Report on Marketing Executive Recruitment & Selection - Lucky Generals

This report provides a detailed overview of the recruitment and selection process for a Marketing Executive position at Lucky Generals, a UK-based marketing and advertising company. It includes a description of the business, a comprehensive job description outlining the responsibilities and requirements of the role, and a person specification that details the essential and desirable qualifications, experience, and skills needed for the position. The report also features a job advertisement designed to attract qualified candidates and an application form that complies with relevant legislation. The conclusion emphasizes the importance of a well-defined recruitment and selection process for identifying suitable candidates who can contribute to the company's mission. References to relevant academic articles are also included to support the analysis and recommendations presented in the report. Desklib provides access to similar solved assignments and study resources for students.

ASSESSMENT
Part 1

Table of contents
■ Introduction to your presentation
■ Description of the business
■ Job Description
■ Person Specification
■ Job Advert
■ Application Form taking into account relevant legislation
■ Conclusion
■ References

Introduction
Recruitment and selection of individuals in an
organisation is the main key for the success of
the company. Recruitment refers to the
process of pulling qualified personal for a
vacant job role. Whereas, selection refers to
the process of determining and choosing the
suitable candidate for that specific job.

Descriptions of the business
Lucky Generals is the medium size enterprise in UK
which provides innovative marketing services to
attract large number of people for maximum profit.
The main motive of the company is to provide best
adverting, strategy, experiential and digital services
to change the viewpoint of people by innovation and
creativity in business. It is located in London and
there are around 50 employees in the company.

Descriptions of the business
Job Title Marketing Executive
Location London
Job Description The Marketing Executive would be accountable for the developing plan
and strategy to promote the services of Lucky Generals in the target
market.
The candidate must be motivated and willing to adopt changes as well as
make decision as per the requirement of task.
The marketing approach, source and targets are already defined.
The Marketing Executive must have leadership and communication skills
to guide, monitor and motivate team members for better quality work.
Education Graduate with Marketing Diploma/Degree
Experience 2-3 years of experience in marketing
Job Title Marketing Executive
Location London
Job Description The Marketing Executive would be accountable for the developing plan and strategy to promote the
services of Lucky Generals in the target market.
The candidate must be motivated and willing to adopt changes as well as make decision as per the
requirement of task.
The marketing approach, source and targets are already defined.
The Marketing Executive must have leadership and communication skills to guide, monitor and motivate
team members for better quality work.
Education Graduate with Marketing Diploma/Degree
Experience 2-3 years of experience in marketing

Person specification
Basis Essential Desirable
Education qualifications Better level of education and good understanding of
English language
 Diploma in marketing
 Certified from marketing institute
Experience  Previous experience in a similar job role
 Experience of designing and marketing
 Better track record for innovative performance and
behaviour
Experience of performing marketing job role
in advertising, export, logistic, import and
commerce environment.
Intellectual and practical skills  High level of imaginative, creative and customer
oriented
 Good experiences of large digital marketing
 Strong project, time and organisational
management skills.
 Better computer skills, use of MS word,
PowerPoint, Excel and database
 Capabilities and talent to make
presentation by using MS PowerPoint
 Minute taking

Job advertisement
■ Lucky Generals is UK based company which provides marketing and advertising services as well as have a job vacancy for Marketing
Executive.
■ Vacant job opening
■ Marketing Executive
■ Qualification
■ Post graduation in marketing field
■ Certified from marketing institute
■ Job description
■ Improving and developing unique marketing plans to promote services
■ Networking with partners, large contractors, suppliers and other stakeholders
■ Assuring distributions of marketing elements
■ Analysing market trends and monitoring customer activities to determine business opportunities
■ Salary
■ 3 LPA to 4 LPA
■ Applicant must send their resume on the official website of the company

Application form taking into account relevant legislation
Job application
Full name Thomas Edverd
Birth date 21/01/99
Current address Street A, London
Phone number 98765432190
Email [e-mail]
Applying for position Marketing executive
Joining date 01/04/22
Cover letter- Signature- Thomas
Upload resume

Conclusion
■ As per above information, it is concluded that recruitment and selection of
the personal must be completed as per the process. The process includes job
description, person specification, job advertisement, application form and so
on. The manager of company must describe the roles, duty, responsibility,
power, qualification, skills and many more on the job description to select
the suitable candidate for the company to achieve the mission.

References
■ Agarwal, S. and Teotia, P., 2021. Cold Calling as a Strategic Tool to Improve the Recruitment and
Selection Processes. In Using Strategy Analytics to Measure Corporate Performance and Business
Value Creation (pp. 1-15). IGI Global.
■ Williams, P., McDonald, P. and Mayes, R., 2021. Recruitment in the gig economy: attraction and
selection on digital platforms. The International Journal of Human Resource Management. 32(19).
pp.4136-4162.
■ Woods, S.A. and Barratt, J., 2018. Personality Assessment in Healthcare and Implications for Selection.
In Selection and Recruitment in the Healthcare Professions (pp. 51-77). Palgrave Macmillan, Cham.