HRM 10: Recruitment and Selection Process for Marketing Manager

This report outlines the recruitment and selection process for an assistant marketing manager at ABC Corporation. It begins with a job advertisement posted on Monster.com, detailing the position's responsibilities, required skills, and job specifications. The report then delves into the interview process, which includes both situational and behavioral questions designed to assess candidates' skills and experience. Sample interview questions and answers are provided, along with a STAR scaling rating scale to evaluate candidate responses. The situational questions focus on past experiences under pressure and handling difficult clients, while the behavioral questions assess teamwork, conflict resolution, and strengths. The rating scale provides a clear benchmark for evaluating candidate responses, ensuring a fair and objective selection process. The report also includes a detailed job advertisement, providing insights into the company's values and expectations for the role.

Running head: HRM 0
HUMAN RESOURCE MANAGEMENT

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Table of Contents
Introduction:...............................................................................................................................................1
JOB ADVERTISEMENT:.................................................................................................................................1
Interview questions and answers:...............................................................................................................4
Situational questions:..............................................................................................................................4
Behavioural questions:............................................................................................................................4
Rating scale:................................................................................................................................................5
References:..................................................................................................................................................6

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Introduction:
This report focuses on the recruitment and selection process of the company called ABC
Corporation. It is the company that is looking for assistant marketing manager for the firm. This
process requires the medium to post the vacancy in order to make the people aware about the job
vacancy. The online platform that has been selected for posting the advertisement is
Monster.com. After this, interview process will start that will be used to select the appropriate
candidate for the position. The structured interview questions need to be made for this. The
structured questions refer to the already set questions that should be asked to every candidate
(Mojtahed, Nunes, Martins & Peng, 2014). The questions would be similar for every candidate
without any biasness and a rating scale will also be designed to measure the results (Whiting,
2008). The questions that will be included in the interview process would be structured and
behavioural based. Last part of the report discuses about the rating scale for the interview
process.
As far as the interview is concerned, it involves two rounds. The first would be the situational
interview and other would be behavioural based (Stuckey, 2013). As the interviews are different
thus the panel that has been selected for the interview would also be different. The first interview
that is the situational one involves the panel of two members and second interview that is the
behavioural interview involves 3 members in the panel. The total of 5 candidates will be
interviewed by both the panel and then one of them will be selected as per the rating scale that
has been designed. In the situational interview, the questions would be as per the educational and
other academic and professional skills of the person and in the behavioural interview the
candidate would be judged on the basis of their social and behavioural skills (Harvey, 2011).
Following is the job advertisement that would be posted at Monster.com site for attracting the
candidates and making them aware about the job and its responsibilities so that the candidates
can apply as per their expertise and relevance to the job.
JOB ADVERTISEMENT:
Position: assistant marketing manager
Date of posting: January 1, 2018

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Apply till: January 9, 2018
Employment type: full time
Location: Toronto
Company profile:
We provide marketing consultancy to the clients as per their requirements. We used to design
marketing campaigns and other sorts of marketing communication strategies for the clients and
ensure that the client is getting the expected response. The vision of the company is “Believes in
serving quality”. This suggests that we are not serving the clients with the quality but we hire
quality employees so that we can deliver the same. We are aiding our employees with great and
open culture of working and also provide great incentives as per the performance. Offers
handsome salary to the deserving candidates and believes in being customers as well as
employee oriented. We are hiring for assistant marketing manager post and wants genuine and
enthusiastic candidates for the same.
As an assistant marketing manager, you have to report to the marketing manager of the company.
You have to handle the clients and help the team to design the marketing campaigns as per the
requirements of the clients. There are many other responsibilities also. Your efforts will be
appreciated for sure.
Apply online and share your resume with us, we will get back to you soon with further details.
JOB DUTIES:
 Handling marketing team
 Handling the clients requirements
 Making presentation and presenting in to the clients
 Resolving client queries
 Meeting with the clients on their site

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 Coordinate and asset the whole marketing team
 Designing f marketing campaigns
 Managing and track of the clients data
JOB SPECIFICATIONS:
 Diploma or 2 year marketing communication course from any of the recognized
university
 2+ years of experience in the related field
SKILLS REQUIRED:
 Professional skills
 Strong verbal and written communication skills
 Knowledge of marketing concepts
 Technical knowledge of the field and market
 Proficiency in MS office tools
Thank you all for applying for this post. It is a request that only relevant candidates apply for
this. We will call those who are most relevant and whose resume will be selected by the panel.
Interviews will be conducted at the office site only candidates will be accommodated from our
side if the process exceeds a day.
Interview questions and answers:
Situational questions:
Question 1: please share about the situation where you have worked under high pressure because
of the client’s deadline.

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As I told you that I was working as a marketing executive in my previous firm so I have face a
lot of pressure from the client’s side. My previous company used to take small project of less
than 3 days deadline and thus I have always worked under pressure. It was the time when I have
to conduct a survey on the customers of a brand in the outlet and I had to submit the reports the
next morning. The customers have delayed in giving the response and I have made the report
sitting all over the night to present it in the morning.
Question 2: how you deal with any rude client?
I have once gone through a situation where in spite of being right my client was shouting at me
on phone about not sending the correct report to them. The mistake was on their part and not
from my side. I tried and fixed a meeting with client, went to his office and explained the
situation to him and then he got satisfied with the work.
Question 3: what will you do if you find one of your staff members is ruining all the client deals?
In this situation, I would try to find out the reason behind this behaviour of the member and then
train him accordingly.
Behavioural questions:
Question 1: how you coordinate with the teams of members from different cultural background?
As per me I am the person who can adjust with anyone. Even in my previous organisation, I have
handled the team of 14 people and 5 of them were of different cultural background. I am the
person who believes in learning about direct culture and versatile in this sense. We used to
celebrate the festivals of each and every member’s background so that they do not feel isolated
and this also makes the people aware about different culture. Making emotional attachment is
very much required to work in a team and I have the person who can score 9 out of 10 in
emotional intelligence.
Question 2: Have you ever resolved any team issue? Please explain where and how?
In my previous organisation, I used to handle the team of 14 members and my major work was
into field marketing analysis and making reports along with client dealing. Once I sent one of my
team members to the client for the budget proposal approval of the campaign that was designed

