Recruitment Strategies for Support Workers in Healthcare Sector

This report provides a comprehensive analysis of support worker recruitment within the healthcare sector. It begins with an introduction outlining the aim, objectives, and significance of the research, focusing on launching a new business in the healthcare market. The literature review explores the impact of health workers, job fulfillment, and job security. The methodology section details the research design, approach, data collection, and ethical considerations. The data analysis section, based on secondary research, examines recruitment trends, the impact of COVID-19, patient satisfaction, and job fulfillment in the UK healthcare industry. The report concludes with recommendations for improving recruitment practices and enhancing the overall well-being of healthcare workers. Key themes include the influence of health workers on society, factors contributing to job satisfaction, and strategies to ensure job security within the healthcare sector. The report also emphasizes the importance of addressing ethical considerations and limitations to provide a balanced perspective on the challenges and opportunities in healthcare recruitment.

Support Worker Recruitment

TABLE OF CONTENTS
Chapter 1: INTRODUCTION.........................................................................................................3
Background..................................................................................................................................3
Aim and Objectives.....................................................................................................................4
Significance.................................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
Theme 1: Impact of health worker...............................................................................................5
Theme 2: The job fulfilment in regards to being a health worker...............................................6
Theme 3: To identify job security in respect to the health worker..............................................8
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
Research type...............................................................................................................................9
Research design.........................................................................................................................10
Research approach.....................................................................................................................10
Research philosophy..................................................................................................................11
Data collection...........................................................................................................................11
Data analysis..............................................................................................................................12
Ethical considerations................................................................................................................12
Reliability and validity..............................................................................................................13
Limitations of the study.............................................................................................................13
CHAPTER 4: DATA ANALYSIS (SECONDARY RESEARCH)..............................................14
Recruitment of workers in the healthcare industry....................................................................14
Effect of Covid 19.....................................................................................................................16
Patient satisfaction.....................................................................................................................17
Job fulfilment and security........................................................................................................18
The analysis of recruitment in healthcare in UK.......................................................................19
CHAPTER 5: CONCLUSION AND RECCOMENDATIONS....................................................20
REFERENCES..............................................................................................................................23

Chapter 1: INTRODUCTION
Background
Business plan is about to launch a new business in the market. This research comprises
the precise information over launching new business idea and also to launch a new project in
respective market. This research project will cover information about the support work
recruitment. This report will cover up the recruitment practices in respect to the new business
plan. Recruitment involve hiring people at various designated position role in organisation which
favour the entity to meet all its different objectives behind the operations entertained. Hiring
practices used by organisation create a significant impact over the work efficiency of
organisation. IN case of any organisation it always needed effective and skilled human resources
at different designated position role in organisation which can support the respective entity to
achieve all its different roles and responsibilities in best way possible (Keyworth and et.al.,
2019). Whenever any organisation try to start its business it faces many challenges and the
prominent challenge which organisation face is related to recruitment of the best possible talent
or the bunch of employees at different designated position role in organisation. Company also
required to sustain other operations like marketing, operation and other such functions in the best
way possible so that best level of customer experience can entertain by organisation. Marketing
is another crucial practice that new companies and new established business organisation needed
to address so that effective brand value can be channelises by company. Marketing is about to
promote the products and service offer by organisation in front of the potential customers in
market. They also try to interact with stakeholders in regards to the marketing and promotion
activity of the organisation. Different tools like PESTEL Analysis, SWOT Analysis,
segmentation, targeting and position related practices are followed to promote the products and
services offer by organisation. Stakeholder engagement is also a prominent factor part of
company's promotional campaigning which motivate the organisation to get engaged with
different external stakeholders in respect to the operations and functions of the organisation
(Srivarathan, Jensen and Kristiansen, 2019). SWOT Analysis and PESTEL Analysis is a tool
efficiently consider all different external and internal factors associated with business
environment that impact over the operations of organisation. SWOT Analysis comprises with
strength, weakness, opportunities and threats part of the organisation which support the
respective entity in achieving the objectives behind different operation and functional activity
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associated with the organisation. PESTEL Analysis comprises with different external business
environment factors like political, economic, social, technological,environment and legal; factors
influence the overall business operations of organisation. Recruitment practices of organisation
also impacted from the operations and also influenced with all different external business
environment that put a direct impact over operation of organisation. All different strategies
organisation form reflect the external environment factors and also the internal analysis of
organization to address the objectives. Pricing policy also follow by organisation to serve the
services of the organisation. Pricing policy of organisation directly impacted over the sales of the
organisation. Customers take make decision on the basis of prices offer by organisation against
the services or product sale by organisation. This research will cover every single aspect related
to the operations of organisation that influence overall operations of organisation.
