Recruitment Strategies for Support Workers in Healthcare Sector

This report provides a comprehensive analysis of support worker recruitment within the healthcare sector. It begins with an introduction outlining the aim, objectives, and significance of the research, focusing on launching a new business in the healthcare market. The literature review explores the impact of health workers, job fulfillment, and job security. The methodology section details the research design, approach, data collection, and ethical considerations. The data analysis section, based on secondary research, examines recruitment trends, the impact of COVID-19, patient satisfaction, and job fulfillment in the UK healthcare industry. The report concludes with recommendations for improving recruitment practices and enhancing the overall well-being of healthcare workers. Key themes include the influence of health workers on society, factors contributing to job satisfaction, and strategies to ensure job security within the healthcare sector. The report also emphasizes the importance of addressing ethical considerations and limitations to provide a balanced perspective on the challenges and opportunities in healthcare recruitment.

Support Worker Recruitment

TABLE OF CONTENTS
Chapter 1: INTRODUCTION.........................................................................................................3
Background..................................................................................................................................3
Aim and Objectives.....................................................................................................................4
Significance.................................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
Theme 1: Impact of health worker...............................................................................................5
Theme 2: The job fulfilment in regards to being a health worker...............................................6
Theme 3: To identify job security in respect to the health worker..............................................8
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
Research type...............................................................................................................................9
Research design.........................................................................................................................10
Research approach.....................................................................................................................10
Research philosophy..................................................................................................................11
Data collection...........................................................................................................................11
Data analysis..............................................................................................................................12
Ethical considerations................................................................................................................12
Reliability and validity..............................................................................................................13
Limitations of the study.............................................................................................................13
CHAPTER 4: DATA ANALYSIS (SECONDARY RESEARCH)..............................................14
Recruitment of workers in the healthcare industry....................................................................14
Effect of Covid 19.....................................................................................................................16
Patient satisfaction.....................................................................................................................17
Job fulfilment and security........................................................................................................18
The analysis of recruitment in healthcare in UK.......................................................................19
CHAPTER 5: CONCLUSION AND RECCOMENDATIONS....................................................20
REFERENCES..............................................................................................................................23

Chapter 1: INTRODUCTION
Background
Business plan is about to launch a new business in the market. This research comprises
the precise information over launching new business idea and also to launch a new project in
respective market. This research project will cover information about the support work
recruitment. This report will cover up the recruitment practices in respect to the new business
plan. Recruitment involve hiring people at various designated position role in organisation which
favour the entity to meet all its different objectives behind the operations entertained. Hiring
practices used by organisation create a significant impact over the work efficiency of
organisation. IN case of any organisation it always needed effective and skilled human resources
at different designated position role in organisation which can support the respective entity to
achieve all its different roles and responsibilities in best way possible (Keyworth and et.al.,
2019). Whenever any organisation try to start its business it faces many challenges and the
prominent challenge which organisation face is related to recruitment of the best possible talent
or the bunch of employees at different designated position role in organisation. Company also
required to sustain other operations like marketing, operation and other such functions in the best
way possible so that best level of customer experience can entertain by organisation. Marketing
is another crucial practice that new companies and new established business organisation needed
to address so that effective brand value can be channelises by company. Marketing is about to
promote the products and service offer by organisation in front of the potential customers in
market. They also try to interact with stakeholders in regards to the marketing and promotion
activity of the organisation. Different tools like PESTEL Analysis, SWOT Analysis,
segmentation, targeting and position related practices are followed to promote the products and
services offer by organisation. Stakeholder engagement is also a prominent factor part of
company's promotional campaigning which motivate the organisation to get engaged with
different external stakeholders in respect to the operations and functions of the organisation
(Srivarathan, Jensen and Kristiansen, 2019). SWOT Analysis and PESTEL Analysis is a tool
efficiently consider all different external and internal factors associated with business
environment that impact over the operations of organisation. SWOT Analysis comprises with
strength, weakness, opportunities and threats part of the organisation which support the
respective entity in achieving the objectives behind different operation and functional activity
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associated with the organisation. PESTEL Analysis comprises with different external business
environment factors like political, economic, social, technological,environment and legal; factors
influence the overall business operations of organisation. Recruitment practices of organisation
also impacted from the operations and also influenced with all different external business
environment that put a direct impact over operation of organisation. All different strategies
organisation form reflect the external environment factors and also the internal analysis of
organization to address the objectives. Pricing policy also follow by organisation to serve the
services of the organisation. Pricing policy of organisation directly impacted over the sales of the
organisation. Customers take make decision on the basis of prices offer by organisation against
the services or product sale by organisation. This research will cover every single aspect related
to the operations of organisation that influence overall operations of organisation.
Aim and Objectives
 To analysis the impacts of being a health worker.
 To understand about the job fulfilment of being a health worker.
 To identify job security in respect to the health worker.
