Real Madrid Club de Fútbol Consulting Practice Case Study

This project analyzes the Real Madrid Club de Fútbol, focusing on its financial challenges stemming from sponsorship issues and the need for squad overhauls. It applies financial tools like financial statements, ratio analysis, and working capital assessment to evaluate the club's performance. The project explores strategic, autocratic, and participative leadership styles, alongside change management models such as the DICE model, Kotter's 8-step model, and the use of cooperation tools. The assignment covers aggregate project planning (APP) and includes references to relevant academic sources. The project addresses the club's need to adapt to financial constraints and maintain its competitive edge by evaluating financial tools, leadership approaches, and change management models.

Real Madrid Club de
Football
Consulting Practice

 In the second century, the Real
Madrid has faced the issue regarding
the funding which is stopped as the
clubs which they sponsored once have
collapsed.
 Due to the lack of funding the issues
has to face on the salaries of the
players and in regards to the transfer
prices.
 The requirement which they needed is
the aging squad needs an overhaul
Problem and Requirement of the Club

 The basic financial tools which can be used
in this case study to evaluate the
performance of the Madrid club are stated
below:
 financial statements
 ratio analysis
 working capital
 capital structure
 dividend policy
Financial analysis tools

 Strategic leadership styles are
the style which was used by the Real
Madrid club as it is commonly
effective in the growing
opportunities and in operating the
things.
 Autocratic leadership style can
also be used by the Real Madrid Club
which helps in taking the decisions
based on the judgments and the
ideas from the followers.
 Participative leadership style
also helps in improving the moral of
the group members and accepting
the decisions more likely.
Leadership styles

 DICE model: This model is based on the computer-based
integrated assessment which includes the natural capital
reduces the emissions of the raising natural capital.
 Kotter’s 8-step model: There are 8 steps of the change
model which was given by the Kotter’s which helps in
establishing the sense of urgency in the football club and
create the guiding coalition.
 Color test for change agents: This model helps in
evaluating the convictions about the change through the
interactive test.
 The four-types of cooperation tools: The four
cooperation tools are power, management, culture and
leadership which helps in taking the effective decisions.
Change Management
Models

 It is the process which is used by the Real Madrid in
creating the objectives and the goals.
 It helps in improving the overall capability and productivity
of the club.
 The strategy is made with the planning which helps in Real
Madrid in attaining the success.
Aggregate project planning
(APP)

 Brágimo Villalba, R. (2019). Análisis de negocio e implementación
del fútbol femenino en el mundo deportivo: Real Madrid Club de
Fútbol”.
 Galli, B. J. (2018). Change management models: A comparative
analysis and concerns. IEEE Engineering Management
Review, 46(3), 124-132.
 Haas, M. R., Munzer, B. W., Santen, S. A., Hopson, L. R., Haas, N.
L., Overbeek, D., ... & Huang, R. D. (2020). # DidacticsRevolution:
Applying Kotter’s 8-Step Change Management Model to Residency
Didactics. Western Journal of Emergency Medicine, 21(1), 65.
 Levinson, D., Boies, A., Cao, J., & Fan, Y. (2016). The transportation
futures project: Planning for technology change.
 Nordhaus, W. (2018). Evolution of modeling of the economics of
global warming: Changes in the DICE model, 1992–2017. Climatic
change, 148(4), 623-640.
References