Business Report: Real Estate App Marketing, IT Strategies & Analysis

This business report provides a comprehensive analysis of the marketing, cost, risk, and IT strategies for a real estate mobile application. The report highlights the importance of internationalization for business development, leveraging social media platforms for marketing, and strategic alignment of IT with business objectives. It addresses the CIO's concerns regarding market growth, sales enhancement, and customer satisfaction through the development and implementation of the mobile application. The cost analysis section evaluates the financial aspects of the project, while the risk management section identifies potential challenges and mitigation strategies. Furthermore, the report details the infrastructure requirements, development platforms, coding languages, cloud services, and software development methodologies used in creating the application. User acceptance, change management, and future opportunities for the real estate application are also discussed.

Executive summary
This business report has various sections, each explaining the different factors like strategies
of marketing, cost analysis, risk assessment, information technology strategies and more for
the brief review of this business report. The major outcomes of this report will help in
learning the different strategies for the business growth. For the business development the
process used by the organization is internationalization to establish the business in different
locations giving numerous products and services to their customers. The main purpose for
which the CIO implemented the application is to increase the market value of the
organization. Through this business report different growth strategies could be understood
deeply for business marketing. For the business marking different social media platforms
could be used like Twitter, LinkedIn, Facebook and more.
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Table of Contents
Background................................................................................................................................3
Proposed solution.......................................................................................................................4
Cost analysis...............................................................................................................................5
Strategic alignment within the organization's business and IT strategies..................................7
Value proposition and other benefits.......................................................................................10
Infrastructure requirements......................................................................................................14
Development platforms........................................................................................................14
Coding languages and tools.................................................................................................15
Cloud services......................................................................................................................17
Software design, development methodologies, and testing strategies.....................................19
Internationalization..................................................................................................................21
Social media integration strategies...........................................................................................23
Risk management.....................................................................................................................24
Integration and deployment strategies.....................................................................................25
User acceptance and change management...............................................................................27
Maintenance.............................................................................................................................28
Future opportunities.................................................................................................................29
Conclusion and Recommendations..........................................................................................30
References................................................................................................................................31
List of figures
Figure 1 cost analysis of application..........................................................................................7
Figure 2 strategies for business objectives................................................................................8
Figure 3 Real estate value propositions...................................................................................12
Figure 4 Real estate project management................................................................................14
Figure 5 Development platforms.............................................................................................16
Figure 6 Coding languages and tools.......................................................................................17
Figure 7 cloud services.............................................................................................................18
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Figure 8 agile methodology for real estate application............................................................21
Figure 9 internationalization....................................................................................................22
Figure 10 integration strategies for Social media....................................................................24
Figure 11 Risks in real estate application................................................................................25
Figure 12 strategies for Integration and deployment...............................................................26
Figure 13 User acceptance and change management...............................................................28
Figure 14 Maintenance.............................................................................................................29
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Background
The assessment objective is to provide numerous facilities to the users present in different
zones of the world by developing the mobile application. The real estate business when first
established the customer has less range of the access of the real state. The CIO wants to
market his real estate business so he decided to develop the mobile application for increasing
the business growth and market rank of his business all over the world. The real estate
services should be provided in every zone and suburb of the nation. The purpose of
developing the mobile application is to provide the real estate services online to the
customers. The application contains the main screen having different functionality like
searching estate s option, contact us, scheduling, chat wall, price calculator, and perform
settings and special rates display. The user can choose from number of estate s they desire to
buy and can add it to cart and get its detail description. The CIO wants to provide the
customer with best estate s from variety of estate s. The application of the real estate is going
to increase the sales of the estate s therefore business growth. For the customer satisfaction
chat wall is introduced in application for detail knowledge of the real estate property.
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Proposed solution
The developed mobile application will solve many concerns of the CIO as well as customers.
Also using the application the communication and service for the customer have become easy
and flexible. The CIO wants to increase the market rank of the business (Fui-Hoon Nah, Lee-
Shang Lau, and Kuang, 2001). Different concerns that CIO has are how to increase the sales
of the company and how to enhance its growth and get high rank in the market. Some more
concerns of CIO are how he would be able to give real estate service to every customer
present all over the country. By the project implementation different issues of the CIO are
going too resolved and numerous questions will be answered like;
1. How to provide services in all the zone and suburbs of the country?
2. How to enhance the business growth?
3. How to increase the real estate property sale?
4. How to get his business well-known around the country among the people?
5. How to reach more and more customers?
6. How to satisfy the customer?
7. How to give quality and quick services to the customer?
By the design and development of this real estate mobile application all the above concerns
will be solved and the sales will be enhanced i.e. the business growth increases. The
application designed will be managed by the different departments like technical, finance and
administrative department. The issues related to technology or code will be handled by the
technical department. The issues related to monetary, payments and sales will be handled
well by the finance department. The different issues like application management and chat
wall issues are handled by the administrative department (Dunning, 2013).
