Business Analysis of Razzamataz Theatre School Performance

This report provides a comprehensive business analysis of Razzamataz Theatre School, a small business enterprise featured on the Dragons Den series. The report begins with an overview of Razzamataz, its founding, and its business model, including its franchise structure and its involvement in the Dragons Den. It then delves into the comparison of functional areas, examining sales, expenses, and profitability over two years, including forecast data. The core of the report identifies the business's weaknesses, such as the potential diversion of students from their studies and the youth from their career, and recommends strategies to overcome them, including creating a dedicated team for managing participants and expanding the business internationally. The report further analyzes Razzamataz's performance, focusing on its impact on the youth and its efforts to promote confidence and communication skills. The report concludes by suggesting new areas for business expansion, such as scholarships to support talented performers from diverse backgrounds. The report offers a detailed assessment of the company's objectives, business plan, and the effects of changes on the organization and personnel. It also includes an action plan and a report on the improvements in business performance over the past two years.

SMALL BUSINESS ENTERPRISE
STUDENT NAME:
STUDENT ID:
UNIVERSITY:
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Table of contents
Introduction:....................................................................................................................................3
Task 1 (LO1) Profile of selected business.......................................................................................3
AC1.1 Overview of chosen business from Dragons Den series......................................................3
AC1.2 Compare their performance of such areas as production, HR, market sale and
technologies uses.............................................................................................................................5
Task 2 (LO2) Identification of weakness........................................................................................6
AC2.1 Recommendation to overcome of weakness with their justification...................................6
AC2.2 Analysis of performance......................................................................................................6
AC2.3 Suggest some new areas that use to expand the business....................................................7
Task 3 (LO3) Further investigations carried out regarding the business plan of the concerned
organisation......................................................................................................................................8
AC3.1: Assessment related to the present objectives and plans of the business.............................8
AC3.2: Evaluating the business plan to bring the necessary changes.............................................9
AC3.3 Designing of an action plan for bringing the desired changes into practice......................10
Task 4 (LO4) Report regarding information collected about the concerned organisation............11
AC4.1: The effect of changes brought about upon the organisation and the personnel constituting
it.....................................................................................................................................................11
AC4.2: Plan regarding the management of changes incorporated into the organisation...............12
AC4.3 Report on the basis of improvement in performance of business in the respective
organisation since the last two years.............................................................................................14
Conclusion.....................................................................................................................................15
Reference list.................................................................................................................................17
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Introduction
Small business enterprise is a privately owned small business in small-scale that have a less
number of workers or employees (Wawira, 2016, p.13). The aim of this chapter is to make the
learner understand the opportunities involved in the processes and changing management that
help to review and improve the performance of the small business enterprise. Here, it is also
discussing the financial measures and economic impact of chosen business as Razzamataz.
Task 1 (LO1)
AC1.1 Overview of chosen business from Dragons Den series
The researcher has chosen Razzamataz from the Dragons Den series which is a theatre school
that is a platform of opportunities as it offers and provides training in drama, dancing, and
singing. The classes of this organisation cover everything that includes traditional west end
musicals with a street dance and pop singing and they believe that every student can get an
opportunity to become energetic and do lots of fun and gain confidence. It has included some
performance of art with a fresh, vibrant and funky environment (Startups.co.uk, 2017).
In context with the founder or owner, it was founded by the seasoned performer whose managing
director name is Denise Hutton-Gosney who use the franchise formula to improve their business
and do hard work for that. Before the establishment of Razzamataz in 2000, Denise for over 10
years had been a choreographer, gymnast artist, and professional dancer. According to the owner
structure, there are many teams divided for the development of organisation such as the head of
the franchise requirement, head office support team, franchise support and development
manager, head office accounts, overseas recruitment manager, artistic director, administrator and
public relations advisor (Orme, 2014, p.50). All of these group work together for making the
high-quality environment and also to reach high and expand by the aware process as
volunteering.
As history before 2007, the founder took a brave step and enters BBC's Dragons Den and the
first troupe singing children from the firm to perform for them and that song was written by one
of their student (Mazhindu and Gregory, 2015, p.25). At first, In the Den of Dragon offered to
invest all the money without haggling over the equity and Denise accepted this offer of $50,000
for the 25% stake in Razzamataz and fill grateful for that. As a successful businessman, he did
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not want to lose this opportunity and instantly recognized it and chose to invest for Razzamataz.
They started this organisation to give an excellent opportunity to build up the self-esteem and
confidence and with their enthusiasm and business sense lead him in a great success and also in
the expansion of the business. Razz skills give or keep the youth active, confident, pride and
encourage their social skills and mainly located in the UK and also go through their expansion.
