Real Estate Asset Management Strategies: An Annotated Bibliography

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ANNOTATED BIBLIOGRAPHY OF ASSET MANAGEMENT STRATEGY FOR THE
REAL ESTATE INDUSTRY
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Table of Contents
Article 1:..........................................................................................................................................3
Article 2...........................................................................................................................................5
Article 3...........................................................................................................................................7
Article 4...........................................................................................................................................9
Reference.......................................................................................................................................11
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Article 1:
(Corporate real estate asset management: aligned vision)
Full Reference of the article: Haynes, Barry P 2012, ‘Corporate real estate asset management:
aligned vision’, Journal of Corporate Real Estate, vol. 14, no. 4, pp. 244–254.
Link to the reference: https://scu.primo.exlibrisgroup.com/discovery/fulldisplay?
docid=emerald_s10.1108%2FJCRE-10-2012-
0022&context=PC&vid=61SCU_INST:61SCU&lang=en&search_scope=MyInst_and_CI&adapt
or=Primo%20Central&tab=Everything&query=any,contains,Corporate%20real%20estate
%20asset%20management:%20aligned%20vision&sortby=rank&offset=0
Objective and research question
Objective: To determine the asset management strategy in real industry companies.
Research Question: What does the term asset management strategy imply for companies
engaged in the real estate industry?
Method
Secondary data method has been adopted for the research using the online resources. The
qualitative information has been gathered using online journals that have been peer-reviewed.
Findings and Discussion
According to Haynes (2012), asset management refers to the practice of planning and managing
the assets of individuals as well as organizations. The assets can be tangible or intangible in the
form of cash, land & building, plant & equipment, and goodwill and so on. In the world of real
estate, many times, property management and asset management are utilized commonly for each
other. However, it should be noted for the organizations that property management and asset
management are different from each other in many ways. Property management states the
management of the property activities on a daily basis while asset management implies the
maximization of the property value as well as returns for the investors. The key functions under
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asset management strategy for real estate companies entail budgeting, strategic management,
transaction management, property acquisition, market research, and inventory analysis and so on.
Conclusion
Asset Management is vital for every industry but it places high significance in the real estate
industry. In real estate, the main aim of asset management implies the cultivation of market value
for the purpose of enhancing the ownership returns. The main focus is placed on the
maximization of the value of a property with an investment purpose.
The contribution of this article to my Essay
This article assisted me in expanding my knowledge about the asset management strategy being
determined by the real estate companies.
4

Article 2
(Failure prevention--The ultimate asset management strategy)
Full reference to the article: Snider, Barry 2016, ‘Failure prevention--The ultimate asset
management strategy’, Hydrocarbon Processing, pp. 47–52.
Link to the article: https://scu.primo.exlibrisgroup.com/discovery/fulldisplay?
docid=proquest1792333460&context=PC&vid=61SCU_INST:61SCU&lang=en&search_scope=
MyInst_and_CI&adaptor=Primo%20Central&tab=Everything&query=any,contains,Failure
%20prevention--The%20ultimate%20asset%20management%20strategy&sortby=rank&offset=0
Objective and Research Question
Objective: To ascertain the significance of the asset management strategy to the real estate
industry and considerations of asset management strategy.
Research Question: What significance is placed by the asset management strategy in the real
estate industry? What are the factors being considered by companies while developing an asset
management strategy?
Method
The research method of secondary data has been used for the purpose of collecting qualitative
data on the research objective. The peer-reviewed journals were utilized for gathering relevant
and accurate information.
Findings and Discussion
As per the views of Snider (2016), the asset management strategy implies the value and returns
maximization by undertaking the activities and strategies for decreasing the expenditures to the
possible level. In the real estate industry, the asset management strategy also includes the
searching of revenue sources that are not only consistent but also the most profitable. The asset
managers in such companies attempt for the strategies targeting the mitigation of the risks and
liabilities. The real estate companies develop asset management strategy considering various
aspects that are required high consideration. The asset manager has to undertake decision-
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making regarding approvals, negotiations, and lease analysis. However, the strategy is developed
on the basis of the assumption implying the involved risks and determining of forecasts. The
most effective asset management strategy for the real estate companies state the actions that
derive outcomes such as the expansion of asset portfolio and high levels of profits.
Conclusion
Asset management should never be underestimated especially by the real estate companies as it
provides a systematic approach for the management and monitoring of the assets possessed
currently. Apart from this, the companies get assistance in the form of enhanced efficiency as
well as productivity that further leads to the high returns on the investments to the stakeholders.
The contribution of this article to my Essay
This article helped in determining the key factors that need consideration while implementing the
process of asset management strategy development, especially by real estate. Also, the
knowledge regarding the importance of this strategy has also been attained.
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Article 3
(J.P. Morgan Asset Management - Global Real Assets Names Alexia Gottschalch Head of
Business Development and Client Strategy for Real Estate Americas)
Full reference to the article: PR Newswire, 2015, ‘J.P. Morgan Asset Management - Global
Real Assets Names Alexia Gottschalch Head of Business Development and Client Strategy for
Real Estate Americas’.
Link to the article: https://scu.primo.exlibrisgroup.com/discovery/fulldisplay?
docid=proquest1703217927&context=PC&vid=61SCU_INST:61SCU&lang=en&search_scope=
MyInst_and_CI&adaptor=Primo%20Central&tab=Everything&query=any,contains,J.P.
