Report on Recruitment and Selection Strategies for Rolls-Royce Company

This report examines the recruitment and selection strategies of Rolls-Royce, focusing on the hiring of an HR manager and a marketing associate. It details job specifications, responsibilities, and required qualifications for both roles. The report explores various selection methods, including interviews and psychometric tests, outlining their advantages and disadvantages. Furthermore, it analyzes different recruitment types such as social media recruitment and employee referral programs. The report also includes a bibliography of relevant sources used in the research. The report highlights the company's approach to attract and select the best candidates for the job by using different recruitment and selection methods to find the best talent.

Bibliography
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Recruitment-and-Selection.pdf
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Bailey, C. and et.al., 2018. Strategic human resource management.
Oxford University Press.
Banfield, P., Kay, R. and Royles, D., 2018. Introduction to human
resource management. Oxford University Press.
Bratton, J. and Gold, J., 2017. Human resource management: theory
and practice. Palgrave.
Brewster, C., Chung, C. and Sparrow, P., 2016. Globalizing human
resource management. Routledge.
Brewster, C. and et.al., 2016. International human resource
management. Kogan Page Publishers.
The selected organization for the present report is Rolls Royce. It
is a British luxury automobile maker. A wholly owned subsidiary of
German group BMW, it was established in 1998 after BMW was licensed
the rights to the Rolls-Royce brand name and logo from Rolls-Royce Plc
and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grill
shape trademarks from Volkswagen AG. Rolls-Royce Motor Cars Limited
operates from purpose-built administrative and production facilities
opened in 2003 across from the historic Good-wood Circuit in Good-wood,
West Sussex, England, United Kingdom. Rolls-Royce Motors Cars Limited
is the exclusive manufacturer of Rolls-Royce branded motor cars since
2003. The company has been engaged in selling various luxurious car
models that includes Ghost, Wraith, Dawn Phantom, Cullinam and many
more. Firm has been engaged in doing licensing of trademarks. Rolls-
Royce has been known for their high quality luxurious brand. It has been
analyzed that currently the company has recruited more than 50,000
employees in the year 2018. The two vacancies which needs to be
fulfilled in the firm are Marketing manager and human resource
manager.

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Responsibilities includes:
 Training and development
 Employee relations
 Performance management
 Recruiting and Hiring of effective talent
 Planning and Controlling organization activities
Qualification:
 CIPD Qualified
 MBA in HR

Job Title:
HR Manager
 Interview- For attracting effective talent to fulfil the
vacancy of marketing manager and human resource
manager, Rolls Royce can make use of interview method
of selection. They can engage in doing face to face
communication for the same.
 Advantages: This process is chosen because it allows
recruiter to obtain detailed information regarding the
opinions, perception and feelings of candidate.
 Disadvantages: But this process is very time-consuming
and costly as well.
 Psychometric test: For selecting efficient candidate for the
post of human resource manager and marketing manager
Psychometric test can also be taken for selecting efficient
talent. In this the selected candidate has to go through
various type of aptitude test that can include Maths and
English or some basic logical reasoning.
 Advantages: This method is good because it helps in
highlighting the top performers and the area of concerns as
Job Title: HR manager at Rolls
Royce
Job Department: Human
Resource
Reports to: CEO
Types of Selection

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Job Title: HR Manager
Social media- For recruiting effective talent in the organization
company can make use of social media apps like Facebook, Twitter,
Instagram, Linked-in and many. Prospective candidates can apply in
the firm through social media channels. This will also help company
in reaching the large range of consumers. This can support them in
hiring the efficient and effective talent.
Advantages: This method can bring fresh talents in the organisation
and in the lower cost.
Disadvantages: But it is not easy for effectively broadcasting job on
twitter and it also consumes lot of time for initiation.
Employee referral pro Recruitment- In this the existing employees
can suggest the efficient talent for the post of marketing manager and
human resource manager. It will be beneficial for the firm to attract
the top talent by this method of recruitment. The employees who are
being hire with the help of this program stays in company for the
longer duration of time.
Advantages: This method can be selected as it is easy for finding
right candidates for right place through employee referral programs.
Disadvantages: But there is less-diverse pool of candidates available
through this method and it may also create personal conflicts
between employees.
Personal Specification
 Good command over both written and spoken communication skills
Good organisational skills
 Information Technology skills (including the skills of power-point,
spreadsheets, and word-processing)
 A strong ability to make use of web authoring packages, or learning
willingness
 Having an ability to meet strict deadlines, prioritize and work under
pressure
 Experienced in web designing in order to create advertisements
 Ability to create campaigns and promote products and services on
large scale
Attainment
 MBA in Marketing
 Bachelor's degree
 Training and Internship in any retail organisation
Knowledge
 Experience in marketing and promotional practices
 Good knowledge of marketing and promotional activities
Relevant Experience
 Required experience in Marketing and the activities of advertising
and promotion
Types of Recruitment

