Strategy Management Case Study: Reboot's Business Strategies Analysis

This case study examines Reboot, a fast-growing technology refurbisher in India, focusing on its business strategies and strategic goals. The report provides an overview of Reboot's operations, including its product range, experience centers, and future plans. It evaluates the environmental impact, conducts a PESTLE analysis, and assesses Reboot's strategic capabilities and sources of competitive advantage using Porter's Five Forces model. The analysis covers political, economic, social, technological, legal, and environmental factors influencing the company. The case study highlights issues and challenges faced by Reboot, offering conclusions and recommendations for future success, emphasizing the importance of strategic decision-making and adapting to market changes. The study provides insights into the company's vision, competitive advantage, and market position in the context of the Indian market.

RUNNING HEAD: STRATEGY MANAGEMENT 1

Case Study 2
Contents
Introduction......................................................................................................................................2
Overview of a company strategy.....................................................................................................2
Evaluation of environmental impacts..............................................................................................3
Pestle Analysis.............................................................................................................................4
Political.....................................................................................................................................4
Economic..................................................................................................................................4
Social........................................................................................................................................4
Technology...............................................................................................................................5
Legal and environmental..........................................................................................................6
Strategic capabilities and sources of competitive advantage...........................................................6
Porter 5 forces Model...................................................................................................................7
Supplier Power: Moderate........................................................................................................7
Buyer Power: Low....................................................................................................................7
Degree of rivalry: Low.............................................................................................................7
Substitutes: High......................................................................................................................8
Threat of entrant: Low..............................................................................................................8
Issues and challenges.......................................................................................................................8
Conclusions and recommendations for future success....................................................................9

Case Study 3
References......................................................................................................................................11
Introduction
The report is based on a case study of a business organization Reboot stating the business
strategies that are incorporated by the company and provides with the futuristic approach in
gaining strategic goals. Reboot is India’s Fastest Growing Technology Refurbisher with a special
emphasis on PC refurbishing. Refurbished computerized product is effective and guarantees for
no less than 1 year (About.2017). One ought to consider purchasing repaired PCs from a better
place who broaden dependable guarantee administrations. Such guarantees cover the parts, work.
They need to buy expanded administration guarantee by paying an apparent yearly charge in
which case they may not cover the parts or substitution of item. This is important from the point
of view of gaining effectiveness in organizational venture. This is important from the point of
view of gaining adequacy (Hindman, 2000).
This is important from managing definite objectives that allow in dealing with different aspects.
It is necessary for defining consistent goals in attaining sustainable objectives. This is relevant
from the point of view of dealing with the strategic objectives. It helps in overcoming the
challenges and dealing with the consequences that can hamper the organizational growth. The
macro and micro environmental analysis help in finding out the organizational status in current
situation. This helps in defining the organizational strategies and then defining them in order to
evaluate a concrete strategy. The report further evaluates the influence of organizational strategy,
identifying the source of its competitive advantage, and provides suggestions for a future
development (Jones, 2012).

Case Study 4
Overview of a company strategy
Reboot is one of the famous Refurbisher located in India dealing in second-hand computer. The
company is currently dealing in the PC Range (Laptops & Desktops), Peripherals Line
(Extension products to PCs), Mobility Devices (phones & ipad as well as Microsoft Surface
Tablets) and Fitness Line (Fitness Trackers). They also have Reboot Experience Centres and
Zones that allow customers to interact and help in serving queries. The brand is planning to add
Gaming consoles in December and various other technology products. Reboot products works
like a new product and come in a brand new packaging with a national replaceable warranty.
The company provides similar facilities like Product replacement, extended two or three years
warranty and protection plans (Kokkinaki, et al 2001).
Reboot is a Microsoft registered refurbisher providing with effective solution. They currently
have 18 Reboot Experience Centres & Zones in 11 states. Additionally they are planning to
increase the number of zones. As per the company’s website, they have a plan to establish the
touch points for an easy customer interaction. This will allow the customers in dealing with the
queries in an effective way. In this way the consumers can come and see what a Reboot
refurbished product looks like. They can very well compare the products with the second hand
products. In this way they are able to see the actual difference between the second hand
computer and refurbished product. This is important from the point of view of creating
awareness. It is important for gaining effectiveness hence generating better opportunities for the
company. This is necessary from the point of view of gaining effective knowledge and
generating opportunity. It is significant in order to gain better results and building market
capacity (Raghavan and Raghavan, 2013).

