Real Estate Agent: Essential Skills, Strategies, and Legal Aspects

This assignment provides a comprehensive overview of the activities and skills essential for success as a real estate agent. It covers topics such as marketing strategies for building a profile and increasing networking, team building, and leveraging social media. It highlights valuable business areas for real estate agents, including construction, land development, and property management. The importance of maintaining client relationships, customizing services, and building customer loyalty is discussed, along with strategies for attracting clients and improving their experience. Key skills such as interpersonal communication, questioning, listening, and written confirmation are emphasized. The assignment also addresses important considerations during property visits, confirming listing agreements, and factors for determining sales methods. Vendor commitment strategies, property occupation forms, and commission regulations are also touched upon. Desklib provides a platform for students to access this and many other solved assignments.

1.
1 Marketing activity is the important activity for building the profile in real estate agency.
2 Law promotional campaigns helps in building awareness and increasing the networking.
Both the above activities helps in raising the profile as a real estate agent. Marketing campaigns are the
important activities for bringing awareness and law promotional campaigns help in building the positive
image by spreading knowledge and creating awareness.
2
(a) Agent is required to build a competent and trustworthy team on which it could rely.
Creating professional websites that will allow the clients to access.
Promoting the business over social media platforms and giving offers and knowledge.
(b) For a real estate agent mainly the businesses that will be valuable are constructions, land and
property developments, real estate for wealth maximization and property management. All
these businesses are of great value for the real estate agents due to number of reasons such as
apart from equity investments companies and people strive for fixed investments in property.
3 It helps in agent in maintaining contacts with the clients and customers.
It helps agents in customizing and personalizing the services provided to the clients.
This helps in building customer loyalty by informing them about the special deals.
4
Getting more clients to visit the site by marketing and advertisments.
Improving the experience of potential clients.
Optimizing the conversion pages on websites.
Spreading knowledge related to the property laws.
5.
Building the mindset for capability to provide them with best deals. Positive image is required to be
built for building the rapport. Understanding the requirement and matching the clients with their words
and perception that you are understanding them. Try to gain the attention of clients by finding a

common interest between the negotiations. Most effective way is being at service for helping them with
best benefits
6.
Why selling the property ?
What is included in the sale ?
The price at which property is available for sale to others. ?
7.
Land
Residential properties
Commercial properties
Hotels
8.
Interpersonal communication skills for building confidence in the clients. Communication is the most
important tool used by estate agents for winning the deals and building rapport with its clients. Real
agents should ask questions to their clients this makes them involved and also helps in identifying their
requirements. Questioning will allow them to gain better understanding about the deals. Listening is the
another skill required by real estate agents for getting things exactly in the manner they are conveyed.
Effective listening will provide clients with their requirements. Making confirmations in writing this is
essential skill that is beneficial for both the client and agents. When agreements are made in writing it
builds confidence in the clients.
9.
Name of the client
Track record
Testimonials
Presentation tips
Marketing analysis
Sales Procedures
Track record of company
10.
During the visual visits agents is required to observe structural problems like cracking, damps, cracking
in fixtures and fittings, floors and the ceilings.

11
The presence of parties to the listing agreements may be confirmed by the agents by sending them
email and receiving the approval back on email. They can also make confirmations from the clients by
phone calls. The listing presentation appointments should be made on date that are mutually agreed by
the parties.
12
(a) The factors to be considered are the kind of property that is available for sale. The current market
factors that are related to the property. Nature and surroundings of the property and the locations.
Condition of the property is required to be considered in determining the sales.
(b) These factors are important for determining the methods for sale as the nature of property whether
land, residential or commercial property. All these have separate methods of sale. Environment and
location influence the prices of properties therefore important to be considered.
13
To gain commitments vendor may encourage them with the benefits that will be available to them with
the deals. They could use the marketing strategies and the previous cases with the benefits they gained
from the deals. Offering range of packages that help them in making payments for the advertisements.
Explaining them with the benefits they can be encouraged for making payments.
14.
a. Form 6: Property occupations
b. Length: three months, six months, a year or as per the requirements
15.
In this case, concerned authority needs to shows appropriate value that associated with property. As
per the rules & regulations concerned person must b provided with suitable amount in terms of
commission.