Real Republic: Marketing Strategies for Brand Awareness and Engagement

This report examines the marketing challenges faced by Real Republic, focusing on brand awareness, target audience perception, and integrated marketing communication. It explores strategies to enhance brand image and community engagement, considering ethical frameworks and the role of opinion leaders. The research delves into the application of Utilitarianism in PR ethics and the importance of online platforms in reaching younger generations. The report emphasizes the need for effective communication with community stakeholders to improve brand awareness and overcome challenges associated with the upcoming elections. The analysis includes a literature review on ethical considerations within the context of marketing and PR, with recommendations for enhancing the organization's overall marketing effectiveness.

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1. Executive summary
The research aimed at examining the different challenges that might be encountered by the Real
Republic with the approaching elections of 2020. The different issues relating to the lack of
suitable brand identity, perception of the target audience and lack of integrated marketing
communication approaches were identified as a part of the approach. The different aspects of
change that are undertaken by the organization aimed at maintaining the efficiency of the
operations while operating in diverse organizational units. The research delineated the different
marketing communication methodologies that might be undertaken by Real Republic with the
aim of mitigating the challenges that are being encountered by the same. The literature review of
the research delineated the different ethical issues that might be faced by the organization while
targeting and segmenting the audience. The methodologies that are being assessed in the research
aimed at developing the activities of the concerned organization related to brand awareness and
community engagement. The development of ethical frameworks and the suitable
communication and branding operations aimed at enhancing the position of the concerned
organization in Australia. Therefore, the research aimed at identifying the different challenges
that might be faced by the Real Republic and the manner in which the same is mitigated through
the improved marketing management operations.
2. Methodology
2.1 Objectives
The research was undertaken with the objective of identifying the major issues that are
being encountered by Real Republic and the manner in which the issues might be mitigated by

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the same. The development of the insights on the mitigation of the issues will assist in
developing the operations of the same while making the young generation aware of the different
aspects of change in the organizational operations.
2.2 Awareness
The operations that are planned by the organization are dependent on the needs of making
the target audience aware of the different reformative practices that are being initiated by Real
Republic. The maximized awareness among the target audience would support the organization
in continuing with the efficiency of the reformative operations while operating in diverse
modifications through community engagement.
2.3 PR ethics
The PR ethics that are applied by the organization is dependent on the utilization of the
Utilitarianism approach which clearly aimed at enhancing the rate of positive consequences for
an activity that s planned by the Real Republic (Hall & Page, 2015).
2.4 Online
The operations that are undertaken by the concerned organization aimed at targeting
younger generations and involving the same in the activities for developing the operations of
the same while enhancing the reformative processes.
2.5 Opinion leader
The opinion of the leader is the manner in which the individuals in an organization
influence the shape of the operations and the promotions that are made by the same (Macnamara,
2014). In this relation, the lack of suitable brand awareness might affect the capabilities of the
organization. Therefore, the leader of Real Republic must take steps so develop suitable

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communication with the community stakeholders in order to enhance the brand image of the
organization.

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References
Hall, C. M., & Page, S. J. (2015). Following the impact factor: Utilitarianism or academic
compliance?. Tourism Management, 51, 309-312.
Macnamara, J. (2014). Journalism–PR relations revisited: The good news, the bad news, and
insights into tomorrow's news. Public Relations Review, 40(5), 739-750.