Re-eco Shoes: Digital Portfolio for Sustainable Business Project

This digital portfolio presents Re-eco Shoes, a business concept focused on designing and marketing shoes and sneakers made from recycled plastic. The project includes a mind map, mood board, primary and secondary research, and design development, detailing the company's value proposition, marketing mix, and target demographics. Primary research involves questionnaires to gauge consumer interest and satisfaction with sustainable footwear. Secondary research supports the business model by referencing existing literature on sustainability and plastic recycling. The final outcome highlights the use of recycled materials in the shoe manufacturing process. An evaluation report assesses the project's strengths, weaknesses, and challenges encountered during the research and development phases. The report also discusses the research methods and resources used to complete the project.

Digital Portfolio
Re-eco
Shoes

Title and Content
• Introduction
• Mind map
• Mood board
• Primary research
• Secondary research
• Design development- Business Project
• Final Outcome
• Evaluation
• References

Introduction
• Sustainability can be understood as a societal goal which maintains a
balance between present as well as future generations in an effective
manner
• Name of company is chosen as Re-eco Shoes which design and market
shoes as well as sneakers made from plastic waste.

Mind Map
Sustainable
business
idea- Re-Eco
Shoes
Manufacturing
process Product design
Sustainability
practices
Recycling process
Sustainable Assembling
process
Use of recycled plastic
Fashionable sneakers
Comfortable shoes
Contributes in
conserving environment
Prevents
pollution
Led to decrease
biodegradable
waste
Costly
affairAid in
strengthening
brand reputation
Time-
consuming
affair
High upfront
capital costs
Light
weight
Availabl
e for
unisex
Availabl
e in all
sizes
Saves
energy
Available
in vibrant
colors
Costly
recycling
processes

Mood Board

Primary Research
Q1. Are we are offering fair and competitive prices of our sustainable shoes?
a) Yes
b) No
Q2. Do you recommend our fashionable and sustainable sneakers to your friends and
family members?
c) Yes
d) No
Q3. Do you prefer sustainable shoes over normal one?
e) Yes
f) No
Q4. Are you satisfied by using our sustainable shoes as well as sneakers?
g) Yes
h) No
Q5. Do you like our sustainable approach of using recycled plastic to manufacture
shoes?
i) Yes
j) No

Secondary Research
As per Haanaes (2022), it is important for business
houses to critically evaluate their environmental,
social, governance issues for performing their
operations effectively.

Continue
According to Milios and Et. Al. (2018) plastic
recycling is considered as important for dealing
with the waste for increasing sustainability in an
organisation.

Continue
As per Bora and Et. Al. (2020) Clear plastic bottles are
chosen for manufacturing sustainable shoes. At first,
these plastic bottles have to go through shredding
machines for cutting the fingernails in an effective
manner.

Design Development – Business Project
USP
• Value proposition of Re-eco Shoes is to provide
sustainable as well as fashionable sneakers and
shoes to their customers
• They use recycled plastic for manufacturing their
sustainable products.

Continue
Marketing mix of Re-eco Shoes is as follows:
• Product
• Price
• Place
• Promotion

Continue
Demographics
Age :29
Gender: Male
Marital status: Married
Geographical information
Country: United Kingdom
State: London
City: Chelsea
Psychographics
• Habits: Shopper, Binge watch shows
based on nature and sustainability
practices, love to wear fashionable
sneakers
• Lifestyle: Works in a multinational
company, Loves to talk about nature to
people
• Interests: Like to read books and novels
on nature and surfing on internet about
shoes and sneakers
• Values: Loves family, supports
environmental issues on a global level
through using social media.
Socio-economic classification
• Salary: € 50000 a year
• Occupation: General manager at a
multinational corporation
• Education: MBA in finance and
marketing
• Household description: Lives with his
family and wife.
John Taylor