Significance
This report will significantly affect the government and organisation in launching any
business in health care sector. The entire research is all about the health care workers and their
respective life style. What it take to an organisation to initiate the business or organisation in the
health care sector. All the stakeholders associated with the health care sector such as
government, investors, private finances and many other will also influenced like doctors, nursing
professionals and other technical human resources that are a part of the health care sector and
planning to launch the operations under the associated sector. The entire report will significantly
affect to the employees or the graduates that are both young or experienced looking to cherish
the career in the health care sector (van Stenis And et.al., 2017). All different stakeholders can
take a guidance from this study to identify the potential impacts of being a health care
professionals. This study will also benefit to government in framing policies and strategies
related to the health care sector so that proper policy framing can be conducted for improving the
overall scale of the entire sector. The health care is among the most prominent part of the policy
making of organisation which required a strong decision making and policy framing as a
government to boost the entire sector. This entire research will also influence the recruitment
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consultant for recruiting the best possible talent on the basis of the need and requirement of the
entire sector of health care.
CHAPTER 2: LITERATURE REVIEW
Theme 1: Impact of health worker
Health worker involve doctors, clinical staff, nurses and many other professionals. The
entire sector is among the most prominent sector part of the business environment as it directly
associated with the health of the society. Health care is also a part of the basic human need which
deeply influenced in this sector. Ofei-Dodoo and et.al., (2020) Expertise of health worker deeply
affected the entire health care sector. TO achieve the best possible level of health care and
treatment practices it is important that all health worker work on the best of their capacities.
Especially the doctors and nursing professionals are the major stakeholder part of the health care
sector. Health worker play a very impactful role in the overall growth and development of entire
health care sector. Health worker directly get engaged with the patient and family members.
They were constantly involved in providing medial assistance to all the patients and people who
are needy. They were involved in curing the patient according to the individual need and
requirement of patient. As the views stated by the Conversano and et.al., (2020) in its study over
the health worker as they play a signifiant role in making the people to live healthy and long. The
services they cater to all the day and night which make the government more capable to deal
against any emergency related to the medical health care of the people in society. The
contribution of the health worker can be seen in the recent COVID 19 pandemic where the world
and people in society needed medical support 24 by 7. The health care professionals and workers
has given all the energy in providing the best level of medical support to all patients and the
family members. AS the virus is so deadly that spread very easily, so they kept on following all
the guidelines issued by the world health organisation like social distancing and all other
necessary practices.
The views illustrated by the Mengesha And et.al., (2018) over health workers as they are
the back bone behind the physical or mental health of the society. They carry the responsibility
to provide the healthy life style to all the people in society. The impact of health worker is huge
over the overall growth and development of society. They provide a constant medical support
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which leads to society for dealing against any kind of medical emergency that society is facing
and also the people in society get constant support from the health workers all the day and night.
Health care workers make it very significantly by serving the best level of healthy care services
that can protect the mental and physical health of all the people part of the society. IT can be
projected that health care workers created a positive impacts over the society.
Rosner, (2020) has projected its views over the health care workers that many cases has
been reported where the health care workers has been involved in wrong or unethical practices.
They been involved in overcharging the feed and charges against the treatment people take from
such professionals. Mental health care is a professional area of practice that also have been
critical in respect to the health workers. In many cases professionals do not effectively address
the mental health issues of patient which leads to many serious challenge sin respect to the
customers. Patient face many challenges due to the unethical practices or behaviour such
professionals follow to deliver the health care services.
Theme 2: The job fulfilment in regards to being a health worker
Bhatnagar and Srivastava, (2012) has reviewed that job satisfaction in hospital personnel
is related to various factors such as optimal arrangements in work, the changes in participating in
the decision-making process actively, the communication effectiveness, level of autonomy, sense
of belongingness, workplace environment, nature of work, collective problem solving and
attitude of management. The work itself in context of responsibilities, duties, job role, interest of
working in the relevant sector, the growth opportunities and ability to contribute for the
betterment of the society tend to all have effect on job fulfilment in the healthcare workers un the
UK. Other factors that influenced the job fulfilment are quality of supervision through technical
and social support, relationship with the co-workers, growth and promotional opportunities,
further chances of career advancement, adequacy of pay and other benefits.
As per Nikic and et.al., (2008) job fulfilment refers to the feeling of a sense of
satisfaction and working in line with natural motivation as well as gaining a sense of purpose
while doing the job. In context of health sector of the UK, it’s highly valued and constituted as
the primary factor in addressing the job productivity among health workers. It is noted that the
job satisfaction, sense of fulfilment and achievement is astonishingly high. As per the study, the
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impact that positive psychology has on job fulfilment was evaluated from 385 healthcare
professionals working in the public healthcare sector. The structural equation model was used for
the analysis of relationship between constructs of psychology and autonomy of job that
ultimately leads to job satisfaction. The major outcomes from the research showed that both
direct and indirect positive relationship was found between job satisfaction and hope through the
factor of job autonomy. Aside from self-efficacy which tend to show a low positive relationship,
optimism majorly influenced the job fulfilment in the health care workers. The conclusion of the
study was that psychological capital and sense of purpose tend to majorly have positive effects
on the job satisfaction of healthcare workers while job autonomy minimally impacted the same.
