Examining Razer's Distribution Strategy for Vietnam Market Stores

This report analyzes the distribution strategies for Razer products, specifically keyboards and mice, within the Vietnam market. It emphasizes the importance of intermediaries, warehouses, and retail stores in reaching potential customers. The report suggests leveraging franchise models and collaborations with import-export companies, particularly through Singapore's established supply chains. It also highlights the potential of online media and retail partnerships to enhance product visibility and market penetration. The analysis underscores the need for strategically located Razer stores and the integration of local investment opportunities to facilitate efficient product distribution and market growth in Vietnam. Desklib offers similar solved assignments and past papers for students.

Running Head: RAZOR FOR VIETNAM MARKET
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Razor for Vietnam market
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For the better distribution of the razor product within the Vietnam, there is great need for
the intermediaries and the warehouse for the distributors. The intermediaries and the warehouse
will create a big space for the distribution of the device to more of the potential market in Bui
Quang Vinh. The shops and stores in Vietnam will give room for more introductions for the
computer models which will be well supported by the razor type of the mouse. On bases of the
stores, Franchise market in Vietnam is the suitable for setting up the stores for the razor product
recollection. It is therefore the need of the distributors to have well organized exhibition for the
brand razor products recollection in the franchise industry in Vietnam (Dao, 2016). The
intermediaries such as the import-export cooperation limited need much of the potential partners
for the business collaboration mechanisms. Singapore is the processes of the creating the
framework connectivity that will bring market supply chain of the product to Vietnam. Singapore
registration of the investment program in Vietnam has brought much of the distribution of the
razor products within the country with a great ease. The connectivity of the Singapore-Vietnam
ports has acted as the great intermediaries’ mechanism for the products to be distributed across
the two parts. The industrial collaboration will lead to venture developments in Saigon port in
building channels for the distribution of the razor products to the relevant and potential market
(Klingler-Vidra, 2014). Many of the locals in Vietnam will need the warehouse razor collection
for the easy collection and supply of the razor product to the relevant market. The idea here will
be the fact that many of the locals in Vietnam Investment will be given an overseas for the
entrepreneur’s expansion interest of the business via Vietnam (Madden, TRoth, & Dillon, 2012).

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The retail stores in the Vietnam will be more considerate capture of the great business
attention for the franchise and the retailing community in Vietnam. With verity of the online
media as a means of the online warehouse, many of the customers will be reached and it will be
easiest way to convince the potential customers on basis of the razor qualities. It will be easy for
the supplies and advertisers have a great potential to reach a variety of the people for the
advertisement of the product. With variety of the similar products within the premises, there is
potential need of expectation as per the integrate partners for the new device. The franchise in
collaboration with the retail markets situated in the Vietnam will be in growth process for the tap
of the razor product in the market. In regard to the shop and the stores in the Vietnam, there will
be provision of the channel way of penetration that will be easy to reach the potential customers
in ease (Peeraer & Van Petegem, 2011). There is need for the razor need stores in most cases. In
this matter there is established Razor store in Hong Kong along the cannon street causeway via
Hong Kong. The big store for the device is located in mobile city Thai Hai

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References
Dao, N. M. (2016). Venture capital to finance startups: the situation of Vietnam.
Klingler-Vidra, R. (2014). Building a venture capital market in Vietnam: diffusion of a
neoliberal market strategy to a socialist state. Asian Studies Review, 38(4), 582-600
Madden, T. J., Roth, M. S., & Dillon, W. R. (2012). Global product quality and corporate social
responsibility perceptions: A cross-national study of halo effects. Journal of International
Marketing, 20(1), 42-57.
Peeraer, J., & Van Petegem, P. (2011). ICT in teacher education in an emerging developing
country: Vietnam’s baseline situation at the start of ‘The Year of ICT’. Computers &
Education, 56(4), 974-982.