Case Study 5
Evaluation of environmental impacts
The reality of the matter is that new PCs include new configuration like more noteworthy clock
speed, better processor, extra card, greater Smash, and so forth. In any case, one needs to
comprehend the contrast between having the most recent design and using every one of the
highlights of that setup. What number of individuals truly utilizes a gadget to its full capacities?
Immaterial! A large section of the working population uses portable workstations and desktops
for simply checking mail, creating records in MS Word and Excel. This isn't valid in large share
of the cases as refurbisher/remanufacturers guarantee that all issues are settled; altogether tried;
and affirmed before they are brought into the market (Revenaugh, 2000).
All brands ensure that their restored gadgets convey the same or comparative execution when
contrasted with new gadgets. By and large, refurbished items experience more stringent tests
than new items which means refurbisher don't bargain on their quality and dependability; and
assurance their execution. Environmental impacts are important for evaluating the influence of
micro and macro factors in organizational decision making. These strategies are important from
the point of view of gaining effectiveness. The environmental factors do have a long-lasting
impact in decision making (Rao, 2005). It is important from the point of view of dealing with the
organizational effectiveness and basic decision making. This allows the organization in strategic
decision making and gaining appropriateness (Callén and Criado, 2016).
It is necessary from the point of view of developing better opportunities in order to gain
effectiveness and learning appropriate outcome. It is necessary from the point of view of
generating appropriate results (7 Myths and Truth about Refurbished Computers.2017). Macro
and Micro environmental analysis help in understanding the better strategies that help in gaining
opportunities in order to manage the better results. This allow in gaining adequate accuracy in

Case Study 6
developing long term strategy. There is a need to create an accurate result in order to gain
effective result (Schluep, Muller, Hilty, Ott, Widmer, and Bo ¨ni, 2003).
Pestle Analysis
Political
Being one of the largest democracy in the world, India is developing at a fast pace by including
important changes in terms of IT. Privatization has allowed free movement of goods hence
improving the business scenario in the country (Sinha, 2007). Government is concerned about
the e-waste generated in the country and taking effective measures to reduce it. Reboot has a
well-established base in the country. With government support, it is possible for them to gain a
competitive advantage. This will allow them to take advantage of the situation. With a growing
market, it is possible to gain a competitive position in the market. This will actually help in
gaining efficient objective in order to manage the market need proficiently (Sinha, 2008).
Economic
The economy of India has been altogether steady, since 1991. Accordingly there is advancement
in capital, developments in IT. This has brought about a steady change of India's monetary
condition. This has helped in managing the task efficiently by building capacity in the given
sector. All together there are changes that need to be met in the Sector so as to develop the
economies in a better way.
Social
Social pattern are important to be measured in order to understand the behavior of people in
general. For example, the ascent in India's maturing populace is bringing about significant
changes in the expenses and development in the working population. India has a population of

Case Study 7
more than 1.2 billion individuals with around 70% between the ages of 15 and 65. However,
there are certain structural changes as per age. These contain changing adaptability, in
instruction, work demeanours, wage conveyance, etc. India has a huge base in terms of
developing opportunity for Reboot (Wong, et al 2009) the refurbished PC and laptop are sold at a
less price. They are affordable and include various utilities that have to be managed according to
the ongoing necessity. This will definitely help them in managing the necessities and allowing
facilities in order to perform well.
Unnecessary delay in managing the activities can easily be avoided by putting efforts into the
functions. This will definitely allow in managing the changes that have been taking place in the
business environment. It is necessary to perform well after looking into the matter in a better
way. This will probably help in managing the company in dealing with the ongoing market
opportunities. There is a vast market that is providing with numerous opportunities in order to
deal with the changing market requirement. Refurbishing the computers has a vast segment in
the Indian Market with a lot of e-waste. By converting this into a usable form, the organization
can deliberately use the significant market position. It can therefore be managed in order to gain
a competitive advantage in the current market scenario (Stanley and Barney, 2011).
Technology
Innovation fundamentally impacts an individual development and furthermore presents new cost-
cutting procedures. India is presented with both 3G and 4G innovation which has encouraged a
few of technological changes. The refurbishing has a lot of potential in the developing country. It
is due to the fact that people cannot afford technology and it is possible for them to buy
refurbished goods. Moreover, the nation additionally has one of the most grounded IT
innovations in the world (Sabha, 2015). The IT improvement, programming updates and other

Case Study 8
mechanical headways has helped in building innovation and developing market needs.
Technology has therefore helped in securing an effective place. This helped in managing
effective goals in order to gain a competitive advantage (Thomas, 2012). The electronic items
are available at a cheap price that further helps in gearing up the market requirements.
This is important enough for gaining effective market position and dealing with the issues in a
competent way. Technological changes are therefore helping in managing the changes in an
effective way by securing better market position. This however helps in gaining a sustainable
market position in an extreme competitive market. This is necessary for an organization to deal
with the situation in a better way hence developing needs that will help in securing futuristic
market requirement. In order to gain an effective market place, it is necessary to up-grade
technology and development. This allow in dealing with the issues and securing effective market
place. It is necessary enough for up-grading the sector and allowing development at a fast pace.
It is therefore important for gaining better market requirement and defining quality market needs.
However, the development taking place in the market allow in gaining desirable market position
(Rao, 2005).
Legal and environmental
In the current past, various legal changes have been executed in India, for example, the bill
regarding the e-waste in the country. This has probably help in developing the sector in a
multirole way. There are many opportunities that are available from the legal point of view. This
will adequately help in projecting the organizational goals. The changes are regarded as it may,
with regards to the amount of electronic waste that is produced in the country. India has been
antagonistically influenced by industrialization and urbanization, likewise bringing about health
issues (Dalal, 2008). Accordingly, there have been foundations of ecological balance,