It was also observed that the level of job fulfilment inspired a positive workplace culture in spite
of high stress levels in healthcare workers and also stimulate positive work ethics.
In another study by Bradley and Cartwright, (2002) the recruitment and retention of
healthcare workers like nurses was established to be a major concern in Northwest England. The
study investigated the amount of job fulfilment, job stress, social support, health and overall job
satisfaction among the nurses from 4 different healthcare organisations. A questionnaire method
was used based on 350 usable questions on the primary factors like perceived support, job
satisfaction, and health were collected from a sample size of 1162 healthcare and support
workers. Another follow up study was conducted after 6 months. The results of the research
study showed that the perceived organisational support and social support is highly related to the
job satisfaction in the nurses of the healthcare institutions. In healthcare organisations provided
adequate support to the various healthcare workers in individual and group level, it can increase
the job satisfaction in the nurses.
According a research by Bimpong and et.al., (2020) for studying the relationship between
employee satisfaction, retention and wages within the national health service in the UK, various
databases have been used to observe results. About 27 803 articles have been identified where
after elimination of duplicates, and other factors, 31 full text articles have been evaluated. The
major themes that were considered were low job fulfilment affecting job retention, poor wages
affecting staff satisfaction and the limitation in the raising of compensation as a method of
improving employee retention. The various factors taken into account for studying the
relationships such as the flexibility, autonomy, staffing level, training and development, and the
workplace environment along with nature of job. The major highlights from the study revealed
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factors that impact the sense of job fulfilment affected the retention of employees along with the
compensation structure. It was also noted that an increase in the wages solely was not
responsible for higher job satisfaction in the healthcare workers.
As per Nantsupawat and et.al., (2017), the development of service sector has seen a
particular rise in the healthcare sector which has led to job burnouts in the healthcare sector. The
major hindrances in job fulfilment for health support workers are the stressful reasons such as
working in emotionally demanding situations with patients and families. The support workers
need to make quick decisions, extensive workload, long night shifts, and high number of
working hours.
Theme 3: To identify job security in respect to the health worker
As per Watson, (2017) healthcare and support workers pertain a comparatively better job
security as compared to other service sector job due to the higher requirements of the job role in
the healthcare sector. Also, it is expected that the job demand is to grow in the upcoming years
and there are higher chances of career progression. Career for major support workers like nurses,
healthcare assistants, auxiliary nurses, healthcare providers in clinical and other medical settings
are highly required in various healthcare organisations. Although, Watson, (2017) has reviewed
that there are both upsides and downsides in entering the job in this profession. The major
benefits include development of close relationships with patients, to work in a fast-paced work
culture, higher chances of growth and various opportunities from time to time, high demand for
assistants and high job security. The major demerits of this profession are high work stress and
overload of work, difficult patients, and the psychological issues that can come from losing a
patient. The working hours in healthcare settings are long in general as medical facilities never
close so support workers have to work in shifts. In context of remuneration and compensation,
the health support workers get salaries depending upon the medical facilities are stable and well
structured. healthcare professionals career progression in the healthcare settings comes along
with experiences and a multitude of advancement opportunities along with job security is present
(Watson, 2017).
According to Buchan and Seccombe, (2018) the UK nursing labour market details
represent that the nurse to population ratio in the UK has been evaluated to be around 8.2 nurses
per 1000 people which is below the OECD average of about 9.1. The UK nursing labour market
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can be characterised by certain cynical patterns in context of shortage in health support workers.
The major cause for this can be attributed to a lack in the long term and strategic workforce
planning. Also, this had led to a major difference in the supply in health support workers and the
demand has not been in sync. The major solution for this had led to policy changes in the
healthcare recruitment institutions in terms of internal recruitment such as NHS England. As per
the author, in current times it is evident that the demand for health support workers is
outstripping the supply. This has resulted in NHS trusts in increasing the use of agency staff for
filling out the vacancies which drives up agency costs.
As per Rössler, (2012) a high number of people estimated to be around 2.5 million
people work in the healthcare support job roles and also are a vital part of the economy. The
number of people working in the healthcare has tremendously increased ad also it was evident
that the growth was slow in the earlier years. Among major health workers, the demand for
nurses have risen the most and the supply has been short. In the present years the number of
applications for nursing courses in England has increased. Although there are still shortages in
the overall number of healthcare workers and the issues have to be addressed by the upcoming
government. The government needs to improve the access and quality in various healthcare
sectors and also expand the international recruitment. A sector specific route has to be adopted
considering the corona pandemic and post Brexit scenarios and increasing the finding towards
payment of health support workers.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology can be referred to those techniques and procedures that use
utilised for the identification of research problems, defining objectives and procedures for
collection and analysis of the information to find about the research questions and arrive at
relevant solutions. The overall strategy of the paper is evaluated critically through validity and
reliability as well as ethical considerations.
