Real Estate Listing and Marketing Properties: Strategies and Plans

This report delves into the intricacies of real estate listing and marketing, focusing on strategies for both sales and lease properties. It begins by examining the current state of the real estate business and its impact on property owners and tenants. The report details the use of Customer Relationship Management (CRM) models for managing customer interactions, sourcing new listings through various techniques like direct mailing and media advertising. It also outlines legislative requirements for sales and lease agreements, along with recommendations for sales and lease strategies. The report further explores agency listing kits, including promotional tools, marketing opportunities, and communication strategies. It also includes a networking plan, communication plans, lease documents, agency fees, and compliance requirements. The report also mentions the processes for sale and lease of property, marketing activities, marketing timelines and provides recommendations and strategies for maintaining and developing long-term relationships with clients in the real estate sector.

LISTING AND MARKETING
PROPERTIES

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. .................................................................................................................................................1
2...................................................................................................................................................3
3. Networking plan......................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
In Today's era, real estate business is in peak level. It is one of the most important sector
in economy. The affordability of real estate, rental prices and changes in those prices have a
direct impact on wealth of property owners and tenants and their consumer spending (Biesecker
and et.al., 2017). In this present research report on promotional activities for obtaining new
agency listing will be discussed. CRM model will be also included in the report. Addition to this,
Agency listing kit and networking plan of agency will also be considered in this present report.
MAIN BODY
1. Listing processes
Customer Relationship Management for both lease and sale.
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There are various strategies that are used for both lease and sale of the properties like
Customer Relationship Management (CRM) Model that helps to determine landlords and
opportunities. This is the best model used for making relationship with customers as it is simple
and straight forward concept (Florance, and et.al., 2018). It is the theory which is mainly used for
growth and retention of customers. Both in-line and off-line management of relationship is
included in this theory. It is a widely used strategy for implementation in managing
organisation's interaction with their customers. This model is used in both sales of property and
lease of the property at Waller Reality Company as it helps to interact with their customers in
much effective way. In case of lease, CRM model is helpful in examining the potential landlords
and opportunities and in case of sale of property, it helps in determining the prospective sellers
(The Customer Management Theory, 2017).
Further, agency also uses some other strategy to promote its services both in lease and
sale for property like ongoing media advertising which is the best technique to endorse the
activities. Examples of ongoing media advertising promotional strategies are sponsorships,
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Illustration 1: Customer Management Theory
(Source: Customer Management Theory, 2017)