The strength of the business may be pointed as resources from diverse companies put in their
contributions towards increasing the productivity of Dragon’s Den series. All the potential
investors from different reality shows are given an opportunity to promote their mission for the
overall popularity of the show to be beneficial. The shared profit culture applicable in the
present business environment acts helpful in times of confronting with a setback.
The weakness thus confronted with can be stated fundamentally as lack of reliability and
prevalent uncertainty of carrying out the business on a large scale, as the participating
companies or organizations are free to quit the show at any moment without having any
responsibility. The gross benefit thus accumulated may face a financial scatter, due to the
merger of several subgroups formed within the business environment (Razzamataz.co.uk. 2017).
A reality show such as Dragon’s Den may be comparable and thus confronted with competition
from other potential shows coming up the same concept. Since the format of the show is
unchangeable and focuses on incorporating talents from diverse origins and backgrounds to
provide a platform to showcase them, it may possess certain unique features to cut an edge
against the other shows. Other than the inter-reality show competition, it is essential to combat
the intra-organisational conflict that lies within the show. A number of different companies wish
to use this show as a medium to popularize their talents, which needs to be managed effectively
and filter out the best shows that can be incorporated into the present business scenario.
Cost effective processes to conduct the business on the desired level by striking cooperation with
all the companies associated with it is difficult; hence this acts as one of the fundamental factors
affecting the business (Peppers and Rogers, 2016, p.43). Gaining equal amount of population,
loyalty, and reliability from every organization thus getting involved is also not possible, which
tends to act as an important factor for the business to sustain.
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AC1.2 Comparing their performance of functional areas
According to annual outcomes, there are one active director and one active secretary currently in
working process measured in the last year 2016 (Shupak, 2015, p.19).
In context with latest financial, the company cash deposited in the bank is $94.45k which is
increased by 10.4% from the previous years (Elsaesser, 2013, p.2). The working capital ratio
reveals that the availability of the current assets and liabilities is very low as in context with the
industrial average. Then the profitability ratio refers the profitability of the company to be low
which comes around 1.88 whereas the industrial average comes around 2.55. However, the entity
is on the right way as there are various options of growth of the company.
Area First year
2015-16
Second year
2014-15
Forecast
Sales 371039 342919.62 The sales have increased by 8.2 % and it
is expected to increase by 8.5 the next
financial year.
Expenses 51945.46 46294.15 The expenses have increased owing to
increased owing to some additional
miscellaneous expenses of the company.
Service Revenue 399980.1 368295.67 The revenue of the company has also
increased only by 8.6 %. The company is
expected to maintain the current revenue
to 9% in the next financial year.
Administrative
expenses
1662.255 1388.8245 -
Cost of sales 15027.08 12859.49 -
Gross Profit 356011.95 330060.13 The gross profit has increased by 7.8%
which is expected to increase by 8-8.2% in
the next financial year.
Net profit before
tax
319093.6 283765.98 -
Net profit after tax 274568.89 249714.07 -
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Task 2 (LO2)
AC2.1 Recommendation to overcome of weakness with their justification
As they divert student from their studies and youth from their career, it is not good for the
societal development and country development. It is good to make people happy and energetic
but besides this they should also motivate people in their daily routine and their development as
life is not only for enjoying and making fun, it has also had some responsibilities which help
them to develop and be a part of their country as only they are a future of any country. The
individual development contains everything like physical and mental development and societal
development as their career, enjoyment. Confidentiality, lively wants, and needs, to achieve their
goals and aims.
By creating a separate team for managing the participants who desire and take initiatives to
contest for the Dragon’s Den show, it shall be effective in dealing with the matter of choosing
the most promising talents for the year. Appropriate strategies in configuring a percentage
division shall be followed in terms of contribution as well as the share from profit, which may
enable in resolving the issues of unequal distribution of beneficial outcomes after running the
business.
Although for the business development, they should expand their business in other or different
countries to improve their business and knows about the variation in their culture, beliefs and
needs and wants which help them to invent new views and styles in their organisational teaching
process and performance. They should also improve their turnover as they are leading less from
another similar type of business that shows a bad impact for the organisation, this also lead them
in the competitive market.
AC2.2 Analysis of performance
Razzamataz Theatre Schools was established in 2000 but it achieved its national recognition in
2007 after the appearance of BBC’s Dragons Den. Through the analysis of existing performance,
it comes that they are focusing on building the child’s confidence and improvement in their
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communications skills and coordination. They need to maintain their health and fitness with
having the fun. They fill proud in their goals and aims or whatever they do for it which help in
the welfare of the student. As they have provided affordable performance art in part-time training
for the children or youth within the UK help them to find out the talented performer through the
classes and workshop (Razzamataz.co.uk. 2017).
