Higher National Diploma: Hotel Chain Skills and Recruitment Report

This report analyzes the recruitment strategies of a hotel chain, specifically focusing on Hilton, within the context of the hospitality industry. It begins with an introduction to staff development and its importance, followed by a SWOT analysis to evaluate the company's strengths, weaknesses, opportunities, and threats. A PESTLE analysis is then conducted to examine the political, economic, social, technological, legal, and environmental factors impacting the hotel. The report also identifies current trends such as artificial intelligence and smart hotels, and their influence on the industry. The report concludes by summarizing the key findings and emphasizing the significance of these analyses in developing effective recruitment and staff development programs.

Hotel Chain
Recruitment for
Skills

Table of Contents
Introduction......................................................................................................................................3
SWOT analysis.......................................................................................................................3
PESTLE analyses...................................................................................................................4
Current trends.........................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7
Books and Journals.................................................................................................................7

Introduction
Staff development define as all those policies, practices as well as procedures which is
used by organisations in order to enhance their skills, capabilities and knowledge so that
efficiency of individual will be enhanced (Farrell and et., al., 2019). In this report, Hotel Hilton is
chosen as the base company which is an American multinational organisation. Company was
founded by Conrad Hilton in the year 1919. In this report, PESTLE as well as SWOT analysis
are going to be conducted in detail manner along with the current trends.
SWOT analysis.
It is a framework used by organisations in order to examine the capabilities and strength
of the company. In the present case of Hilton Hotel, managers of the company conduct SWOT
analysis which are as follows:
Strengths Weaknesses
 One of the strength of Hotel Hilton is
that the organisation have brand
recognition in the marketplace by
providing high quality services across
the whole wide world.
 Along with this, managers develop
positive and strong relationship with
their customers by recording their
demands and preferences so that they
can satisfy their needs and wants
(Gowie and et., al., 2019).
 Weakness of Hotel Hilton is that there
is lack of flexibility as the size of
business organisation is quite huge
which affects the working in a negative
manner.
 Company provide various number of
services across the whole wide world
which might affect the performance due
to different governmental policies.
Opportunities Threats
 Biggest opportunity for the company is
Australian market as the economic
system of the country is quite strong.
 The games occurs within distinct parts
of world, they can collaborate with
 There are ample number of competition
arise within the marketplace which
includes Accor Hotels, Marriott
Internation and Starwood Hotels and
Resorts). This reduces the overall

appropriate partner as this will provide
them toe stablish enhanced customer
base.
 Along with this, by acquiring local or
small hotel groups, management team
of Hotel Hilton can grab ample number
of opportunities.
profitability of the company.
 Along with this, different international
brands entering into the marketplace
which might affect the whole profit
ratio of the company (Mankayi and
Cheteni, 2019).
 Furthermore, political & economic
turbulence arise which might affect the
business operations in a negative
manner.
PESTLE analyses
PESTLE analysis refers to a strategic tool which mainly includes ample number of
elements which assist in developing strategies and policies. In the present case of Hotel Hilton, it
is an analysis which will assist in enhancing the profitability of the company.
Political factor: It has been said that the political stability of the country is strong which
assist the business entity like Hotel Hilton in order to perform their business operations in an
effective manner. It has also been said that UK government plays very supportive role as they
give funds and resources to the organisations for doing business expansion.
Economical factor: It is very essential for the business entity to examine the economic
condition of the country so that effective strategies and policies will be developed in order to
grab ample number of opportunities. In the present context of Hotel Hilton, economic condition
of UK is quite strong and effective which help the company so that they can earn more
profitability.
Social factor: It has been said that social factor of a country highly influence the overall
business functions (Marquis, Power and Yin, 2019). In the present context, individual person per
capita income within UK influence the operations of the company. Managers of Hotel Hilton
fulfil the requirements and demands of customers so that they gain more profitability.
Technological factor: In the present case of Hotel Hilton, managers of the company use
highly advance technology so that they can beat the level of competition, produce high quality
products and services which leads towards the enhancement of goodwill and reputation of the

company. Managers of the company of Hotel Hilton, use automatic check in as well as check out
technologies which helps in improving the experience of customers.
Legal factor: It is the element which plays very essential role in order to perform all the
business functions in an effective manner. Managers of Hotel Hilton, adopt various legal element
such as equality act, health & safety law and many more so that they can create positive working
environment within the workplace (Price and et. Al., 2019). Furthermore, managers of the
company perform all the business functions in an ethical manner so that positive results will be
produced.
Environmental factor: In today's world it has been said that this factor plays very
essential role. Under this factor different types of laws and policies are developed by the
government which is linked with the environment and pollution which harm the external
environment in a negative manner. Organisations like Hotel Hilton, ensure that the nature and
environment might not get harm.
Current trends.
In the present competitive marketplace, there are ample number of trends which might
affect the overall business functionality of the company. Some of the trends are going to be
discussed as follows:
Artificial intelligence (AI): It has been said that there are various hospitality
organisation which mainly adopts artificial intelligence in order to perform their business
functions in an effective manner. In the present context of Hotel Hilton, manager of the company
adopt AI in order to enhance the experience of customers. This will assist the company in order
to satisfy the requirements and demands in an effective manner.
Smart hotels: In general, it is said that there are some hotels which mainly uses ample
number of internet sources in order to promote their business organisation (Sabat and et., al.,
2019). In the present context, Hotel Hilton is chosen as the business entity which mainly use
internet services in order to promote their goods so that large number of customers will be
attracted towards the company.
CONCLUSION
As per the above mentioned report, it has been concluded that business organisation
mainly use SWOT as well as PESTE analysis in order to develop strategies and policies. Along

with this, there are some trends which might influence the interest of customer with the help of
which company can raise more profit margin.

REFERENCES
Books and Journals
Farrell, and et., al., 2019. Supporting Out‐of‐School Time Staff in Low Resource Communities:
A Professional Development Approach. American journal of community psychology.
Gowie and et., al., 2019. Development of a core competency framework for clinical research
staff. Journal of Interprofessional Education & Practice, p.100301.
Mankayi, M. and Cheteni, P., 2019. Perceptions of Academic Staff towards Academic Staff
Development Programmes in One Selected University in South Africa. Academia, (16-
17), pp.29-48.
Marquis, E., Power, E. and Yin, M., 2019. Promoting and/or evading change: the role of student-
staff partnerships in staff teaching development. Journal of Further and Higher
Education, 43(10), pp.1315-1330.
Price, C.A., and et. al., 2019. Staff matter: Gender differences in science, technology,
engineering or math (STEM) career interest development in adolescent youth. Applied
developmental science, 23(3), pp.239-254.
Sabat and et., al., 2019. Staff development as a condition for sustainable development
entrepreneurship. Journal of Entrepreneurship Education, 22, pp.1-7.Coomber, R., 2019.