An Analysis of Ramada Hotels' Challenges, Solutions, and Strategies

This report provides a comprehensive analysis of Ramada Hotels, a major international hotel chain owned by Wyndham. It identifies key challenges, including customer issues such as key card problems, maintenance concerns, and cleanliness issues, as revealed by customer reviews. The report also addresses the increasing competition from other hotel brands like Brierwreath Manor, Belle Aire Mansion, and Hilton. Furthermore, it proposes solutions such as improving infrastructure, enhancing maintenance and cleanliness practices, and adopting innovative strategies like leveraging social media and offering competitive packages to attract customers. The report also includes an overview of Ramada Plaza's employment laws and provides statistical data on customer demographics and hotel numbers, offering insights into the brand's performance and competitive landscape. The conclusion summarizes the challenges and emphasizes the importance of customer satisfaction, skilled staff, and innovative strategies for Ramada's continued growth.

Running Head: RAMADA 0
HRM

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Contents
Introduction...........................................................................................................................................2
Challenges that Ramada Hotels are facing............................................................................................2
Solution to remove these challenges.....................................................................................................3
Employment laws of Ramada Plaza.......................................................................................................4
Share of Americans who stayed at Ramada hotels in the last 12 months in 2018, by age....................5
Number of Wyndham group hotels worldwide from 2016 to 2018, by brand......................................6
Conclusion.............................................................................................................................................7
References.............................................................................................................................................8

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Introduction
Ramada is a big UA international hotel chain that is owned by the Wyndham resorts
and hotels. By the end of 2018, it operated around 800 hotels across the 63 countries.it
provides several facilities including event and meeting facilities (Ouyang, Wei & Chi, 2019).
It also has hotels near the airport across every country. As compare to other brands, clients
have the best facility at Ramada hotels.
Challenges that Ramada Hotels are facing
From the customer review, it is come to know that the major issue that they face
sometimes is key card problem. Sometimes, clients had to change the room key many times
at the time of entering the room. Due to this, they also get frustrated.
The second issue that was identified as related to the clients as they were facing the
maintenance problem. Besides this, some also stated the problem of cleaning in Ramada
Hotels. Due to this, they have to face the issue of hygiene. It is true that the cleanliness and
positive environment is the essential apart of any hotel industry. If it will not be up to the
mark, clients will never visit the hotel again.
Competition is the biggest challenge that every hotel industry is facing in recent time.
Among all the competitors, Brierwreath Manor is the top competitor. It is a private company
founded in Galena, Illinois. Although, Brier wreath Manor has only few employees. Besides
this, Belle Aire Mansion is also founded to be the top competitor of Ramada. The guesthouse
of Belle Mansion is in Galena Illinois. This guesthouse also tends to generate the 160 per cent
of the revenue of the Ramada. As compare to the Ramada hotels, Hilton is growing well in
the market by getting customer satisfaction in every aspect. From the customer satisfaction
survey, Hilton has received the American customer satisfaction of 80 in the year 2019. Hilton
is on the top list among all the hotels. It also provides several options to the customers in
order to stay and enjoy. Apart from this, Hilton is also able to satisfy the customers in terms
of cleanliness and hygiene. It also put emphasis on the satisfaction of customers on huge level
(Viglia, Mauri & Carricano, 2016). Due to the increasing competition, several hotels are
adopting new technologies in order to satisfy the customers (Grobelna, 2015). Same as

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Hilton, Hotels.com also adopt the social media strategist whose work is to discover
contemporary social media trends to stay competitive and relay that info back to the social
media and consumer service teams, said Taylor Cole, executive of social media and public
relations at Hotels.com. Moreover, it is founded that Hilton has also started the social media
campaign with the hashtag of Hilton. In addition to this, it also tends to create the You Tube
Videos. In recent time, customers are also giving attention to social media. Therefore,
Ramada should also increase its attention on social media sites. It will help it in increasing
customer attention (Chand, 2016).
Solution to remove these challenges
To eliminate the issue of card problem, the company can work on its infrastructure
facilities properly. It should send the person with every client that will assist them in opening
the door. Besides this, it should also improve its facilities by keeping the use of proper
technology. It will help it in removing this issue. The discussion is therefore carried on the
challenges that Ramada is facing in the recent time. Besides this, solutions are also provided
in order to remove those challenges (Melissen, van Ginneken & Wood, 2016). The next issue
was related to maintenance and cleanliness. Ramada Hotel must give proper attention in this
area. It can make the policy for cleanliness. In this regard, it can provide the training to its
staff for teaching them how to implement hygiene and safe practices. It should also make
some of the investment in the maintenance. Effective maintenance will keep the clients
happy. The training of the staff will also teach them to think out of the box. After the quality
and cleanliness of the rooms, it can make a positive impact on the people (Melissen, van
Ginneken & Wood, 2016).
The next issue that was identified as the competition and in order to tackle this issue,
it can adopt several innovative factors such as ensuring proper research and development as it
will help in identifying innovations that are done by other companies. Accordingly, it can
also bring changes in order to satisfy the customers. In recent time, customers are also
increasingly demanding such innovative things. By having the compelling, engaging and easy
to navigate website can set apart the rivals. It can also give emphasis on useful articles and
information. The use of website will help the Ramada in building the emotional connect. It is