Research type
Research type indicates the method that is adopted for conducting the research for the
purpose of gaining the understanding of the research questions through either numerical basis or
humanistic approaches. The primary types of research are qualitative and quantitative studies.
Quantitative study determines the numerical and statistical methods for conducting the research
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by quantifying the problem and generating numerical data that can be transformed into statistics
for reaching to conclusion. The method of collection is highly structured and fact based where
generalisation of results occurs from larger population. Qualitative study on the other hand is
primarily an exploratory research for understanding the underlying causes, opinions, and
motivations and provides deep insights in to the research problem and for the creation of ideas
through humanistic values (Rutberg and Bouikidis, 2018). This is a bit less structured and
respondent size are small in comparison to quantitative research. This study has adopted
qualitative research as is better understandable through concepts and textual references and in
depth understanding of the research problem.
Research design
Research designs convey the comprehensive strategy of the various components of study
done in a coherent and factual way and determines if the scholar is using the right methods for
addressing the research problem. A research design delivers a blueprint for the entire research
from collection and measurement to data analysis. There are various types of research designs
that can be incorporated in the research such as descriptive design, exploratory design,
correlational research, quasi-experimental research and experimental research. This research will
adopt a descriptive research design as it seeks to describe the current status of determined
variable effectively. The research design aims at proviso of systematic information regarding the
phenomenon. The research does not start with a hypothesis but it can be developed after
collection of data. All the questions in context to how, what, when and where are answered
through methods like case studies, surveys and naturalistic observations (Supriadi and Pheng,
2018).
Research approach
Research approach consists of plan and procedures involved in wide assumptions to
detailed and comprehensive methods for collection of data, observation, analysis, interpretation
and reaching to insightful conclusions. There are primarily two approaches for research design
which are inductive and deductive reasoning. Inductive reasoning is based on observation,
observing patterns, in depth insights, resemblances, regularities in experiences, meanings and
development of theory on the basis of observations. It is aimed at generation of a new theory
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from the interpretation of emerging data and moves from specificity to more generalisations. On
the other hand, deductive approach starts with an existing theory, formulates hypothesis on the
basis on the theory, aims at collection of data to test the hypotheses and the data is analysed to
come at the specific conclusions whether the data either rejects or supports the hypotheses.
Therefore, it moves from generalisations to specificity and is coupled with mostly quantitative
and statistical studies (Stephens and et.al., 2020). This study has selected inductive reasoning as
it can be coupled with qualitative study to research effectively about the research question.
Research philosophy
A research philosophy determines a belief regarding the way data tend to be gathered,
analysed, interpreted, presented about the relevant phenomenon for the research. It deals with
source, development and nature of the knowledge. There are various research philosophies such
as pragmatism, realism, positivism and interpretivism. This research will adopt the interpretivist
philosophy. Interpretivism integrates the human interests and values in a study. The access to the
reality can be also gained through social constructions like languages, instruments, shared
meanings, consciousness etc. and there is high emphasis on qualitative research over qualitive
research. This approach is incorporated in this research through naturalistic approached of data
collection such as observations and interview-based studies through secondary research. The
major advantages of selecting this research philosophy are that qualitative research areas can be
focussed effectively ush as the research problem of this study of analysis the impacts of being a
health worker, understanding about the job fulfilment in healthcare institutions, and for
identification of job security in respect to the health worker. The data and conclusion generated
via interpretivism tend to infer great level of depths and are associated with high level of validity
and reliability (Alharahsheh and Pius, 2020).
Data collection
Data collection in research is referred to the process of gathering and collecting the data
which is then measured and assigned systematically for presentation, and is based on various
variables of interest. It is then established in a systematic manner enabling to provide solutions to
the research questions, testing hypotheses and evaluation of outcomes. Data collection is highly
important for appropriate and quality information for making informed decisions. There are two
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methods of collecting data for research purposes, primary and secondary (Cohen and et.al.,
2020). Primary data collection is the first-hand account of the data collected in real time through
surveys, observations, focus groups, interviews, questionnaires etc. on the other hand secondary
data refers to the second-hand account or using the data that is collected through some other
party, such as the already published data on government sites, online blogs, authentic journal
articles, books, business reports and other publications. This report has selected secondary data
collection methods as there were various constraints in primary data collection due to covid-19
pandemic. Also, secondary data was collected from authentic research databases, valid and
reliable journals, systematic reviews and medical databases. The major research areas covered in
the secondary research through addressing the recruitment of health support workers, effect of
covid-19, SWOT, SMART objectives, PESTLE analysis, pricing strategies and research ethics.
Secondary research has been easy to conduct, economical, time saving and available in refined
form, which are the primary advantages of this data collection method (Johhson and Sylvia,
2018).
Data analysis
Data analysis is the systematic application of the collected data by applying statistical.
