Recruitment Project: CoffeeVille Cafe Manager Role Analysis

This project delves into the recruitment and selection process for a cafe manager position at CoffeeVille, a simulated family-owned cafe in Melbourne. The assignment begins with a review of CoffeeVille's business documentation, followed by an identification of the cafe manager role, which includes managing customer complaints and overseeing staff performance. The project then outlines the preparation of a recruitment schedule, detailing the stages from planning to candidate selection. A comprehensive job description for the cafe manager is developed, encompassing responsibilities, qualifications, and personal qualities. A job advertisement template is created, specifying advertising channels, job details, and application instructions. Finally, an interview guide is designed, featuring work history, education, and personality-based questions to assess potential candidates. The project aims to provide a structured approach to recruiting a suitable cafe manager for CoffeeVille.

Project Work

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
1 Review the CoffeeVille simulated business documentation....................................................1
2.Identification of the role for the position of cafe managerial...................................................2
3.Preparation of a recruitment schedule for the recruitment of a new cafe manager..................3
4 Development of job description for the cafe manager within the CoffeeVille.........................5
5 Job advertisement.....................................................................................................................7
6 Development of an interview guide..........................................................................................8
TASK 2............................................................................................................................................9
Part A...........................................................................................................................................9
1...................................................................................................................................................9
3.................................................................................................................................................10
4.................................................................................................................................................10
Part B.........................................................................................................................................11
1.................................................................................................................................................11
2.................................................................................................................................................12
PART C.........................................................................................................................................12
1.................................................................................................................................................12
2.................................................................................................................................................13
TASK 3..........................................................................................................................................14
CONCLUSION..............................................................................................................................14

INTRODUCTION
In every business organisation, recruitment and selection is very significant concern
through which company can able to search and recruit the efficient and talent workforce which
assist in attainment of desired objective and evolve competitive advantage. Recruitment is a
process under which manager analyse, assess, observe the quality, skill, efficiency and
knowledge of candidate and select according to requirement of organisation (Asiedu-Appiah,,
Aduse-Poku and Abeeku-Bamfo, 2013). At the time of planning for recruitment, HR manager
have major role and responsibility because the entire process of selection and recruitment is
depends upon the participation of manager in the organisation. The following report is based on
the process of recruitment and selection with the respect of Coffee ville which is a family owned
and run cafe located in Melbourne. Now cafe manager requires an effective full time and part
time cafe manger who can perform their roles and responsibility in an effective manner and
attain the CoffeeVille objective.
Main Body
1 Review the CoffeeVille simulated business documentation
As per the given case scenario, the CoffeeVille Pty Ltd is a well designed cafe which has
launched on the 1 July 2009.It is a partnership type of business structure which main aim is to
deliver the high quality food products like superior hot and cold gourmet food and beverage to its
customer in the market. It's another aim is to deliver fast and friendly services and earn
maximum profitability and market share from the market. The cited venture owner is a Emma
Belcastran and Rufus Belcastra who has done MBA from the university of Melbourne and 15
year experience in financial management (Chaneta, 2014). Rufus have well experience about
management and operated various small business including cafes. Another owner Emma
belcastran has done diploma in marketing and have experience of 13 year in customer services,
sales and marketing.
The business unit main vision is to establish itself as a premier provider of gourmet
coffee and food for the ethically and socially aware Melbourne coffee drinker. Its strategic
directions for the coming 12 months is to increase profit, control direct and indirect operation
cost, provide high quality food product, establish CoffeeVille brand as ethical and maintain high
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skilled workforce. CoffeeVille developed its campaign on the social media and can communicate
by email and various social media channel. The profile for a CoffeeVille customer consisted by
the geographical, demographical and behavioural basis.
2.Identification of the role for the position of cafe managerial
CoffeVille is currently open 7 am to 5 pm Monday to Friday. The owner of the cafe have
wanted to open the cafe on Saturday. Therefore, business unit requires to hire a cafe manager
who is able to manage customer complaints, take responsibility for higher level cafe operation
and manage the staff performance. In addition to this the said manager will work from Monday
to Saturday. In the present time, in the cited cafe required a Cafe manager who have at least five
year experience in the management department and who must have financial and performance
management skill (Djabatey, 2012). The owner Rufus would like to hire an individual with a
qualification that is relevant to operating and managing a small business. As per the EMMA
Belcastran owner, the cafe manager will available for the full time work week 38 hours. She
allows that candidate of any age, gender, cultural background feels to welcomes. In addition to
this, as per the view of Emma the said cafe manager should have understanding of fair principles,
exceptional communication skill, strong understanding of coffee products, sales and customer
service skill, ability to manage vendors and maintain inventory, ability to run staff meeting etc.
