HC2022 Marketing Research Report: Uncertainty in Real Estate

This report provides a detailed analysis of marketing research within the real estate sector, specifically addressing the issue of uncertainty in projects undertaken by the real estate developer, SKY HIGH. The research begins with an introduction to the problem, emphasizing the need to reduce uncertainty in upcoming projects. It explores various data collection methods, including qualitative and quantitative approaches, with a focus on primary methods such as surveys and questionnaires. The report then delves into survey design, outlining the importance of questionnaire construction and its role in gathering relevant data from respondents. The target population is identified as consumers with knowledge of real estate, and the sample size is determined as 100 consumers. The report also covers the importance of sample size and method, emphasizing the use of random sampling techniques. The report concludes with recommendations for mitigating uncertainty and improving the overall quality of real estate projects. The report is based on the Holmes Institute HC2022 Marketing Research assignment.

Research 1
Marketing Research

Research 2
Contents
Introduction......................................................................................................................................3
Collection Method...........................................................................................................................4
Survey design...................................................................................................................................6
Target Population.............................................................................................................................9
Sample size and method................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

Research 3
Introduction
The report is related to the several aspects of marketing in the real estate process of the business.
The research is related to the real estate developers SKY HIGH that they need to decrease the
uncertainty level in the upcoming projects of the real estate. This process needs some of the
recommendations to maintain the uncertainty level in the projects. The real estate field faces
many challenges related to the uncertainty level of the organization. This research provides
various recommendations in the future projects of the real estate and these recommendations
include several problems related to the real estate projects. The report includes the introduction
process related to the problem of the research and the various collection methods. The methods
included to collect the proper data and analyse the several aspects of the research. The report
includes the survey design process that required making a questionnaire and the several
recommendations are included. The recommendations regarding the target population are also
included in the report, which discusses several methods to analyse the target population. The
research aspects are very important as they include the overall process of the research. The real
estate process is very important as they include several processes of research. The target
audience is included in the research report, which gives several information about the real estate.
The sample size and method is included in the research and this sample includes the respondents
that give the proper information of the research.

Research 4
Collection Method
Collection of data is a main part of the project to determine the relevant topic of the research.
The collection methods are used to collect relevant data related to the research. This research is
related to the uncertainty level in the SKY HIGH real estate. The organization faces the
increasing uncertainty level and need to reduce it for the future projects of the real estate. The
gathering of data methods are an important part of the research and the whole research is based
on the gathering of data process itself (Cope, 2014). The gathering of data methods are of two
types that are qualitative data and quantitative data. These include the techniques used to gather
data and include several advantages and disadvantages. In both of these techniques, the
quantitative is used in most of the projects for the betterment of the business. Therefore, the
numerical data is much better as compared to non-numerical data (Ness, 2015). There are several
methods of gathering of data like the primary method of the gathering data and secondary
method of the data collection. Both of the methods are better for analyse the research problem
and reduce the uncertainty level in real estate projects. The primary methods of gathering data
included in the overall process of the research. This method of gathering data include
observations, surveys/questionnaires, interviews and focus groups. All these methods of
gathering data include several responses of the respondents (Johson, 2012). The other method of
gathering data is the secondary method of that include various reviews of the authors related to
the research topic. The observation is the direct process to collect the data and the collected
information is totally based on the research methods.
The recommended methods of the gathering of data are the primary method of the gathering of
data that include the surveys and questionnaire (Wahyuni, 2012). The questionnaire is used in
this research so that the respondents give several responses to the research topic and give
accurate information about the research process. The questionnaire is the process to collect data
and it is determined by the reviews of the respondents. The recommended method is the primary
method of the gathering of data so that the reducing level of uncertainty can arise and it gives
several solutions to the research. The questionnaire includes several questions that include the
questions based on the research topic and the data analysis becomes easier with the help of the
questionnaire. The respondents are also related to the real estate projects so that they give

Research 5
accurate responses based on the research topic (Palinkas, et al., 2015). The recommended
method is the best method of gathering data as it gives the right information about the research
and increases the accuracy level in the data process. The research-based on the real estate
projects which need to reduce the uncertainty level from the upcoming projects.

Research 6
Survey design
The recommended method to gather data is the survey of questionnaire that includes several
questions and gives more relevance answers as per the research process. The survey design
includes several procedures related to quantitative research (Tracy, 2019). The investigators need
to understand the survey properly so that respondents fill the survey as per their knowledge. The
various characteristics of the respondents are also included in this process. The survey
researchers collect the quantitative data related to the questionnaire. The survey design matters a
lot in collecting the proper and quality data of the research. There are two types of survey design
that are cross-sectional research design and longitude survey design (Akerlind, 2012). The
questionnaire is connected with the research survey as the questionnaire is used in the collection
of data. The questionnaire design includes the participants that complete the questions and
returned to the researcher. The questionnaire is the easiest way to collect data from the
respondents (Dworkin, 2012). The questionnaire design is much better as compared to the other
process. The questionnaire process is much more relevant to the research and it gives several
accurate information related to the research (Bergold and Thomas, 2012). The questions are
much more related to the overall process of the research. There are different types of questions
included in the questionnaire and it increases the quality of the data and the answers given by the
respondents. Some questions are close-ended questions and some are sensitive questions that
need exact answer of the research. The survey design matters a lot in increasing the quality of the
research and to improve the overall process of the research project (Crowther and Lancaster,
2012). This survey is related to the decreasing of the uncertainty level in the upcoming projects
of the real estate company that is SKY HIGH real estate. Therefore, the recommended process
of survey design is the questionnaire itself.
The questionnaire is described below:
Questionnaire
Q1. Is the organization faces challenges in the construction of the projects?
 Agree
 Strongly Agree
 Disagree