Logical and qualitive techniques to present, evaluate, condense, recap, study and interpret
meanings and relevancy of the data. The data analysis can be done using various methods such
as thematic analysis or using software such as coding or SPSS for quantitative data. This
research has used thematic analysis for analysing the data collected in the qualitative research.
This is applied generally for surveys or interviews-based research methods. The most common or
repeated themes are taken into consideration and data is collected and presented accordingly on
the basis of the research question associated ideas, meanings, patterns etc (Castleberry and
Nolen, 2018).
Ethical considerations
The major ethical issues that were taken into consideration when doing this project are
that selection of appropriate sources to collect and structure the data. The aim and design of the
study that was conducted was not harmful to any individual or groups in any manner while
conducting the secondary data collection and is solely aimed at public betterment and creation of
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new information. The results and outcomes of this report will be communicated effectively
through right means with high transparency, replicability and publicness. The secondary data
used in this research was collected from different researches with the purpose which is different
that the other studies. The ethical practice of collecting the secondary data has aimed at
maximisation of the value of public investment. The data was successfully De-identified before
releasing it to the scholar, the consent of the research was assumed for all the studies that were
used after analysing their research ethics, and the use of the data has not resulted in any distress.
All moral norms were adhered to, and the research was conducted extremely genuinely. The
scholar stayed faithful to all the obligations and consistency was practiced throughout the study
(Sherif, 2018).
Reliability and validity
The research conducted by the scholar is highly reliable, which means that there is highly
replicability or the number of times it can be reproduced is high. This means that under the same
conditions, if the test and analysis is conducted again, the results will be highly similar. The
extent to which the healthcare workers’ recruitment, job fulfilment and job security is measured
is high along with the effect of COVID-19 on them and also the evaluation of pestle, pricing
strategies in the data analysis. The validity signifies the way in which this report has been
analysed and how accurately it has measured the subject are and led to relevant outcomes. This
report has adopted the use of all the right sources of data and analysed it using qualitative
method for the healthcare organisations in the UK, and covered the extent of all the aims and
research questions, making it highly valid (Mohajan, 2017).
Limitations of the study
The various limitations that the scholar has witnessed were constraints in terms of time
and budget to conduct the study more effectively and extensively. The resources at the disposal
of the scholar were less. The scholar couldn’t conduct a primary analysis due to the hindrances
of corona virus pandemic and has to rely on secondary sources like books, journals, online
articles and medical journals. Only general information that was collected from the previous
studies could be used in the research. However, the study was conducted effectively by optimal
13

use of all the available resources and gained an in depth understanding of the research topic
(Ross and Zaidi, 2019).
CHAPTER 4: DATA ANALYSIS (SECONDARY RESEARCH)
Recruitment of workers in the healthcare industry
Recruitment is process of selecting particular individual that have talent, skills and
capabilities in order to complete the task in best possible manner. There are several method that
are used by healthcare professional in order to recruit highly qualified, talented staff that can
treat patient in effective manner. Employees have direct impact on growth and success of
organisation as they are individual that provide services to people so that they can enjoy healthy
lifestyles for longer time frame. Healthcare organisation are making use of different process in
order to recruit staff member that have desired capabilities and skills to delivered best services to
patient. On boarding is process of hiring new candidate or professional expert that have talent,
skills to provide support to various patient so that they can enjoy healthy lifestyles. The first
method that is used by healthcare industry to recruit right people at right place within limited
time frame is to identified vacancy in the firm. There are various organisation in which there is
vacancy of staff member or talent people that have capabilities to treat and support patient in best
possible manner. Second process that is used by healthcare professional in order to recruit staff
member is job analysis which helps in identifying type of skills and talented required (Blachman,
Blaum and Zabar, 2019). It is important process that helps in identifying type of vacancy needs
to be filled so that specific task can be completed and patient can be delivered better services for
better health and wellness in near future.
Furthermore it can be analysis and identified that it helps health professional in writing
job description and personal specification there by attracting talent, more knowledgable and
experienced individual in the firm. Another process that is followed by healthcare professional to
recruit staff member is creation of job description which specific that duties, roles and
responsibilities, number of hours needs to be worked by staff member. Thus it helps in clearly
stating the staff member about what are several expectancy of firm from its and for which
position it is hired in the organisation(Waxin And et. al., 2018). So, job description helps in
maintained and building strong relationship between staff member and employer of healthcare
for longer time frame. Moreover, it has been analysed and understand that in healthcare industry,
14

personal specification is an another document made that clearly specify about qualification and
skills that are required to complete the task or delivered services to patients. There are various
other function that are also performed by manager in order to recruited highly qualified,
experienced staff member in the firm is advertisement of job through both internal and external
sources.