public and brand straightening. Waller Reality can do sponsorship by advertising to launch a
profound organization and integration between an advertiser and a publisher, involving
coordinated beyond-the-banner placements. Addition to this, Waller Reality can also promote its
strategies by conducting internal training of sales and sharing of plans and ideas among various
departments so that their property can be advertised in much effective way (Martinez and
Kamalu, 2018).
Techniques for sourcing listing techniques for sales and lease
On the other hand, in case of lease and sales both, there are some techniques which can
be used by Waller Reality to search new property listing for agency are as follows-
Direct mailing is the best way to promote their services of agency, printing of banners,
posters, advertising on Television, radio and on social media. Company can also conduct
seminars for investors, Brochures and booklets of agency can be prepared which helps in
promoting business of listing process. Beside this, in order to promote activities to list the
property, it is also very essential to have effective internal procedures of communication between
various departments. It can be improved by good communication which includes management of
the property of sales and administrations (Thomas, 2017). Company should be aware of what is
happening in each and every department.
Internal Communication
Internal communication is also very important part of business as if company wants to make
effective communication with stakeholders or outsiders, it is very essential to make internal
communication effective. By internal communication a new listing process is obtained by
improving good communication in between departments.
Legislative requirements for sales and lease both
There are some legislative requirements for listing procedures of sales and lease of
property:
1. Seller/ landlords should be provided at least two areas of sales or lease of property
to compare the recent sales or lease in the area.
2. Price or appraisals should be given to sellers/landlords so that price of property
can be compared.
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3. Budget and strategies of marketing should be discussed before listing of property
so that budget can be compare by analysing both the prices of property.
4. There should be proper agreement.
On the other hand, in order to promote agency, it is also very important to measure the current
procedure like sponsorship in local area which is best for the agency as it built sense of
involvement of society.
Recommendation for sale
 Organise seminars
 Monitoring on junior agents of sales
 Professionals should be hired to identify the best opportunities
Recommendation for lease
 Capture more audience by using the best promotional activities
 Investor seminars should be organized
 Open inspections of rental properties.
Listing Properties for lease
In order to successfully lease the property or to manage the properly of customers, there
are some procedure that needs to be follow-
 It is very important to complete the form of agency.
 Dispensing of signed copy to the landlords.
 Formulating and organizing the promotional and advertisement campaign.
 Preparing signed boards.
 Booking of open inspections
 Internet advertising.
 Updating landlord with progress reports on marketing and enquiry.
Lease Agreement
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Listing Properties for sale
In order to successfully sale the property or to manage the properly of customers, there
are some procedure that needs to be follow-
 Completion of form of agency.
 Shell out the signed copy to the vendor.
 Formulating and organizing the promotional and advertisement campaign.
 Preparing signed boards.
 Booking of open for reviews
 Internet advertising.
 Updating vendors with progress reports on enquiry and marketing.
Marketing Activities for property management and sales
Marketing Activities- Marketing activities is the essence of business or agencies. Without
effective marketing activities it is not possible sale or lease their property without taking help of
marketing tools and instruments. Here are some tools of marketing that help in promotion as well
as to advertisement.
 Printing advertisement in local newspaper.
 Internet web portals considering realestate.com.au, homely.com.au
 Making signed boards and photos.
 Arrow boards for remote or rural people sticky to find the property.
 Advertisement on social media apps like Facebook, Instagram and Twitters.
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 Blog post.
 Brouchers.
 Printing of booklets.
Communication plans
Communication plans- Communication is one of the most important part of each and
every business as without communication no business can run successfully. Effective
communication plays a significant role in managing properly as well as in sale of property or
leasing property. It is very important to regularly interact customers to make the fully informed
of activities. Here are some points that is need to be include in communication plan are as
follows-
 Customer should always provide updates regarding property.
 Enquiry on buyers.
 Offers status should be reported or communicated to clients.
 Any changes in laws should also be communicated to clients.
Lease Documents
A lease is an agreement is a written document that officially recognize a legally binding
relationship between two parties (landlords and a tenant).
Agency Fees and Condition and Private Policies
This privacy policy outlines how Real Estate Pty Ltd companies collect, hold, use, disclose and
otherwise manage your personal information and comply with our obligations under the Privacy
Act 1988. It applies to all dealings with company. The fees or brokerage of real estate company
is 2% according to the value of property. Here are some conditions/ Private Policy
 Finance terms like rate of interest.
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 Seller or landlord Assist.
 Who pays Specific Cost.
 Inspection of Property
 Appliances and Fixtures
Legislation and Compliance
Legislation of listing property in Australia Transfer of land Act, 1958 is the act that is
formulated for transfer to property. There are some legal requirements that need to be follow
before transferring of land. By this act, both buyer and seller are protected from any misconduct
or fraud.
Marketing timelines
0-2 2-4 4-6 6-8 8-10 10-12 12-14
Tutorials
Affiliated program
brochure
Distribute program
blog
Create tutorial
Create You tube
channel
Webinar session
ROI
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Social network ads
Viral creation
Completed Pending
2. Agency listing kit
In order to develop listing kit of JP real estate agency, it is essential to use the best source
for agency. There are some key points that help in creating the best listing kit for sale and lease
of property which are as follows:
Promotional tools and techniques- In order to promote JP real estate agency, it is very
essential to have the best tool for promoting and advertising. Website is one of the best tools in
promotion of real estate sectors. It should be updated and well-designed. Next tool is that
company which should implement an effective social media marketing programs because it has a
broad range of coverage and billions of people use social media every day (Sarelson, and et.al.,
2017). Furthermore, E-mail marketing is one of the best tools for promoting as it builds personal
relationship with customers.
Marketing Opportunities/Strategies- A marketing opportunity is a sales accepted lead
that has been qualified as being in need of company’s products and services. In order to achieve
the targeted goals and objectives of company, it is essential to formulate best and effective
strategies of marketing. Marketing Strategies should be according to what customers are saying.
It should be agreeing to what competitors are providing to public.
Communication Strategies- In order to develop the best and effective listing kit for JP
real estate agency, they should develop strategies (Process or Concept) of communication that
must be able to satisfy long term strategic goals and objectives of company. Agency can use
verbal, non-verbal or visual as well as written methods of communication. For getting internal
and external feedbacks from sellers/landlord, it is very important to have the best strategies/
processes of communication (Jones, 2018).
Agency listing kit
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Agency presentation document 
Information on the landlord’s responsibility
for safety in the property.

Brochures and sign up forms for any smoke
alarm and safety maintenance services

Landlord Insurance information 
Vacating checklist 
Examples of advertising 
Examples of any other reports and
documents provide them during the
management period

Agency Agreement/Appointment 
Process of sale of property
 A valid copy of certificate of compliance
 A valid certificate of occupation
 A valid certificate of non-compliance
 Contract of exchange is legal part in selling of property
Process of leasing of property
 Duration of lease and renew option
 Rent and reviews of rent
 Permitted use
 Tenancy mix and competition
 Costs
 Repair and maintenance
 Assignment and sub-leasing
 Default and breaches
 Redevelopment and relocation
 Termination
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