Aim and Objectives
 To analysis the impacts of being a health worker.
 To understand about the job fulfilment of being a health worker.
 To identify job security in respect to the health worker.
Significance
This report will significantly affect the government and organisation in launching any
business in health care sector. The entire research is all about the health care workers and their
respective life style. What it take to an organisation to initiate the business or organisation in the
health care sector. All the stakeholders associated with the health care sector such as
government, investors, private finances and many other will also influenced like doctors, nursing
professionals and other technical human resources that are a part of the health care sector and
planning to launch the operations under the associated sector. The entire report will significantly
affect to the employees or the graduates that are both young or experienced looking to cherish
the career in the health care sector (van Stenis And et.al., 2017). All different stakeholders can
take a guidance from this study to identify the potential impacts of being a health care
professionals. This study will also benefit to government in framing policies and strategies
related to the health care sector so that proper policy framing can be conducted for improving the
overall scale of the entire sector. The health care is among the most prominent part of the policy
making of organisation which required a strong decision making and policy framing as a
government to boost the entire sector. This entire research will also influence the recruitment
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consultant for recruiting the best possible talent on the basis of the need and requirement of the
entire sector of health care.
CHAPTER 2: LITERATURE REVIEW
Theme 1: Impact of health worker
Health worker involve doctors, clinical staff, nurses and many other professionals. The
entire sector is among the most prominent sector part of the business environment as it directly
associated with the health of the society. Health care is also a part of the basic human need which
deeply influenced in this sector. Ofei-Dodoo and et.al., (2020) Expertise of health worker deeply
affected the entire health care sector. TO achieve the best possible level of health care and
treatment practices it is important that all health worker work on the best of their capacities.
Especially the doctors and nursing professionals are the major stakeholder part of the health care
sector. Health worker play a very impactful role in the overall growth and development of entire
health care sector. Health worker directly get engaged with the patient and family members.
They were constantly involved in providing medial assistance to all the patients and people who
are needy. They were involved in curing the patient according to the individual need and
requirement of patient. As the views stated by the Conversano and et.al., (2020) in its study over
the health worker as they play a signifiant role in making the people to live healthy and long. The
services they cater to all the day and night which make the government more capable to deal
against any emergency related to the medical health care of the people in society. The
contribution of the health worker can be seen in the recent COVID 19 pandemic where the world
and people in society needed medical support 24 by 7. The health care professionals and workers
has given all the energy in providing the best level of medical support to all patients and the
family members. AS the virus is so deadly that spread very easily, so they kept on following all
the guidelines issued by the world health organisation like social distancing and all other
necessary practices.
The views illustrated by the Mengesha And et.al., (2018) over health workers as they are
the back bone behind the physical or mental health of the society. They carry the responsibility
to provide the healthy life style to all the people in society. The impact of health worker is huge
over the overall growth and development of society. They provide a constant medical support
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which leads to society for dealing against any kind of medical emergency that society is facing
and also the people in society get constant support from the health workers all the day and night.
Health care workers make it very significantly by serving the best level of healthy care services
that can protect the mental and physical health of all the people part of the society. IT can be
projected that health care workers created a positive impacts over the society.
Rosner, (2020) has projected its views over the health care workers that many cases has
been reported where the health care workers has been involved in wrong or unethical practices.
They been involved in overcharging the feed and charges against the treatment people take from
such professionals. Mental health care is a professional area of practice that also have been
critical in respect to the health workers. In many cases professionals do not effectively address
the mental health issues of patient which leads to many serious challenge sin respect to the
customers. Patient face many challenges due to the unethical practices or behaviour such
professionals follow to deliver the health care services.
