This dissertation investigates the impact of recruitment strategies on customer relationship management (CRM) within the hospitality sector, using Beaverbrook Hotel as a case study. The research explores the concept of recruitment, emphasizing the importance of attracting and selecting skilled personnel to enhance customer loyalty and brand awareness. The dissertation examines the challenges faced by Beaverbrook Hotel in managing customer relationships and recommends best practices for recruitment. The study includes a literature review, research methodology, presentation of findings, and analysis, culminating in conclusions and recommendations for improving recruitment processes and CRM within the hotel. The research highlights the significance of skilled staff in generating positive impacts on customer relations and overall business productivity. The dissertation also explores the financial and operational benefits of effective recruitment strategies, including improved market share and the ability to adapt to changing customer preferences.
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