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true that the live chat selection on the webpage also benefits the company in raising sales. As
per Google’s research, it was identified that 52% of travellers will explore the website of
hotel after they see it on OTA (Madar, 2017). It will be easy to tap to travellers with the help
of live chat choice. Considering another research, it was also recommended that 90% of
consumers found live char helpful and 63% are more expected to arrive to a website that
provide this facility. In addition to this, Travellers also look for deals and several packages
while reserving their stay. It is true that if hotel will provide them spa package sideways with
the booking or any other services for straight reservation, it will certainly help in closing their
choice to select the hotel. It will be differentiation from the competitor offering if they add
some value to the packages in various forms. In recent time, many hotels adopt social media
to gain number of customers in most cost effective and competitive way. As per the research
conducted by HT customer engagement and technology, it was founded that 78% of hotels
adopt Twitter and 90% of hotels dynamically using Facebook to participate with the guests in
an effective way. Hence, the travellers will be more attracted to the hotel chain using digital
and social media strategy. It will also provide a competitive edge by making the business
differentiate from the rivals.
Employment laws of Ramada Plaza
Ramada Plaza has included various things in the employment law. It is stated that not
all those employees who are qualified for any of the FLSA exemption should receive at least
minimum wages for all the hours. At the time of recruitment, it has also stated that the
employer must make the offer of employment to all those candidates who are selected
through the interview process or application. It also provides the employee orientation by
including the workplace rules, policies and regulations. In addition to this, it also has
references checking policy from which it ensures that only high quality and competent
employees are selected for the interview. At the time of selection, it also includes the
orientation. By this policy, it ensures that all the employees should be familiarising to the
functions and services of the organisation. It states that unionized employees are required to
adhere to the recent collective agreement for the policies. In its employee policy, it has also
included the Employee File Policy. Under this policy, Ramada has stated that employer will
maintain the personal file for every employee by including the medical, personal as well as

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information of the employees. The files will be secured properly by keeping every
information confidential.
Share of Americans who stayed at Ramada hotels in the last 12
months in 2018, by age
(statista.com, 2018)
Number of Wyndham
group hotels worldwide
from 2016 to 2018, by
brand

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(statista.com, 2019)

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Conclusion
In the limelight of above discussion, it can be concluded that Ramada is growing well
by opening its hotel and resorts in several countries across the globe. In spite of this, it is
facing several challenges. From the customer reviews, it is come to know that its hotels have
maintenance and cleanliness issues. Due to this, customers are negatively stating the hygiene
problem. In order to remove this issue, Ramada can ensure the talented and skilled staff that
will ensure safety in this regard. It will lead to improvement in customer satisfaction. Besides
this, competition has brought various challenges to it. Due to the increasing technological
innovation, several companies are coming up with new ideas and concept.

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References
Chand, M. (2016). Building and Educating Tomorrows Manpower for Tourism and
Hospitality Industry. International Journal of Hospitality and Tourism Systems, 9(1).
Grobelna, A. (2015). Intercultural challenges facing the hospitality industry. Implications for
education and hospitality management. Journal of Intercultural Management, 7(3),
101-117.
Madar, A. (2017). Measures to improve the quality of hotel services. Bulletin of the
Transilvania University of Brasov. Economic Sciences. Series V, 10(1), 85-92.
Melissen, F., van Ginneken, R., & Wood, R. C. (2016). Sustainability challenges and
opportunities arising from the owner-operator split in hotels. International Journal of
Hospitality Management, 54, 35-42.
Ouyang, Z., Wei, W., & Chi, C. G. (2019). Environment management in the hotel industry:
does institutional environment matter?. International Journal of Hospitality
Management, 77, 353-364.
statista.com. (2018). Share of Americans who stayed at Ramada hotels in the last 12 months
in 2018, by age. Retrieved from Share of Americans who stayed at Ramada hotels in
the last 12 months in 2018, by age
statista.com. (2019). Number of Wyndham group hotels worldwide from 2016 to 2018, by
brand. Retrieved from https://www.statista.com/statistics/255048/number-of-
wyndham-hotel-group-hotels-worldwide-by-brand/
Viglia, G., Mauri, A., & Carricano, M. (2016). The exploration of hotel reference prices
under dynamic pricing scenarios and different forms of competition. International
Journal of Hospitality Management, 52, 46-55.
Viglia, G., Mauri, A., & Carricano, M. (2016). The exploration of hotel reference prices
under dynamic pricing scenarios and different forms of competition. International
Journal of Hospitality Management, 52, 46-55.