This report provides a comprehensive analysis of the Human Resource Management (HRM) practices at "Say it with Chocolate", a rapidly expanding UK-based company. The report is divided into two parts, the first of which focuses on the purpose and significance of HR functions, recruitment and selection methods, and the roles and responsibilities of an HR officer. It evaluates the current selection methods, identifying pros, cons, and potential improvements. The second part delves into employee performance, reward, motivation, developmental opportunities, and employee engagement strategies, including the impact of UK employment legislation on HRM decision-making. The report examines topics such as job specifications, advertising mediums, apprenticeship and graduate training benefits, flexible working practices, and methods of motivating workers. It also addresses key approaches to engaging workers, improving workplace communication, and the influence of employment legislation in the UK. The report concludes with recommendations for improving HRM practices to support the company's growth and address issues such as high employee turnover and quality concerns.