Research 7
 Strongly Disagree
 Neutral
Q2. Is the organization making large projects in the market of the real estate?
 Agree
 Strongly Agree
 Disagree
 Strongly disagree
 Neutral
Q3. Is the uncertainty level reduces the quality of the projects of the real estate?
 Yes
 No
 Don’t Know
Q4. Are the factors of the uncertainty is closely related to the real estate projects?
 Agree
 Strongly Agree
 Disagree
 Strongly Disagree
 Neutral
Q5. Is the reducing level of the uncertainty is difficult to implement in the projects of the real
estate?
 Yes
 No
 Don’t know
Q6. What are the factors that help in the quality of real estate projects in the market?
 Valuation of the projects
 Decreasing uncertainty level
 Increasing of opportunities of the customers
 All of the above
Q7. What are the recommendations in reducing the level of uncertainty in the future projects
of real estate?
 The data collected is accurate

Research 8
 The survey design is proper
 The population of the research
 All of the above
Q8. Is the organization need to improve the quality of the projects for maintaining certainty in
the projects?
 Agree
 Strongly Agree
 Disagree
 Strongly Disagree
 Neutral
Q9. Is the accuracy of information is effective in the reducing level of uncertainty?
 Yes
 No
 Don’t know
Q10. Is the large part of the population is included in the real estate projects?
 Agree
 Strongly Agree
 Disagree
 Strongly Disagree

Research 9
Target Population
The target population is very important in the overall process of the research. A target audience
is an intended audience related to the overall research project. It included the group of consumer
that have proper knowledge of the research topic. The target market plays a significant role in the
research (Schoenherr, et al., 2015). The market is also related to a particular business because of
them only responsible for the betterment of the research project. The SKY HIGH real estate
company needs to maintain the target audience to increase the performance of the business as
well as the organization. The target audience is much more related to the target market but all
other specific factors are also included in this process. The target population includes the people
or consumers who are interested in a particular project or services (Ponto, 2015). The advertising
and marketing strategies are used to attract the target population towards the projects of the real
estate. The main target population in the real estate process are brokers. The consumers are used
as a target population in this research because they only have the knowledge regarding the
uncertainty process includes in the real estate projects. The target population is very important in
carrying out the research effectively as they give several aspects of information related to the
subject (Lu, 2017). The consumer has effective knowledge regarding the topic of the research so
the best target population is a consumer of the organization itself.
The population is the most important part of the research because they collect the data only and
they increase the overall quality of the research. This recommendation of the target audience is
very effective in the research and give the best results in the research. The target population of
the research refers to the entire group of individuals that give the responses based on the
research. Sometimes, the target population in the survey is more than one and they affect the
overall research. The analysis of target is very important and this creates the overall process
effective in a proper manner (Percy, et al., 2015). The target population is determined by the
sample selected for the research. If the proper target population is identified then the sample can
be easy defines and it provides the best quality of the research. The target population is very
important in the research and it helps the entrepreneur to start the new business and analyse the
overall operations of the research process (Richards and Hallberg, 2015). The organization
achieve more profits by analysing the target population in the research and increases the
effectiveness of the research in a proper manner.

Research 10
Sample size and method
The sample size is very essential process used in the project to get information related to the
research topic or research problem. The population is interfered in the sample size and give the
relevant data. The sample size is the process indulged in the gathering of data and give accurate
data of the research (Hair, et al., 2015). The cost related to the gathering of data process is also
analysed in the research. The selection of sample size is important and sometimes the overall
target population is treated as a sample. The several approaches are used in determining the
sample size of the research and it is very important to get the effective results in the research.
The random sampling is more proper as compared to the other techniques (Tabak, et al., 2012).
In a random sampling technique, the sample can be selected in a random manner and it
increases the effectiveness in the research. The random sampling technique makes the research
easier and it is very important to achieve better results in the research. The accuracy matters a lot
in the selection of sample.
The proper sample size process is almost 100 consumers that have effective knowledge as per
the research. The real estate consumers are the best sample for this research as the research is
related to the uncertainty in the projects of the real estate. The selection of 100 consumers is the
best sample for this research (Goldstein, et al., 2012). The sample process is very important in
the research as the whole research depends on the sample of the research because they give
accurate information of the research in the form of responses. This process comes in gathering of
datamethods (Burmeister and Aitken, 2012). The sample includes the respondents as they give
accurate and relevant responses of the project. The sample size is one of the best features that is
used in the research project and without this process, the research is not made and the data is not
collected. The data gave by the selected sample only. For this research, it is recommended that
100 samples are selected for the proper research. The consumers are treated as the best sample as
they give accurate data of the research problem (O’reilly and Parker, 2013). Therefore, for this
research, the sample size is 100 and they are the only consumers of the real estate.

Research 11
Conclusion
This report discussed the overall process of real estate. SKY HIGH real estate is included in this
research, which faces the uncertainty level of the organization and needs to improve this process
in the upcoming real estate projects. The various gathering of data methods are included in the
report that is the primary method of gathering data and secondary method of gathering data that
maintains the proper and real data of the research topic. The gathering of data method is one of
the important methods of research that helps in carrying out effective research in a proper
manner. The report is all related to the real estate projects that face the problem of uncertainty
and it is important to decrease this level. The research included information about the real estate
field. The survey design is also discussed in the report that included various questions related to
the particular research problem. The questions are all related to the research problem. With the
help of the questionnaire, the gathering of data process becomes easier. The target population is
briefly discussed in the report that analyses the population affected by the overall research topic.
Target population plays an important role in the research on which the whole research is based.
They give the answers mentioned in the questionnaire. The sample size and method includes the
respondents who give the responses of the research method and these responses included in the
whole part of the research.

Research 12
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