BUSN20019 Assessment 1: Recruitment Ads & Hospitality Performance

This project plan outlines a research project focused on the relationship between recruitment advertisements and cooperate performance within the hospitality industry in Australia. The plan begins with a clear statement of the research field, emphasizing the importance of skilled recruitment in addressing employee turnover and productivity issues. It identifies secondary data sources, including survey data and reports from Hilton and Statista, to support the research. The project poses three research questions exploring the effects, relationship, and strategies for improving recruitment advertisements. Key search terms for literature review are provided, along with a list of peer-reviewed scholarly articles. The project aims to assess effective recruitment strategies to enhance cooperate performance in the hospitality sector. This project plan forms the foundation for a comprehensive investigation into recruitment practices and their impact on business outcomes.

PROFESSIONAL PROJECT
A statement detailing your ‘field of research’
This research is related to the human resource management field of research. The research title is
“Relation between recruitment advertisements and co-operates performance in the hospitality
industry in Australia”. The hospitality industry faces issues in terms of recruiting the skilled
person at the workplace (Manoharan, Gross, and Sardeshmukh, 2014). This led to increasing the
employee’s turnover and also declines the productivity of the company (To, Martin Jr, and Billy,
2015). This research would be beneficial to solve these issues and assess the effective
recruitment advertisements strategy that can lead to enhance the co-operate performance (Chen,
Feldmann, and Tang, 2015).
A source of secondary data linked to your chosen field of research
There are different primary sources linked to this marketing field of research. Survey will be
collected from participants via survey money website that will be accessible on
https://www.surveymonkey.com/ . Readily accessible data on annual report of Hilton exists in
http://ir.hilton.com/financial-reporting/annual-reports with full pdf reports. Readily accessible
data on Revenue of Hilton Worldwide from 2009 to 2017 (in billion U.S. dollars) exist in
https://www.statista.com/statistics/297760/revenue-of-hilton-worldwide/ with full pdf reports.
A research question or questions
The main aim of this research is to identify the relation between recruitment advertisements and
co-operates performance in the hospitality industry in Australia. There are two variable i.e.
independent variable and dependent variable. In this way, independent variable is recruitment
advertisements and dependent variable is co-operate performance of hospitality industry.
RQ1: What are the effects of recruitment advertisements on co-operate performance in the case
of the Hospitality industry, Australia?
RQ2: What is the relationship between recruitment advertisements and co-operate performance
in the case of the Hospitality industry, Australia?
RQ3: Which strategy can improve the recruitment advertisements that can lead to enhance the
co-operate performance in the case of the Hospitality industry, Australia?
The search terms you propose to use in Google Scholar
Recruitment advertisements; co-operate performance, hospitality industry, relationship,
employee’s turnover, and productivity ((Jones, Hillier, and Comfort, 2016).
Pick (at least) 4 or 5 peer-reviewed scholarly articles
Chen, L., Feldmann, A., & Tang, O. (2015). The relationship between disclosures of corporate
social performance and financial performance: Evidence from GRI reports in the manufacturing
industry. International Journal of Production Economics, 170, 445-456.
Jones, P., Hillier, D., & Comfort, D. (2016). Sustainability in the hospitality industry: Some
personal reflections on corporate challenges and research agendas. International Journal of
Contemporary Hospitality Management, 28(1), 36-67.
Manoharan, A., Gross, M. J., & Sardeshmukh, S. R. (2014). Identity-conscious vs identity-blind:
Hotel managers’ use of formal and informal diversity management practices. International
Journal of Hospitality Management, 41, 1-9.
To, W. M., Martin Jr, E. F., & Billy, T. W. (2015). Effect of management commitment to
internal marketing on employee work attitude. International Journal of Hospitality Management,
45, 14-21.