%20Morgan%20Asset%20Management%20-%20Global%20Real%20Assets%20Names
%20Alexia%20Gottschalch%20Head%20of%20Business%20Development%20and%20Client
%20Strategy%20for%20Real%20Estate%20Americas&sortby=rank&offset=0
Objective and Research Question
Objective: To ascertain the effective asset management strategy for real estate companies for
dealing with high competition in the global market.
Research Question: What strategy for real estate companies is effective for asset management
considering the competitiveness of the global market?
Method
For the purpose of data collection, online resources have been gone through using secondary
methods of research data. The journals having peered reviewed have been accessed in order to
attain the research objective. This research method has assisted in collecting data of qualitative
nature.
Findings and Discussion
According to the news article published by J.P. Morgan Asset Management (2015), there are
some real estate companies that adopt the strategy of buy-hold-sell as the asset management
strategy. This is considered as one of the simplest strategies for managing the assets of real estate
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companies. In this strategy, the companies provide high consideration to some of the factors
named capital cost, alternative utilization of the asset, expected period of holding the asset, and
market research and so on. Under this strategy, the asset is purchased at the time of low rates and
held until the prices increase. However, the prices are considered when they have the capability
to provide adequate profits and returns to the investors. Development and implementation of an
asset management strategy in the real estate industry is an onerous task. It is a time-consuming
task that involves different steps for ensuring the effective management of the assets of real-
estate companies. Apart from this, the self-assessment of the asset management while developing
an asset management strategy assists largely in the elimination of repetition of the previous
mistakes. It further helps in incorporating the strong points of previous strategies in relation to
asset management. For every real estate company, irrespective of the size and nature, it is vital
for reviewing the policies as well as the goals of the asset management within the organization.
However, the development and implementation of the action plan for effective asset management
are not enough for the companies.
Conclusion
It is the most common strategy for asset management that is utilized on universal level
irrespective of the industry. It becomes crucial for real estate companies for undertaking the
analysis of the organizational structure as well as the competitor firms.
The contribution of this article to my Essay
This article has been helpful for my essay in a way that it determines the asset management
strategy for the real estate industry that can provide effective outcomes. This has also provided
an understanding in relation to the process of strategy development.
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Article 4
(Real estate portfolio construction for a multi-asset portfolio)
Full reference to the article: Lekander, Jon R.G.M 2015, ‘Real estate portfolio construction for
a multi-asset portfolio’, Journal of Property Investment & Finance, vol. 33, no. 6, pp. 548–573.
Link to the article: https://scu.primo.exlibrisgroup.com/discovery/fulldisplay?
docid=emerald_s10.1108%2FJPIF-02-2015-
0013&context=PC&vid=61SCU_INST:61SCU&lang=en&search_scope=MyInst_and_CI&adapt
or=Primo%20Central&tab=Everything&query=any,contains,Real%20estate%20portfolio
%20construction%20for%20a%20multi-asset%20portfolio&sortby=rank&offset=0
Objective and Research Question
Objective: To determine the role of stakeholders in the development of asset management
strategy and the process of strategy development.
Research Question: How stakeholders contribute to the strategy development of asset
management for real estate companies? What are the basic steps involved in strategy
development?
Method
The secondary research data with the inclusion of online resources has been adopted. Qualitative
data has been collected for the purpose of attaining research objective.
Findings and Discussion
According to the views of Leakender (2015), the real estate companies have required the
tracking and monitoring of the strategy whether the efforts and resources are directed towards the
attainment of the predetermined goals and objectives. Apart from this, the stakeholders also play
a significant role in asset management.
Feedback from stakeholders such as investors and employees and others would provide an
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insight into the real estate companies about the effectiveness and improvements required in the
strategy. The key responsibility for the development of the asset management strategy in a real
estate company implies the asset manager and finance department. However, the board of
directors and other high management personnel provides approval of the asset management
strategy. The role of the asset manager in real estate companies is different from that of
companies in other industry. In a more precise term, the role of an asset manager is expanded in
the real estate industry. It would not be wrong to say that the scope of asset management
personnel is wider in real estate companies than the other companies.
Conclusion
It should always be remembered by the real estate companies that asset management strategy is a
high-level task and demands for the high-level information of the company, markets, and assets
as well. Stakeholders enhance the effectiveness of the asset management strategy when
developed by real estate companies.
The contribution of this article to my Essay
This article has assisted in the knowledge development of the role of stakeholders including asset
manager being played in the strategy development. The knowledge regarding the process of asset
management strategy development has been gained.
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Reference
 Haynes, Barry P 2012, ‘Corporate real estate asset management: aligned vision’, Journal
of Corporate Real Estate, vol. 14, no. 4, pp. 244–254.
 Lekander, Jon R.G.M 2015, ‘Real estate portfolio construction for a multi-asset
portfolio’, Journal of Property Investment & Finance, vol. 33, no. 6, pp. 548–573.
 PR Newswire, 2015, ‘J.P. Morgan Asset Management - Global Real Assets Names Alexia
Gottschalch Head of Business Development and Client Strategy for Real Estate
Americas’.
 Snider, Barry 2016, ‘Failure prevention--The ultimate asset management
strategy’, Hydrocarbon Processing, pp. 47–52.
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