Case Study: Recruitment and Selection for a Digital Marketing Manager

This report outlines the recruitment and selection process for a Digital Marketing Manager at Blue Feather, a western clothing company. It includes a business description, detailing Blue Feather's operations and structure in Belmont, London. The report provides a comprehensive job description for the Digital Marketing Manager role, specifying the job's purpose, duties, responsibilities, required qualifications, salary, and working hours. A person specification is also included, outlining the necessary qualifications, experience, knowledge, skills, and personal attributes for the ideal candidate. The report features a job advertisement designed to attract qualified applicants and a candidate application form for the interview process. The conclusion emphasizes the importance of a skilled employee for organizational growth and highlights how the outlined processes ensure the company attracts suitable applicants. References from academic journals and publications support the recruitment and selection strategies presented.

ASSESSMENT 1 RECRUITMENT &
SELECTION

TABLE OF CONTENTS
 Introduction
 Business description
 Job Description
 Person Specification
 Job Advertisement
 Application Form
 Conclusion
 References

INTRODUCTION
 Recruitment process is important as it attracts the candidates qualified for the job role
& Selection process helps the recruiter to identify and select the candidate who is
suitable for the job role.
 This presentation includes the information of the medium sized company. It also
discusses about job description, person specification and job advertisement for the role
of Digital marketing manager.

BUSINESS DESCRIPTION
 The company Blue Feather manufactures western clothing for men and
females. Blue Feather offer various variety of the product which is as per
the current trends in the business.
 The quality of material used is best for the skin as well as suitable for
environment. The company provide affordable prices to its consumers
which is also consumer friendly. T
 he business of Blue Feather is located in Belmont, London.
 They have employees around 200 in their company who are divided
according to their functions in the organization. the company follow
functional structure in their organization as it helps the employees focus on
their role in the business.

JOB DESCRIPTION
Blue Feather
Job Description
Job Title Digital Marketing Manager
Job Purpose  Purpose is to promote the company on various digital platforms.
 Ensures that campaigns generate sales for the company and improve brand image.
Job Duties and Responsibilities  Planning and executing digital marketing strategies
 Keep up and design social media presence
 Measuring and reporting performance of campaigns as well as compare them with the goals
 Innovative strategies for promoting the growth of the business
 Optimizing the experience of users by collaborating with the other functions of the business
 Identify the trends which will help the campaigns of the business
Required Qualification  Management degree in digital marketing or related field.
 Certificates of digital marketing course
 University degree of marketing or comparable
Salary Euro 25000-30000
Working Hours 8 hours Flexible
Location Belmont, London or work from home
Experience  2-3 years of experience in the position of Digital marketing manager
 Organized professional campaigns for companies
Knowledge, Skills & Abilities Excellent communication skills, Critical thinking, Organizational skills, Technological skills, Knowledge of platforms related to social
media, Accuracy, Multi tasking, Management skills, Leadership skills, Emotional Intelligence & Adaptability

PERSONS SPECIFICATION
Blue Feather
Person Specification
Qualification  Management degree in digital marketing or related field.
 Certificates of digital marketing course
 University degree of marketing or comparable
Experience  2-3 years of experience in the position of Digital marketing manager
 Organized professional campaigns for companies
Knowledge & Skills Excellent communication skills, Critical thinking, Organizational skills, Technological skills,
Knowledge of platforms related to social media, Accuracy, Multi tasking, Management skills,
Leadership skills, Emotional Intelligence & Adaptability
Personal Attributes Ambitious, Cheerful, Productive, Cleanliness, Positive attitude, Professional, Trustworthy &
Motivated

JOB ADVERTISEMENT
We Are Hiring!!! Join our Team
Blue Feather
We are a brand of western clothing for males and females. We are coming up with various
fashion apparels with a consumer friendly brand image.
Looking for a Digital Marketing Manger
Who have minimum experience of 2-3 years in digital marketing manager position.
The person should have Excellent communication skills, Critical thinking, Organizational skills,
Technological skills, Knowledge of platforms related to social media, Accuracy,
Multi tasking, Management skills, Leadership skills, Emotional Intelligence & Adaptability
The person should have Ambitious, Cheerful, Productive, Cleanliness,
Positive attitude, Professional, Trustworthy & Motivated
Apply Now on our website or mail the resume on [e-mail] or contact us on [phone]

APPLICATION FORM
Candidate Application Form for Interview in Blue Feather
Personal Data
Name of the Candidate
Mobile Number
Email Id
Date of Birth
Marital Status Married/ Single/ Divorced/ Widow/ Single
Nationality
Religion
Position Applied
Permanent Address
Town
Country
Telephone Number
Current Address
Town
Telephone Number
Family Information
Father’s Name
Occupation
Mobile Number
Mother’s Name
Occupation
Mobile Number
Siblings Name
Occupation
Mobile Number
Previous Employment
Company Name
Position

CONCLUSION
 From the presentation it is concluded that Blue Feather company is hiring for a digital
marketing manager. For which they made job description, person specification, job
advertisement & application form.
 This will help them to get the skilled employee which will contribute to the growth of the
organization. It will also ensure that the company get applicants who are suitable for the
job.
 It is also analysed that job description helps the applicants understand various things
about the job. Job advertisement inform the applicants about the vacancy so that they can
apply for the particular job.

REFERENCES
 Asia-Pacific, E.S.S.E.C., 2021. Job Description (Doctoral dissertation, ESSEC Business School).
 Parameswaran, S.A., 2019. Job Description and Selection Criteria (Doctoral dissertation, google).
 Elhajjar, S., 2021. Digital marketing jobs: What are recruiters looking for?. Journal of Education for
Business, pp.1-7.
 Nair, K. and Gupta, R., 2021. Application of AI technology in modern digital marketing
environment. World Journal of Entrepreneurship, Management and Sustainable Development.