Business Growth Plan for Prime Properties Company: Real Estate Venture

This report presents a business growth plan for Prime Properties Company, a real estate business focused on selling, purchasing, and renting residential, commercial, industrial, and agricultural properties. The plan outlines the company's objectives, vision, and strategies for achieving growth, including target customers, competitive analysis, and skills assessment. It incorporates innovative approaches such as 3D printing for building construction to create a unique selling proposition. The report includes a projected two-year profit and loss account, cash flow forecasts, and break-even analysis, along with identifying potential funding sources like bank loans and retained earnings. It also details the organizational structure, management information systems, and the overall vision for the business, emphasizing wealth creation, opportunity exploration, and market leadership. The plan concludes that a well-defined business plan is essential for the success and expansion of the business.

Business Growth Plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Proposed future business.............................................................................................................3
Customers....................................................................................................................................4
Competitors.................................................................................................................................4
Skills analysis..............................................................................................................................4
Projected two year P&L account and Proposed two year cash flow forecasts, encompassing
break even...................................................................................................................................5
Sources of funding......................................................................................................................5
Plan for obtaining resources........................................................................................................6
The type of organisation and management information systems................................................6
Vision for Business Idea.............................................................................................................7
CONCLUSION ...............................................................................................................................7
REFERNCES:..................................................................................................................................8
Books and Journals:....................................................................................................................8

INTRODUCTION
A business plan for growth defines a document that aims to contain the details of an
organisation, its objectives, vision and how it plans to realise those things. It lays out a written
roadmap for the organisation from operational, marketing as well as financial standpoints. The
growth plan is made for the Real estate business (Currivan and et.al., 2019). This business aims
to sell, purchase and rent the properties to the people. The name of the organisation is Prime
Properties Company which aims to provide different types of services and properties such as
residential, industrial commercial and agricultural land. In this business plan, different aspects
are covered such as product and services that the company is going to offered in future. It will
outline the target customers who will buy the goods and services. Key competitors will also be
identified for the business. Planning for business also needs main skills that helps in taking the
idea forward. Project 2 year P&L account and proposed 2 years cash flow forecasts, covering
break even analysis is a part of this report. Sources of funding will be outline for the proposed
business idea. The type of business and management information systems will also be part of this
business plan. At last, the vision of respective business idea will be shown.
TASK
Proposed future business.
The proposed business idea is gained for the business of Prime Properties Company. This
is a real estate business which will going to serve various types of goods and services such as
residential land, commercial properties, industrial land and much more. This business is chosen
because it is seen that there is high scope to grow and to earn lucrative amount of profits for the
business. This line or sector is chosen because the value of land never decreases, but also rises
that will help the respective organisation to generate more amount of profits. The idea will be
based on serving goods and services in 3D printing way which is a new and innovative idea that
will create some uniqueness against other players in the market. 3D printing of building is
suitable for all kinds of properties (Mariani, Bartoloni and Morelli, 2019). For this business idea,
Patent will be used to secure and protect the knowledge. It helps in providing an exclusive right
for the invention or for the new business idea.

Customers
The target audience will be demographic people who will be targetted to buy the
respective products and services by the Prime Properties. It is seen that in real estate business,
these people are going to be most fascinated in building homes or to buy different kinds of
properties to raise their business or occupation. The USP will be based on fair prices of
properties in which every people can deal with, also the brokerage costs will be low or minimal.
As the property business will sell products and services on low prices and give modular touch in
the properties will help in gaining customer attention (Moro Visconti, 2019). The business will
position in such a manner in which they will fit into every market segments.
Competitors
It is found that in real estate businesses, there are high competitors in market of UK.
Prime Properties Company will going to make their business in which different services will be
given to customers. They will also have the uniqueness of selling 3D printing through which they
can build buildings in a modular and advanced way (Oxford Analytica, 2019). It will help in
attaining low costs labour and other resources. Hence, they will going to give neck to neck
competition to other players in the market. The market share in UK's real estate industry is high
and highly lucrative when the businesses know how to deal and invest in real estate businesses.
Also, the procedure of registering as well as practicing as an estate agent is free from any
barriers,
Skills analysis
For the purpose of making a successful business idea into reality, there are many skills
required such as management skills, leadership skills, communication skills, customer service
skills and many more. I have analysed that I am good at communicating with people as I am able
to share my viewpoints regarding real estate issues or ideas. Also, I am good at leading and
guiding people that will help me to manage my staff members and their activities in the business.
On the other side, I have realised that I need to improve my customer service skills as there are
many problems that have been raised by the customers and I need to resolve in an effective way.
Also, I need to develop and improve my creativity skills in order to make homes beautiful and as
per the demands of customers. I will grow in such areas by making an effective action plan for
the skills development purpose. This plan will provide me certain time-frames and methods to
know where, whom and how I can develop or improve this skill.