It is essential to sustain the growth and productivity which is measured through the popularity
and increased viewership in the present case (Ericsson, 2014, p.53). A regular monitoring and
evaluator survey conducted over its loyal viewers to access precisely which organization and
aspect of the show are effective in contributing towards bringing profit for the company and
which is failing to keep up to the desired level of performance. For the business to keep running
it is imperative that competition is treated as the challenge and better aspirants are incorporated
to ensure greater results by rooting for their strength points.
In context with their strength achievement, they not only want to make the career on stage and
stimulate children's creativity but also help to make a sense of facing the problems, fears and live
in the safe environment and to face their challenges which comes in front of them and aesthetic
sense and to express their own opinions. They also help those who are struggled with literacy
and poverty.
AC2.3 Suggest some new areas that use to expand the business
To expand their business they should go for the scholarship providing techniques which also help
to support the unreached children and to achieve a talented performer. Scholarship is a best and
new techniques, as it is the best way to reach children or youth all over the world and also
provide the platform to that student who mainly belongs to middle family or even having a talent
in some extra curriculum activities but due to money problem, can't able to reach on that
platform. This contains some exams and provides money and platform to the student and that
exam should be conducted in well or proper managed manner having common questions that
every student can answer those raises questions and also provide some sample papers so that
they can study from that and be prepared.
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They should increase the number of volunteers who can visit different countries to an advert and
make aware about all that. Volunteers in public sectors or that sector that related to general
people to become aware and for advert are play a major role in that organisation as they go far
for their inaugurations and having the skill to communicate people and make them understand
about their firm and provided offers.
Although, they should have to use some other techniques and new technologies for the skill
development and build a small business in different companies so that the people may aware that
help to develop it in large scales on that existing country. They should also use some type of
gaming technique which helps to attract children and make large or attractive and well-managed
websites having some pop-up alert that shows the current offers and news related to the
organisation.
Task 3 (LO3)
AC3.1: Assessment related to the present objectives and plans of the business
On assessing the organisational objectives, goals and future plans of Razzamataz, it has been
evidently found that being a world-class theatre school it aims to bring forward the importance of
art and culture on a global platform. The institute does not confine itself to mere provision of
training of theatre and play but also aims of incorporating other performing activities which
comprise of an umbrella term of art (Schaper et al. 2014, p.71).
The organisation though started off with a small scale business perspective, has shown vibrant
outcomes. They have projected their aims as involving students from a very tender age so that
they tend to identify and develop their potentials in several areas of performing arts. The new
introduction of their scheme named Razz Minis tries to cater and focus on children aged 4 to 5-
year-olds and involve them into dynamic classes which include- drama, song, dance, musical
theatre, pop singing, street dancing, physical drama, and plays as well as improvisation.
In order to make their business reach global heights, they are designing exclusive business
strategies to make strong promotional campaigns to spread the awareness regarding their
innovative institution (Storey, 2016, p.65). Utilisation of electronic media has proved to be an
extremely intelligent and bold step taken by such small-scale business to make their organisation
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become popular and bring their institution name to people's recognition. They also plan to take
measures in the coming year to spread their business with the help of franchise, which would
enable them to obtain their desired position in the global arena.
Marketing: Targeting of students comprising different age groups irrespective of their origin,
location and background shall be made into the business design. The marketing campaign will
also focus on targeting the parents of the children who are interested in dramatic arts and
theatres. The company should also consider their competitors in the location like Stagecoach
Carlisle Theatre Arts School, ACT Youth Theatre, A M Dance and Drama Team and many
more. Razzamataz takes into account the competition from the various Drama schools within
their location and plans their sales promotions via social networking platforms like Facebook,
through Franchisees and sometimes through events.
AC3.2: Evaluating the business plan to bring the necessary changes
It has been found that Razzamataz is counted as one of those striving small scale business
organisations that are burping with aim of developing their institution with a blooming prospect
in the near future. In order to pull them up to that position, it is very essential to bring about
certain transformational strategies to incorporate necessary changes in the structure and
functioning of their organisation. Since this institute comes with a fundamental viewpoint of
establishing art and activities associated with art and culture into people’s recognition, it is
imperative of them to fulfil their mission taking proper measures beforehand. For the purpose of
gaining recognition from the masses, it must plan to involve increased number of franchises, so
that it not only spreads awareness regarding their institution but will help them grow their
business (Rao, 2015, p.164). Shifting their vision from small scale, regional, local performance
exhibition of talents and rather get it projected on a larger platform to showcase the diverse
aspects and talent emerging from their institute.
It is certainly desired and expected that to aim for the final zenith of success they need to first
fulfil their short term goals. Incorporation of trained, certified and professionally skilled
members is to be selected for the purpose of suiting their requirement of trainers in different
departments of the institutes (Burrows, 2015, p.44). In order to take their institute name on a
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global arena, it is imperative for them to implement skilled employees from diverse fields having
in-depth knowledge regarding the specific department they are held responsible for. Dance,
music, drama, a play of all sorts from all parts of the globe must be considered with respect to
their objective of forming a world class organisation, keeping up to the international standards.
