Analyzing Ready Cash's Business Model: Stakeholders & Value Promotion

This essay provides a marketing analysis of Ready Cash, focusing on its value proposition and how the company promotes its business model to internal and external stakeholders. It examines the organizational design of Ready Cash, highlighting the flat structure and its impact on departmental operations, including finance, marketing, and people management. The analysis incorporates relevant management and organizational theories, such as neoclassical organizational theory, Douglas McGregor’s X-Y Theory, marketing mix theory, and agency theory, to explain how the key aspects of each dimension (structure, people management, marketing, financial management) and their interactions support the value proposition. The essay emphasizes the importance of stakeholder management, employee training, and the implementation of different marketing and financial strategies for maintaining profitability and trust within the instant cash-based industry.

Running head: MARKETING ANALYSIS OF READY CASH
MARKETING ANALYSIS OF READY CASH
Name of the Student
Name of the University
Author Note

1MARKETING ANALYSIS OF READY CASH
Introduction
The analysis in the essay will be related to the organization that has been considered
in the case study named Ready Cash. The value that the company is able to offer to the
external as well as the internal stakeholders will be a major part of the analysis. The
operations of different departments of Ready Cash including, finance, marketing, people
management and the support that they are able to provide to the value propositions of the
organization will be a major part of the entire analysis of the essay (Aguinis, Edwards and
Bradley 2017).
Ready Cash operates in the instant cash based industry. The organization also
provides the clients with the second hand goods and specific line of credits in Australian
markets. The company has its head office in Adelaide and has been able to develop greater
than 100 stores in various parts of the country. Ready Cash was established in 1958 and has
thereby employed greater than 700 people in different stores of the organization. The
company provides instant cash to the consumers and also sells second hand goods to the
consumers. Short term based finance services and sales of second hand goods are the two
most important parts of the operations of Ready Cash in Australia (Albrecht et al., 2015).
Analysis based on the organizational design of Ready Cash
As discussed by Brewster, Chung and Sparrow (2016), Ready Cash is able to provide
a value proposition that is based on the flat structure of the company that was formed in the
instant credit providing based industry. The various departments of Ready Cash are
controlled by the managers with the help of proper cooperation provided by the employees
due to the absence of hierarchies in the organization. The managers of various departments
aim at developing collaborative relationships with employees in order to maintain the
functions of the company. The levels of flexibility in the business model of Ready Cash has

2MARKETING ANALYSIS OF READY CASH
increased and this is able to reduce the costs based on development proper strategies(Albrecht
et al., 2015).
According to Christy (2015), value proposition developed by Ready Cash is based on
the exchange of information and proper coordination of multiple units of the business. It
would assist the organization in providing support for the proper analysis of the objectives
that have been set by the company. The relationships which have been formed between the
employees and managers are related to flat structure of the company.The value proposition
developed by Ready Cash is able to provide major levels of support based on the ways by
which future goals and objectives of the company. The development of the business model of
Ready Cash is based on the flat structure or cross functional structure which has been formed
by the company.
As discussed by Collings, Scullion and Caligiuri (2018), the sustainability of the
operations of Ready Cash in the industry is based on the ways by which it is able to maintain
the profitability and trust levels among the consumers and employees.The employees are
considered to be major stakeholders of Ready Cash and the company has tried to fulfil their
needs with the help of proper training based activities.
Promoting the value to stakeholders –According to Collings, Wood and Szamosi
(2018),the stakeholders of modern organization need to be managed in an effective manner in
order to develop a successful business model. The objectives and goals of the organization
can be easily achieved with the help of a proper business model. The stakeholder
management based process is helpful in the ways by which the stakeholders are able to show
their views and enhance the position of the organization. The development of value of the
stakeholders is a major responsibility ofthe management of different organizations.The

