousness which is widespread across the world is an excellent example of public alertness.
Educating the public about issues that affect them provides a basis of where to get help, the
measures put in place to help avert the concern, and how they can assist in resolving the matter
(Robb et al., 2009). Donations, group-on’s, grant writing, and fundraising are some of the ways
that can be used to enlighten the public.
Apart from having the right ways of conducting awareness, there is a need for relevant
stakeholders to steer the forum. This essay will look at what is entailed in directing an awareness
program for a nonprofit organization. The paper will elaborate on the stakeholders involved, the
challenges or opportunities the organization may encounter, and the various ethical, economic
and legal responsibilities of the organization with regards to the matter at hand. The article will
also look at the conflicts that might arise in the organization concerning the issue and the non-
profit management principles, concepts or ideas that might help manage the organization about
cancer cognizance.
Discussion
The Australian Cancer Research Foundation (ARCF) based is an Australian non-profit
organization based in Australia. The organization funds research interested in prevention,
analysis, and treatment of all forms of cancer. It offers multimillion dollar donations for modern,
sophisticated research technologies, equipment, and infrastructure growth with the aim of
supporting Australian cancer researchers.

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Stakeholders and their roles
It is important to note that for an effective awareness program, ACRF will require several
stakeholders. Stakeholders are individuals or a group interested in a particular goal or mission.
They are also described as persons affected by a project or who inspire it but are not directly
involved in doing the task. To promote cancer awareness, the board of trustees, the Medical
Research Advisory Committee (MRAC) and the employees would play a significant role
(Wheelan, 2009).
The board will aim at ensuring that the community gets to know the ins and outs of
cancer, why it is a significant concern and how to cope with it. The MRAC will provide reliable
information to the public on the various cancer research projects conducted and their effect on
cancer avoidance, diagnosis, and treatment
Threats, Opportunities or Challenges Posed to the organization
A significant threat to cancer sensitization derives from misconceptions and stigma
surrounding cancer prevention, diagnosis and treatment. The organization may be reluctant in
conducting the program because of the community’s misunderstandings concerning cancer
(Morhason-Bello et al. 2013). Less commitment by the stakeholders can be an additional barrier.
Some of them might be reluctant in executing the matter thus delaying the accomplishment of
the program. Poor funding may also affect the organization thus deterring continuity of the
awareness program. Despite these threats, the organization is open to opportunities. With proper
financing channels and expert grant writers, the firm can get sufficient funds to provide for
prospect programs and cancer researchers in several research institutes.
Economic, Legal, and Ethical Responsibilities of ACRF Concerning
Cancer Awareness
ACRF is dedicated to providing high-end, multimillion dollar funds to the most
promising and advanced cancer study teams and projects in Australia. Funding research works

RAISING AWARENESS FOR A LOCAL NONPROFIT 5
assure them the ability to outwit cancer with novel preventive and diagnostic kits and actions. On
matters of the law, the institute follows the State laws and regulations to meet the guidelines set
for fundraising events. The door to door cash collections is not allowed unless an Authority to
Fundraise is issued. ACRF is sensitive towards its employees, stakeholders and service
beneficiaries (Curtis et al, 2010). The organization aims at equity to all. The firm is ready to offer
help in the best way they can to ensure continuity of the charity foundation.
Tensions or conflicts of interest that could arise in ACRF Regarding
Cancer Awareness
Conflicts of interest may arise because of monetary or personal gains. Some staff
members may influence stakeholders of ACRF to hold a fundraising event to help fund a cancer
alertness program with the intentions of embezzling the funds raised (Handy, Mook & Quarter,
2008). The stakeholders might have differing views on how to develop an effective awareness
program. The different aspects may affect duty performance since each one wants their opinion
considered.
Non-profit management principles or concepts
These are the principles or concepts that can help in making necessary decisions or
actions to manage the organization
Role in the society
Non-profit firms offer opportunities for people to combine their skills and their energy
for the sole purpose of a community’s development. Therefore, nonprofit firms are indebted to
ensure that their duties focus on the enrichment of the population (Weerawardena, McDonald &
Mort, 2010). They should also conduct their activities with honor, transparency, and honor.

