Business Case: Feasibility of Rays Online System - QUT Project

This feasibility report examines the viability of Rays, an Australian retail company, implementing an online marketing and delivery system. The report outlines the project's needs, including improved service culture, employee engagement, service quality, and customer experience. It defines project objectives such as staying within a $500,000 budget, completing the project within six months, and successfully rolling out new software. Critical success factors are identified, emphasizing the importance of team alignment, goal setting, and performance monitoring. The report also addresses organizational changes required for the new system and evaluates various options, recommending alternative solutions, reassessing feasibility, and determining costs. Furthermore, it defines the project scope, constraints, dependencies, and key performance indicators (KPIs), along with project management, procurement, and communication strategies. The report also includes a budget, risk analysis, and program considerations, providing a comprehensive overview of the project's feasibility and potential implementation.

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Business Case
TITLE
Student Name: ######## ########
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Course: [enter name of course enrolled]
Unit Coordinator/
Lecturer: Grant Axman-Friend ([e-mail])
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Institution: Queensland University of Technology
Teaching Period: [enter semester and year]
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INSTRUCTIONS
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EXECUTIVE SUMMARY
This report is to find out feasibility report of project plan installing online marketing and
delivery system. In order complete, the feasibility report selected organization namely Rays
that belongs from Australian retail industry. Project needs of the report have included service
delivery requirements, project objective, critical success factor and organizational changes.
Apart from that, this study has also option analysis, in that part the study has included option
evaluation, option development and recommendation. Additionally, this study has included
projection, in that part it has involved scope, project dependency and constraints, project
KPI’s, and scope management. Project approach of the current study has included project
management strategy, procurement strategy and communication strategy to complete the
project feasibility plan. In addition, the report has also included budget, risk and program
related to the project. This report has documented potential solution related to the online
delivery system to determine the future analysis.
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Business Case
CONTENTS
EXECUTIVE SUMMARY........................................................................................................4
1 PROJECT NEED...............................................................................................................8
1.1 PROJECT NEED.........................................................................................................8
1.2 PROJECT OBJECTIVES............................................................................................8
1.3 CRITICAL SUCCESS FACTORS (CSF’S)...............................................................8
1.4 ORGANISATIONAL CHANGE................................................................................9
2 OPTIONS ANALYSIS....................................................................................................11
2.1 OPTIONS CONSIDERED........................................................................................11
2.2 OPTIONS EVALUATION CRITERIA....................................................................11
2.3 OPTIONS EVALUATION.......................................................................................12
2.4 RECOMMENDED OPTION....................................................................................12
3 PROJECT DEFINITION.................................................................................................14
3.1 SCOPE DESCRIPTION............................................................................................14
3.2 CONSTRAINTS AND DEPENDENCIES...............................................................14
3.3 SCOPE MANAGEMENT.........................................................................................15
3.4 PROJECT DELIVERABLES...................................................................................15
3.5 PROJECT KPI’S.......................................................................................................15
4 PROJECT APPROACH...................................................................................................16
4.1 PROJECT MANAGEMENT STRATEGY..............................................................16
4.1.1 PROJECT STRUCTURE...................................................................................16
4.1.2 PROJECT GOVERNANCE FRAMEWORK...................................................16
4.1.3 PROJECT REPORTING STRUCTURE...........................................................16
4.2 PROCUREMENT STRATEGY...............................................................................17
4.3 COMMUNICATION AND STAKEHOLDER MANAGEMENT STRATEGY.....17
5 BUDGET, PROGRAM AND RISK................................................................................19
5.1 TIMING / PROJECT READINESS..........................................................................19
5.2 BUDGET/COST ANALYSIS AND FUNDING STRATEGY................................19
5.3 RISK ANALYSIS AND MANAGEMENT STRATEGY........................................20
5.4 PROJECT QUALITY MANAGEMENT STRATEGY............................................20
5.5 PROJECT COMPLETION STRATEGY..................................................................20
5.6 BENEFITS REALISATION PLAN..........................................................................20
6 REFERENCES.................................................................................................................22
APPENDIX A..........................................................................................................................27
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A.1 PROJECT SCHEDULE............................................................................................27
A.2 PROJECT COST PLAN............................................................................................27
A.3 PROJECT RISK REGISTER....................................................................................28
A.4 BENEFITS REALISATION PLAN..........................................................................28
A.5 STAKEHOLDER ASSESSMENT MATRIX...........................................................29
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LIST OF TABLES
Table 2-1 | Project options...............................................................................................................7
Table 2-2 | Table 2 footer example – linked to contents.................................................................7
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1 PROJECT NEED
1.1 PROJECT NEED
Rays is a retail organization in Australia that sells hiking, kayaking, and camping equipment
along with outdoor footwear and clothing. This organization has 15 stores in different
location of Australia. However, this organization does not have online marketing and delivery
system to deliver their products. For that, this organization is planning to make project to
fulfill their delivery needs (Harrison & Lock, 2017). This organization has set standard,
policy, and principles in order to guide the project plan design. This will help the
organization to deliver their product to targeted consumer.