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for the clients. He went and presented a budget of some other client. This made the client very
angry and he rejected the deal with us. This develops a great problem for us. That member was
new to the system and I dint want to escalate the issue further otherwise he would have been
penalised for the same. So I decided to handle the situation on my end. I told my team member to
call the client’s secretory and fix the meeting. I went to with him to the client and offered a great
deal with the client along with the correct budget and then the client has fixed the deal with us
again.
Question 3: tell something about your strength?
I feel that communication is my greatest strength. I am very persuasive personal and have the
capability to persuade anyone. This strength of mine helps in convincing the clients and making
deals with them. This also helps me in dealing and handling the team members. I can coordinate
with all the members of the team and can bridge the communication gap between the people.
One of my strengths is my versatility. I like to learn new things and this helps in analysing the
market situation from different angles.
Rating scale:
STAR scaling would be used for the same:
States situation, task performed, action, result (McGuire-Snieckus, McCABE, Catty, Hansson &
Priebe, 2007).
Scores will be from 1 to 3:
3 means: all the elements are explained
2 means: 3 of the elements are included
1 means: 2 and less elements are explained but not properly
Benchmark:

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Situational questions:
Question 1: please share about the situation where you have worked under high pressure because
of the client’s deadline.
3: It was the time when I have to conduct a survey on the customers of a brand in the outlet and I
had to submit the reports the next morning. The customers have delayed in giving the response
and I have made the report sitting all over the night to present it in the morning.
2: I have conducted survey in a very less time and made the report whole night
1: I have worked whole night to prepare the report
Question 2: how you deal with any rude client?
3: I have once gone through a situation where in spite of being right my client was shouting at
me on phone about not sending the correct report to them. The mistake was on their part and not
from my side. I tried and fixed a meeting with client, went to his office and explained the
situation to him and then he got satisfied with the work.
2: I tried and fixed a meeting with client, went to his office and explained the situation to him
and then he got satisfied with the work.
1: I have resolved the issue by conducting meeting with the client.
Question 3: what will you do if you find one of your staff members is ruining all the client deals?
3: In this situation, I would try to find out the reason behind this behaviour of the member and
then train him accordingly.
2: By communicating with the employee and finding the reasons
1: By communicating with the employee
Behavioural questions:
Question 1: how you coordinate with the teams of members from different cultural background?
3: I am the person who believes in learning about direct culture and versatile in this sense. We
used to celebrate the festivals of each and every member’s background so that they do not feel

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isolated and this also makes the people aware about different culture. Making emotional
attachment is very much required to work in a team and I have the person who can score 9 out of
10 in emotional intelligence.
2: I used to respect the culture of every person and try to include everyone in the decision
making process.
1: I respect every person in the company.
Question 2: Have you ever resolved any team issue? Please explain where and how?
3: Once I sent one of my team members to the client for the budget proposal approval of the
campaign that was designed for the clients. He went and presented a budget of some other client.
This made the client very angry and he rejected the deal with us. This develops a great problem
for us. So I decided to handle the situation on my end. I told my team member to call the client’s
secretory and fix the meeting. I went to with him to the client and offered a great deal with the
client along with the correct budget and then the client has fixed the deal with us again.
2: Once I sent one of my team members to the client for the budget proposal approval of the
campaign that was designed for the clients. He went and presented a budget of some other client.
This made the client very angry and he rejected the deal with us. Then I went for the meeting and
managed the situation again.
1: I managed the situation by meeting a client again and presented the right budget as one of my
members did it wrong.
Question 3: tell something about your strength?
3: I feel that communication is my greatest strength. I am very persuasive personal and have the
capability to persuade anyone. This strength of mine helps in convincing the clients and making
deals with them. This also helps me in dealing and handling the team members. I can coordinate
with all the members of the team and can bridge the communication gap between the people.
One of my strengths is my versatility. I like to learn new things and this helps in analysing the
market situation from different angles.

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2: Communication and versatility are my strengths. This strength of mine helps in convincing the
clients and making deals with them.
1: communication and versatility.

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References:
Harvey, W. S. (2011). Strategies for conducting elite interviews. Qualitative research, 11(4),
431-441.
McGuire-Snieckus, R., McCABE, R. O. S. E. M. A. R. I. E., Catty, J., Hansson, L., & Priebe, S.
(2007). A new scale to assess the therapeutic relationship in community mental health
care: STAR. Psychological medicine, 37(1), 85-95.
Mojtahed, R., Nunes, M. B., Martins, J. T., & Peng, A. (2014). Equipping the Constructivist
Researcher: The Combined use of Semi-Structured Interviews and Decision-Making
maps. Electronic Journal of Business Research Methods, 12(2).
Stuckey, H. L. (2013). Three types of interviews: Qualitative research methods in social
health. Journal of Social Health and Diabetes, 1(2), 56.
Whiting, L. S. (2008). Semi-structured interviews: guidance for novice researchers. Nursing
Standard, 22(23), 35-40.