Theme 2: The job fulfilment in regards to being a health worker
Bhatnagar and Srivastava, (2012) has reviewed that job satisfaction in hospital personnel
is related to various factors such as optimal arrangements in work, the changes in participating in
the decision-making process actively, the communication effectiveness, level of autonomy, sense
of belongingness, workplace environment, nature of work, collective problem solving and
attitude of management. The work itself in context of responsibilities, duties, job role, interest of
working in the relevant sector, the growth opportunities and ability to contribute for the
betterment of the society tend to all have effect on job fulfilment in the healthcare workers un the
UK. Other factors that influenced the job fulfilment are quality of supervision through technical
and social support, relationship with the co-workers, growth and promotional opportunities,
further chances of career advancement, adequacy of pay and other benefits.
As per Nikic and et.al., (2008) job fulfilment refers to the feeling of a sense of
satisfaction and working in line with natural motivation as well as gaining a sense of purpose
while doing the job. In context of health sector of the UK, it’s highly valued and constituted as
the primary factor in addressing the job productivity among health workers. It is noted that the
job satisfaction, sense of fulfilment and achievement is astonishingly high. As per the study, the
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impact that positive psychology has on job fulfilment was evaluated from 385 healthcare
professionals working in the public healthcare sector. The structural equation model was used for
the analysis of relationship between constructs of psychology and autonomy of job that
ultimately leads to job satisfaction. The major outcomes from the research showed that both
direct and indirect positive relationship was found between job satisfaction and hope through the
factor of job autonomy. Aside from self-efficacy which tend to show a low positive relationship,
optimism majorly influenced the job fulfilment in the health care workers. The conclusion of the
study was that psychological capital and sense of purpose tend to majorly have positive effects
on the job satisfaction of healthcare workers while job autonomy minimally impacted the same.
It was also observed that the level of job fulfilment inspired a positive workplace culture in spite
of high stress levels in healthcare workers and also stimulate positive work ethics.
In another study by Bradley and Cartwright, (2002) the recruitment and retention of
healthcare workers like nurses was established to be a major concern in Northwest England. The
study investigated the amount of job fulfilment, job stress, social support, health and overall job
satisfaction among the nurses from 4 different healthcare organisations. A questionnaire method
was used based on 350 usable questions on the primary factors like perceived support, job
satisfaction, and health were collected from a sample size of 1162 healthcare and support
workers. Another follow up study was conducted after 6 months. The results of the research
study showed that the perceived organisational support and social support is highly related to the
job satisfaction in the nurses of the healthcare institutions. In healthcare organisations provided
adequate support to the various healthcare workers in individual and group level, it can increase
the job satisfaction in the nurses.
According a research by Bimpong and et.al., (2020) for studying the relationship between
employee satisfaction, retention and wages within the national health service in the UK, various
databases have been used to observe results. About 27 803 articles have been identified where
after elimination of duplicates, and other factors, 31 full text articles have been evaluated. The
major themes that were considered were low job fulfilment affecting job retention, poor wages
affecting staff satisfaction and the limitation in the raising of compensation as a method of
improving employee retention. The various factors taken into account for studying the
relationships such as the flexibility, autonomy, staffing level, training and development, and the
workplace environment along with nature of job. The major highlights from the study revealed
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factors that impact the sense of job fulfilment affected the retention of employees along with the
compensation structure. It was also noted that an increase in the wages solely was not
responsible for higher job satisfaction in the healthcare workers.
As per Nantsupawat and et.al., (2017), the development of service sector has seen a
particular rise in the healthcare sector which has led to job burnouts in the healthcare sector. The
major hindrances in job fulfilment for health support workers are the stressful reasons such as
working in emotionally demanding situations with patients and families. The support workers
need to make quick decisions, extensive workload, long night shifts, and high number of
working hours.