RAISING AWARENESS FOR A LOCAL NONPROFIT 6
Planning
Planning provides a direction, tasks, and strategies that an organization has set to enable
it to achieve its mission. Non-return institutes have a responsibility to engage in comprehensive
planning, defining a clear vision, and specifying goals and objectives for plan execution (Bryson,
2018). Effective planning should involve input from various persons.
Governance
The Trustee Board of directors of any non-return firm is accountable for defining the
institution's mission for providing overall leadership and strategic planning. (Every bard should
have the policy to ensure that the institution has sufficient resources to carry its mission.
Fundraising
Non-profit firms provide opportunities for people and other organizations to voluntarily
give their donations (Bryson, 2018). Thus, fundraising events should be conducted according to
the absolute ethical values about acceptance, reporting, and use of the funds. Therefore, non-
profit institutes should embrace clear guidelines for fundraising activities to guarantee
responsible use of funds and transparent communication with donors and other constituents.
Recommendations
Creating a compelling message that calls for action
Developing an inclusive understanding of the issue being tackled is important. It is
important to establish campaign memos, stories, and calls to action that do not threaten how an
audience feels (Robb et al., 209). A compelling message will allow people to attend the
awareness forums.
Use of information or wallet cards
Providing people with cards with information about kinds of cancer, symptoms,
diagnosis, and treatment can considerably raise the awareness level of cancer.

RAISING AWARENESS FOR A LOCAL NONPROFIT 7
Developing an online cancer awareness program
The current generation is tech-competent. Therefore, creating an app that can provide
information about cancer can increase the figures for cancer cognizance. An online program is
fast, cost effective, accountable and accessible.
Although these recommendations are easy to implement, accountable, fast and cost
effective, they have a few disadvantages. On the first recommendation, it might be a difficult
task to come up with a compelling message that will convince the public on the matter
(Stubbings et al. 2009). It might also be challenging to call people to action since some have
different views on cancer. Using wallet cards might be a disadvantage because they can easily be
displaced.
Learning outcomes
It is cognizant that non-profit organizations need to have principles that aid in
management (Steinberg & Weisbrod, 2008). Values in governance, the role in the society,
fundraising, and planning are significant in ensuring that any organization meets its set goals and
objectives. Without these principles, an organization is prone to conflicts of interest which in
most cases deter the development of institutes (Pynes, 2008).
Conclusion
Campaign awareness requires adequate funds and planning. The board of governors of
any organization should affirm that all the stakeholders involved playing their part for an
operative accomplishment. The directors should be at the forefront of ensuring that everything is
conducted by the ethical principles provided. Tensions or conflicts of interest should be avoided
at all costs since they impact a firm from attaining its mission and vision. For operative influence
to the society, all organizations should employ good management principles like planning, good

RAISING AWARENESS FOR A LOCAL NONPROFIT 8
governance, accountability, and transparency. In cases where specific issues are not working out
for the institute, it is commendable to request recommendations from within or outside the firm.
References
Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations: A guide to
strengthening and sustaining organizational achievement. John Wiley & Sons.

RAISING AWARENESS FOR A LOCAL NONPROFIT 9
Curtis, L., Edwards, C., Fraser, K. L., Gudelsky, S., Holmquist, J., Thornton, K., & Sweetser, K.
D. (2010). Adoption of social media for public relations by nonprofit
organizations. Public Relations Review, 36(1), 90-92.
Handy, F., Mook, L., & Quarter, J. (2008). The interchangeability of paid staff and volunteers in
nonprofit organizations. Nonprofit and Voluntary Sector Quarterly, 37(1), 76-92.
Morhason-Bello, I. O., Odedina, F., Rebbeck, T. R., Harford, J., Dangou, J. M., Denny, L., &
Adewole, I. F. (2013). Challenges and opportunities in cancer control in Africa: a
perspective from the African Organisation for Research and Training in Cancer. The
lancet oncology, 14(4), e142-e151.
Pynes, J. E. (2008). Human resources management for public and nonprofit organizations: A
strategic approach (Vol. 30). John Wiley & Sons.
Robb, K., Stubbings, S., Ramirez, A., Macleod, U., Austoker, J., Waller, J., ... & Wardle, J.
(2009). Public awareness of cancer in Britain: a population-based survey of adults.
British Journal of Cancer, 101(S2), S18.
Steinberg, R., & Weisbrod, B. A. (2008). Non-profit organizations. In The New Palgrave
Dictionary of Economics. Palgrave-Macmillan.
Stubbings, S., Robb, K., Waller, J., Ramirez, A., Austoker, J., Macleod, U., ... & Wardle, J.
(2009). Development of a measurement tool to assess public awareness of cancer. British
journal of cancer, 101(S2), S13.

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Weerawardena, J., McDonald, R. E., & Mort, G. S. (2010). Sustainability of nonprofit
organizations: An empirical investigation. Journal of World Business, 45(4), 346-356.
Wheelan, S. A. (2009). Group size, group development, and group productivity. Small Group
Research, 40(2), 247-262.