So that individual can be aware of type of job in specific organisation and they can apply
in order to make effective utilisation of their skills and capabilities in order to provide better
services to patient. Like internal recruitment is process of organisation in which manager
promote talented employee's to higher level so that they can make use of their skills and
capabilities to delivered support to key individual. Moreover, it has been understand that
recruitment can be also done through external sources such as by advertising in newspaper, local
press and noticeboard so that right individual can apply (Carter Andrews and et. al., 2019).. For
example: NHS make use of both internal and external method of advertisement to attract
maximum number of highly knowledgable, skilled and qualified staff member so that end
objectives can be achieved. At last it can be analyses and interpreted from above analysis that
companies or organisation operating in healthcare sector in order to recruit staff member send
out application form.
These are final application form that is send to candidate that are interested to apply for
specific position in order to provide support to patients. It contained all detailed information
about healthcare organisation, its services and facilities with additional information such as
overall salary, its position in the firm. In order to recruit the individual or staff member in the
healthcare industry, CV is also requested therefore candidate prepare CV which include
information such as education, previous employment history, hobbies, interest and experience of
individual. Therefore it can be interpreted and analysed that company by making use of different
recruitment process are able to have and retained highly qualified, experienced and talented staff
member in long run. Overall different process of recruitment has helped in hiring and selecting
individual or staff member that have more experienced, talent and skills to provide services or
support to patient (Gonzaga And et. al., 2020).
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Effect of Covid 19
As per Ho, Chen and Yen, (2020) the crisis of Covid-19 has led to the healthcare workers
in the UK healthcare industry to face many challenges as less and less vacancies are being
presented by the hospital organisations as there is a shortage of resources and cost cutting due to
cash flow crisis. The permanent recruitment onboarding has slowed down majorly after few
months of the onset of the corona pandemic. The start dates and joining of the already recruited
candidates have also postponed, although the healthcare sector in the UK is witnessing an
increase in the demand of the support workers as well the ambitions of various clients to return
to normalcy in the near future. On the temporary side, there has been a steep rise in the demand
for critical care support workers and nurses to deal with the corona virus pandemic in various
NHS trust along with the higher demand for unqualified healthcare workers for assisting in the
process.
According to Chew and et.al., (2020) there is a consistent requirement for mental health
nurses as well as district nurses, due to the suspension of the home visits, the demand of support
workers have decreased. Apart from this there has been cancellations of various caseloads as
well as operations and surgeries that has affected the demand of the healthcare workers, certain
allied health professionals and the theatre staff.
As per Rimmer, (2020) workers that are in the front lines of the corona pandemic, a high
number of them are out in action, possess symptoms of the virus or are in isolation, all of which
have substantially decreased the number or pool of available candidates. Also, because the lack
of widespread testing is making situation more difficult for the jobs of the support workers as
they might not be able to work faster even if they feel healthy. Also, there is a major lack of the
PPE kits and safety equipment to treat the corona patients as well as in other private medical
operations for other illnesses, which is creating hindrances in recruitment and thus a lower
recruitment is seen. This is mainly because the support workers are highly worried regarding
their own protection while helping the patients and the clients so they themselves are choosing to
avoid working for the time being. Also, as per the data, many new recruits are being directly
assigned to work in the corona wards. All these may make the reluctance in the bookings very
high in the potential future.
According to White and Van Der Boor, (2020) the demand for the critical care as well as
the general nurses will remain extremely high in the comping time periods and will further
16

increase. Also, a large pool of support workers will be noted in the upcoming months as they will
re-join or start their work efficiently post pandemic. Major improvements will be made in the
supply of necessary equipment, PPE kits and testing will also increase in upcoming months
which will play a major role is the reassuring of the employees. There is also a high expectance
of various other services in context to healthcare that will increase which are currently inactive.
These are radiology, occupational therapies, physiotherapies as well as health visiting which
might start soon. Also, in the longer term, the backlogs that gave been developed by the
suspension of such services will lead to raising the demand of the support workers in the
potential future in the healthcare sector of the UK (White and Van Der Boor, 2020).
Patient satisfaction
As per the secondary research, the healthcare workers in the UK heath sector makes
change sin the lives of so many patients and improve patient satisfaction. They make a genuine
change or impact in somebody’s life and being a Support Worker implies having a beneficial
outcome in somebody's life. Rolling out a genuine improvement to the lives of the individuals
the healthcare workers offer help for and their locale of companions, family and carers.
However, as per a study conducted by Baxter and et.al., (2018) the aim was to undertake
an assessment of the association between the health care worker satisfaction and the patient
satisfaction. The study was based on questionnaire survey where 18642 healthcare support
workers and about 9283 patients were studied. The outcomes of the research were that despite
the normal belief or assumption that there is high corelation, the factors of link were lower.
Inspite of this, the value of the corelation that was obtained by the study cannot be ignored and
this corroborates that the satisfaction levels of patients are not affected by satisfaction level of
workers.