Theme 3: To identify job security in respect to the health worker
As per Watson, (2017) healthcare and support workers pertain a comparatively better job
security as compared to other service sector job due to the higher requirements of the job role in
the healthcare sector. Also, it is expected that the job demand is to grow in the upcoming years
and there are higher chances of career progression. Career for major support workers like nurses,
healthcare assistants, auxiliary nurses, healthcare providers in clinical and other medical settings
are highly required in various healthcare organisations. Although, Watson, (2017) has reviewed
that there are both upsides and downsides in entering the job in this profession. The major
benefits include development of close relationships with patients, to work in a fast-paced work
culture, higher chances of growth and various opportunities from time to time, high demand for
assistants and high job security. The major demerits of this profession are high work stress and
overload of work, difficult patients, and the psychological issues that can come from losing a
patient. The working hours in healthcare settings are long in general as medical facilities never
close so support workers have to work in shifts. In context of remuneration and compensation,
the health support workers get salaries depending upon the medical facilities are stable and well
structured. healthcare professionals career progression in the healthcare settings comes along
with experiences and a multitude of advancement opportunities along with job security is present
(Watson, 2017).
According to Buchan and Seccombe, (2018) the UK nursing labour market details
represent that the nurse to population ratio in the UK has been evaluated to be around 8.2 nurses
per 1000 people which is below the OECD average of about 9.1. The UK nursing labour market
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can be characterised by certain cynical patterns in context of shortage in health support workers.
The major cause for this can be attributed to a lack in the long term and strategic workforce
planning. Also, this had led to a major difference in the supply in health support workers and the
demand has not been in sync. The major solution for this had led to policy changes in the
healthcare recruitment institutions in terms of internal recruitment such as NHS England. As per
the author, in current times it is evident that the demand for health support workers is
outstripping the supply. This has resulted in NHS trusts in increasing the use of agency staff for
filling out the vacancies which drives up agency costs.
As per Rössler, (2012) a high number of people estimated to be around 2.5 million
people work in the healthcare support job roles and also are a vital part of the economy. The
number of people working in the healthcare has tremendously increased ad also it was evident
that the growth was slow in the earlier years. Among major health workers, the demand for
nurses have risen the most and the supply has been short. In the present years the number of
applications for nursing courses in England has increased. Although there are still shortages in
the overall number of healthcare workers and the issues have to be addressed by the upcoming
government. The government needs to improve the access and quality in various healthcare
sectors and also expand the international recruitment. A sector specific route has to be adopted
considering the corona pandemic and post Brexit scenarios and increasing the finding towards
payment of health support workers.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology can be referred to those techniques and procedures that use
utilised for the identification of research problems, defining objectives and procedures for
collection and analysis of the information to find about the research questions and arrive at
relevant solutions. The overall strategy of the paper is evaluated critically through validity and
reliability as well as ethical considerations.
Research type
Research type indicates the method that is adopted for conducting the research for the
purpose of gaining the understanding of the research questions through either numerical basis or
humanistic approaches. The primary types of research are qualitative and quantitative studies.
Quantitative study determines the numerical and statistical methods for conducting the research
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by quantifying the problem and generating numerical data that can be transformed into statistics
for reaching to conclusion. The method of collection is highly structured and fact based where
generalisation of results occurs from larger population. Qualitative study on the other hand is
primarily an exploratory research for understanding the underlying causes, opinions, and
motivations and provides deep insights in to the research problem and for the creation of ideas
through humanistic values (Rutberg and Bouikidis, 2018). This is a bit less structured and
respondent size are small in comparison to quantitative research. This study has adopted
qualitative research as is better understandable through concepts and textual references and in
depth understanding of the research problem.
Research design
Research designs convey the comprehensive strategy of the various components of study
done in a coherent and factual way and determines if the scholar is using the right methods for
addressing the research problem. A research design delivers a blueprint for the entire research
from collection and measurement to data analysis. There are various types of research designs
that can be incorporated in the research such as descriptive design, exploratory design,
correlational research, quasi-experimental research and experimental research. This research will
adopt a descriptive research design as it seeks to describe the current status of determined
variable effectively. The research design aims at proviso of systematic information regarding the
phenomenon. The research does not start with a hypothesis but it can be developed after
collection of data. All the questions in context to how, what, when and where are answered
through methods like case studies, surveys and naturalistic observations (Supriadi and Pheng,
2018).