As per the view of Joe Belfone who is current cafe manager desire the candidate for position of
cafe manager who can help of Joe Nelfone .The said candidate must have knowledge about
coffee ville product, good communication skill, excellent communication skill. Furthermore, the
new cafe manger should have understanding of food and beverage operation and who have
responsibility to ordering any supplies needed for the cafe, coordinating cafe schedule, covering
different shifts etc.
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3.Preparation of a recruitment schedule for the recruitment of a new cafe manager
Recruitment Schedule
Name: .............................................................................................................
Date: 9-March-2017
Recruitment activities – Recruitment Schedule
Stage 1
 Plan selection process and timeline
 Develop the schedule of the interview panel and block out appropriate times to conduct
the interview
 Analyse the job requirement and determine the requisite knowledge, skill and attributes
Stage 2
 Identify and attract a pool of qualified candidates
Stage 3
 Record and acknowledge applications
 Short list and screen candidates
 Advise successful and unsuccessful candidates of short-listing outcome
 Arrange and conduct interview under which analysis the strength, knowledge, ability
and efficiency of candidate for required position Select and recruit the best applicant
Summary
The CoffeVille business unit is the famous cafe restaurant which required a highly skilled and
well talented cafe manager who can work full-time a week. Thus, company is going to organise
the recruitment program on the Tuesday, Wednesdays, Thursday and Friday in march 2017.
Action and/or
objective
Time required Person Responsible Budget and/or
resources
Stage 1
In the first stage,
planning will be made
3 month HR manager Adequate financial
and human resources
for publishing the
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for recruitment and
selection under which
systematic schedule of
interview will be
made. In addition to
this in the recruitment
documentation,
required candidate
skill, ability,
qualification,.
Experience will be
also mention. The
objective of this
activity is to develop a
systematic format for
recruitment through
which candidate can
easily understand the
requirement of
company.
documentation.
Stage 2
Identification and
screening the pool of
the applications
1 month HR manager Adequate financial
and human resources.
Stage 3
Finally, shortlist the
selected application
for final interview and
2 Month HR manager or owner
of CaffeVille
Skilled employees
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conduct the interview
under which manager
require analysing,
observe the quality,
knowledge and skill of
candidate for final
selection.
4 Development of job description for the cafe manager within the CoffeeVille
CoffeeVille Job description
Job Title: Cafe Manager
Salary: Full-time work week (38 hours) at $24.50 an hour
Hours: Full-time work a week
Location: CoffeeVille resturent, floor number 4/5 mind space street in Melbourne
Reporting Relationship:
About CoffeeVille: The CoffeeVille Pty Ltd is a well designed cafe which has launched on the 1
July 2009.It is a partnership type of business structure which main aim is to deliver the high
quality food products like superior hot and cold gourmet food and beverage to its customer in the
market. It's another aim is to deliver fast and friendly services and earn maximum profitability
and market share from the market.
Purpose of position: In the present time, the cited venture open Monday to friday. The Cafe
Manager has not there on Friday so the cafe does not run smoothly. The owner wants to start
opening on Saturday therefore they desire at least one cafe manager who can able to work from
Monday to Saturday. Current growth of the organisation has led to need an effective cafe
manager who can manage customer complaints, take responsibility for higher level cafe
operation.
Responsibilities and Duties:
Responsibility 1- Cafe manager will responsible to coordinating the cafe schedule, covering
various shift.
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Responsibility 2- Cafe manager have responsibility to ordering any supplies needed for the cafe
and welcoming customer and mange the staff member
Responsibility 3 – Maintain the each and every activities at the restaurant and develop healthy
relationship with customer by solving their queries and deliver effective services.
Responsibility 4 He/she has responsibility to coordinate the activities of staff member and
manager their performance.
Academic and Trade qualifications
Essential Desirable
Bachelor of business administrator (BBA)or
B.Com, Diploma in management from reputed
university
Diploma in hotel management, advance course
in computer
Work experience and skills
Essential Desirable
At least minimum three year experience in
managing staff, motivating staff, operating and
managing a small business
Have worked in the operation and
manufacturing department in any reputed food
organisation. Have experience of hotel
manager in the resturent
Personal qualities and behavioural traits
Essential Desirable
Sales and customer service skill
Exceptional communication skill
strong understanding of coffee production
Ability to mange vendors and maintain
inventory
ability to ruin staff meeting
Good organisational skill
Technical skill
Training and placement skill
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high level motivational skill
Employee name: .........................................................
