International Business: Cross-Cultural Strategies & the Real Yorkshire

This report analyzes the cross-cultural strategies employed in international business, focusing on the Real Yorkshire pudding company's potential expansion into Canada. It includes a literature review examining how effective cross-cultural management can lead to successful international expansion, increased profits, and a competitive advantage. The report identifies potential opportunities and risks in a cross-cultural environment, along with relevant management responses to challenges such as language barriers and workplace discrimination. Recommendations are provided on how the company can achieve cross-cultural proficiency through methods like executive interviews with cultural experts, effective communication strategies, and cross-cultural training programs. The analysis highlights the importance of considering cultural diversity, communication, and government regulations when expanding internationally, and the need for managers to address potential conflicts and promote a positive working environment.

International Business

Contents
Executive summary.......................................................................................................................3
Introduction....................................................................................................................................4
Literature review...........................................................................................................................4
Examples how the potential opportunities and risks in such cross-cultural environment can be
effectively managed.....................................................................................................................4
Relevant management responses that should be undertaken by the selected company...............5
Justified recommendations about how the company selected can achieve cross-cultural
proficiency...................................................................................................................................6
Analysis and discussions................................................................................................................7
Conclusion....................................................................................................................................10
References.....................................................................................................................................11
Books and journals....................................................................................................................11

Executive summary
This report highlights about international business and cross cultural strategies which are being
used by the organization at a time of expanding their business internationally. Further it includes
literature review which consist of how management of the cross culture strategy can be able to
handle their successful international expansions. This helps them in enhancing profits and
developing opportunities and growth in the market and results in achieving competitive
advantage among competitors.

Introduction
International business is described as the trade of goods and services and technologies across
national borders and at global level between one country to another. It involves goods, capital,
services and people from one countries to another. International businesses also known as
globalisation. This helps in attracting new customer base and developing organisational
productivity and profitability (Göçen, 2021). On the other hand, cross culture is the concept
which is recognising the differences in business among various nations and backgrounds. Now a
day’s business has to work on this in order to make effective international expansions and
developing their profitability as well. It is important to have cross cultural strategies in order to
expand in another market. The local organisation which is selected within this report is The real
Yorkshire pudding which is one of the food production company. It is consisting of about 50
number of employees working currently. It is baking, packing and delivering of the fresh your
shires that makes fast food products and providing very high in order to enhance customers.
Now, it is thinking to expand its operations in Canada. This report includes literature review,
analysis and discussion of how potential risk can be managed, relevant management responses
and recommendation made for the organisation in order to complete this report. Further it
includes conclusion of the given report.
Literature review
Examples how the potential opportunities and risks in such cross-cultural environment can be
effectively managed.
From the views of Venner, Sivasubramaniam, and Shepherd, (2021) International business is one
of those defined as the internationalisation process in which there is a trade of goods and
services, physical transactions, capitals and technologies are across National borders or
transnational scale. On the other hand, cross-cultural is one of the concept that recognise
different in business among various background and nations of employees. It is important to
work in cross culture in order to enhance employees and their motivation. The organisation
selected within this report is The real Yorkshire pudding company which is a food production
company and it is dealing with various opportunities and risks in cross cultural environment.
Company want to establish in Canada market. For, that it has to deal with Canadian cultures

across different nations. For that they have to maintain positive environment in order to deal with
employees issues and their problems. The managers of real Yorkshire pudding company
managing opportunities and risk through embracing diversity- as a diverse workforce present a
challenge in term of custom, religion and communication. In such situation it is an essential not
just to accept the difference but to embrace them across the overall business. Managers of the
company are dealing through providing the open decisions are involving them in innovation
process. They are sharing vision with the cross culture employees in order to achieve business
goals. This helps in creating positive environment and motivating employees towards
achievement of organisational goals and objectives (Arini, Setyonugroho, and Utarini, 2021).
The other method is used is promoting open communication when managing employees
of a diverse culture and managing all the risk and opportunities of a business. then it is important
to have good communication within every employee within at workplace because in effect of
communication can sometimes may lead to root cause for workplace failure. Real Yorkshire
pudding company managers should have to make effective communication with their employees
in order to solve their problems and provide them effective training while enhancing business in
international market. The next method is to make strong relationship among workers because
team building is that part of the organisation which builds relationship and results in achieving
organisational goals and objectives. It helps the employees in performing their task efficiently.
Managers work or provide some email or text to their employees to feel them appreciated or
motivated. These strategies result in setting up goals and building strong relationship with
managers and employees as well (Daszyńska-Żygadło, Słoński, and Dziadkowiec, 2021).
Managers should also provide some cash prizes and awards to their employees in order to
motivate them and communicate with them effectively with having multiple languages.
Relevant management responses that should be undertaken by the selected company
According to Estévez-Moreno, María and Miranda-de la Lama, (2021) The real Yorkshire
pudding company wants to expand its operations in Canadian market which is the most suitable
market for the industries of production because it is one of the growing and developing country
in the world. Canada is having vibrant cultural sector which is having different cultural
institution, diverse publishing industry and dynamic new mass media industry. It is a culture
heart of a nation. There can be certain issues in relation with cross culture in another country like