Research approach
Research approach consists of plan and procedures involved in wide assumptions to
detailed and comprehensive methods for collection of data, observation, analysis, interpretation
and reaching to insightful conclusions. There are primarily two approaches for research design
which are inductive and deductive reasoning. Inductive reasoning is based on observation,
observing patterns, in depth insights, resemblances, regularities in experiences, meanings and
development of theory on the basis of observations. It is aimed at generation of a new theory
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from the interpretation of emerging data and moves from specificity to more generalisations. On
the other hand, deductive approach starts with an existing theory, formulates hypothesis on the
basis on the theory, aims at collection of data to test the hypotheses and the data is analysed to
come at the specific conclusions whether the data either rejects or supports the hypotheses.
Therefore, it moves from generalisations to specificity and is coupled with mostly quantitative
and statistical studies (Stephens and et.al., 2020). This study has selected inductive reasoning as
it can be coupled with qualitative study to research effectively about the research question.
Research philosophy
A research philosophy determines a belief regarding the way data tend to be gathered,
analysed, interpreted, presented about the relevant phenomenon for the research. It deals with
source, development and nature of the knowledge. There are various research philosophies such
as pragmatism, realism, positivism and interpretivism. This research will adopt the interpretivist
philosophy. Interpretivism integrates the human interests and values in a study. The access to the
reality can be also gained through social constructions like languages, instruments, shared
meanings, consciousness etc. and there is high emphasis on qualitative research over qualitive
research. This approach is incorporated in this research through naturalistic approached of data
collection such as observations and interview-based studies through secondary research. The
major advantages of selecting this research philosophy are that qualitative research areas can be
focussed effectively ush as the research problem of this study of analysis the impacts of being a
health worker, understanding about the job fulfilment in healthcare institutions, and for
identification of job security in respect to the health worker. The data and conclusion generated
via interpretivism tend to infer great level of depths and are associated with high level of validity
and reliability (Alharahsheh and Pius, 2020).
Data collection
Data collection in research is referred to the process of gathering and collecting the data
which is then measured and assigned systematically for presentation, and is based on various
variables of interest. It is then established in a systematic manner enabling to provide solutions to
the research questions, testing hypotheses and evaluation of outcomes. Data collection is highly
important for appropriate and quality information for making informed decisions. There are two
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methods of collecting data for research purposes, primary and secondary (Cohen and et.al.,
2020). Primary data collection is the first-hand account of the data collected in real time through
surveys, observations, focus groups, interviews, questionnaires etc. on the other hand secondary
data refers to the second-hand account or using the data that is collected through some other
party, such as the already published data on government sites, online blogs, authentic journal
articles, books, business reports and other publications. This report has selected secondary data
collection methods as there were various constraints in primary data collection due to covid-19
pandemic. Also, secondary data was collected from authentic research databases, valid and
reliable journals, systematic reviews and medical databases. The major research areas covered in
the secondary research through addressing the recruitment of health support workers, effect of
covid-19, SWOT, SMART objectives, PESTLE analysis, pricing strategies and research ethics.
Secondary research has been easy to conduct, economical, time saving and available in refined
form, which are the primary advantages of this data collection method (Johhson and Sylvia,
2018).
Data analysis
Data analysis is the systematic application of the collected data by applying statistical.
Logical and qualitive techniques to present, evaluate, condense, recap, study and interpret
meanings and relevancy of the data. The data analysis can be done using various methods such
as thematic analysis or using software such as coding or SPSS for quantitative data. This
research has used thematic analysis for analysing the data collected in the qualitative research.
This is applied generally for surveys or interviews-based research methods. The most common or
repeated themes are taken into consideration and data is collected and presented accordingly on
the basis of the research question associated ideas, meanings, patterns etc (Castleberry and
Nolen, 2018).
Ethical considerations
The major ethical issues that were taken into consideration when doing this project are
that selection of appropriate sources to collect and structure the data. The aim and design of the
study that was conducted was not harmful to any individual or groups in any manner while
conducting the secondary data collection and is solely aimed at public betterment and creation of
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