3MARKETING ANALYSIS OF READY CASH
internal and external stakeholders of Ready Cash can be provided with maximum value by
developing the business model in a flexible manner.
As discussed by Deery and Jago (2015), the profitable and effective operations of the
organizations are possible only if management is capable of providing high value to the
stakeholders.Ready Cash also needs to consider the importance of stakeholders in their
business operations in order to enhance its operations.The values and interests of the
company have to be associated with values of stakeholders for sustainability of the operations
in the industry. Different principles need to be implemented and followed by the
organizations in order to increase the value of stakeholders. The management of earnings and
providing guidance based on the earnings can be stopped by the companies based on the first
principle.
According to Guest (2017), most of the companies are however not able to implement
this in an effective manner in order to provide maximum value to the stakeholders. The
acquisition based decisions which are made by the modern companies are based on the
second principle that is related to the ways by which stakeholder value can be increased.
Third major principle that is related to the development of high value of the stakeholders is
related to different strategic decisions that can be taken by the management. The three major
principles need to be implemented by the organization in order to operate in the respective
industries.
As discussed by Huang (2015), Ready Cash has tried to provide high value to
stakeholders for the purpose of maintaining the profitable operations in the financial industry.
The flat type of organizational structure of the company has a major impact on the process of
management of the stakeholders and the employees as well. The consumers and employees
can also be considered to be the most significant stakeholders of the organizationas the

4MARKETING ANALYSIS OF READY CASH
employees are able to develop services that can be offered to the consumers in order to gain
their satisfaction.
According to Mone and London (2018), the levels of competition that are faced by the
organization in industry can be reduced with the help of effective value that is offered to the
stakeholders. The employees have the responsibility to manage the store based and the online
operations of the organization in an effective way.
As discussed by Nankervis et al. (2016), Theories related to people management,
marketing, financial management and organizational structure are important for the
modern organizations in order to operate profitably in a competitive environment. Different
theories are implemented for studying various operations of the organization named Ready
Cashthat are based on various aspects of the organization. Ready Cash has implemented cross
functionalstructure in the organization.The staff and managers are mainly responsible for
proper scheduling of the organizational operations.
According to Pervaiz et al. (2016), the flat structure of an organization can be
connected with neoclassical organizational theory which has been formed by Ready Cash.
The subordinates or followers of the company approve the authority that is developed by
managers of various departments. The environment of companies that have flat
organizational structure is positive and cohesive in nature(Mone and London 2018).
The performance of organization is developed with the help of flat structure of Ready
Cash. The managers of flat organizations like Ready Cash are able to develop an equilibrium
by implementing the managerial authorityand also considering the opinions provided by
employees. Neoclassical theory is implemented in Ready Cash for the purpose of ensuring
effective operations (Prieto-Pastor and Martin-Perez 2015).

5MARKETING ANALYSIS OF READY CASH
Theory based on people management –According to Stone and Deadrick (2015), the
proper management of people is a major role that is played by the managers of different
organizations for the purpose of achieving the goals and objectives. The theory that can be
linked effectively with the people management in organizations is Douglas McGregor’s X-Y
Theory. This theory is mainly related to the natural rules which are able to govern different
processes that are related to proper management of people in the organization.
As discussed by Stone et al. (2015), Theory X and Theory Y are considered to be the
two important theories which are applied for the purpose of proper people management.
Theory X can be linked to authoritarian style of management of people, on the other hand,
Theory Y is based on the self-direction that is used for achieving different organizational
objectives which are based on the participative management style. Employees who are
considered to be a major part of the company and follow Theory X are mainly directed by
managers.
As discussed by Yusliza, Othman and Jabbour (2017) Theory Y is followed by those
employees who have commitment towards achievement levels and organizational objectives.
The theory that has been implemented by Ready Cash is Theory Y of Douglas McGregor
which is based on the participative management style. The employees of Ready Cash are
driven by self-direction in order to achieve the organizational objectives. The engagement
based levels of the employees of the organization are high in comparison to the authoritarian
style. The motivation based levels of the employees who are a part of the flat organizations
can also be considered to be high.
Theory based on marketing mix –According to Stone et al. (2015), a major theory of
marketing is based on the marketing mix that is developed by organizations for reaching
consumers in less time. The most important parts of marketing mix of services and products

6MARKETING ANALYSIS OF READY CASH
mainly include, price, product, promotion, physical evidence, people and process. The
marketing based process is thereby effective for the purpose of providing information based
on products to consumers. The place related factor on the other hand is based on proper
availability of the products. Different stores of Ready Cash and various online platforms are
considered to be a part of the place related factor.
According to Pervaiz et al. (2016), the price related factor of the marketing mix is
based on the ways by which consumers can be attracted towards different services and
products. The two important operations of Ready Cash are, short term related finances and
the sales of second hand goods. The proper development of different promotional activities is
significant for reaching the consumers. The promotional activities of Ready Cash will be able
to increase awareness based on its products and also to provide customers with the required
value. Ready Cash is able to operate in the service based industry with the help of proper
collaboration that is provided by the employees. The three major parts of the marketing mix
that can be considered in case of service organizations include, process, physical evidence
and people.
As discussed by Deery and Jago (2015), the company thereby has to consider the
factor based on people in order to improve services which are provided to consumers. Process
is used on the other hand in order to develop various services that can be offered to the
consumers on order to develop a loyal base. The physical evidence can be considered to be
significant in case of the impact that it has on reach of Ready Cash towards consumers.
As discussed by Brewster, Chung and Sparrow (2016), Theory based on financial
management is related to purpose of analysing effectiveness of different financial operations
of the organization named Ready Cash. Agency theory of financial management can be

