Case Study: Recruitment and Selection for a Digital Marketing Manager
VerifiedAdded on 2023/06/11
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AI Summary
This report outlines the recruitment and selection process for a Digital Marketing Manager at Blue Feather, a western clothing company. It includes a business description, detailing Blue Feather's operations and structure in Belmont, London. The report provides a comprehensive job description for the Digital Marketing Manager role, specifying the job's purpose, duties, responsibilities, required qualifications, salary, and working hours. A person specification is also included, outlining the necessary qualifications, experience, knowledge, skills, and personal attributes for the ideal candidate. The report features a job advertisement designed to attract qualified applicants and a candidate application form for the interview process. The conclusion emphasizes the importance of a skilled employee for organizational growth and highlights how the outlined processes ensure the company attracts suitable applicants. References from academic journals and publications support the recruitment and selection strategies presented.
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