language barriers and communication problems. This could be solved by having a proper training
and communicating effectively with each of the employees. Canadian market enhances
workforce diversity which is essential for every organisation now a day in order to attract new
and talented candidates towards their brand. In relation with workplace discrimination and
racism, Canada workplace is much better than other countries as they are focusing towards
enhancing employees will power instead of making discrimination between employees of
different cross culture.
There can be certain opportunities which taken by Real Yorkshire company such as
communicate effectively with the employees of different culture and motivate them through
rewards and appreciations. Managers should have to involve them in decision making process so
that their motivation enhances and they perform their work more effectively. There can be some
of management responses which is to be managed by a manager such as resolution of the
incidence and solving conflicts among employees. Also, managers are having some of the
responsibility to make effective communication with their employees and take their feedbacks
accordingly. They have to determine initial investigations and communicate with their clients
during at a time of incident resolution. In Canadian market, managers should have to recognise
the importance of cultural diversity and they have to work upon reducing discrimination among
men and women within at workplace. They have to set aside rules and regulations and
punishment for those employees who are not following their rules and regulations. When
company is expanding into the another country then they have to work on hiring process so that
they could hire talented employees and make sure that there could be effective cross culture
strategies and no discrimination at workplace (Aggarwal, 2021). Some of the responses of
managers is to realise the importance available in Canada market in relation to cross culture
issues are development of diverse culture environment within an organisation because this helps
employees from different culture to interact with each other and share their feedbacks to their
managers. Further, managers are conducting performance management process which can help
them in analysing employee’s performance at workplace and rewarding them for their hard work.
Justified recommendations about how the company selected can achieve cross-cultural
proficiency
According to Breger, and Hill, (2021) It is recommended to the real Yorkshire pudding company
to achieve their cross culture proficiency which is required to enhance worker’s productivity in

international market is to conduct executive interview with the culture expert in order to analyse
the team behaviour and their actions. Further, they have to work towards making communication
effectively with the workers of different cultures so that they could engage with them and share
feedbacks and clear goals to them. This helps them in making and building relation with them
and developing productivity in motivation of employees as well. The other training program for
the cross culture people in new Market so that they could learn about the home culture and work
effectively. Managers of the pudding restaurant should listen actively to the employees and their
issues and try to solve them in effective way. There can be a language barrier but this should be
solving by them in order to learn new language and motivate them towards working in
organisational direction.
Analysis and discussions
From the above literature review it is being discussed that when company is expanding into
international business then they have to keep certain things in mind such as cross cultural
diversity, communications, language barriers etc. this should be considered in a mind of
managers so that they could develop strategies according to them. Company should have to also
follow the rules and regulations made by government in new market (Okpara, Kabongo, and
Lau, 2021). Within this present study the literature review is based on the Real Yorkshire
pudding company which is a food production company and is dealing in various opportunities
and risk while expanding its market into Canada. Canada is one of the developing country of the
world which is having diverse cultures and there are different number of candidates who are
working in different organisation and enhancing their growth opportunities. From the above it is
being analysed that company wants to expand its operations into Canadian market. For that they
are to maintain a cross cultural environment so that they could enhance candidates at a time of
hiring and recruiting for their company. This food production company involves baking, packing
and delivering of the fresh food to make customers life easier and providing them well quality of
food products. They also find exciting ways in order to attract customers towards their brand and
their working on Sundays also to get more customers and increasing sales.
Company moves to expand its operations in Canadian market. There they find many of
the opportunities and risk related to the cross cultural environment such as they found different
culture of people which helps in innovating something unique and develop their competitive

