Recent Trends in UK Smart Hotels: A Comprehensive Industry Analysis

This report provides an analysis of the recent trends in the UK smart hotels industry. It begins with an introduction highlighting the dynamic changes and competitive landscape of the hospitality sector, emphasizing the importance of hoteliers staying updated with market trends. The main body of the report delves into several key trends, including the adoption of Artificial Intelligence (AI) for enhanced customer interaction and personalized experiences, the integration of the Internet of Things (IoT) for efficient inventory management and energy consumption, and the use of Virtual Reality (VR) to create immersive guest experiences. The report also explores the increasing emphasis on eco-friendly practices, room design innovations, and the application of revenue management strategies to maximize profitability. The conclusion summarizes the growth of the UK hospitality industry and the impact of these trends on the smart hotel sector, emphasizing the role of technology in enhancing customer engagement and revenue generation. The report references relevant books and journals to support its findings.

SMART HOTELS

TABLE OF CONTENTS
TABLE OF CONTENTS................................................................................................................2
INTRODUTION..............................................................................................................................1
MAIN BODY..................................................................................................................................1
Recent trends in UK Smart Hotels industry................................................................................1
REFERENCES................................................................................................................................3

INTRODUTION
Hotel Industry is undergoing tremendous changes and also the disruptions over the decade.
Hospitality industry is growing at very fast speed and is becoming increasing competitive. The
emerging technologies & rising expectations of the guest and customer has caused the growth of
the industry with continuous restructuring. It is important for the hotelier to be updated with the
recent trends undergoing in the market. it is essential for the hotels to shape their business and
the structure of the hotel as per the need and expectations of customers. Present report is based n
the recent trends in the smart hotels.
MAIN BODY
Recent trends in UK Smart Hotels industry.
Hotel industry is performing well in the market. Weak pound has made UK affordable
tourist destination for the international tourists. Industry has growing with the rate of 2.3%. More
tourists will be attracted due to the weaker pounds. Along with the rise also may trends have
made the hospitality industry a good revenue earning source. Trends in the hotels are
Artificial Intelligence
There are number of hotelier who are adopting with the artificial intelligence. Using this
hotels are interacting with their customers in number of ways. AI-fuelled chat-bots to the robots
for carrying out various activities like the hotel check in, room service and hotels are accepting
the guest centric hospitality. Artificial intelligence is reducing the need of human assistance for
the business. This is helping the hoteliers to be active with larger number of customer base and
making changes to meet the expectations of their customers. This is increasing the personalised
experience to the customer of the hotels. Hotels are adopting to changes such as Amazon prime,
Netflix broadcasting over the TV. Improving the guest experience has always been the primary
focus of the hotel industry (Brien, Thomas and Brown, 2017). Cloud based computing and the
artificial intelligence is helping the hotels to achieving their desired goal and objectives more
apparently.
Internet of things
It is emerging as the biggest technological trend in the hospitality industry. It enables the
staff of the hotels to manage the inventory levels and also Smart hotel features enable guests &
staff for efficiently regulating the energy consumption and also for sustainability initiatives. It
also helps the hotels to attract higher revenues. The most common features use by the Smart
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hotel is of establishing their global presence over the internet. Mobile accessibility has increased
the sales of the hotels and has given the hoteliers to achieve considerable heights (Zheng and
Forgacs, 2017). It keep the guests and customers updated with the recent trends and special offer
provided by them. Hotels ar using almost platforms for promoting their business online around
the world. Features like online agents, smart guide and many of such features that caused the
hotels to be easily accessible.
Virtual Reality
Virtual reality has been used by the hoteliers for blending digital & physical worlds for
creating immerse world for the guests. It not only makes the travel experience of the customers
seamless but entertains also by making the virtual experience more popular. Smart hotels have
adopted the trend and it is expected of growing with hotels across world for various ways of
improving the VR in the guest experience (Smart Hotels, 2019). This has made the hotels to
attract customers around the globe for experiencing new insights.
Becoming eco- friendly.
Environment has become the mot important concept to be taken care of in every industry
nowadays. This has become the global and most essential trend. Businesses who are not adopting
environment concepts in their planning strategies are lacking behind. Resources handling the
hotel is changing in the hospitality industry. Smart hotels are focusing over reducing the
pollution to the minimum. It is concerned with reducing the carbon emissions and customer are
adopting for gong green. Hotels through attractive environmental practices and packages are
adopting new customers. Designing of the hotels have changed focusing over the use of
environmental sustainable practices. Smart hotels are adopting technologies such as solar panels
for electricity and other things such as the linen recycling, using recyclable materials and such
other practices.
Room Designs
This is the trend adopted by hotels for delivering better experience. They are reducing the
size of rooms with the interior designs that give more immense experience to its customers. This
is recent trend adopted by the Smart hotels by providing the customers with much better
experiences at low costs (Francis and Baum, 2018). In this facilities and additional services are
provided to the customers using the natural designs.
Revenue management approach
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This is the trend in the UK hotel industry that has enabled the Smart hotels to increase their
revenues and decreasing their costs. Hoteliers are restructuring their processes and procedures
for becoming successful in the market. It is focused over making the most efficient use of the
available resources of the hotel for generating revenues. Using the creative approaches for using
the available premises and resources of the company. It is focused over ensuring that the
business is effectively managing its resources for earning revenues.
CONCUSION
The above research shows that the market of UK hospitality industry is growing
continuously. Trends are helping the hotels to adopt to the market changes during the world. The
trends of the Smart hotels are making the hotel to become more advanced and accessible to the
customers. They are adopting artificial intelligence in their processes and using the internet
technology in number of ways. They are able to keep their customers in contact and updated with
trends and offers for increasing their revenues.
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REFERENCES
Books and Journals
Zheng, C. and Forgacs, G., 2017. The emerging trend of hotel total revenue
management. Journal of Revenue and Pricing Management. 16(3). pp.238-245.
Brien, A., Thomas, N.J. and Brown, E.A., 2017. How hotel employee job-identity impacts the
hotel industry: The uncomfortable truth. Journal of Hospitality and Tourism
Management. 31. pp.235-243.
Francis, H. and Baum, T., 2018. HR transformation within the hotel industry: building capacity
for change. Worldwide Hospitality and Tourism Themes.
Online
Smart Hotels. 2019.[Online]. Available through : <https://businessblog.trivago.com/hospitality-
trends-2020/>.
[Online]. Available through : <>.
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