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Cost analysis
The real estate mobile application cost analysis is done to find whether the implementation of
application is in budget or not. The application budget analysis is done with the project
manager. Different cost aspects discussed with the project manager are development cost of
the real estate application. The cost is analysed based on different aspects that is project
decided, number of guesses by the manager and the number of partners in the business. On
initiating the development of the application by the developer they first make a brief
discussion on the cost analysis with the owner of the company, managers of the company and
the business partners. Cost analysis is done for the ongoing project and the concerns and
problems related to the development cost of the project are identified. After the complete
analysis of the cost, manager, partners and developers get the answer for following questions;
1. Is there any improvement is required?
2. Will the project get executed?
3. Is the current project working appropriately?
4. How can be different projects get compared?
5. In how many zones the project is situated?
Cost Basis of Contract Cases
Money expenditure: for the products
ordering, user pays the dollars.
Payment is made in form of cash of fund
transfer by electronic means.
Expenditure addition: in the financial
statement expenses get saved through the
financial department.
Payment done after the retirement in form of
pension.
Draw-down record: rate of the production
is analysed using this method. Also using
this approach sales, and cost of the
ordered products are analysed
Installing automated components for
avoiding the undesirable demands and carries
only the specific demands.
For analysing the ongoing cost following terms are needed;
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 Bank charges
 Cost of sales and marketing
 Cost of maintenance
 Entertainment cost
 Accounting and legal fees
 Office supply cost
 Utility expenses
 Other expenses
Figure 1 cost analysis of application
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Strategic alignment within the organization's business and IT strategies
For achieving the business objective of the organization some IT strategies could be
followed that are;
1. Improvement in decision making
2. Quality of operations
3. Latest services and model for the business
4. Persistence
5. Clients and relationship of supplier
6. Rational and competitive advantages
Figure 2 strategies for business objectives
For enhancing the information system and achievements of the business, organisation needs
to enhance the hardware and software capabilities. For the purpose various strategies, data
management, telecommunication and rules need to be altered and modified. The dependency
of business process is on the system proficiency and the accessibility (Whittle and Myrick,
2016).
1. Improvement in decision making
For decision making with no specific facts manager have to make use of desirable fortune,
estimates, and nice conjectures. The manager needs to take a preference inside the wake of
gathering all the best facts. Without amassing real information, the consequences must be
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negative with lose of culture and increment expenses. In the wake of deciding on basic
leadership comes about come as: creation can be overproduction and underproduction,
property misallocation and negative response time. The real estate application computerized
dashboard to provide the supervisors as in line with the continuing records or records. This
on-going statistics relies upon on the execution of the system, the surveys of clients, and
several more activities that are carried out inside the affiliation.
2. Quality of operations
For accomplishing the enterprise objective, information framework, apparatuses and
improvements, are important, with that curio the affiliation accomplishes the goals. With this
method, the proficiency of the business will increment and achieve better performance. There
are some business capacities that are vital to business achievement.
The business capacities:
 HR
 Finance
 Sales and marketing
 Accounting
 Productivity
3. Latest services and model for the business
The course of action is characterized as offers and conveyances of item created and benefits
gave. This system relies upon on the applied course of action and created new administrations
and effects of the association. To present new administrations and gadgets, increase the
portable application with diverse highlights and this versatile use of land is reinforced
through iPad, Android, and special mobile telephones. The statistics framework and the
gadget or techniques are vital to empower the brand new administrations, objects and models
of commercial enterprise (Evans, and Gawer, 2016).
4. Persistence
 Industry level and organization gets modified.
 For fulfilling the business requirement it is easy to implement the technologies
 For organization security, different rules and regulations and government
policies
5. Clients and relationship of supplier
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 Confidence of supplier is needed to allow the dynamic response that cost less.
 Products and service are delivered to the users with incomes and profits.
6. Rational and competitive advantages
There are numerous competitive advantages:
 Performance of retail and deliver is improved.
 Response provided to the customer and supplier is real time.
 The real estate application support different platforms like iOS, Android and more.
 For the best service charges is less.
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Value proposition and other benefits
Proposition value is applied to determine the customer’s problems and recommendation for
improving the problem occurred. Altogether the association reveals the solution to a few big
inquiries that are known as what is the fantastic notion behind the real estate software? What
are the troubles and trade of the evaluated esteems and commercial enterprise? The Value
Proposal for real estate application is as follows;
Real estate application Value proposition
Application displays the estate page of the real estate mobile application. The design of this
page is the smoothest approach of introducing the user to the modern and latest services and
the properties. There are numerous homes for buying and selling on the application. The real
estate application is unique and different from other industry as the services are provided
through the mobile application. The application could easily be installed by the users;
 User can login or register into the application by entering the authorize details.
 User can search for the home he wants to buy or take on rent.
 On clicking add to cart user can save his desired estate s for buying in future.
 User can take home loan and pay the amount of loan in instalments.
All the functions and operations will be performed by this real estate application. For
resolving the queries of customer, the chat wall functionality is provided in the application.
The application includes several pages that are login page, signup page, main screen page,
nearby home page, detail page, shop page, schedule page, search page, contact page, and
calculator page (Donaire-Gonzalez, Valentín, de Nazelle, et.al, 2016).
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Figure 3 Real estate value propositions
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