 Requirement 1: This organization requires better service culture. Service culture of
the organization will be built on basis of principles, mission, vision, and values.
Management control will be the major part of the first requirement.
 Requirement 2: Employee engagement is another requirement of the Rays
organization. Engagement of the employee would be the moderator between
execution and design of the project.
 Requirement 3: another requirement of the organization includes service quality. This
requirement would include strategies for performing the project plan.
 Requirement 4: Last requirement of the organization involves customer experience.
This part of the requirement would involve elements like intelligence of the customer,
continuous improvement and account management.
1.2 PROJECT OBJECTIVES
The Rays organization wants to deliver their products through online delivery system
(Bayraktarov et al. 2016). In order to make this project plan, successful organization has
developed their objectives. Objective of the organization includes:
 To deliver the organizational product under $500,000
 To make the project plan successfully within 6 months
 To complete the installation program with new software rollout
1.3 CRITICAL SUCCESS FACTORS (CSF’S)
In order to make the online marketing and delivery system of Rays organization, successful
critical success factor includes several elements. Project manager requires endeavoring to
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commit that the team members, top management and clients of the projects are working
properly. This is one of the major parts of the critical success factor. As commented by
Ozbek, Strong & Sharma (2017), project manager would be the responsible person to
perform the goal of the organization. Manager of the project requires ensuring that the goal of
online marketing and deliverables are specific, measurable, and relevant and time-bound.
Critical success factors steps include:
 Project members agree to the project goal. The organizational management requires
being consensus with the stakeholders, teams and the clients.
 Second step of success factor includes cross-checking of the organizational goals to
perform properly.
 The management prune list of the goals to achieve the success.
 The management requires measuring the metrics of critical goals and requiring
monitoring the entire project plan.
 Last step of the success factor includes referral document to make the current project
successful.
1.4 ORGANISATIONAL CHANGE
Rays organization was maintaining their retail business in Australia. The organization was
selling the product through their 15 stores. In order to develop their business, the organization
is focusing on the project plan to deliver their products through online delivery system
(Baring-Gould et al. 2016). For that, the organization needs change in their project plan. In
order to make the change plan successful organization is focusing on several factors that
involve:
Defining the change to align it with business goals
Rays organization is focusing on to articulate the changes that required for developing the
online delivery system. The organization is focusing on the objectives to make the change
strategically, ethically and financially.
Determining the impact of change
Ray organization requires determining impact of the change at different levels. Apart from
that, organization requires to assume the effect of the change in the business process.
Developing communication strategy
In order to make the change plan, successful organization requires putting focus on the
communication strategy (Cready et al. 2013). The organizational manager needs to
communicate with team members properly to implement the change plan.
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Providing proper training
In order to make the change plan, successful organization requires providing proper training
for the employees in order to operate new online delivery system work effectively.
Measuring the change process
The last part of the organizational change includes measuring the change impact on the retail
business process in order to ensure opportunities and proficiency (Aydin & Dilan, 2017). In
this part Rays, organization would try to measure change assist to achieve the business goals
and also watch over that the change is successful for the business or not.
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2 OPTIONS ANALYSIS
2.1 OPTIONS CONSIDERED
Seria
l
Considered
Options
Descriptions Weighting
1 Alternative
Solutions
 Determining major drivers of the business
operations and developing alternative
solution as per the requirement of the
project
70%
2 Reassessing
Feasibility
 In order to select an appropriate solution
for developing the project and the relative
outcomes
80%
3 Determining
Costs
 Allocating appropriate costs with respect to
the labours, technologies and the
requirements of tasks
90%
Table 1: Option Considered
(Source: Created by the Learner)
2.2 OPTIONS EVALUATION CRITERIA
Considered Options Level of
effectiveness
Evaluation of Options Weighted
value
Alternative Solutions 50%  Increase monitoring
activities
 Enhancing managerial
skills
70%
Reassessing
Feasibility
75%  Understanding level of
feasibility and the
70%
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possibility range of
feasibility
 Developing appropriate
strategy
Determining Costs 85%  Rectifying budget to
avoid additional expenses
90%
Table 2: Option Evaluation Criteria
(Source: Created by the Learner)
2.3 OPTIONS EVALUATION
 With the help of overall analysis of the tasks under the considered project, the
managers can evaluate the effectiveness of the project in the business operation of the
concerned company
 Development of the tasks can be generated by taking into consideration the level of
impacts of the outcome of the respective project (Lock, 2017)
 In accordance with the comments of Samset & Volden (2016), it has been derived that
the developing project plans and project options as per the needs of the final project, a
business can enhance its adaptability towards its functional dimension
 Development of tasks or options of a project enhances the positive implications of the
concerned project
 In addition to that, it has been known that development and implementation of proper
tasks of a project leads a business towards success
 Apart from that, developing project options enhances the quality of the performances
and the services derived from the respective company
2.4 RECOMMENDED OPTION
 In order to make the project plan work properly organization requires to make
alternative solution.
 This organization requires reassessing the feasibility of the online system in order to
complete the project plan in better way.
 Apart from that in order to make the project plan, better organization requires
determining the cost.
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