Project: Dragon's Den - Business Plan for The Ravishing Bistro Cafe

This project presents a comprehensive business plan for 'The Ravishing Bistro Cafe,' a food and beverage business seeking a £50,000 investment. The plan outlines the cafe's concept, focusing on a unique selling proposition that combines a fun zone with fast food and beverages, targeting the young generation in London. It details the product and service offerings, including exotic drinks, various coffee and tea options, and a range of fast food items. The plan highlights the cafe's competitive advantages, such as quality ingredients and a welcoming environment. It also includes statistical data to support the business idea, addressing demographic trends, market environment, and consumer preferences. The investment proposal specifies the allocation of funds towards HR requirements, wages, and rent. The conclusion emphasizes the importance of market research and the application of the USP model to ensure the business's success. The project references several academic sources to support its claims and strategies.

Dragon idea of a product or service (£
50,000 ) investment

The ravishing bistro cafe

Table of Contents
INTRODUCTION...........................................................................................................................4
Product or service idea................................................................................................................4
Unique selling proposition..........................................................................................................5
Uniqueness of the product or services........................................................................................5
Statistical data to back up the business idea................................................................................5
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................8

INTRODUCTION
The ravishing bistro cafe is a small sized partnership business which deals in food and
beverages industry. It provides various services which can be categorised into fun zone and
beverages with serving fast food (Atang, 2018). It is located in the best areas of London which
has large number of footfalls in the area. Company focuses on delivering authentic services to
satisfy the emerging needs of young generation. It involves serving of customers with diversified
needs for spending their leisure time at places which offer customised services such as play
zone, cafeteria and satisfying their hunger for delicious fast foods.
Type of business
It is one of the growing business which offers various services to satisfy the need of
working and young generation for hunger and spending excellent leisure time (Moraitis and
Bhattacharyya, 2018).
Product or service idea
Company offers variety of products and services to satisfy diversified needs of
consumers. It is consist of exotic and non alcholic drinks, beverages including variety of coffee
and tea and food including cuisine specific and most demanded fast food (Ritter and Lettl, 2018).
It also provide services for spending their leisure time in playing games and fun activities.
Its attributes
 Product offered by the company has variety of features which helps in gaining
competitive advantage. These are as following:
 In beverages- Company offers authentic and enriched beverages which include exotic
drinks, tea and coffee. These can be further divided with different available variety in
drinks. It offers refreshing drinks with variety of flavours such as lemonade, strawberry,
cranberry and mint mojito mock tails, fruit smoothies etc. It also offers vast variety in tea
and coffee such as chocolate, butterscotch, Oreo and other variety of cold coffee
(Beaman, 2017). It is integrated with different types of smoothies to provide customised
drinks demanded by consumers. In tea it offers various types of flavoured tea such as
ginger,
 In fast food- It offers various types of fast food which includes French fries, burger,
pizza with variety of flavour and pasta with hamburgers, soups and salads etc. It offers

large number of variety in range of eatables which can met the need for satisfying large
or diversified hunger needs (Houda, 2018).
 In fun zone- Company offers various types of game and fun activities including large
number of games.
Unique selling proposition
It is the unique selling proposition which helps in differentiating company's product with
their competitors. It refers to various features and characteristics which help company in
providing excellent services to customers (Bravo, 2017). It is combination of company's values
and product features such as quality, taste, nutrients and raw materials etc. It is formed on the
basis of company's strengths and capacities which includes human resource, assets, raw materials
and other unique features etc. This USP model is used by the various organisation to work
effectively in the market and run the business-model to achieve the market uncertain condition.
Uniqueness of the product or services
Offered products and services by the company has unique features which help in
differentiating company product with its competitors (Cervigni and Wang, 2018). Uniqueness
helps in building competitive advantage of a company which leads to increase in sales and
revenue for company. This can be further classified into creative and unique featured products
which helps in satisfying diversified needs of consumers. Company offers fresh products with
quality raw materials which can be further divide into enrich and satisfying food products and
beverages. This
Why customers will buy your product or service
Company provide unique featured products with analysing target markets need and
wants. It offers excellent services and best experience with the help of providing amenities and
environment (Hollister, 2017). It helps customers with offering of quality food products and fun
activities. It offers best services and products which help them in satisfying customer experience
in the company. Furthermore, company provides authentic services and products which help in
attracting customers which can meet their diversified needs.
Statistical data to back up the business idea
Demographics – In this demographic factors are considered for the welfare of a country .

Fashion trends- Fashion trends are those areas which helps a company in defining
various key areas.
Market environment- The market environment of the company show the various
competitors of the company.
Consumer preference- The consumer who are ready to change their taste and prefrence
according to market trends (Flori, 2018).
Political, economic, social or environmental- These factors which work as the political,
economic and environmental factors effect the condition of the new business and introduce the
new market concept.
Why the business idea is investable
Business operates in a fast growing sector which helps them in attracting target customers
with offering of unique products and services. It helps in meeting emerging needs of customers
with offering excellent and customer engaging services (Correia, Amaral and Amade, 2017). It
provides good experience with the help of collegial environment and entertaining activities
including games and fun activities. Thus, it helps company in attracting investors with inclusion
of good cash flow in the company from the initial periods. What the investment will be used for
the investment amount will be spend in following areas such as:
HR requirements- This amount is largely invested in the fulfilment of need for staffing
requirements. It is essential to have investment in the
Wages- In this wages are considered to be one of the important areas which requires funds to be
invested in various areas of a company.
Rent- This is another major area which is used for establishing premises in a business. It is one
of the major factor of the production process of a company (Despotovich and Traub, 2018).

CONCLUSION
From the above assignment it is concluded that to design the new business idea is very
important to run the business smoothly. As to introduce the new product, it is important to make
the full market research and evaluate the different market conditions. With the help of USP
model, various standards, different financial support and after making the final step company can
easily design the product and service in order to make the growth of the business.

REFRENCES
Books and Journals
Atang, E.A., 2018. Business plan on plus size clothing online store (Doctoral dissertation,
Universiti Teknologi MARA).
Beaman, L., 2017. The Joy of Strategy: A Business Plan for Life. Career Planning and Adult
Development Journal. 33(3). p.28.
Bravo, C., 2017. National geographic partners: identify the next big business opportunity for the
national geographic brand and develop a full-fledged business plan & go-to-market
strategy to make it real in Iberia (Doctoral dissertation).
Cervigni, R. and Wang, T.Q., 2018. Accelerating Climate-Resilient and Low-Carbon
Development: Second Progress Report on the Implementation of the Africa Climate
Business Plan (No. 121032. pp. 1-84). The World Bank.
Correia, I., Amaral, I. and Amade, N., 2017. A business plan for the new art fest: 2016-
2018 (Doctoral dissertation).
Despotovich, A. and Traub, B., Increasing physician referrals of patients with rheumatoid
arthritis to a health-system based specialty pharmacy: a business plan.
Flori, G., 2018. Business Plan for an Autonomous Driving Formula car in the FSG17
competition.
Hollister, S., 2017. Business Plan: The Right Way To Create A Winning Business Plan.
Houda, J., 2018. Retracted: Business plans simplified into CUSB canvas, its function and
usefulness: Example of a business plan to promote a heritage site in Morocco. Journal
of Fundamental and Applied Sciences, 10(4S). pp.422-427.
Moraitis, K. and Bhattacharyya, R., 2018. Setting Up of a New Quantitative Finance Firm:
Business Plan, Market Driver, Capital Raising and Ethics. WorldQuant University
(2018).
Ritter, T. and Lettl, C., 2018. The wider implications of business-model research. Long Range
Planning, 51(1). pp.1-8.