AC3.3 Designing an action plan for bringing the desired changes into practice
It is evident that to take their organisation to the desired position, it is extremely necessary for
them to transform the planned strategies, thus made by Razzamataz, into practice by the process
of making it a reality. For the sole purpose of transforming their small term business to be a large
scale blooming one, they need to focus their vision on areas of resource development,
incorporation of better infrastructure, an inclusion of the larger number of a franchise, utilisation
of electronic and non-electronic media and emphasising upon establishing a strong promotional
base. It is essential for the organisation to create opportunities for the students passing out after
being trained from their institutions so that they can divert their aim giving shape to form a
successful career oriented future.
Razzamataz comes up with a very strong mission of establishing art as a part of life as well as
holds it in a high position for influencing people to choose art as their profession in life. In order
to make their mission successful Denise Hutton-Gosney, the founder of the institute is trying
hard to accomplish their dream though actualisation of their desired goal. Optimum utilisation of
resources, one such is being eminently the platform of media that needs to be explored for
grabbing the attention and interest of the mass across the globe at large.
Infrastructural improvisation and development of more and more institutes spreading its wings
across all the regions shall make it more effective and easy to bring into accessibility to avail the
training classes for students originating from different parts of the world (Tasevska et al. 2014,
p.531). Involving increased number of franchise addressing areas of large population mass where
accommodation of the greater number of candidates will be possible shall be included in the plan
of extending and expanding their business.
The action plan may be designed as follows:
Objectives Actions When? By whom? Success criteria
Razzmatazz For this This must take It must be It must incorporate
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needs to
incorporate the
best talents
comprising
reputed
organisations
for best results.
purpose, an
appropriate
team of analysts
must be created
to assess and
evaluate the true
talents among
all the
contestants.
place during the
fundamental
structuring of
the designing
layout for the
annual show
session.
initiated by the
business
management
team leaders
and later
segregated to
the respective
lead analyst in
charge.
better and more
promising talents.
Must ensure better
results and grab more
audience and increase
the viewership.
Competition
with other
similar
organisations
must be treated
as challenge in
fostering
themselves with
better outcomes
More focused
and equipped
individuals
having certified
talents must be
included.
Business must
be profitable.
For the
upcoming
annual series
after a few
months.
Head in charge,
the director.
An evaluation
conducted on the
audience must give
better feedback for
this particular show
than other similar
ones.
Task 4 (LO4)
AC4.1: The effect of changes brought about upon the organisation and the
personnel constituting it
On the basis of the reports thus obtained by gathering an in-depth knowledge and information
regarding the present institution under consideration, it can be found that the impact of changes
thus incorporated within the structural and functional perspectives have been quite extensive and
elaborative in nature (Romano et al. 2001, p.306). It has been seen that for the purpose of
obtaining the desired results the organisation had planned and brought into practice certain
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changes within the organisation. Denise Hutton-Gosney, the founder, and owner of Razzamataz
is evident to bring in a number of prominent changes such as an expansion of firm by
incorporating increased number of franchise owners which has had an extremely positive impact
on the development of their business at large. It is proving to gradually pull their organisational
position from a grassroots level to a position where they can compete with other promising
organisations having similar objectives on a global platform.
The extensive, effective and intelligent usage diverse media sources in a productive manner have
contributed immensely in incorporate better outcomes for the overall growth of the institution
(Adegbite, 2001, p.165). Getting themselves involved as a participant among the leading global
organisations competing and projecting themselves over a world based show such as Dragons’
Den reality show; itself is a proof of their success and achievement over the passing years. The
institute has witnessed a fairly large amount of growth in terms of spreading their petals and
developing consciousness among the people to associate them with their institution name.
Diversified styles, forms, and specialisations having essence from all over the world are
incorporated into the organizational structure to highlight the functional quotient of the
institution in reaching to students originating from diverse cultural backgrounds. Latest
innovation by bringing the video connectivity facility into practice it has proved to take one of
the biggest steps to reach a global audience and spread their learning skills through web facility.
Reviews from all over the world have contributed by having positive implications not only for
generating profit ratios for their business but has also proved to be helpful for keeping up to their
organisational objectives.
AC4.2: Plan regarding the management of changes incorporated into the
organisation
As evident from the elaborative overview of the organisational prospect, it has been observed
that Razzamataz stands strong by sticking to its fundamental objectives. This institute comes up
with the larger vision of making all the children stay fit following healthy practices right from
the very tender age. Their efforts are seen to be extremely dedicated and committed to bringing
in awareness about addressing the global issue overweight, obesity and overabundance of fat
content within their dietary habits (Kasemsap, 2015, p.275).
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