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Job Specification
Job Brief:
We are seeking qualified marketing associate with good marketing skills and the
willingness to learn more and grow along with the organisation. Your main
responsibilities will include understanding the customer needs and requirement,
preparing advertisements, setting priorities etc.
Responsibilities:
 Gathering, processing, compiling and processing the marketing documents
for compliance, accuracy and the completeness
 Supporting the team members in their work
 Manage marketing and promotion activities and providing the detailed
report to the head of the department
 Understanding competitors used strategies and marketing activities
Qualifications:
 Experience in working as a marketing individual
 MBA in marketing
 Bachelor's degree in marketing
 Proficiency in written and spoken English
 Awareness of the marketing trends
Benefits:
 Sick leaves
 Paid Vacations
 Health benefits including dental and medical
To apply:
 Submission of the resume with in detailing your personal experience
Submission of a cover letter with explanation of why should we hire
you?
Job Title:
Marketing Associate
Psychometric test: For selecting efficient candidate for the
post of human resource manager and marketing manager
Psychometric test can also be taken for selecting efficient
talent. In this the selected candidate has to go through various
type of aptitude test that can include Maths and English or
some basic logical reasoning.
Advantages: This method can be chosen as through
psychometrics testing recruiter can effectively make more
informed recruitment decisions. As this method is used for
determining the potential employer’s capability to work under
the stressful situations.
Disadvantages: The candidates may face fear of exposure in
the psychometric testing method and the results also becomes
unreliable in some situations.
Job Title: Marketing Associate
Job Department: Marketing
Reports to: Marketing Manager
Position: Permanent / Full time
Types of Selection

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Job Title: Marketing associate
Internet: Internet is going to be used by the Burger king in order
to recruit the appropriate employees. In order to recruit the
employees from Internet the organization is going to advertise
its vacancies and would make use of social media.
Advantages: Recruiter can communicate with potential
employees over the internet or phone and it may save time for
meeting and talking in person. The recruiter may choose for
sending mass emails to candidates and also streamline the
recruitment and selection process.
Disadvantages: The recruiter may get high volume of response
in the online recruitment method which may even involve
unqualified candidates. This may lead to waste time of recruiter
for checking out their profile.
Personal Specification
/ Essential
Types of Recruitment Required skills
 Good command over both written and
 spoken communication skills
 Good organizational skills
 Information Technology skills (including
 the skills of power-point, spreadsheets,
 and word-processing)
 A strong ability to make use of web
 authoring packages, or learning
 willingness
 Having an ability to meet strict deadlines,
 prioritize and work under pressure
Attainment
 MBA in Marketing
 Bachelor's degree
Knowledge
 Experience in marketing and promotional practices
 Good knowledge of promotional activities
Relevant Experience
 Required experience in Marketing and the activities of
advertising and promotion
Disposition
 Willingness to learn and adapt into the new environment
 Independent and a team-worker
 Supporting another team member when required

Person specification Desirable
Required skills
 Experienced in web designing in order to create Advertisements
 Ability to create campaigns and promote products and services on large scale
Attainment
 Training and Internship in any retail organization
Knowledge
 Knowledge of purchasing procedures, budgets and finance
Relevant Experience
 Experience of presenting proposals and experience
Disposition
 A brief interest in learning and development of new
trends and opportunities across the world.
PERSON SPECIFICATION