Projected two year P&L account and Proposed two year cash flow forecasts, encompassing break
even.
Sources of funding.
There are various methods of financing money for the business or for the new start-ups.
In respect of Prime Properties, some of them are mentioned below:
 Funding from personal savings: It is one of the most common forms of funding for
small enterprises. The two key problems with this form of funding are; how much
personal savings one have, whereas, how much individual savings one is ready to spend.
 Business loans: Banks and credit unions serves funding that the owner must repay over a
certain period of time with certain amount of interest. This can be come in the way of a
traditional business loan, or a personal loan or varied loans on the form of asset one need
to buy (Peters-Destéract, 2020). There is a need to prove to the lender that the possibility
of paying back the the loans is high while meeting the needs they have such as having
collateral in few cases.
 Retained earnings: Companies intends to advance their profits by selling their items or
rendering services for a price higher than what its usually costs them to make the goods.

This one is the most imperative source of funding of any business. After making profits,
the business decides what to do with the attained capital, along with apportion it
efficiently (Xu, 2020). This retained earning can be distributed as dividend or the
organisation can limit the amount of shares outstanding by beginning a stock buyback
campaign.
For the Prime Properties, the recommended source of funds is bank loan. This is
identified as the most suitable option among all in which the organisation needs to pay only a
certain interest amount in the given time period. By demonstrating the idea and business plan,
the company can get a certain amount for run the business.
Plan for obtaining resources.
In business of Prime Properties, the investment of £500,000 is made which is break down
into diverse parts to carry off the activities in the business suitably. The breakdown of the
investment amount is as follows:
Star-up resources needed (these will include operating resources) Costs
Equipment 65000
building 200000
Staff hiring expense 25000
Promotional expenses 25000
Interior designing 30000
Furniture 20000
Raw material 50000
Research and development department 35000
Cash in hand for future use 50000
The type of organisation and management information systems.
Prime Properties can be a small and medium term enterprise as this is the most
appropriate type of business to run a business. By running business on a small scale can help in

gaining more amounts of profits for the business (Sulaiman, 2020). By better evaluating the
risks and challenges, the company is able to grab the opportunities and able to increase its
strengths. Management information systems will support the business to realise and attain a good
amount of profits from the investments in equipment, personnel and business processes. Prime
Properties can utilise MIS at all levels of operations in order to assemble, process and save data.
This will help in carrying out the regular operations of business (Wokpetah, 2020).
Vision for Business Idea.
The vision for Prime Properties is to increase the wealth, exploring more and more
opportunities and going public as well. Also, it has insight to grow as soon as possible in the
target market to go beyond its key competitors and make a significant plan in the minds of
consumer.
CONCLUSION
The conclusion is that a business plan is necessary for starting up a business. This plan is
used by businesses to grow or expand their business in which different aspects are identified and
evaluated. It will help in knowing the relevant goods and services, target customers, target
market, key competitors, USP and much more. A clear vision of business supports in knowing
what an organisation needs to perform to attain certain targets or insights.

REFERNCES:
Books and Journals:
Currivan, A. and et.al., 2019. A business plan for multidisciplinary consultation liaison team:
Return on investment. General hospital psychiatry, 61, pp.84-85.
Mariani, G., Bartoloni, L. and Morelli, D., 2019. Managing uncertainty in the start-up
environment: is a business plan an incentive or a limitation?. Managing uncertainty in
the start-up environment: is a business plan an incentive or a limitation?, pp.73-96.
Moro Visconti, R., 2019. How to prepare a business plan with excel. Available at SSRN
2039748.
Oxford Analytica, 2019. Pemex business plan draws scepticism in Mexico. Emerald Expert
Briefings, (oxan-db).
Peters-Destéract, L.C.M., 2020. Innovative business plan for a brunch restaurant in Toulouse,
France (Doctoral dissertation).
Sulaiman, N.F., 2020. Fundamentals of Entrepreneurship (ENT300) Business Plan: Laundry
Service.
Wokpetah, D., 2020. A Business Plan for Health Insurers: How to Tackle Fraud & Insurance
Claims with Technology(Doctoral dissertation, University of Pittsburgh).
Xu, X., 2020. Compose the Business Plan. In Introduction to Entrepreneurship (pp. 139-163).
Springer, Singapore.