Case Study 9
environmental control and directions on e-waste safe use. There are certain levels of barriers that
prohibit the use of electronic good that is outdated (James, 2001). Under such a situation it is
important enough for managing effective market needs. Hence by developing these goals, it is
possible for an individual to develop concrete objectives hence benefiting the sector in an
effective way (Singh, 2007; Shinkuma and Managi, 2010).
Strategic capabilities and sources of competitive advantage
The organization has developed a vision that has allowed in developing pre-requisite needs in
order to gain competitive market requirements. Reboot had imagined the organization as one that
had the ability to address a vital social need. In giving reasonable PCs, yet revamped, to the
individuals who were not able bear the cost of another marked PC, they understood that Reboot
was giving the poorer segments of society an optimistic chance to purchase PC and move
toward becoming PC proficient in an inescapably computerized world. A vision to connect the
computerized world by giving reasonable PCs hence developed as a vigorous plan for a venture
seeking to be the pioneer sorted out PC renovating organization in the Indian market (Tharayil
and Rajeev, 2003).
Tending to a social issue, for example, advanced separation through restored PCs in a developing
business sector that owed its deficiency to numerous market disquietude, for example, absence of
openness, reasonableness, mindfulness and information, was an empowering challenge for the
entrepreneurial start-up. Added to this, the deficiency of infrastructural assets and strategy boost
from government offices made it tough for the company to manage the changes in an effective
way (Widmer, et al 2005). There is a continuous requirement to develop the Indian market as per

Case Study 10
the changes that are taking place in the business environment. It is difficult for managing the
challenges and dealing with the issues in order to gain a market share.
While the main focus of the company is to offer renovated utilized PCs at moderate costs, the
incentive for the client was in the entire bundle of the Reboot PC. Reboot cleaned, tried, re-
designed the item, re-certified the product, gave a one year guarantee and offered it to the
consumer. Along these lines, Reboot PCs were marked, esteem estimated (40-60 for each lower
than MRP); quality was guaranteed (tie-ups for re-cortication and parts – UXD Tech – a product
based recertification arm from California, USA and Microsoft Enlisted Refurbisher. There is a
continuous support that will for sure help in encouraging the organizational requirements in an
effective way (Duh, Sunder and Jamal, 2002). To make it more moderate, likened regularly
scheduled payments (EMIs) choices were additionally made accessible. Their item run included
PCs that had P4 to i7 processors, 1-8 GB Slam, 80-1,000GB hard plate at costs going from INR
9,000-30,000. Situating itself on execution and cost and contrasting and Indian and MNC marked
PCs and in addition constructing agents and other gadgets in the market, Reboot was situated as
a superior and low value choice where competition is practically non-existent in the Indian
market.
Porter 5 forces Model
Supplier Power: Moderate
The supplier of the e-waste is people who want to sell their used electronic products. Under
such a situation the intensity of competition is moderate. The goods are collected from the stores
where the seller can go and sell his product.

Case Study 11
Buyer Power: Low
The buyer has to purchase the products at a price mentioned. But the prices are generally non-
negotiable. This creates the competition at a low rate.
Degree of rivalry: Low
As such there is no big name in the Indian market that can replace Reboot. They stand out at a
competitive position which will allow in gaining a sustainable market place. It is therefore
necessary for gaining a competitive position in the market and allowing in gaining sustainable
market place that will surely help in managing the competition.
Substitutes: High
There is as possibility where one is not able to buy new product and a situation where one can
buy a new product. In this scenario, it is possible for the customer to buy a new product. So it is
possible for them to buy a product that is new and affordable as well. The electronic products
nowadays are sold at a very low price. This has however created a high level of competition
Threat of entrant: Low
At present, there is no as such new seller in the market selling their furbished products. Under
such a condition, Reboot is the pioneer of refurbished electronic goods. This has provided them
with an upper hand in order to gain a competitive advantage. It is not possible for the new
company to create a similar level of competition. There is a probability in future where a new
company can enter the market.

Case Study 12
Issues and challenges
In the age of information and technology it is important to utilize the modern technology in
order to gain a competitive advantage. Data and access to data is not accessible to all In India.
Pertinent there is a dire requirement for government arrangement creators, researchers,
technocrats, trend-setters, companies, business organizations, innovation and people to act
productively, perceptively and consistently. There are various inquiries occurring consistently:
Internet in India has crossed the 100million clients in 2011 [IAMAI report (2012)], still just a
humble 20 percent of urban Indians are associated. More terrible just three percent of rural
Indians are associated – as just 38million clients in country India have access to the Internet and
technology. India has second highest number of Facebook clients (more than the population of
Europe), yet web infiltration over the whole populace is 10%. This however gives a significant
open door for incorporation and development by means of PCs infiltration, web utilization and
general proficiency (notwithstanding the heap and intensifying beets that would accumulate by
means of the multiplier consequences at the large scale monetary/national level) The total
amount of obligation as productive individuals and dependable statutory bodies to address the
issues and difficulties of advanced partition is rare. There is minimal knowledge regarding