According to another study it was observed that the healthcare organisations tend to
conduct motoring of the patients for evaluation of the improvement needed in addressing the
element of quality care in the hospital and clinical settings (Hall and et.al., 2019). Due to the fact
that nurses and healthcare support workers spend a majority of their time with the patients, they
tend to have a major impact on the experiences of the patients. In order to study this, a research
was conducted by conducting a qualitative research design where 4 focus groups were evaluated.
Every focus groups had at least 6 registered nurses in the hospital care, nursing home care,
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mental hospital care and home care settings. A summation of 26 nurses went through recruitment
procedure via purposeful sampling and the audiotapes were transcribed, audiotaped and analysed
using the thematic analysis. The outcome of the study was that the nurses corroborated various
elements which they believed would enhance the quality of care that the patients are receiving.
As per the study, the major practices and elements that could improve the experiences of the
patients are collaboration in the working relationships, clinical competence of the nurse,
autonomous practices in nursing and healthcare, adequate workforce and staffing, a monitoring
of the practices the nurses, good managerial support and a patient oriented culture (Durojaiye
and et.al., 2018). As per the healthcare workers, the various barriers in the patient being satisfied
are the cost effectiveness policies as well as the transparency of the objectives for external
accountability. The demotivation in nurses to work happens when they feel pressured in
increasing theory productivity and the reporting of a high administrative burden. The result was
that the nurses believed that majority of the elements stated above may not improve the quality
of healthcare and patient satisfaction unless hindrances are absolved. Also, healthcare support
workers need to gain autonomy in order to improve the quality of care for the patients and
enhance their experiences (Aiken and et.al., 2018).
Job fulfilment and security
As per secondary data being a Support specialist is unbelievably fulfilling. For
some individuals who work in the area, the connections they structure with the individuals they
work with tend to impart the feeling of individual accomplishment. In a study by Ledikwe and
et.al., (2018), the job fulfilment in the healthcare workers is high due to the various factors like
motivation from doing the work itself. The workers tend to help the patients and family as well
as the community, which establishes the fact that in their day to day lives they give back to the
community in multiple ways. This makes the job highly fulfilling along with other material
benefits (Ledikwe and et.al., 2018). As per the application of the motivational theory by
Hertzberg in the healthcare sector of the UK, there are primary two factors that represent job
fulfilment, hygiene and motivational factors. Hygiene factors represent those factors the absence
of which will demotivate the workers in the clinical and hospital settings. It generally represents
the thing like the status, the job security, the compensation and the fringe benefits, the working
conditions and environment, the organisational culture, vacations, insurance. These do not make
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the motivation high but abstain people from getting dissatisfied while performing their jobs. We
can observe that remuneration and the co workers can be classified as the hygiene factors
(Musinguzi and et.al., 2018). As per the theory, the motivators for the support workers can be
classified as those factors which are helpful in increasing the motivational and satisfaction levels
of workers in a regular basis and for longer time period. Theis involves the nature of the work,
the challenges and positive outcomes of doing the work, the recognition that the workers get for
their achievements. For example, the applause and support from the entire world that people are
giving to the healthcare workers like nurses who are fighting the corona virus pandemic. It gives
a sense of opportunity and meaning to the lives of the healthcare workers, their involvement in
decision making and having a sense of important to the sector. All these factor gives positive
satisfaction to the lives of the healthcare workers. On the other hand, sometimes the work can be
highly hectic and intensive, which might lead to stress in the workers. Lower motivation will
tend to underutilisation of available resources and less job fulfilment in many instances. When it
comes to job security starting a profession as a Support Worker is an insightful path. The interest
for Support Workers has expanded in the course of the most recent five years, and that is set to
fasten as UK’s population ages, the social consideration area extends to extraordinary
employment opportunity security. To sum up the job fulfilment as well as job security for the
support workers is high (Yang and Fry, 2018).
The analysis of recruitment in healthcare in UK
As per the secondary analysis, there is requirement of a complete macro environment
analysis to start a support worker recruitment company. All the major organisations like public
hospital, small clinics, private hospitals and healthcare companies need to recruit the healthcare
support workers periodically as per the demand and supply. The various recruitment methods are
internal and external recruitment, the internal recruitment happens through transfers and internal
promotions where the existing workers may be given higher responsibilities. The external
recruitment occurs through nursing college selections, internships, job portals and careers page
of the healthcare organisations (Fletcher and et.al., 2020). As per a PESTLE analysis, the
recruitment in the healthcare sector of UK can be termed dynamic. The major political factors
are political variables of some random state or nation influence the enlistment business,
particularly while selecting a competitor from another nation. The enrolment office needs to
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recognize the wellbeing and instruction of the competitor. The economic factors represent
economy's condition being the basic for both the organizations utilizing the enlistment office and
the up-and-comers. The social factors encompass recruitment offices who should know more
than the instructive foundation of a certified competitor. They should likewise comprehend the
social and social character of the applicant as well. The technological analysis represent that
recruitment organizations frequently use innovation to arrive at up-and-comers. The legal
analysis shows that enrolment offices must approach laws and guidelines to avoid any legal
issues and need to adhere to all the regulations, standards and laws in the healthcare sector.