Signature: ................................................................... Date: ..............................
Manager name: .Emma Belcastran (Owner).........................................................
Signature: ................................................................... Date: ..............................
Performance review period:Three months
Next review date:
5 Job advertisement
Job Advertisement template
Selected advertising channel/s
 Facebook & Twitter
 Newspaper
Reasons for selected advertising channels:
The main reason for selecting the Facebook and twitter for advertisement beacause in the present
era, the Facebook and other social media platform is very popular and mostly used by the
individuals in the country. With the help of this channel, company can easily provide the
recruitment information at a single time to large number of audience. One another advertisement
channel is cafe window through which company can provide information of recruitment on the
window board of restaurant. The visitor who come across the resurgent can easily read the
information of requirement for cafe manager.
Jod Ad-Cafe manager
 Job title- Cafe manager
 Location- CoffeeVille resturent, floor number 4/5 mind space street in Melbourne
 Salary-Full-time work week (38 hours) at $24.50 an hour
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 Application closing date- 19 MARCH 2017 Catch phrase for role
Description of the role, organisation and relationship of the role
Current growth of the organisation has led to need an effective cafe manager who can manage
customer complaints, take responsibility for higher level cafe operation. The CoffeeVille Pty Ltd
is a food and beverage type of restaurant which have main aim is to deliver the high quality of
food product to customer and gain effective profitability and market share.
Qualification, experience, skill
The candidate must have degree of Bachelor of business administrator (BBA)or
B.Com or Diploma in management from reputed university
He she must have At least minimum three year experience in managing staff, motivating staff,
operating and managing a small business Sales and customer service skill
The candidate must have skill of Exceptional communication skill
strong understanding of coffee production and he/she must have Ability to mange vendors and
maintain inventory.
Please email your CV to Emma Belcastran (Owner) at [e-mail] for further
queries.
6 Development of an interview guide
Job title- Cafe manager
Date and time- Tuesday around 11 pm
Questions
 Work history based questions
1. What do you understand by the hotel management and what are the major responsibility
of the manager in the cafe restaurant?
2. What do you have achieved and learnt in the last job in the same field?
 Education and training
1. What is the motivation and staff management in the company?
 Personality, motivation and character
1. What is your hobby?
2. In which field you have strong command in the management?
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TASK 2
Part A
1
The CoffeeVille Pty Ltd is a well designed cafe which has launched on the 1 July 2009.
Its main aim is to deliver the high quality food products like superior hot and cold gourmet food
and beverage to its customer in the market. It's another aim is to deliver fast and friendly services
and earn maximum profitability and market share from the market (Doornenbal, Stitselaar and
Jansen, 2012). Currently it has requirement of effective and talented cafe manager who can work
in an effective manner in a full time or part-time (Working Tuesday -Saturday or Wednesday -
Saturday).For this objective, the owner Emma Belcastran has prepared the job description for
inviting the candidate for vacant position of cafe manager. In the job description, the skill, roles,
responsibility and qualification has successfully included.
2.
Once, the cited venture advertised the recruitment documentation on the various channels of
advertisement like cafe window, social media channels like Facebook, twitter. Some of the
effective resume has been collected by the organisation like Kenneth Baldwin resume 1, Jenny
Dubb resume 2, Jane Fonda resume 3, Raj mukherjee resume 4 and Leila Hussain resume
5.After collecting these various different resume, the manager has screened the all resume and
analyse the efficiency, quality and qualification on the basis of resume (Fee, 2014). After that,
the two most effective and strongest resume has to be selected by the owner which is resume 1
and resume 2.Thee major reason for choosing the resume I of Kenneth Bladwin is that he have
quality of team building and staff training. In addition to this he have experience of the similar
field. Kenneth have quality of effective customer service and staff performance management
which is also required by the said cafe manager in the CoffeVille restaurant. One another reason
is to select the said resume is that Kenneth have degree of bachelor hospitality and business
management which will helpful in understanding the working criteria in the restaurant so he can
easily manage the staff performance as well as activities of cited venture.
The another resume has to be selected by the owner is resume 2 of Jenny Dubby who have also
experienced of hotel manager in the most reputed hotel Hilton in the UK.In addition to this, the
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