IT 0 IT 8: Real-Time Analytics Patterns in E-commerce Industry

This report delves into the realm of real-time analytics (RTA), examining its significance and application within the e-commerce sector. It begins by defining RTA and its growing importance in the modern data-driven era, where companies leverage big data analytics for timely insights. The report outlines common RTA patterns, including preprocessing, joining event streams, data correlation, and tracking, illustrating their roles in managing complex datasets and enhancing business operations. The paper then highlights the impact of RTA in e-commerce, where it enables actionable insights, enhances sales forecasts, and improves customer satisfaction by analyzing consumer behavior and providing personalized experiences. The conclusion emphasizes the necessity of adopting RTA for e-commerce businesses to improve performance and adapt to the evolving demands of consumers, supported by references to relevant research and case studies.