Finally, the environment analysis represent that recruitment offices ought to recognize the
atmosphere and natural laws (Patterson and et.al., 2018) As per competitive analysis the major
industrial rivals in the recruitment of healthcare workers in the UK are: Shirley Parsons
Recruitment, who constantly research the business sectors and build up our organizations to
secure position open doors for experts at all levels, from graduate to chief. The other recruitment
agency Xpress Solutions Recruitment are an enrolling organization situated in Oldham they
assist individuals with securing positions. In terms of pricing strategy is adopted in the healthcare
sector of UK are Value based estimating which means setting a cost dependent on how much the
client accepts what you're selling is worth. The expense of a recruitment agency to a business
will tend to depend on the job vacancies that are in demand and are being filled. Standard
enlistment costs will in general reach somewhere in the range of 15% and 20% of a competitor's
first yearly remuneration, yet this can go as high as 30% for difficult to fill positions. In context
to the overall recruitment in the healthcare sector of UK, there are various opportunities and
threats that can be evaluated from the data. An opportunity that can be gained are a lot of HIS
hospitals will come in contact with recruitment companies looking for support workers.
However, the major threats are the high completion level, the pandemic and the danger of
recovery of sum as the factual operation is offering work in clinics (Pinfold and et.al., 2019).
CHAPTER 5: CONCLUSION AND RECCOMENDATIONS
From the above research it can be concluded that the business plan of establishing a
recruitment agency for healthcare support workers may be highly feasible, relevant and viable as
per the conditions of the present job and business market. This report will significantly affect the
government and organisation in launching any business in health care sector. The major aims and
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objectives were the analysis of the healthcare workers job fulfilment, job security and major
impacts of being a healthcare worker. Support workers, nursing personnel and many other
practitioners are active in health care sector in the UK. The entire industry, as it is directly
related to the wellbeing of society, is one of the most influential components of the business
climate. Health care is also part of the universal human need that has profoundly affected this
field. In hospital workers, job satisfaction is linked to various factors such as optimum work
conditions, improvements in active involvement in the decision-making process, communication
efficiency, degree of autonomy, sense of belonging, atmosphere of the workplace, quality of
work, collaborative problem solving and management attitude. Healthcare and support workers
pertain a comparatively better job security as compared to other service sector job due to the
higher requirements of the job role in the healthcare sector. In the coming years, work demand is
projected to rise and there are greater chances of career advancement. In different healthcare
organizations, careers for major support staff such as nurses, healthcare managers, auxiliary
nurses, clinical and other medical care providers are highly needed. The Covid-19 crisis has
forced healthcare staff in the UK healthcare sector to face several difficulties as hospital
organizations present less and fewer jobs as there is a lack of personnel and cost savings due to
the cash flow crisis. After a few months after the onset of the corona pandemic, permanent
onboarding recruiting has slowed down dramatically. The external macro environment analysis,
competitive analysis and pricing strategy of the recruitment in healthcare sector in UK was
conducted.
The major recommendations for improvement in the recruitment of healthcare workers
are to counter the various challenges in the recruitment of workers such as widespread talent
gaps, problems in demand and supply of workers, shortage of vacancies, high turnover rates etc.
A Support Worker Recruitment Company is my strategy. We will give both organizations and
consumers what they need in my organization (de Masi and et.al., 2017). We would flexibly one
for them on the off chance that a company wants to retain a professional and if a support worker
needs a place you work, we will gracefully give them a job spot. the use of technology in the
business such as the recruitment software that is comprehensive with features like time to fill
vacancies, reduction in the agency expenditure and streamlining of the entire hiring process. At
my organization we will give both organization and customers what they need. On the off chance
that an organization needs uphold specialist we will flexibly one for them and if a Support
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labourer needs some place you work we can gracefully them a position of work (Conway, J.,
Tsourtos and Lawn, 2017). At my organization we make the enrolment cycle simple on both the
labourer and the business we give straightforwardness to the two players and simplicity both
their minds. We have a clear promise at my company to build fruitful, skilled and convinced
employees, who at each stage of the enlistment cycle will offer aptitude and motivation to both
our rivals and customers. My plan would help make the enrolment period of assistance much
easier and less upsetting. In some cases, support workers get the inclination that the job they do
will lead them to no place they free their drive some of the time because of the feeling that what
they do is essentially boring and dreary anyway, my business idea will return the amusing to help
workers' enlistment and it will return drive to help workers (Baine, Kasangaki and Baine, 2018).
In pricing strategies, there will be 35% of the first yearly compensation this is on the grounds
that the organization will do an amazing job to ensure clients get an encounter they would not go
anyplace else. At the company we offer potential workers more extensive training than they have
already received. In order to reduce the completion, it is necessary that the recruitment company
vary from other enrolment organizations since helping the labourer with training meetings and
blessing them free uniform for the organization they are going to go into (Patterson and Driver,
2018).
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