Lady Graca Marketing Executive: Recruitment & Selection Presentation

This presentation provides an overview of the recruitment and selection process within an organization, using Lady Graca, an online clothing company, as a case study. It includes a detailed job description for a Marketing Executive position, outlining the scope, responsibilities, and reporting structure. A person specification is presented, detailing the essential and desirable qualifications, experience, skills, and attributes required for the role. The presentation also features a job advertisement designed to attract suitable candidates and a sample application form. The conclusion emphasizes the significance of recruitment and selection in organizational management, highlighting the importance of well-defined job descriptions and person specifications in identifying the right talent.

Individual Recruitment and
Selection Presentation

Table of Contents
Introduction
Description
of the
business
Job
description
Person
specifications
Job
advertisement
Application
form
Conclusion

Introduction
• Recruitment can be described as a positive practice of
identifying, sourcing and stimulating candidates to apply for
a specified job position. Whereas, selection is termed as a
negative process of making a choice regarding suitable
candidates for vacant job position in an establishment.
• This presentation highlights on the understanding of
recruitment and selection process in an organisation. This
presentation also depicts knowledge of creating job
advertisements and person specification which can be used
in a practical context.

Description of the Business
• Business chosen for this presentation is online clothing
organisation whose name is Lady Graca. Company is medium
sizes enterprise which was establishes in 2019 and is situated at
London, United Kingdom.
• Company has 35 employees currently working for it. Lady
Graca works on preparing clothing for women at its initial
phase and sell it through its physical store and online website.

Job Description
This job description is for the job of marketing executive for Lady Graca.
Lady Graca
Job title: Marketing executive
Scope of the job: Lady Graca wants to hire a marketing executive for bringing some new ideas for
promotion of brand. Marketing team needs an executive for overlooking expanded
marketing operations of company. Candidate should have ability of manage social media
sites and digital channels.
Job Location: London, United Kingdom
Report to: Kristen Swan
Key responsibilities  Develop efficient marketing strategies
 Organising and overseeing promotional events or advertising campaigns
 Conducting effective market research to assess the trends
 Assess customer requirements

Person Specifications
Person specification for the job role of marketing executive at Lady Graca is as follows:
Basis Essential Desirable
Basic qualification Have an understanding of current market
trends and good communication skills.
Having done a certified diploma course in
marketing from a reputed university.
Experience  Experience of minimum 2 years in
marketing field in same industry.
 Experience of managing multiple
projects
Experience of using social media on a
commercial basis
Knowledge and
understanding
 Knowledge of digital marketing
 Understand the role of marketing mix
in business
Understand the importance of
sustainability in organisation

Continue
Skills and competencies Require skills of-:
 Microsoft Office
 Time management and creative
thinking
 Verbal and written
communication
Should be able to use:
 Photoshop, Adobe reader
 Automation software for
software
Other required
attributes
 Have flexibility for night shifts
 Willingness to travel, if necessary
Interested in visual arts

Job Advertisement
Job advertisement for the post of marketing executive in accordance with Lady Graca is as
follows:
Lady Graca
Lady Graca is London based organisation which deals in apparel industry and is hiring a marketing executive for expanding their promotional
campaigns.
Vacant job position :- Marketing Executive
Qualifications:- Any graduate or post graduate in marketing field
Job description:- Conduct market research
Overlook promotional and advertising campaigns
Framing effective marketing strategies
Skills and expertise:- Excellent planning and organisation knowledge
Digital savvy and have technical expertise
Excellence in communication and interpersonal skills
Experience:- Minimum two years
Salary:- Negotiable (Based on skills and expertise)
Candidates can send their resumes with cover letter at ladygracamail.com

Application Form
Application form for filling the post of marketing executive in context to Lady Graca:
Job Application
Full name Eric Edward
Birth of date 23/ 05/1994
Current residential address High Street, London
Contact number 0845 123 4567
E-mail address Ericedwardmail.com
Upload Resume

Conclusion
From the above presentation, it has been concluded that recruitment and selection process is significant
aspect of organisational managers. Job description is a written document which entails duties,
responsibilities and functions that are to be performed by candidates in workplace. Person specification
can be understood as an approach which is used by organisational managers to describe the required
attributes of a specified employee.