advantage in front of competitors. On the other hand, there could be risk in working environment
because different culture of people brings different views and this can result in confusion and
conflicts among employees. So this could be effectively managed by a manager while having
effective communication with the employees and knowing their needs and demand (Field,
Bosco, and Geiger, 2021). By fulfilling demands of employees can lead to motivate them and
performing their task efficiently as compared with another brand. Cross culture is the most
important aspect every organisation which is moving forward to expand its business at
international scale. Organisation faced different benefits and challenges while having cross
culture environment. Such as some of the benefits of cross culture is having diverse perspective
of creativity and innovation. It makes business more competitive and profitable. Further it
enhances local knowledge which leads to higher quality and target a market. It allows different
talents to retain in the organisation for longer duration. On the other hand, some of the challenges
which is to be faced by organisation while having cross culture environment is that it creates
confusion and sometimes it leads to conflict because every employees having different views and
opinions and that is why they are providing different ideas. There is also a language barrier
which can be faced by managers on the organisation is that there's a different understanding of
professionals. Also there is a requirement of visa, cost of accommodating workplace,
employment laws which can be difficult for the company to organise (Whalen, 2021).
There are certain management responses that are being undertaken by the managers of
pudding company in relation with cross cultural issues such as manager should have to focus on
the different languages and they have to learn the host country language, so that they could
communicate with their employees and customers effectively and this results in enhancing both
of them towards the company if employees are attracted towards a brand, then this result in
enhancing innovation in the company and resulting in increasing their profitability in front of
customer. Further, managers should have to focus on communication skills so that they could
effectively communicate with every employee working in a company at a time of expanding the
business within the current company of Yorkshire pudding. Managers should have effectively
communicated with them and provide them a clear direction and a transparent objective of a
business. This results in motivating employees towards achievement of organisational growth
and objectives. Also managers should focus on reducing discrimination at their workplace so that
more men and women can be able to join their organisation. It helps in promoting local

businesses and their government also support in enhance in their profitability and providing the
target market (Thomas, and Inkson, 2021). In addition, it is being discussed from the above
literature review that cross culture efficiency is one of the most important factor for nowadays
organisation. It helps in achieving success of the business at international level. There are certain
opportunities now a day for business if they are using cross cultural environment at their
workplace such as they get new and different culture of the employees which prevents new and
unique innovations in their business which leads to enhancing their profitability and gaining
competitive advantage with their competitors (Fu, and Charoensukmongkol, 2021).
It can be difficult for a manager to train employees having different cross cultural
because training involves effective communication and understanding of the situation. The real
problem that can be comes while working in cross cultural environment is that employees can’t
be able to adjust and adapt their behaviour within the working environment of business. For that
they need training which could enhance their knowledge and increase their language so that they
could efficiently communicate with their managers and the other employees. This results in
engagement with the employees and developing motivation as well. In relation with the chosen
company employees sometimes feel anxious, frustrated, embarrassed at the workplace for that
managers should have to share their experiences with them and know their reviews and
feedbacks and provide solutions to that problem. On the next hand images of pudding company
should be able to manage their cross cultural issues while making some of the strategies. These
strategies include building relationship with suppliers, client and the colleagues around the world
and knowing their traditions, languages and cultures in order to make a strong relation with
them. There can be some of the challenges in managing a cross culture team such as
communication, expressions, information gaps, work style, influences, motivational factors
(Sonnenschein, 2021). These challenges should be considered in mind as each member of the
team needs right resources in order to perform their task for that they need a proper information
about a business so that they could complete their task effectively. Managers of Yorkshire
pudding company could manage the challenges by getting to know each team members, adopting
flexibility, promoting the open communication and encouraging the team building activities
among team members. They could listen effectively to the employees and create a success
structure in front of employees. Further, they are addressing a conflict immediately if employees
are facing any issue on there is a conflicts between employees. Then managers are working

