Real Estate Marketing Campaign: Planning, Execution, and Analysis

This report provides a comprehensive analysis of a real estate marketing plan, focusing on strategies for selling property effectively. It includes examples of relevant acts, a detailed marketing plan with budget allocation, and justification for the agreed sales amount. The report outlines key events in the sales process, records discussions with potential sellers, and presents a sample advertisement. Furthermore, it details a communication plan, an improved marketing plan incorporating buyer feedback, and a reflection on the marketing campaign, highlighting opportunities for improvement in areas such as cost, timeframe, and feedback mechanisms. The analysis concludes with a bibliography of relevant sources, providing a well-rounded overview of real estate marketing principles and practices. Desklib offers a wealth of similar solved assignments to aid students.

Running head: REAL ESTATE INDUSTRY
Real Estate Industry
Name of Student
Name of University
Author Note

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Table of Contents
1. Providing examples of the acts..............................................................................................2
2. Creating a marketing plan......................................................................................................2
3. Justification on the agreed amount.........................................................................................2
4. Outlining the events...............................................................................................................3
5. Record discussion with the Smiths........................................................................................3
6. Creating an ad........................................................................................................................4
7. Outlining communication plan...............................................................................................6
8. Improved marketing plan.......................................................................................................6
9. Reflection on the marketing campaign..................................................................................7
Bibliography...............................................................................................................................9

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1. Providing examples of the acts
Act Example
Sales Australian Consumer Law, 2010
It helps in preventing any misleading or false information that is
provided to the people
Sales Fair Trading act, 2010
Prevents anti-competitive behaviour
Property management Real estate and business agents act, 1978
Prevents the misleading or deception of parties
Table 1: Examples of acts
(Source: Created by author)
2. Creating a marketing plan
Target market People looking for life outside the city
Strategy/media The marketing can be done using social media
Budget allocation Searching target market via internet-$100
Creating a webpage for people to view the property-$500
Promoting via social media-$200
Properly maintaining the estate-$200
Table 2: Marketing plan
(Source: Created by author)

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3. Justification on the agreed amount
The justification can be done by stating the profit Mrs Smith may gain from the sale
of the property. The more the sale of land based on the level of maintenance, the more people
will be keen to purchase the estates. Therefore, investment of $1000 can help in gaining
profit.
4. Outlining the events
Mrs Smith What do I need to do to the house to make it market ready?
Sales Rep You need to maintain the house and keep it clean for the purchasers may find it
attractive
Mrs Smith I’m excited to see my ad online. What needs to be done before this happens?
Sales Rep You need to create a webpage using which you can sell your property
Mrs Smith What happens after the ad goes online?
Sales Rep You have to wait for potential purchasers to respond and make contact with you
Table 3: Conversation
(Source: Created by author)
5. Record discussion with the Smiths
Request Response
Using the wording “two minute walk to
Parklands”
Convenient mode of communication from
home to the main road to avail any vehicles
for travelling
Using the photo of the park taken from the
upper window
The bird’s eye view provides an exquisite
sighting of the property
Table 4: Discussion

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(Source: Created by author)

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6. Creating an ad

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7. Outlining communication plan
Sellers Objective Message Delivery method Timeline
Mr and Mrs
Smith
To ensure that
the property is
sold at a proper
price by taking
into
consideration
proper condition
of the house
Ensure that the
sellers and the
purchasers agree
on a mutual
pricing scheme
and that proper
response be
provided to the
purchasers
during the time
of sale or any
query
The message can
be delivered by
telephonic
conversation or the
use of email or
chats
Within 24
hours from
the delivery
of the
message from
the purchaser
Table 5: Communication plan
(Source: Created by author)
8. Improved marketing plan
Marketing elements Your proposal
Price of property $145,000
Advertising, promotional materials and
marketing strategies
The advertisement can be done using
social media such as Facebook or
Instagram or via newspapers
The promotional materials to be used are
the signboards and banner so that people

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can see the real estate
The marketing strategies can be paid
advertising and relationship marketing
that can help in creating a personal
relationship with the customers
Buyer feedback The buyer feedback can be taken by
following up after sales. The feedback
received can be from direct media source
or via telephonic conversation
Adhering to budget Adhering to the budget is needed so that
the Smiths does not run on loss
Table 6: Improved marketing plan
(Source: Created by author)
9. Reflection on the marketing campaign
Marketing activity Opportunity for improvement
Medium Newspaper, signboard, social media
Costs The cost of maintaining the property can be reduced by hiring
labour at cheap rate. At the same time, reducing the cosy of
promotional activities can help in recovering any lost cost
Timeframe The timeframe of responding to the grievance or query of the
purchasers need to be reduced so that there are no errors in the
communication between the two parties
Feedback from sellers The feedback need to be acknowledged by the purchasers and an
opportunity for counter feedback need to be provided. This can

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help in maintaining a two-way communication between the parties
Table 7: Reflection on marketing campaign
(Source: Created by author)

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Bibliography
Jin, Y., Wang, S. and Hu, Q., 2015. Contract type and decision right of sales promotion in
supply chain management with a capital constrained retailer. European Journal of
Operational Research, 240(2), pp.415-424.
Reid, M., Thompson, P., Mavondo, F. and Brunsø, K., 2015. Give me the Money… or
Maybe the Deal: Does Sales Promotion Proneness Influence Consumers’ Willingness to
Switch from Price to Non-Price Promotions?. In Marketing in Transition: Scarcity,
Globalism, & Sustainability (pp. 24-28). Springer, Cham.
Westberg, K. and Pope, N., 2014. Building brand equity with cause-related marketing: A
comparison with sponsorship and sales promotion. Journal of Marketing
Communications, 20(6), pp.419-437.
Zoellner, F. and Schaefers, T., 2015. Do Price Promotions Help or Hurt Premium-Product
Brands?: The Impact of Different Price-Promotion Types On Sales and Brand
Perception. Journal of Advertising Research, 55(3), pp.270-283.