7MARKETING ANALYSIS OF READY CASH
considered in this case which is considered to be a nexus based on various contracts which
are developed with the resource holders.
According to Guest (2017), Ready Cash will utilize different models in order to
facilitate the collaborative functioning of the stakeholders. Various stakeholder groups who
are able to affect the stakeholders thereby include, customers, employees and investors.
Contracts which are developed by the company with various stakeholders are studied
effectively by implementing the agency theory in an effective way.
Conclusion
The analysis in the essay can be settled by stating that operations based on various
departments of the company that include, marketing, finance, people management can
provide maximum support to the value proposition which is developed. The levels of
effectiveness of value proposition of an organization named Ready Cash is mainly based on
the flat structure that is developed and the relationship which is maintained with employees.
Engagement based levels in the organization can also be considered to be higher in
comparison to the companies that have a hierarchical structure. The various departments of
Ready Cash are thereby managed with the help of separate managers who can communicate
in order to achieve different goals which are set by the company.

8MARKETING ANALYSIS OF READY CASH
References
Aguinis, H., Edwards, J.R. and Bradley, K.J., 2017. Improving our understanding of
moderation and mediation in strategic management research. Organizational Research
Methods, 20(4), pp.665-685.
Albrecht, S.L., Bakker, A.B., Gruman, J.A., Macey, W.H. and Saks, A.M., 2015. Employee
engagement, human resource management practices and competitive advantage: An
integrated approach. Journal of Organizational Effectiveness: People and Performance, 2(1),
pp.7-35.
Brewster, C., Chung, C. and Sparrow, P., 2016. Globalizing human resource management.
Routledge.
Christy, G., 2015. CSR and human resource management. Corporate social responsibility,
Sage, London, pp.72-102.
Collings, D.G., Scullion, H. and Caligiuri, P.M. eds., 2018. Global talent management.
Routledge.
Collings, D.G., Wood, G.T. and Szamosi, L.T., 2018. Human resource management: A
critical approach. In Human Resource Management (pp. 1-23). Routledge.
Deery, M. and Jago, L., 2015. Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management, 27(3), pp.453-
472.
Guest, D.E., 2017. Human resource management and employee well‐being: Towards a new
analytic framework. Human Resource Management Journal, 27(1), pp.22-38.

9MARKETING ANALYSIS OF READY CASH
Huang, T.C., 2015, February. The Effects of Human Resource Management Practices on
Employee's Motivation and Performance. In International Conference on Management,
Leadership & Governance (p. 118). Academic Conferences International Limited.
Mone, E.M. and London, M., 2018. Employee engagement through effective performance
management: A practical guide for managers. Routledge.
Nankervis, A.R., Baird, M., Coffey, J. and Shields, J., 2016. Human resource management:
strategy and practice. Cengage AU.
Pervaiz, U., Imran, M., Arshad, Q., Haq, R. and Khan, M.K., 2016. Human resource practices
and knowledge sharing: The moderating role of trust. International Journal of Organizational
Leadership, 5(1).
Prieto-Pastor, I. and Martin-Perez, V., 2015. Does HRM generate ambidextrous employees
for ambidextrous learning? The moderating role of management support. The International
Journal of Human Resource Management, 26(5), pp.589-615.
Stone, D.L. and Deadrick, D.L., 2015. Challenges and opportunities affecting the future of
human resource management. Human Resource Management Review, 25(2), pp.139-145.
Stone, D.L., Deadrick, D.L., Lukaszewski, K.M. and Johnson, R., 2015. The influence of
technology on the future of human resource management. Human Resource Management
Review, 25(2), pp.216-231.
Yusliza, M.Y., Othman, N.Z. and Jabbour, C.J.C., 2017. Deciphering the implementation of
green human resource management in an emerging economy. Journal of Management
Development, 36(10), pp.1230-1246.