towards that and providing solutions to that (Jayaweera, Bal, and De Jong, 2021). This helps
them in creating a positive environment while having a cross culture people and resulting in
achieving an organisation goals and objectives.
Conclusion
From the above it is concluded that expanding in internal market is not so easy, a company has to
deal with many of the issues and develop themselves to their productivity and profitability. It is
important to adopt cross cultural environment and attract new candidates toward the brand.
Further, it is seen from above that managers of organisation should have to work according to the
direction of the company and government rules and regulation. Further, they have to develop
strategies of cross cultural which could be resulting in developing their opportunities and growth
in new market. Further, in relation with the chosen organisation, they have to learn different
cultural and languages of that new country in which they have to expand because may resulting
in knowing about their customers taste and employees working in their new environment. Also,
there are some of the management response are undertaken by managers in order to realise the
opportunities available in the market. Such as language, communication effectively, rewarding to
the employees, and motivated them towards working towards cross culture strategies. Some of
the issues on cross cultural are lack of communication problem, different decision making styles
and reason for conflicts etc. these are issues could be solving by managers at a time of expanding
their organisation in selected market.

References
Books and journals
Göçen, A., 2021. Ethical leadership in educational organizations: A cross-cultural study. Turkish
Journal of Education, 10(1), pp.37-57.
Venner, S., Sivasubramaniam, D., Luebbers, S. and Shepherd, S.M., 2021. Cross-cultural
reliability and rater bias in forensic risk assessment: a review of the
literature. Psychology, Crime & Law, 27(2), pp.105-121.
Arini, M., Setyonugroho, W., Permana, I., Dewi, A., Hilman, O., Ahmad, R.A. and Utarini, A.,
2021. The Cross-Cultural Adaptation for Assessment of Chronic Illness Care
Questionnaire Into Indonesian Version. Asia Pacific Journal of Public Health,
p.10105395211018090.
Daszyńska-Żygadło, K., Słoński, T. and Dziadkowiec, A., 2021. Corporate social performance
and financial performance relationship in banks: sub-industry and cross-cultural
perspective. Journal of Business Economics and Management, 22(2), pp.424-444.
Estévez-Moreno, L.X., María, G.A., Sepúlveda, W.S., Villarroel, M. and Miranda-de la Lama,
G.C., 2021. Attitudes of meat consumers in Mexico and Spain about farm animal
welfare: A cross-cultural study. Meat Science, 173, p.108377.
Aggarwal, N.K., 2021. The cross-cultural assessment of migrants. Oxford Textbook of Migrant
Psychiatry, p.275.
Breger, R. and Hill, R. eds., 2021. Cross-cultural marriage: Identity and choice. Routledge.
Okpara, J.O., Kabongo, J.D. and Lau, W.K., 2021. Effects of predeparture and postarrival c ross‐
cultural trainings on expatriates adjustment: A study of Chinese expatriates in
Nigeria. Thunderbird International Business Review, 63(2), pp.115-130.
Field, J.G., Bosco, F.A., Kraichy, D., Uggerslev, K.L. and Geiger, M.K., 2021. More alike than
different? A comparison of variance explained by cross-cultural models. Journal of
International Business Studies, pp.1-21.
Whalen, D.J., 2021. Selections From the ABC 2020 Annual Conference, Online: Gathering
Around the Cool Fire to Share Business Communication Teaching
Innovations. Business and Professional Communication Quarterly,
p.2329490621997886.
Thomas, D.C. and Inkson, K., 2021. Cross-cultural Management: An Introduction. SAGE
Publications.
Sonnenschein, K., 2021. ‘It’s Important for Us to Know How to Do Teamwork’: Perceptions of
Chinese International Hospitality Students Regarding Teamwork Skills. Journal of
China Tourism Research, 17(2), pp.309-322.
Jayaweera, A.T., Bal, M., Chudzikowski, K. and De Jong, S., 2021. Moderating effects of
national culture on the psychological contract breach and outcome relationship: a
meta-analysis. Cross Cultural & Strategic Management.
Fu, L. and Charoensukmongkol, P., 2021. Effect of Host Language Proficiency of Chinese
Expatriates on Host Country Nationals Support and Work Engagement in Thailand: A
Social Identity Perspective. Asia-Pacific Social Science Review, 21(3).
Cook, C.L., Schaafsma, J., Antheunis, M.L., Shahid, S., Lin, J.H.T. and Nijtmans, H.W., 2021.
Trolls without borders: a cross-cultural examination of victim reactions to verbal and
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Online
A GOLDEN HALO OF LOVELINESS, 2021. [Online] Available through <
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